jon schulz of ford motor company at jd power and associate automotive internet roundtable
DESCRIPTION
Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet RoundtableTRANSCRIPT
![Page 1: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/1.jpg)
Rich MediaA Practitioner’s Approach
October 18, 2007
![Page 2: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/2.jpg)
Rich MediaA Practitioner’s Approach
October 18, 2007
Plan Develop Test Measure Evolve
![Page 3: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/3.jpg)
Include BOTH media and production teams
Allow time to produceproperly
Plan
![Page 4: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/4.jpg)
Not too little, too much
Highlight expand
Use floating formats
Use audio
Develop
![Page 5: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/5.jpg)
![Page 6: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/6.jpg)
Creative executions
Interactions and animations
Tagging and data capture
Test
![Page 7: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/7.jpg)
Against campaign objectives
Against internal benchmarks
Make adjustments as needed
Measure
![Page 8: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/8.jpg)
Evolve Leverage media to syndicate
content beyond the OEM site
Address key challenges moving forward
![Page 9: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/9.jpg)
Evolve
![Page 10: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/10.jpg)
Evolve
Maximize OEM content investment
Rich content where shoppers are shopping
![Page 11: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/11.jpg)
What kind of content? Photos Videos Featured demos Vehicle specs
Pricing Offers Inventory Dealer info
![Page 12: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/12.jpg)
Challenges Align rich media with relevant
content areas (e.g., OEM photos
in third-party site photo gallery)
Revenue model (e.g., rich media serving costs)
Standardized content feeds, sizes, etc.
![Page 13: Jon Schulz of Ford Motor Company at JD Power and Associate Automotive Internet Roundtable](https://reader035.vdocuments.net/reader035/viewer/2022070304/54bd49194a795901648b45b3/html5/thumbnails/13.jpg)
Thank You