joomla seo bootcamp

Joomla! SEO Bootcamp

Presented by:

Steve Gorneys-go Consulting

s-go.net


Just Discovered Joomla! SEO Inside Secret

Joomla! SEO Bootcamp by Steve Gorney • s-go.net




EMPTY




• There is None!• Good SEO is Good SEO with Any Site• Good Old Fashioned Hard Work• Planning & Execution


What is SEO?

SEO is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results on specific keywords or key phrases.


Joomla! SEO Bootcamp Joomla! Day DC 10/16/2010


Think SEO First – Then Develop

• If New Site – Plan Overall SEO Strategy• If Developing for Client

– Talk SEO first, design & function second

• Do Keyword Research• Plan Text, Image and Config Strategy• Plan Backlink Strategy• Analytics & Sitemap XML


Why Google?


Source : hitwise.com



Where Does My Joomla Site Rank?

• For Existing Sites• Google PageRank • n/a to 10

– Authority – Affects SERPs– Understanding the Algorithm

• Alexa, Compete & Quantcast– Traffic Ranking

• Global & USA Over Time




HowPageRankWorksSimplified!




• Analytics– Google & Sitemeter (Insert sitecode or plugin)– Woopra – Real Time

• Tools– Firefox & Chrome Browser Plugins

• SEO Quake – Search Status – Others

– Websitegrader.com • dnfame.com – seomoz.org/rank-tracker




• Joomla.org – PR 9 – Alexa 255• Washingtonpost.com – PR8 – Alexa 335• Drupal.org – PR9 – Alexa 466• Picnet.net – PR6 – Alexa 740,967• 4Webinc.com – PR6 – Alexa 1,654,260• s-go.net – PR5 – Alexa 533,502

– Was <200,000 10/09



The Importance of Keywords

• It Is What People Search For• Short Tail & Long Tail

– Search “youth association website”– http://www.s-go.net/index.php/s-go-blog/213-y

outh-association-sveya-a-joomla-website

• Research Terms to Rank For– https://adwords.google.com/select/

KeywordToolExternal

http://www.s-go.net/index.php/s-go-blog/213-youth-association-sveya-a-joomla-website

http://www.s-go.net/index.php/s-go-blog/213-youth-association-sveya-a-joomla-website



The Importance of Keywords

• Affects Google SERPs (Result Pages)• Affects Local & Global Traffic• Understand Competition



The Importance of Backlinks

• Anchor Text Backlinks & Google Algorithm– #1 Most Important Factor – SEO Moz

• Anchor Text in Title & First Sentence• From Trusted, Relevant & High PR Sites

– Joomla.org, Blog Comments

• Social Media Promotion



Content is King – What Google Likes

• Can Not Have Enough “New” Content• News Articles & Blogs • Several Per Week• Use Keyword Research & Embed

– Article Titles & Title Tags– First Sentence of Article



Joomla! Core SEO Specifics

• On Page Titles & URL Strings• Title Tags - Browser Titles• Headline (H) Tags• Image Tags• Meta Descriptions• Meta Tags - Nope




• On Page/Article Titles– Highly Important to Google - – Affected by Joomla Setup

• Whether Menu is Category Blog or Article

Page/Article Title




• Search Engine Friendly URLs– Select Yes in Global Configuration

• URL String• Set in Menu Alias – Use Keywords

URL String




• Title Tags - Browser Titles– Very, Very Important (4th SEOMOZ)– Should Contain Keywords

• Uses Page Title Parameter or Category by Default




• Headline (H1) Tags– Article Headline/Title on Page– Moderately Important to Google– Keyword as First Words– Not Inserted in Joomla by Default

• Headline (H2-H6) Tags– Not Very Important to Google




• Image Alt Tags– Lightly Important to Google– Keywords in Alt Tag




• Meta Descriptions– Lightly Important to Google– Keywords in Meta Description on Article Page– Might Show Up on Google SERPs Page




• Meta Tags – Nope– Not Used by Search Engines– Might Be Used in Blogs & Navigation

• Tags Module, or in Visable Meta



What Joomla! Plug-ins?

• Sitemap – Xmap– Creates Sitemap XML– Submit to Google Sitemap XML

• sh404SEF– SEF Strings & H1 Tags– Title/Browser Tags– Google Analytics Insertion & Reporting– Better Component URL Control– One SEF URL for Duplicate Joomla URLs




• Social Media Buttons - Promotion– Many available – look for programmability– Testing TBFSocial– http://extensions.joomla.org/extensions/social-

web/republish/12654

• Article H1 Plugin– http://extensions.joomla.org/extensions/site-

management/seo-a-metadata/7490Title/Browser Tags




• SEO Canonicalisation Plugin– Easy re-direct for www & non www– http://extensions.joomla.org/extensions/site-

management/seo-a-metadata/5355?qh=YToxOntpOjA7czozOiJzZW8iO30%3DArticle H1 Plugin

• JoomSEO, Smart SEO, iJoomla SEO



Summary

• Keyword Research• Continuously Add Keyword Rich Content• Good Page & Article Titles• Build Quality Backlinks• Use Joomla SEO Plugins (When needed)• Use Analytics & Sitemap XML• Promote Using Social Media• Read, Read & Read



SEO Resources

– http://www.seomoz.org– http://www.mattcutts.com/blog/– http://www.searchengineguide.com– http://searchengineland.com– http://seo.alltop.com– http://www.searchenginejournal.com– http://outspokenmedia.com/blog

http://www.seomoz.org/

http://searchengineland.com/

http://www.searchenginejournal.com/



About s-go Consulting

• s-go Consulting – s-go.net – Mambo/Joomla Since 2003– Joomla Web Design • Joomla Template from PSD – Website Development – Blog Development – SEO Strategy • Social Media Strategy– Video • Hosting • Domains

• This presentation– http://www.s-go.net/index.php/s-go-blog/288-joomla-

seo-bootcamp-presentation

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