joining content production to the dvr david white, nds (chairman of joined-up pvr group)
TRANSCRIPT
Joining content production to the DVR
David White, NDS(Chairman of Joined-up PVR group)
Confidential ©NDS Ltd 2006. All rights reserved.
Traditional broadcast
• Standard definition• High definition• PVRs/ DVRs
Confidential ©NDS Ltd 2006. All rights reserved.
Media players and PVRs
• PC / console media players• Mobile media players• Mobile broadcast
Confidential ©NDS Ltd 2006. All rights reserved.
Platform features
Resolution Usage Media storage
SD PVR 720x576 Home Yes
HD PVR 720x1280 1080x1920
Home Yes
PC Webcast / download
Various Desk Yes
Portable media player
Various Personal Yes
Mobile broadcast
CIF or QCIF @ 15Hz or 30Hz
Personal Yes
Confidential ©NDS Ltd 2006. All rights reserved.
Changes in broadcasting
• Broadcasting response to new media1. Re-purpose content in a limited way
– Pioneering programmes. Not scalable
2. Automate re-purposing– Delivery system re-purposing. Quality problems.
3. Limited content re-production to suite new media– Pioneering programmes. Not financially scalable
4. Automate multi-platform production– Scalable.
• Conclusion– Content production & playout will develop!
Confidential ©NDS Ltd 2006. All rights reserved.
Key feature: micro-navigation
• Can already navigate to content: Macro-navigation– Digital television EPG– Web page content selection– Media player content purchasing
• Will navigate within content: Micro-navigation– Already on some platforms
• DVD navigation, some media players, etc
– Enabled by random-access media storage• Common feature of distribution platforms
Confidential ©NDS Ltd 2006. All rights reserved.
Use cases for micro-navigation
• User interaction– Simple navigation with skip left/ right– Fast-forward by only playing key sections– Menu of scenes / points of interest, similar to DVD
• Offline content production– Navigating drama and film– Temporal scaling – viewing shortened versions / fast
forwarding– Viewing different perspectives in a recorded series
• Live content production– Navigate within news broadcast– View points of interest in sports match
• Commercial advantage– Micro-navigation can show key adverts / sponsorships– Fast forward with advertising messages included
Confidential ©NDS Ltd 2006. All rights reserved.
What can it do?Live sports game
Confidential ©NDS Ltd 2006. All rights reserved.
Multi-event sportsViews for Sports Programme – multiple events (MyOlympix).
Field events on Channel 1
Line
ar V
iew
– F
ield
Eve
nts
Long JumpCarl Lewis Jump # 2
Javelin Preliminary
heats
Analysis
Long Jump Carl LewisJump #3
New World Record
Long Jump Final Round
Track events on Channel 2
Discus Qualifying heat
for UK team
High Jump Semi Finals
Download:Long Jump Carl Lewis
Jump #1
Filt
ered
Vie
w (
Car
l Lew
is)
Internet or other external network
Line
ar V
iew
– T
rack
Eve
nts
Download:User generated
content (e.g. mobile phone).
Alerts for Channel 2(announced on Channel 1)
4x100 MetresSemi-Finals
5000 MetresFirst part.
100 Metres Final
4 x 100 Metres RelayFinals
5000 Metres Finish
100 MetresSemi-Finals
100 Metre Hurdles
Qualifying heat for UK team
Advert
Advert
Advert
User selected event view
“Events so far” Menu
Carl LewisNew World Record
100 Metres Final
5000 Metres Finish
Streaker on track
Long Jump
4x100 Metres Semis
Javelin Heats
5000 Metres
.... ....
Result
s View
(adv
ert in
clude
d)
Result
s View
(no
ad, P
PV)
Hig
hlig
hts
Vie
w
Bar
ker/
Tra
iler
Nav
igat
ion
Vie
w
User sees trailer for 100 Metres Semi-Final on highlights view, then decides to watch the whole of that race. The preceding advert is also shown.
!! Result !!
!! Result !!
Confidential ©NDS Ltd 2006. All rights reserved.
Producing micro-navigation
• The data is there already!• Sports
– Highlight production provides point-of-interest timing– Statistics generation provides point-of-interest
classification
• News– Automation systems know when story starts– MOS information contains rich source of information
• Drama / Film– DVD production inserts point-of-interest metadata
• Supplementary metadata adds further value
Confidential ©NDS Ltd 2006. All rights reserved.
JuP- linking it all together
• Joined-up PVR is joining this all together– Involvement from whole production chain– UK based but with international participation– Currently processing use cases
• How can I be involved?– Content producer – sponsor a use case you are
interested in!– Vendors – provide technical expertise– Contact [email protected]– Check out www.jup.org.uk
Confidential ©NDS Ltd 2006. All rights reserved.
Thank you