JOVENAL G. EDQUILAGRARE Conservation Fellow

MABAW REEF MARINE SANCTUARY TAGBILARAN CITY

Final Key Message

Protect our source of food and keep it safe for the next generation. Report illegal acts in Mabaw Reef Marine Sanctuary!

Panalipdan ang tinubdan sa atong pagkaon, alang kanato ug sa sunod nga henerasyon. Itaho ang mga ilegal nga kalihukan sulod sa Mabaw Reef Marine Sanctuary!

Campaign Slogan and Logo

Lessons learned during message/material testing

• Personal affirmation

• Restructuring my knowledge in making communication materials

• Be open and patient, if you like people will embrace your campaign material.

• Set aside your personal biases. People may think of something different/ more creative.

Changes as a result of pre-testing of message

Technical Changes- choose of words, kind/type of sentence

Message Substance- easily understood, easily remembered, emotional appeal and emotional touch

I support the strict enforcement of rules and regulations in Mabaw Reef as a way of upholding responsibility in caring our livelihood, our food , and the food for the next generation.

I report illegal acts in Mabaw Reef to share responsibility in protecting our source of food and keeping it safe for the next generation.

Report illegal acts in Mabaw Reef. Protect our source of food and keep it safe for the next generation.”

Protect our source of food and keep it safe for the next generation. Report illegal acts in Mabaw Reef Marine Sanctuary!

draft Campaign Billboard

draft Campaign Poster

draft Campaign T-shirt

ATONG AMPINGAN ANG MABAW REEFComposed By: Prescilla Doblas, Local EnumeratorTo be arranged by: Mr. Renerio Balbin, Trainer Loboc School of Music

1Mabaw Reef atong ampinganKay bahande sa kadagatanGasa kini sa kahitas-anNga maghatag kanato’g kabuhian 2Kitang tanan mabulahanBusa sa pag-amping bugtianAlang sa atong kalampusanSa pagbalanse sa kalikupan ChorousMabaw Reef tam-is nga gasaPuluy-anan sa kinhason ug mga isdaSa pagbantay kita magkahiusaGasang hataga’g pag-amumaSa pag-amping kita magpakabanaMabaw Reef gasa ni Bathala . . .

Draft Campaign Jingle

mascot design

plan for campaign launch

Activity Message Materials/ Medium

Ecumenical Mass

- Mabaw Reef is life, a gift from God

- Interpretation of the Slogan and the Key Message

Homily

Blessing of Mabaw Reef and the cutting of Ribbon ( Billboard)

Billboard

Motorcade Campaign SloganKey message

Message of Support

T-shirtFloatRadioJingleTarpaulin

Program Proper Launching of Hotline Cellphone

Campaign Objectives

Increase the level of awareness of the resident fishers in Taloto and Ubujan on the laws and regulation of Mabaw Marine

Increase of resident fishers from Taloto and Ubujan who strongly support in the increase in enforcement of Mabaw MS regulations

Top 3 accomplishments in BROP

Formation of the Mabaw Reef Marine Sanctuary Management Committee

Construction of Mabaw Reef guardhouse and boundary Markers

Community Resource Assessment

Biggest challenge and solution in BR

Fully-functional Management Committee

Setting up of Mabaw Reef Management Desk

Biggest challenge and solution in SM

Goldy to stand alone as Mabaw Reef Pride Campaign Banner!

Establish distinguishing image of the campaign materials to attract attention to the campaign message.