JOHN WHEELER-RAPPE424 Caton Ave., 2nd Fl., Brooklyn

wheelerrappj@gmail.comCell: (323) 404-1320Portfolio: cargocollective.com/johnwheelerrappe

MY APPROACHTo advertise well, you don't so much need to sell a product (or your soul) so much as you need to tell the plain truth about it passionately. If you do this smartly and consistently stay on-brand, you soon discover there isn't a Gobstopper or solar panel on this Earth you can't build into a powerful storyline.

CAREER HIGHLIGHTS// Developed and wrote the single most profitable sales campaign in Audible history. Campaign achieved nearly $2MM profit in 48 hours and gave Audible its second-most profitable month in company history (its most profitable month was when it got purchased by Amazon).

// Served as the principal digital marketing and in-store packaging “voice” behind nearly all new JBL and Harman Kardon retail audio products for the 2014 sales year. Retail audio sales at Harman International rose by $600MM in last quarter of 2014 once those products were introduced.

// Lived for 2+ months in rural West Bengal researching and writing a screenplay for the producers of Shortbus, The Rebound, and Last Chance Harvey.

SKILLS/SOFTWAREConceptual Storytelling; 360 Advertising; Brainstorming; Client Interface and Pitching;

Copywriting; CRM; SEO; Editing; Social Media; Professional Screenwriting; Final Cut Pro; Final Draft; InDesign; Adobe Acrobat Pro; Adobe Photoshop; Microsoft Office Suite; Basecamp; Trello; Slack

AWARDS// 2008 Screenwriter's Fellowship

Columbia University School of the Arts

Chosen from 90+ MFA candidates.

// 2003 Truman Capote Fellowship

Iowa Writers' Workshop

Chosen from 2,500+ applicants.

WORK HISTORYAudible and AmazonContract Sr. CopywriterJuly 2014–Present // Developed and wrote the single most profitable 48-hour sales campaign in Audible history. Campaign reached millions of Audible members.

// Developed and wrote a sales campaign for Kindle with highest customer response in Audible history. Campaign reached 200,000+ Kindle users.

// Conceptualized and pitched numerous high-level creative initiatives for both Audible and Amazon including an original podcast series about the future of Newark, New Jersey.

Rainforest ConnectionSocial Media Creative Strategist

July 2014–Present

// Strategized, promoted, and was instrumental in raising double the funds needed to finance and field a new environmental technology rated one of the top 10 Kickstarter campaigns of 2015.

Razorfish/Leroy & Clarkson/nFusionFreelance Sr. CopywriterNov 2013–July 2014

// Redeveloped and rewrote entire websites for Mercedes-Benz USA, Ford Motor, and Follett.

// Developed one-sheet pitch-decks to promote the PBS mini-series How We Got to Now starring best-selling author Steven Johnson.

Stirred Creative (Harman International)Apr 2013–Present Contract ACD/Copy Lead

// Served as the principal digital marketing and in-store packaging “voice” behind nearly all new JBL and Harman Kardon retail audio products for the 2014 sales year. Partners included BMW, Apple, Google, Bluetooth, the NFL, and MLB.

// Retail sales at Harman International rose by $600MM in last quarter of 2014 after the products I wrote for came onto the North American and European markets.

thelabNYC (Disney)Freelance Copywriter2013

// Worked to conceptualize, develop, and write 360 video, online, digital signage, and

direct marketing campaigns for Disney on behalf of mcgarrybowen.

ThomasNet (DuPont + Various)SEO Copywriter/Social Media ManagerOct 2011–Feb 2013

// Wrote social media sites for American industrial companies, including DuPont, Telairity, and Keystone.

// Managed and edited a team of 2–3 freelance social media writers while pitching and writing blogs for 30+ client accounts every month.

Publicis Groupe (Hilton HHonors)Freelance CopywriterNov 2013–July 2014// Wrote promotional digital emailers as part of the award-winning Hilton HHonors campaign.

Process Media/Process Productions ScreenwriterMarch 2009–Feb 2011// Lived for 2+ months in Kolkata and rural West Bengal researching and writing a screenplay about the illegal trade in human remains for the producers of Shortbus, The Rebound, and Last Chance Harvey.

Sacred Heart UniversityAdjunct Professor of Media Studies2011

// Taught undergraduate students the history behind and basic principals of filmmaking, television, advertising, writing, radio, and social media.

// Developed special creative projects with my students. All projects were tailored to allow each student to pursue his or her own creative field and creative vision to maximum effect.

Lee Daniels EntertainmentScript Consultant / Script Developer2009

// Reviewed (and sometimes recommended) feature scripts for the producer and director of Empire, The Butler, and Precious to either direct or produce.

// Was consulted multiple times directly by Lee Daniels for my own "second opinion" on whether a script he wanted to develop was actually worth developing.

// Was commended personally by Lee Daniels and given special access to projects he had co-written.

New York MagazineNightlife Writer2008-2012// Wrote deadline-intensive interactive nightlife copy for the online edition of New York’s largest entertainment magazine.

// Perfected a voice that was breezy and hip, with an added dose of spitfire when the occasion required it.

Scott Rudin ProductionsProduction Office Intern2007

// Scott Rudin is, bar none, a genius at producing some of the best movies of our age; a living, breathing David O. Selznick in a time when David O. Selznicks were long thought extinct.

// That, and he's also a Category Five hurricane if you even accidentally try to make his day difficult: end-stop.

// I served Scott Rudin well. If I can manage that, I can do the same (and better) for you.

The DesignoryJr. Copywriter2006

// Wrote nationally syndicated automotive copy for Nissan Motors, Ltd.

// Worked with planners and product specialists, and collaborated extensively with Chiat/Day.

// Wrote briefs and learned how to seamlessly incorporate USPs and RTBs into my copy.

University of Iowa (Iowa Writer’s Workshop)Undergraduate Creative Writing Instructor2002-2004

// Taught undergraduate creative writing classes at a Big Ten University for two years.

// This occurred during my time at the Iowa Writer's Workshop, the top-ranked graduate creative writing program in the English language.

EDUCATION Columbia University, NY | Aug '06– May '11

// Master of Fine Arts, Film (Screenwriting)

Iowa Writers' Workshop, Iowa City | Aug '02–May '04// Master of Fine Arts, Creative Writing (Poetry)

Kenyon College, Gambier, OH | Aug '96–Dec '00// Bachelor of Arts, History