joshua gourley professional portfolio

8/12/2019 Joshua Gourley Professional Portfolio

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CONTACT

INFORMATIONJoshua D Gourley

[email protected]

438 W Main Street #217

Rexburg, ID 83440

801 . 810 . 0813


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TABLEOF

CONTENTSBusiness Card

Leterhead

Brochure

Web Page

Event Ad

Logos

Imaging

Montage

Flier


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BUSINESSCARDDESCRIPTION:A personally created logo applied to a professional business card.

PROCESS:I created the logo in Adobe Illustrator by modifying a favoritetypeface of mine called Palatino Linotype.

I then carefully spaced the leers and nished modifying thembefore I turned them into a single shape using object maker.

OBJECTIVES:Create a new logo to t a company or personal image. Designconsistent layouts for a business card. Use the basic tools ofIllustrator.

PROGRAMSUSED:Adobe Illustrator

DATE

:June 15, 2014

COURSE- INSTRUCTOR:Comm 130 Section 04 - Cory Kerr


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LETTERHEADDESCRIPTION:A personally created leerhead designed from a professionalbusiness card.

PROCESS:I placed my logo in the top left corner of the leerhead. I replicatedthe design elements from my logo and adapted them for theleerhead. I then added a watermark to nish with the repetitionand add to the uniformity of the leerhead.

OBJECTIVES:Create a new logo to t a company or personal image. Designconsistent layouts for a leerhead design. Use the basic tools ofAdobe InDesign.

PROGRAMSUSED:Adobe InDesign

DATE:June 15, 2014



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Joshua D [email protected]

438 W Main Street #217

Rexburg, ID 83440

801 . 810 . 0813


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BROCHUREDESCRIPTION:A two sided [duplex] folding brochure.

PROCESS:I started by looking at good design to nd inspiration and a gooddirection. I then started sketching and used my best idea to makea paper mock-up. I set up a reversed oset brochure fold in AdobeInDesign and started laying out my design by measuring my papermock-up. I nished most of the design early on with lorum ipsum

lling in the major text boxes then added the actual text later.My overall design is all about a hotel in space, as such I used blackwith a translucent star overlay as a base background for both thefront and inside background of my brochure. I chose to leave theback black as the background color for beer readability.

I found some great futuristic images of the room, satellite andholodeck then modied each in Photoshop cuing out what I didnot want and adding what I did want. I coupled that with a fontI thought really said Im modern but also spaceyand anothersimple font that went seamlessly well with it.

The placement alignment and groping on this brochure was quitechallenging. It took the longest it ever has to ne tune this project.This is probably my favorite project this year as a whole eventhough parts of other projects also were extremely fun to do.

OBJECTIVES:Set up and align a two-sided, folded document. Learn how to wraptext around an image. Learn to use paragraph styles in InDesign.

PROGRAMSUSED:Adobe InDesign - Photoshop - Illustrator

DATE:July 11, 2014



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WEBPAGEDESCRIPTION:A web page designed to showcase a personally created logo.

PROCESS:I created this web page using Notepad++ and Text wrangler. I didsome HTML and CSS work a few years ago and its amazing what Iam still capable of. It was also good to learn about W3s validationtools for HTML and CSS.

I rst marked up all my content and inserted my logo, next I

aached a pre-made CSS document to my HTML. I then usedmonochromatic blue for the colors on my web page. I found thesecolors as I was looking for cool classic colors on a color wheel. Ialso changed my font to Palatino Linotype. I declared some backupfonts just in case the viewers browser didnt have this font. I alsoused padding around the logo and text and other arias so that theywould not be too close to the edge of the web page. Spacing andalignment is still one of the most challenging parts of doing CSS.

OBJECTIVES:Size and optimize an original logo as a .png for a web page. Writecontent to describe the process of creating your logo and how itappeals to a target audience. Design a web page using HTML todisplay a logo and content. Acquire a working knowledge of HTMLand basic understanding of CSS. Identify hex colors for web design.Compress multiple les in a zipped folder to aach as one le.

