joomla seo basics 2016
TRANSCRIPT
Joomla SEO BasicsSydney Joomla User Group
Presented by Tim Plummer
SEO challenges you may face
Time constraintsGetting little things rightRepetitive tasks
Biggest Challenges for you
Getting client to understand that SEO is ongoing
SEO 101
Good SEO is about getting lots of little things right
Some mistakes can cause huge rank-destroying
disasters
2015 Search Engine Global Breakdown
Which search engine to target?
inChina
inRussia
everywhere else
inJapan
inSouth Korea
Some basic things that Google wants
Unique & relevant
meta data
SEF URLs
Robots.txt
Sitemap
What Google doesn’t want
Broken links
Duplicate content
Meta keywordsGoogle ignores meta
keywords, as they have been abused too much
in the past
If Google is happy, most other search engines are probably happy too
Joomla SEO tip #1
Leave Meta Description and Meta Keywords blank in your global config
If you fill these out, every page that doesn’t have meta description or meta keywords set will use global settings, resulting in duplicate meta data
Joomla SEO tip #2
Every menu item should have unique and relevant meta description
You can choose what Google will show
Menu Meta Description
If you don’t put meta description, google will choose what to show (often first text on the page)
Joomla SEO tip #3
Every menu item should have unique and relevant Browser Page title
Do you have a Sitemap?
While most engines will be quite capable of figuring out your URLs for themselves without a sitemap, in general they consider it a big plus if you supply one.
Submit your sitemap
Make sure you submit your sitemap to Google Webmaster Tools https://www.google.com/webmasters/
SEO tools
Over 89 SEO extensions in the JED
Which extension(s) should you use?
Introducing BF SEO
www.tamlynsoftware.com
What is BF SEO
A tool that helps you get the basic SEO stuff right in Joomla to make Google happy.
www.tamlynsoftware.com
Why use BF SEO?
• Edit menu, article and category meta data via single screen, saving you time
• Easily see duplicate meta data• Visual indication when meta data is too long or
too short• Audit your Joomla configuration SEO settings,
and quickly check to make sure you have the basics right
• K2 Support
www.tamlynsoftware.com
Title & Meta Description
Painstaking process to update menu items individually. Single screen saves you time.
www.tamlynsoftware.com
Check for duplicate metadata
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Sitemap
There are 2 flaws I see with many existing sitemap solutions
1. Too many options – confuses beginners2. Unique URL for sitemap, so no sitemap.xml in
website root (so any search engine that you haven’t submitted sitemap for can find it easily).
www.tamlynsoftware.com
Sitemap using BF SEO
No complex options, just select which menus you want included
Creates both static sitemap.xml, and dynamic XML sitemap
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Create and edit Robots.txt
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Audit Joomla SEO config
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Check for broken links
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Where can you get BF SEO?
http://extensions.joomla.org/extensions/extension/site-management/seo-a-metadata/bf-seo
Don’t forget to leave a rating and review
www.tamlynsoftware.com
Special bonus for you
For those that didn’t come tonight
Sorry, you missed out on the special bonus …
you snooze, you lose!
You can relax now that you have the SEO basics covered
www.tamlynsoftware.com