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Jonathan Munar Health Information Exchange HTM 520 Professor Mark Branning National University

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In a given day, individuals will tag, post, view, share more than 1 billion pieces of information. For society today, everyone finds the need to always be in the know, meaning discerning themselves with the latest information. It is sometimes faster to get news from social media versus regular media and press. Global users of social media topped 1 billion by the end of 2011. -ZDNET 2

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Social media is all about people. AKA an on-line environment established for the purpose of mass collaboration. Ranges from: Apps, Blogs, Collaborative Projects, Content Communities (i.e. YouTube), Crowdsourcing, Device Integration, Enterprise Social Media, Games/Virtual Game Worlds, Location Based Apps, Microblogs (i.e. Twitter), Product/Service Rating Sites, RSS, Social Networking (i.e. Facebook), Virtual Worlds, and Widgetswith each having dozens of subclasses and styles. 3

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The 3 Es of Advocacy On the other hand, only 21% of hospitals in the United States are active on social media. Another study found that 16% of those surveyed use social media sites as a source of health care information Individuals have the right and responsibility to advocate for their own health, and that it is our responsibility to help them use social media tools to get the best information, connect with providers and with each other, and inspire healthy choices Mayo Clinic 4

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Apps: software applications, mobile Blogs: web log, sharing thoughts on a particular subject Content Communities: PhotosFlicker, VideosYouTube, Vimeo, ImagesInstagram, Pinterest Games/Exergames: Aetna, Humana 5

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Location-Based Apps: check-ins visit physical location Microblogs: Twitterreal time Provider Rating Sites: Yelp, RateMDs.com, DrScore.com Social Networking: Facebook profilespersonal, organizational, work group, event 6

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Provider-to-Consumer practices Consumer-to-Consumer practices Peer-to-Peer Trisha Torrey Cancer Patient Educational Tool Texas Healthcare Resources EHRs Janet Marchibroda HIT, HIE 7

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Alignment with the 5 Pillars of MU: Improving quality, safety, efficiency, and reducing health disparities. Engaging patients and families in their health. Improving care coordination. Improving population, and public health. ensuring adequate privacy, and security protection for personal health information. Dr. Jen Brull 8

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AdvoConnection, Association of Cancer Online Resources, MyHealthStory, PatientsLikeMe, and CureTogether Sermo Texas Health Resources Doctors Helping Doctors Transform Health Care HHS CDC FDA 9

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Protected Health Information (PHI) Potential threat of privacy violations Both malicious and unintentional HIPAA 18 different categories Standards of professionalism and compliance AMA 10

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Weekly Tweet Chat # (hashtag) #HCSM Current health news and events #HITSM Industry trends and role of social media 11

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It is evident that social media has a great role in health care. Learning something new Emerging trend E-Patients are able to communicate and colloborate better either with other patients, or directly with providers Benefits make social media in health care here to stay. 12

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Quiz 1. Social media is an on-line ________ established for the purpose of mass ___________. 2. True or false? Social media aligns with the 4 Pillars of Meaningful Use. 13