jordi guitart innovation & social media in healthcare - 18 nov. 2010

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Innovation & Social Media in Healthcare

Technology trends behind Social Media strategies

Jordi Guitart, CEO

Madrid, November 18th, 2010

an event socialized by

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You are Here

No FEAR!... but think on moving.

Late 1990s Late 2000sEarly daysToday

2010 MADCAT CONSULTING, S.A. Jordi Guitart


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Todays debate:

Are we facing the Web 3.0...and what this has to do withSocial Media?



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Corporate Website/ eCommunity

CommunityMembers

Central axis of the conversation:

Corporate Website:

integration

eCommunity:

integration & management

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Layar API allows integration with:

Youtube. To find videos around the user position. Tweeps Around. To post geo-referred comments to other twitter users nearby.

Screenshots Layer -> To capture snapshots and share with other users.

Foursquare -> To share comments and opinions about visited places.

Flickr -> To create and share photos with other users.

An powerful integration example through API: Augmented Reality with Layar Software, or the use of

the camera, GPS receiver, compass and motion sensor smart phones to capture a true picture, putting

both the user's position and orientation, adding virtual elements to create a real-time mixed reality.

Where do we go from here? What else do we need?



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Ubiquity

Lifestreaming

Embodiment



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We

Data Web

Semantic Web

3D

Artificial Intelligence

SOA

Economy

SecurityData Integration

Metadata

Human Intelligence

Social Networks

SPARQL

RDF

OWL

Venture Capital

Business Model

Advertising

Second LifeOntologies

Web 3D Consortium

Meaning & Reasoning

GranularityInteroperability

XML

W3C

Text Analytics

WordNet

Pattern recognition

Sentiment Analysis

Predictive Analysis

Conversations

FOAF

HTML5

xHTML

AjaxPublic knowledge

ROI

Cloud computingEncryption

Marketing

Collaborative spaces

b3.O.

Whats going on? (unveiling the future)



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Human being is, by nature, a social animal ()

one who does not feel the need to live life incommon does not belong to the society and thismeans it is a beast or a God.

Aristotle, 384 BC 322 BC



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> thanks

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jordi guitart innovation & social media in healthcare - 18 nov. 2010

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