johns hopkins medicine 2009 united way campaign
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Johns Hopkins Medicine 2009 United Way Campaign. Coordinator and Ambassador Campaign Materials. Whatever you can give, GIVES HOPE. About United Way Our Mission: To improve people’s lives by mobilizing the caring power of our communities. - PowerPoint PPT PresentationTRANSCRIPT
COORDINATOR AND AMBASSADOR CAMPAIGN MATERIALS
Johns Hopkins Medicine2009 United Way
Campaign
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
About United WayOur Mission: To improve people’s lives by mobilizing the
caring power of our communities.
I T TA K E S M O R E T H A N J U S T O N E P E R S O N O R O N E A G E N C Y T O M A K E A D I F F E R E N C E . I T
TA K E S A C O M M U N I T Y.
U N I T E D WAY O F C E N T R A L M A RY L A N D H A S B E E N A P R O U D PA R T O F T H AT P R O C E SS,
D E D I C AT E D T O C R E AT I N G O P P O R T U N I T I E S T H AT C H A N G E T H E R E G I O N F O R T H E
B E T T E R .
E D U C AT I O N, I N C O M E A N D H E A LT H A N D S A F E T Y A R E A V I TA L PA R T O F T H AT
F O R M U L A .
Whatever you can give, GIVES HOPE
Education: School Readiness & Youth Achieving Potential
Whatever you can give, GIVES HOPE
Income: Basic Needs
Whatever you can give, GIVES HOPE
Health: Family Safety
Whatever you can give, GIVES HOPE
About United WayW h e n c h i l d r e n g e t t h e e a r l y c a r e t h e y n e e d , t h e y s u c c e e d i n
s c h o o l . W h e n y o u n g a d u l t s g r a d u a t e , t h e y h a v e t h e t o o l s t o fi n d a j o b . W h e n f a m i l i e s h a v e t h e m e a n s t o a ff o r d s a f e a n d s t a b l e
h o u s i n g , t h e y t h r i v e . W h e n m e n , w o m e n a n d c h i l d r e n a r e s a f e f r o m v i o l e n c e a n d a b u s e i n t h e i r r e l a t i o n s h i p s , t h e y a r e h a p p y
a n d h e a l t h y.
T h i s i s w h a t u n i t e d w a y s t r i v e s f o r. Yo u ’ r e a n i n t e g r a l p a r t o f t h a t p r o c e s s . T h i s i s y o u r n e i g h b o r h o o d
- y o u r c o m m u n i t y – i t ’ s u p t o y o u t o h e l p m a k e t h e c h a n g e .
Whatever you can give, GIVES HOPE
YOUR KEYS TO SUCCESS
About JHM United Way Campaign 2009
Whatever you can give, GIVES HOPE
Key Contacts
JHM Campaign Chair:Stephanie Reel Vice President for Information Services
JHM Campaign Coordinators:Christine White Assistant Dean, Johns Hopkins MedicineJudy ReitzEVP/COO, JHH and VP Quality Improvement JHM
JHM United Way Administrative TeamJeff Pratt (JHU SoM) 410-516-6060 [email protected] Woodward (JHH/JHHSC) 410-614-4515 [email protected] Boncaro (UWCM) 410-895-1503 [email protected]
Whatever you can give, GIVES HOPE
Key Dates
Campaign Dates:October 26 through November 6, 2009
Kick Off Breakfast:Wednesday, October 21, 20098am to 9:30am in Turner Concourse
Hot Dog Lunches:Thursday, October 29, 2009 noon to 1:30pmFriday, November 6, 2009 noon to 1:30pmTurner Plaza
Key Data
Overview of Dollars Raised
2002200320042005200620072008 $-
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
$1,200,000.00
$1,400,000.00
JHH/JHHSCSoM Total
Whatever you can give, GIVES HOPE
Key Data
Overview of Participation
2003 2004 2005 2006 2007 20080%
5%
10%
15%
20%
25%
30%
JHH/JHHSCSoM
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
You’re the Key!
Role of Coordinator / Ambassador / Team Captain Assist with e-pledging Provide paper pledge forms as needed Educate about United Way
Become familiar with UW resources Distribute UW materials upon request Refer potential donors to UW websites
Ask Answer Questions Reinforce the Message
Whatever you can give, GIVES HOPE
Your Keys to Success
Donating to a charity is an individual and personal decision. Your job is simply to provide the opportunity to give. Remember, the
main reason people give to the United Way is that they were asked.
Get your employees charged up. Advertise and promote your department’s campaign. Display posters, signs and other UW literature. Email a United Way Community Fact of the day.
Make it educational. People want to know where their money is going and how it is helping. Conduct meetings with UWCM representation and show the campaign video
Make it fun!
Make it personal. Make sure everyone in your department has been asked personally. Remember, people give to people.
Report results and say thank you. Hold thank you luncheons or send thank you cards or emails.