PROGRAMSUSED:Text wrangler - Notepad++

DATE:June 28, 2014



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EVENTADDESCRIPTION:A color full-bleed event ad to promote a fund raiser using onlyMicrosoft Word and a scanner.

PROCESS:First I created many varied sketches for my design. I then searchedfor a scannable image that would t with one of my designs. I useda radar image and grabbed my monochromatic green hue directlyfrom the image for a nice uniform color. I added the text and drop

shadows to create contrast and readability. I also blacked out somenumerical elements at the top of the image which were distractingand not needed.

OBJECTIVES:Find, scan and import a high-quality image. Create a full-bleeddesign. Use text boxes for layout in Word. Insert and edit images inWord.

PROGRAMSUSED:Microsoft Word - Canon scanner and software - PDF2JPG.net

DATE:May 17, 2014



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LOGOSDESCRIPTION:Three logo variations for the same company.

PROCESS:I learned a lot and enjoyed making the logos for this project inIllustrator. I learned most about how to use the pen tool, I used itextensively to create believable images and to get the shapes curvesand uniqueness I wanted right up front, with out needing to workwith an ellipse or other rectangle tool. I found that good logos are

often made by using good source material and not by drawingfrom memory. I also learned to combine shapes using the [shift +M] tool.

OBJECTIVES:Create a variety of logos to t a company or personal image.Use the basic tools of Illustrator.

PROGRAMSUSED:Adobe Illustrator

DATE:June 8, 2014



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DOGGLES

Dog

gles


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PHOTODESIGNDESCRIPTION:A color full-bleed design demonstrate photography and editingskills. Use of color and an original photo.

PROCESS:First I created a few sketches for my design. I then searched fora fun photo that would t with one of my designs and colorschemes. I used a Panasonic point and shoot camera and a squirrelI saw on a fence near my home. I added the text and rectangular

drop shadows to create contrast and readability. I also used acloning stamp tool to copy the cute squirrel and make my focusmore apparent. The color choice I used is actually my rst splitcomplementary scheme. To achieve this color scheme I bothenhanced the colors in my photo and proceeded to pick my colorsfor my text from my photo.

OBJECTIVES:Learn basic photography skills. Use a digital camera to take aquality image, then download it. Size and crop the image. Adjust

image brightness, contrast, hue and saturation levels. Use aselection tool to isolate a portion of the image. Desaturate theselected portion of the image. Use a lter or colorize a portion ofthe image.

PROGRAMSUSED:Adobe Photoshop

DATE:May 24, 2014



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MONTAGEDESCRIPTION:A thoughtful montage made by the blending of a cat and a doginserted into a grass background.

PROCESS:First I created concept sketches for my design. I then searched forindividual cat dog and background images large enough to createa quality montage. I used layers extensively as I gradually blendedthe dog into the cat and the catdog into the background. I added

the text keeping Cat and Tail in a neat split complementary violet.Finally, I used a sharpen layer lter to bring out the r on the dogso it would beer blend with the cats ne r.

OBJECTIVES:Learn to manage Photoshop layers. Learn to blend images togethersmoothly, using masks. Use lters. Apply appropriate typography.

PROGRAMSUSED:Adobe Photoshop

DATE:May 31, 2014



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FLIERDESCRIPTION:Black & White promotional ier to promote a graduate leadershipconference.

PROCESS:First I created many varied sketches for my design. I asked a fewpeople which sketch they thought would be best geing someearly critiques. I then used my best sketch to create this generallayout on Adobe InDesign. I used boxes in groups of three slowly

changing the amount of black per box for repetition contrast andow. I further emphasized the word graduate as a secondary focalpoint and the question Do you want to have the competitive edgein business? as an eye catching action provoking focal point. Idivided my ier up into deliberate sections and left my body copysmall while still showing the progression that is roughly- graduate,do you want come learn how. Finally i also placed my time andlocation in an easy to nd location but small enough as to notcompromise my focal point.

OBJECTIVES:Apply the design principles and use appropriate typography.Incorporate basic InDesign skills to improve basic ier layout.Create a project folder with image, logo and InDesign document tokeep links intact.

PROGRAMSUSED:Adobe InDesign

DATE:May 11, 2014



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joshua gourley professional portfolio

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