Joining the Conversation

Chris Messina, User Experience Designer

The Global Warming ParadoxNovember 8, 2012Stanford University

Kristofer Cheng for The New York Times

@chrismessina

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Today’s topics

Spread Firefox #hashtags Think: generativity

Spread Firefox

Photo by Tristan Nitot

September 12, 2004

Welcome to Spread Firefox.

You are our marketing department

We'll provide the tools,

you will drive campaigns

Spread Firefox will coordinate a series of volunteer efforts to promote Firefox

and run campaigns to focus our community's energy on very tangible, specific goals.

Our first target:

one million downloads

in the next ten days.

Each time someone clicks on your link,

you'll get a point

We highlight and publicize the ten most successful promoters

[You’ll be famous.]

Call for Volunteers

Developers: fix bugs;

Security experts: find vulnerabilities;

Tech-savvy users: test, file and help organize bugs

...and contact web sites;

If you’re passionate

spread the word.

?

Outliers ⇾ Activists

December 4, 2004

10,000 donors

1,126,190 subscribers

11,000,000 downloads

▶▶

March 25, 2011

15,850,000 downloads

48 hours

#hashtags

The first hashtag

?

August 23, 2007

Nate Ritter

#climatechange

hashtags-inspired skyscraper called the Cross # Tower in Korea

#IranElection

#Jan25

#occupywallstreet

#election2012

“Fork me on GitHub”==

forking as an act of ♥

“About GitHub”

On Amazon: j.mp/starfish_spider

Creativecollectivecollaborativecommerce

Think: generativity

futureoftheinternet.org

Five principles

1.how extensively a system or technology

leverages a set of possible tasks;

2.how well it can be adapted to a range of tasks;

3.how easily new contributors can master it;

4. how accessible it is to those ready

and able to build on it;

5.how transferable any changes are to others — including (and perhaps especially) nonexperts.

#election2012

#occupythefuture

Fin.