Journey from Strategic to Effective communication

A quick recap of our journey so

far...

In the previous phase of our journey towards Connected Innovation we looked at how strategic alignment between your people and your business goals:

Fosters a culture of collaboration

Sparks creativity

Heightens employee engagement

Unlocks the full potential of your workforce.

Strategic

Moving towards ‘Effective’…

Throughout the ‘Effective’ phase of our journey we will be looking at:

How to increase productivity and ROI across your business

How to enable your people, through technology, to share their knowledge

How to drive faster, more informed, decision making processes.

Effective

‘Effective’ is about… proving

your value Effective communication and collaboration enables your people to prove their value, in both monetary

and cultural terms, to the business as a whole.

The IT department is a key example of a business function needing to prove their worth to the wider business through effective communication, with only

IT executives calculating the ROI of their department.

one in three

In this shifting business landscape Marketing must also step up and communicate their value effectively, after all, by 2017 the CMO will spend more money on IT than any other department.

‘Effective’ is about… sharing your knowledge

Empowering your people to communicate and collaborate effectively enables them to share their knowledge with the wider business.

This in turn enables them to learn from their colleagues and allows everyone in the business to make faster, more informed decisions.

This communication also helps build closer, and more productive, working relationships between previously siloed business departments.

of CMOs and CIOs now enjoy a trusting relationship based on mutual respect.

IT and Marketing are a prime example of this where

60%

‘Effective’ is about… getting

flex-appeal

Millennials, and the rest of your workforce, are demanding an increased amount of flexibility in the way, time and manner in which they work.

Meeting these demands in an innovative manner is beneficial to both the quality of your workforce and your business’ bottom line.

of employees believe agile working boosts productivity

of millennials state that innovation in an enterprise has influenced their job searches.

86% 78%

‘Effective’ is about… keeping

control

Effective communication is about instantaneously keeping in contact with various business functions, enabling you to retain control at all times.

Communication in this manner:

Improves Marketing and Sales alignment, reducing the 80% of leads ignored by Sales

Reduces the risk of confidential data being shared across untested or unauthorised apps.

Above all ‘Effective’ communication is about

enabling your people through technology.

Continue your journey to Connected Innovation,

Discover Effective communication

Continue your journey