jotun: the road to kickstarter (mrgs craft meetup presentation)
DESCRIPTION
A short talk on the creative and marketing process of bringing Jotun to Kickstarter. Jotun is an action-exploration game for PC and Mac that takes you on an epic journey through Viking Purgatory. jotungame.comTRANSCRIPT
The Road to Kickstarter
(Virgin)
Creative Process - January 2014
BRAINSTORM FEEDBACK REFINE ITERATE...
Creative Vision - April 2014
“Jotun is an action-exploration game for PC and Mac that takes you on an epic journey through Viking purgatory.
Imagine the atmosphere of Journey and the scale of Shadow of the Colossus in top-down 2D.”
Artistic Vision
What You Need For Kickstarter
Pitch videoAn audienceResearch, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research, research...
Research
Goal amount ($$$)RewardsStretch goals
➔ Kickstarter psychology◆ $50,000◆ Day 1◆ 10% traction
Building a KS campaign=/=
Building a game
Marketing Essentials
Dev Blog + websiteFace-to-face networkingFacebook groupsTwitterRedditTIG Source ForumsThe Gaming Press
What’s Next
Get as many eyeballs on the trailer as possibleShare it with the pressSet up the KS campaign and get private feedbackLaunch!Profit???
Conclusion
Have a clear visionBe well supportedKnow the spaceHave a plan
Questions?
Discussion
In my opinion, the biggest problem for today’s game creators is visibility.
What cost effective strategies can be used to stand out?
Cross-promotion with other indies?Running Facebook ads during your Kickstarter campaign?