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Small Rural Marketing

Speaker: Joyce Hill-CooleyBC-HIS, RN, COHC

Franchisee, Manager

Miracle-Ear

Franchise 39726 Locations Total3 Full Time Offices3 Satellite Offices

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Marketing/Advertising

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Target Population

Perryville Farmington Cape Girardeau

0

2000

4000

6000

8000

10000

12000

1400016000

18000

5698

17000

13480

Target Population

Location

Amount

.

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Competitors

Perryville Farmington Cape Girardeau0

1

2

3

4

5

6

7

8

3

5

7

Competitors Per Location

Location

#ofCompetitors

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2012 Budget

Percentage by Vendor

Miracle-Ear -NMF, 7%

Direct Mail, 50%

Billboard/Van, 3%

Newspaper, 25%

Promotional Items, 3%Local , 3%

CRM, 2%Yellow Page Phonebooks , 5%

TV, 3%

Avdertising Budget 2012

by Vendor

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All data came from

Jan 1st May 31st 2012

$200,011

48%

$169,86040%

$50,552

12%

Total Amount o Net evenuebetween the offices

Cape Girardeau

Farmington

Perryville

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% of Advertsing CostsCape Girardeau = 16.3%

Farmington = 13.05%

Perryville = 20.7%Combined = 15.5%

Cape Girardeau Farmington Perryville0

50000

100000

150000

200000

250000

Total Advertsing Cost to Net Revenue per Location

Advertising Costs

Net Revenue

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% of Total Sales per

Vendor/Advertisement

Audio Care 24%

CAM 1%Mail South 2%

CRM Trade-Up 2%

Joyce Letter 4%

Phonebook 4%

Newspaper 1%

Signs 3%

Van 3%Coupon Book 1%

% of Unit Sales per Vendor

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% of Total Sales without Direct

Advertising Costs

Aftercare 30%

Consumer referral 4%

Location/Walmart 3%

Telemarketing 6%

Hear PO 2%

Physician Referral 4%

Managed Care 2%

Grassroots 3%

% of Sales without Direct Advertising Costs

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Sign Outside Walmart on Building

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Sign Inside Farmington Walmart

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Ditch Sign outside Walmart

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Standing Signs outside Walmart

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Free Hearing Test

Signs outside the building

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Ditch Sign near Road - Perryville

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Sign Outside of Cape Office

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Senior Citizen Transit Van-

Drives in Cape Girardeau

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Billboard- Cape Girardeau

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JOLENE!

A crash dummy, witha sound level meterbuilt inside and an earthat you can connect

to and educate localschools on soundsand keeping their earssafe around loud

noises

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Jolene at an educational event

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Winner of Coloring Contest

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Winning Picture and Essay

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Education Program to Health

Care Workers on Hearing Aids

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In East Perry Fair Parade

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East Perry Fair Booth

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Booth with raffle

l

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Picture Booth at East Perry Fair

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Front of CA Mailer

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Back of CA Mailer

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Customer Appreciation Day-Fire

Truck with local Day Care Center

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Local Emergency response Units

Came to Educate

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Customer Appreciation Day -

Lunch Time!