Joshua Harris, Director of Campaigns

About Brake

• Established in 1995 by Mary Williams OBE

• Offices in UK (London, Huddersfield) and New Zealand

• 33 members of staff

• Funded by a mixed income stream of community fundraising,

donations, grants, and sponsorship

www.brake.org.uk

www.brake.nz

www.brake.org

Brake’s vision

Brake’s vision is a world where there are zero road deaths and injuries.

We seek to inspire, inform and engage the

government, organisations and communities in the UK

and NZ to take action to achieve vision zero and to

help relieve the suffering of people bereaved or

seriously injured in road crashes.

Brake’s work

• Victim support services

• Campaigns & Communications

• Road Safety Week

• Community Engagement

• Professional Engagement

Victim support services

Brake’s victim support services empower us to be

the voice of road crash victims

UK

•freephone helpline

•bereavement packs

•training for police forces

UK/NZ

•picture book guides for bereaved children

Campaigns and communications

Brake campaigns for change on issues relating to road safety

and road crash victim support/justice.

•strong campaigning voice in the media

•respected by government

•evidence-led / outcome orientated

•advocate safe systems approach

2018 focus:

GDL / rural speed / drink-driving / collision investigation

UK and NZ share campaigns where relevant but most are distinct

Road Safety Week

Brake pioneered Road Safety Week (launched in 1997 in the UK)

and receives government funding for RSW activities.

2017 (UK)

•Theme: “Speed down: save lives”

•Estimated 3.8m involved, 10m reach

•#RoadSafetyWeek used 26.7k times in Nov.

•+25,000 free resources downloaded

•+1,800 giant selfie hands distributed

2018 (NZ)

•Theme: seat belts and distractions

Community engagement

Brake provides resource packs and runs road safety awareness

activities for schools and communities

Beep Beep Day!

•2-7 year olds

•Fun activities raising road

safety awareness

Kids Walk

•4-11 year olds

•Supervised walk

Professional engagement

Brake Professional shares fleet and road safety best practice

through global resources and events

•free for organisations in lower/ middle income countries

•organisations in developed countries pay for membership

Five pillars

Brake’s actions are all informed by the Five Pillars of the UN Global

Plan for the Decade of Action for Road Safety (2011) and the safe

systems approach to road safety.

Pillars 1-4: Campaigning activities and stakeholder engagement

Pillar 5: Victim support services and campaign seeking the

establishment of a Road Collision Investigation Branch

Thank you!