STARTUP INSTITUTE [INCUBATOR FOR STARTUP WORLD] | OCT 2015 - DEC 2015UI / UX DESIGNER | BOSTON, MA+ SELECTED FROM A COMPETITIVE APPLICANT POOL FOR EIGHT WEEK IMMERSIVE PROGRAM+ STRENGTHENED CAPABILITIES IN UI / UX, USER RESEARCH, RAPID IDEATION / PROTOTYPING+ PITCHED PRODUCT SOLUTIONS THROUGH IDEAHACK IN 24 HOURS [SOLSTICE INITIATIVE]+ CHALLENGED WITH PARTNER PROJECT [OPENVIEW]

DDAVICH VISION CENTER [KOREAN VISION CENTER FRANCHISE] | APR 2015 - OCT 2015MARKETING DIRECTOR | GRAND RAPIDS, MI+ IMPROVED BRANDING DETAILS TO HELP INTERNATIONAL BRAND ADAPT TO THE US MARKET+ ORGANIZED AND IMPLEMENTED THE ANNUAL MARKETING CAMPAIGN FOR 2015 & 2016+ PRODUCED TV AD, BILLBOARD, B2B CATALOG, AND OTHER MARKETING ITEMS+ REVAMPED THE WEBSITE FOR IMPROVED UX, FLOW OF INFORMATION, AND SEO

SIN REPUBLIC SALON [BRAND NEW SALON IN TOWN] | AUG 2013 - APR 2015CRECREATIVE DIRECTOR | GRAND RAPIDS, MI+ CREATED BRAND & RAISED AWARENESS THROUGH SOCIAL MEDIA & ORGANIC ADVERTISING+ SUSTAINED 5-STAR RATINGS ON FACEBOOK, GOOGLE, AND YELP+ NOMINATED FOR BEST NEW BUSINESS IN GRAND RAPIDS

GENRE.ME [PERSONAL FREELANCE BRAND] | MAY 2010 - AUG 2013FREELANCER | GRAND RAPIDS, MI+ CREATED LOGOS, MENUS, ADS, WEBSITES FOR BUSINESSES+ DESIGNED PRODU+ DESIGNED PRODUCT PACKAGE FOR INTERNATIONAL BUSINESS+ CAPTURED PEOPLE, EVENTS, PRODUCTS THROUGH PHOTOGRAPHY & VIDEOGRAPHY

GRAPE COMMUNICATIONS [KOREAN ADVERTISING AGENCY] | JUNE 2009 - SEPT 2009CREATIVE INTERN | SEOUL, KOREA+ EXPERIENCED FULL SERVICE ADVERTISING IN AN INTERNATIONAL ENVIRONMENT+ ASSISTED IN FULL SCALE AUTOMOBILE PHOTOGRAPHY & COMMERCIAL FILMING

GLAXOSMITHKLINE [COMPETITION BASED INTERNSHIP] | JULY 2007 - FEB 2008MARKETING INTERN MARKETING INTERN | EAST LANSING, MI+ ANALYZED CONSUMER BEHAVIORS WHILE CONDUCTING RETAIL PROMOTIONS+ INTEGRATED RESEARCH ON CONSUMER BEHAVIORS

MICHIGAN STATE UNIVERSITY | MAY 2012BACHELOR OF ARTS IN ADVERTISING

STUDY ABROAD | MAY 2013 - JULY 2013PHOTOGRAPHY IN EUROPE | NEW YORK, LONDON, PARIS, ARLES+ EXPOSED + EXPOSED TO ART MUSEUMS AND GALLERIES ON A DAILY BASES+ DISCOVERED NEW PHOTOGRAPHIC TECHNIQUES & STYLES+ DEVELOPED STRONGER ARTISTIC PROCESS & PRESENTATION

STUDY ABROAD | JUNE 2009ADVERTISING IN ASIA | TOKYO, OSAKA, BEIJING, XI’AN+ EXPLORED TOP ADVERTISING AGENCIES’ STRATEGIES & INFLUENCES+ INTEGRATED INTERNATIONAL USAGE OF MEDIA AND EMERGING ADVERTISING TRENDS

DISTRCT STUDENT ADDY DISTRCT STUDENT ADDY AWARD, SILVER | 2012REGIONAL STUDENT ADDY AWARD, SILVER | 2012PRESIDENT OF SPARTADS - ASIAN ADVERTISING ASSOCIATION | 2011 - 2012TAE PARK TAEKWONDO SCHOLARSHIP FOR AUSTRALIA TOURNAMENT, COACH | 2010MSU’S STUDENT EMPLOYEE OF THE YEAR NOMINEE | 2009RUSH CHAIR AND PLEDGE DAD FOR PI ALPHA PHI | 2008 - 2009

EXPERIENCE

EDUCATION

RECOGNITION

PASSION FOR CREATING A WORLD THAT IS EFFICIENT, AESTHETIC, AND FUN.“

JOHN RA GENRE.ME | GENREME@GMAIL.COM