john wheeler rappe - 2015 resume

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JOHN WHEELER-RAPPE Address: 424 Caton Ave., 2nd Fl, Brooklyn, NY 11218 Mobile: (323) 404 1320 Email: [email protected] Portfolios: cargocollective.com/johnwheelerrappe http://www.behance.net/wheelerrappj Twitter: @JohnWheelerRapp SKILLS / SOFTWARE Conceptual Storytelling, CrossPlatform Strategy, Client Interface, TeamBuilding | Copywriting, CRM, SEO, Editing, Social Media | Professional screenwriting, Final Cut Pro, Final Draft | InDesign, Adobe Acrobat Pro, Adobe Photoshop | Microsoft Office Suite, Word, Excel, PowerPoint, Outlook, Basecamp, Dropbox EDUCATION Columbia University, NY | Aug '06 – May '11 // Master of Fine Arts Film (Screenwriting) Iowa Writers' Workshop, Iowa City | Aug '02 May '04 // Master of Fine Arts Creative Writing (Poetry) Kenyon College, Gambier, OH | Aug '96 – Dec '00 // Bachelor of Arts History AWARDS 2008 Screenwriter's Fellowship | Columbia University Chosen from a class of 90+ MFA candidates. 2003 Truman Capote Fellowship | Iowa Writers' Workshop Chosen from over 2,500+ applicants WORK SUMMARY Sr. Copywriter (Audible) July 2014 – Present // Help conceptualize, strategize, develop, present, and write multiple highlevel campaigns and initiatives for the world’s largest audiobook seller. Social Media Creative Director (Rainforest Connection) July 2014 – Present // Strategized, wrote, and was instrumental in raising double the funds necessary to finance and field a gamechanging new environmental technology that could eventually protect the world’s rainforests from illegal logging. Freelance Sr. Copywriter (Razorfish, Leroy + Clarkson) Nov 2013 – July 2014 Freelance Sr. Copywriter // Reconceptualized and rewrote entire websites for MercedesBenz USA, Ford Motor, and Follett Educational. // Helped develop new SYNC app for Ford Motor // Concepted onesheet pitchdeck options for the forthcoming PBS miniseries, How We Got to Now, starring bestselling author, Steven Johnson Stirred Creative (Harman Kardon, JBL) Apr 2013 – Present Contract Sr. Copywriter / Copy Lead // Singlehandedly conceptualized, developed, and wrote longform digital, print, and packaging copy for 40+ new JBL and Harman Kardon home and portable audio products for the 2014 sales year. // Scripted crossbrand promotional partnerships for Harman Kardon, JBL, and Infinity sound systems. Partners included BMW, Apple, Google, Bluetooth, Amazon, and the NFL. // Overall sales at Harman International have risen by $600M since the introduction of the products I wrote for. thelabNYC, Inc. (Disney) Mar 2013 – Apr 2013 Freelance Copywriter // Worked to conceptualize, develop, and write video, digital, and direct marketing campaigns for Disney on behalf of McGarryBowen. Thomasnet (DuPont + Various) Oct 2011 Feb 2013 Sr. SEO Copywriter / Social Media Manager // Wrote social media sites for American industrial companies, including DuPont, Telairity, and Keystone. // Managed and edited a team of 23 freelance social media while writing social media blogs for 30+ client accounts per month. Publicis Groupe (Hilton HHonors) 2011 Freelance Copywriter // Wrote promotional digital emailers as part of the awardwinning Hilton HHonors campaign. Process Media/Process Productions 2009 2011 Screenwriter // Lived for 3 months in Kolkata, India researching and writing a screenplay about illegal coalmining in India for the producers of Shortbus, The Rebound, and Last Chance Harvey.

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JOHN WHEELER-RAPPE    Address:   424  Caton  Ave.,  2nd  Fl,  Brooklyn,  NY  11218  Mobile:     (323)  404  1320  Email:   [email protected]  Portfolios:      cargocollective.com/johnwheelerrappe  http://www.behance.net/wheelerrappj  Twitter:   @JohnWheelerRapp  

   

SKILLS / SOFTWARE    Conceptual  Storytelling,  Cross-­‐Platform  Strategy,  Client  Interface,  Team-­‐Building  |   Copywriting,  CRM,  SEO,  Editing,  Social  Media   |  Professional  screenwriting,  Final  Cut  Pro,  Final  Draft    |  InDesign,  Adobe  Acrobat  Pro,  Adobe  Photoshop  |  Microsoft  Office  Suite,  Word,  Excel,  PowerPoint,  Outlook,  Basecamp,  Dropbox  