For additional tips visit www.uwcm.org
Sample Campaign Schedule
Preparation Activities Schedule staff meeting with UW
agency Prepare posters
Week 1 (10/26-10/30) Send email communication on
10/26 with3 or 4 FAQs Staff meeting on 10/28 including
a 15 minute presentation and an e-pledge demo
Hot Dog Lunch Reminder on 10/28
Info Table at lunch time on 10/29
Week 2 (11/2-11/6) Send email
communication on 11/2 with 3 or 4 FAQs
Send email communication on 11/5
Hot Dog Lunch reminder on 11/5
Post-Campaign Activities Send “Thank You” email
on 11/9
Your Keys to Success
Whatever you can give, GIVES HOPE
10 Ways to Increase Your Department Giving
Your Keys to Success
Whatever you can give, GIVES HOPE
1. Host an employee meeting, invite a UWCM speaker, and educate employees about the ROI on their investment with United Way. To request a UWCM speaker, email [email protected]
2. Gather employees for a Day of Action – a group volunteer project with a United Way of Central Maryland agency. To organize a Day of Action, email [email protected]
3. Email or show in a group setting, the JH UWCM vignettes that can be found at www.hopkinsmedicine.org/unitedway
4. Host a leadership event or investor luncheon as an opportunity to have a meaningful dialog with UW staff about the work we are doing in education, income or health. To organize a leadership event or investor luncheon, email [email protected]
5. Host a fundraiser to build awareness and make the campaign fun. For a list of fundraising ideas, go to www.uwcm.org/coordinators
. 6. Form a conga line with enthusiastic team
members to travel the halls of your area and create excitement and awareness about the campaign.
7. Send daily reminders with “Did you know” stats
about United Way and how the investment they are making is improving the community. For a list of “Did you know” stats, email [email protected]
8. Get your department leadership involved in the
campaign. Make sure their voice is heard as an advocate of giving to United Way.
9. Gather a team of diverse enthusiastic team
members to survey what they think will work as a motivator in your department and then ask for their help in executing the ideas.
10. Ask, ask, ask. Make sure everyone in your
department has personally been asked to give to United Way of Central Maryland. The number #1 reason people do not give is because they haven’t been asked
JHM UWCM 2009 Campaign Speaking Points OpeningTalk about why you personally support UWCM.
The current economic conditions have brought significant challenges to our community. Despite these difficulties, we recognize that no matter how bad things may seem for us, that times are even more difficult others.
Promote Johns Hopkins Medicine support for United Way: Johns Hopkins is the largest supporter in employee dollars to United Way of Central Maryland. We are a leader in the
community and our support is needed now more than ever. Why UWCM? Because no one agency or organization or government entity can solve our communities problems; but,
with United Way, we are supporting thousands of health and human service charities and more than100 core agencies, all working in collaboration to tackle our communities most pressing issues.
United Way of Central Maryland is our partner of choiceUnited Way is focusing on the issues that matter most to us and to our community by striving for change in education,
income and health. A stronger community means a better life for everyone. 2-1-1 Maryland at United Way connects people seeking assistance with free, confidential information and referrals
24/7. Nearly 200,000 calls for help were received last year. United Way of Central Maryland is funding programs that work. Programs that:
Ensure that all children are ready to learn Keep people are safe and free from violence Help people find and keep safe and stable housing
And UWCM holds itself and the agencies doing this great work accountable for achieving targeted outcomes. With
United Way, donors can give to United Way, one of the impact areas of education, income or health, to 2-1-1 Maryland at United Way, to the Johns Hopkins Neighborhood Fund, or donors can direct their contribution to any nonprofit health or human service agency in the country.
For 2009, we have introduced a low 5% designation fee ($5 minimum, $500 maximum). The ASK / The Close Please consider making a pledge today. Whatever you can give, gives hope. Give. Advocate. Volunteer.
Whatever you can give, GIVES HOPE
PLEDGING SITE:
HTTPS: / /PORTAL.JOHNSHOPKINS.EDU/UNITEDWAY
Introduction to United Way e-Pledge
Whatever you can give, GIVES HOPE
www.hopk insmed ic ine .o rg /un i tedway• Access to paper o r e l ec t ron i c p ledg ing
•Ins t ruc t ions on how to make an e lec t ron ic p ledge• FAQ’s , V ideos
• Sta ts , l e t te rs , resources
www. jhu .edu /un i tedway• Access to paper o r e lec t ron ic p ledg ing
• FAQ’s , Spec ia l Events , Contac t s
www.uwcm.org o r www.uwcm.org /coord inators• About the work
• Mater i a l s• Videos
• Sta ts , emai l s , re sources
Overview of United Way Online Resources
Whatever you can give, GIVES HOPE
DID YOU KNOW?
The United Way of Central Maryland is a local organization that operates as an independent 501C(3) governed by a 46-member Board of Directors that approves all funding decisions.
Whatever you can give, GIVES HOPE
DID YOU KNOW?
Through 2-1-1 Maryland at United Way, thousands of callers get immediate information and referrals to specialized resources.
Whatever you can give, GIVES HOPE
DID YOU KNOW?
The United Way of Central Maryland has lowered its fee structure for designations to a flat rate of 5% (with a minimum of $5 and a cap of $500).
Whatever you can give, GIVES HOPE
DID YOU KNOW?
One in three citizens of Central Maryland will use a United Way agency or resource this year.
Whatever you can give, GIVES HOPE
DID YOU KNOW?
Did you know that affordable child care ranked as one of the top three household expenses in every Maryland jurisdiction?
Your United Way dollars help subsidize quality, affordable child care and family support.
Whatever you can give, GIVES HOPE
DID YOU KNOW?
Did you know that 14,000 evictions took place in central Maryland in 2008?
Your United Way of Central Maryland dollars provides resources that help families obtain safe, affordable housing and the means to keep it. United Way is also helping play a role in ending homelessness -it was recently appointed administrative and fiscal agent for $9.5 million of Federal Stimulus to support Baltimore City’s 10-year Plan to End Homelessness.
Whatever you can give, GIVES HOPE
DID YOU KNOW?
Did you know that there were 19,391 domestic violence crimes in Maryland?
Your collective United Way dollars represents the largest private funding of victim services in Maryland.
Whatever you can give, GIVES HOPE
Thank You!
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE
Whatever you can give, GIVES HOPE