josh williams, going out with disney
TRANSCRIPT
![Page 1: Josh Williams, Going out with Disney](https://reader034.vdocuments.net/reader034/viewer/2022052705/58f3784d1a28abcd538b45db/html5/thumbnails/1.jpg)
GOING OUT DISNEY
On the Twi!ers: @jw
with
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The Inspiration
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Can we use real world connections to inspire people
to discover and shareamazing places?
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Landmarks
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F!tba" Stadiums
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Baseba" Stadiums
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Airports
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Walt Disney World
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It’s A Sma" World
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At Launch
• Over 200 custom stamps across6 American theme parks.
• 1000 percent increase in sharing check-ins with Twitter and Facebook
• 700 percent increase in photos added at Disneyland spots
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The Cha"enge
• 850,000 Disneyland APs
• Surprise and Delightat unexpected times.
• Move the Super Fans to the Valleys
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ElecTRONica
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Results
• 50 Percent Redemption
• Relocated APs to the lesser visited California Adventure Theme Parkand away from high traffic attractions during peak hours.
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Moving Forward
• Redemption rate can be higher
• Improve onboarding for new Gowalla users within Disney Parks
• Increase visibilitybeyond social media channels.
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ElecTRONica
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New Peaks
Surprise and delight your fans and they’ll simply come back for more.