   

EDUCATION    Columbia  University,  NY  |  Aug  '06  –  May  '11  //  Master  of  Fine  Arts    -­‐  Film  (Screenwriting)  

 Iowa  Writers'  Workshop,  Iowa  City  |  Aug  '02  -­‐  May  '04  

//  Master  of  Fine  Arts  -­‐  Creative  Writing    (Poetry)    Kenyon  College,  Gambier,  OH  |  Aug  '96  –  Dec  '00  //  Bachelor  of  Arts  -­‐  History    AWARDS 2008  Screenwriter's  Fellowship  |  Columbia  University  

Chosen  from  a  class  of  90+  MFA  candidates.  

 

2003  Truman  Capote  Fellowship  |  Iowa  Writers'  

Workshop  Chosen  from  over  2,500+  applicants  

 

WORK SUMMARY    Sr.  Copywriter  (Audible)  July  2014  –  Present  //  Help  conceptualize,  strategize,  develop,  present,  and  write  multiple  high-­‐level  campaigns  and  initiatives  for  the  world’s  largest  audiobook  seller.    Social  Media  Creative  Director  (Rainforest  Connection)  July  2014  –  Present  //  Strategized,  wrote,  and  was  instrumental  in  raising  double  the  funds  necessary  to  finance  and  field  a  game-­‐changing  new  environmental  technology  that  could  eventually  protect  the  world’s  rainforests  from  illegal  logging.    Freelance  Sr.  Copywriter  (Razorfish,  Leroy  +  Clarkson)  Nov  2013  –  July  2014  Freelance  Sr.  Copywriter    //  Re-­‐conceptualized  and  rewrote  entire  websites  for  Mercedes-­‐Benz  USA,  Ford  Motor,  and  Follett  Educational.  //  Helped  develop  new  SYNC  app  for  Ford  Motor    //  Concepted  one-­‐sheet  pitch-­‐deck  options  for  the  forthcoming  PBS  mini-­‐series,  How  We  Got  to  Now,  starring  best-­‐selling  author,  Steven  Johnson    Stirred  Creative  (Harman  Kardon,  JBL)  Apr  2013  –  Present  Contract  Sr.  Copywriter  /  Copy  Lead  

 //  Single-­‐handedly  conceptualized,  developed,  and  wrote  long-­‐form  digital,  print,  and  packaging  copy  for   40+   new   JBL   and   Harman   Kardon   home   and  portable  audio  products  for  the  2014  sales  year.    //  Scripted  cross-­‐brand  promotional  partnerships  for    

 Harman  Kardon,  JBL,  and  Infinity  sound  systems.  Partners  included  BMW,  Apple,  Google,  Bluetooth,  Amazon,  and  the  NFL.    //  Overall  sales  at  Harman  International  have  risen  by  $600M  since  the  introduction  of  the  products  I  wrote  for.    

 thelabNYC,  Inc.  (Disney)  Mar  2013  –  Apr  2013  Freelance  Copywriter  

 //  Worked  to  conceptualize,  develop,  and  write  video,  digital,  and  direct  marketing  campaigns  for  Disney  on  behalf  of  McGarry-­‐Bowen.      

Thomasnet  (DuPont  +  Various)  Oct  2011  -­‐  Feb  2013  Sr.  SEO  Copywriter  /  Social  Media  Manager  //  Wrote  social  media  sites  for  American  industrial  companies,  including  DuPont,  Telairity,  and  Keystone.     //  Managed  and  edited  a  team  of  2-­‐3  freelance  social  media  while  writing  social  media  blogs  for  30+  client  accounts  per  month.        Publicis  Groupe  (Hilton  HHonors)  2011  

Freelance  Copywriter  

//  Wrote  promotional  digital  emailers  as  part  of  the  award-­‐winning  Hilton  HHonors  campaign.  

   Process  Media/Process  Productions    2009  -­‐  2011  Screenwriter    //  Lived  for  3  months  in  Kolkata,  India  researching  and  writing  a  screenplay  about  illegal  coalmining  in  India  for  the  producers  of  Shortbus,  The  Rebound,  and  Last  Chance  Harvey.