jp chenet present
TRANSCRIPT
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J.P. Chenet was launchedin two varieties :Cabernet sauvignon Vin dePays dOc &
Blanc de Blancs Vin dePays des Ctes deGascogne.
PARIS
1987
Following immediate
success the medium sweet
Vin de Pays des Ctes de
Thau and the Cinsault RoseVin de Pays dOc were
added to the range.
1991
J.P. Chenet won an
Oscar from the French
institute of Packaging,
as well as the prize forthe future shape of
glass.
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1994
The 250ml became
available...
1992
0,4 million of 9-litre cases
20047,4 million of 9-litre cases
New bottle embos-
sed with the brand
insignia for the
entire wine range.
1996The Reserve range waspresented to the trade inresponse to consumerdemand.
2000
The Classic range is
available in Bag In
Box 3L.
2004
J.P. Chenet has developed a
range of sparkling wines in
750ml and 200ml.
The range Reserve
upgraded its quality and
was renamed Premier de
Cuve
2005
J.P. Chenets presenta-
tion changes for the
750ml and 250ml
formats.
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The vineyards in the different regions are selected for the
various styles required.From the moment that the grapes begin to ripen, thechosen vineyards are monitored with care. Our oenologistsare omni-present during the vinification. They work closelyand share their extensive experience with the localvine-growers and wine makers.
Each style of wine is especially selected for its quality.
THE ORIGINS OFJ.P. CHENET
The wines are produced by our partners in thefollowing regions :
GASCOGNY
LANGUEDOC ROUSSILLONTANG DE THAU
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THEJ.P. CHENET RANGE
The classic range The Founders Reserve range
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MERLOTVin de Pays dOc100% MerlotHarvested at maximum ripeness topreserve Merlot fruit and delicate
tannins. After controlledcool-fermentation of the grapes,the wine is gently pressed thenmatured in stainless steel by
micro-oxydation to preservethe freshness of the fruitflavors. Following maturation,the wine is racked, filteredand bottled. Color is anintense garnet red, almost
purple. The nose exhibits redfruit aromas : black currrants,cherries and raspberry jam. Fullflavored and rich with lush notes ofberry and velvety smooth tannins.
CABERNET SYRAHVin de Pays dOc60% Cabernet Sauvignon and 40% Syrah.Made from a unique blend of classic varietals
that are harvested at full ripeness, fermentedat controlled temperatures, followed by
gentle pressing. The wine is matured instainless steel tanks to conserve the richaromas, then bottle-aged for maximum
flavor development. Ruby, red colorintense and clear. On the nose, notes ofcherries, black currants, green peppers,liquorice and spices. A deep andflavorfull red wine, with hints ofpepper and spices on the palate.
N O T E S
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CHARDONNAYVin de Pays dOc100% ChardonnayThe grapes are harvested at peak ripenessthen pressed. The wine is fermented atlow temperatures and then aged in oakbarrels.Clear and brillant, golden tinge. Thebouquet is expressive with notes of acaciaflowers, fresh butter, vanilla, pineapple,grapefruit and other typical fruits, withdistinctive hints of wood from the oakbarrels.
MERLOT CABERNETVin de Pays dOc
70% Merlot and 30% Cabernet
SauvignonHarvested at full ripeness from the clayand chalk soils of Limoux in the midi
region of France (as are all the J.P. Chenetwines), the grapes are crushed andcool-fermented in the skins. Aged in oakbarrels for six to eight months, the wineis then blended and bottled.The result is a ruby red color, complexbouquet and a round, well-balanced tastewith a fine tannic backbone and goodpersistence of fruit. On the nose, aromas
of cherries, leather, vanilla, liquorice, withspicy and woody notes.
T A S T I N G N O T E S
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MEDIUM SWEETVin de Pays des Ctes de ThauMainly made up of Terret , Clairetteand Maccabeu. The grapes areharvested before they are ripe forperfect health and pressed rapidly
at a low temperature under inert
gas.Fermented at a very lowtemperature. Rapidely finedand stored to preserve all thearomas. Wine sweetened withcontrated grape juice. Clearand brillant, very pale yellowwith a green tinge. Elegantwith aromas of tropical fruit
and white flowers. Fine wine that goesperfectly with fruit salad. It may also beserved as an aperitif and in wine bars.
MEDIUM SWEET ROUGEVin de Pays dOcA complex blend of 60% GrenacheNoir, 30% Carignan and 10% othervarieties (Merlot and Syrah).The grapes are harvested at perfect
ripeness. Some are then vinified
through thermo-vinification,some undergo traditionalmaceration with a shortvatting time (around 5 days).The wine is then stored instainless steel tanks under inertgas. Translucent, moderatelyintense ruby red colour. Very
fruity nose of red berries,blackcurrants and redcurrants,delicately fragrant with spicy notes.This wine is easy to drink, roundand supple with a lot of softness.
TH E SW E E T RA N G E
MEDIUM SWEET ROSVin de Pays dOcA blend of Cinsault and Grenachevarieties. The grapes are harvestedearly, crushed then undergo a shortmaceration. Fermented at lowtemperature. It has a purple red
colour of moderate intensity.Fragrant aromas of small redberries. A delicate wine withgood intensity.
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QUALITY IS OUR OBSESSION
Key objective: consistency of style from the grapes to the consumersIt is cited as an example in the wine-growing and wine-making industry given the high stakesfor both producers and our company.This unique concept aims to achieve overall quality by putting in place a consistent technical andcommercial chain covering all stages of the process from the grapes through to the consumers.It only involves carefully selected suppliers who are able to guarantee the products safetybased on the quality of the grapes and the excellent standards of hygiene in their cellars.
It typifies what a win-win partnership is about:For the Grand Chais de France group, which is assured of receiving high quality
wines.For the producers in the partnership, who benefit from guidance to tailor theirproduction to market needs and from the means of guaranteeing their future.
This system has been in place for over 15 years with some producers. Such loyalty
shows beyond doubt that a global brand like J.P. Chenet can generate synergies thatbenefit all parties involved.It enables J.P. Chenet and its partners to evolve without losing sight of the need toguarantee the value of the brand and its positioning.
AGREEMENTS BETWEEN THE GRANDS CHAIS DE FRANCE GROUP AND
THE PRODUCERS. A WIN-WIN AGREEMENT
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SUBSTAINABLE DEVELOPMENT FOCUSED ON THE LONG TERM
A guarantee of origin : The wines produced are made exclusively from grapes that are grown and vinified by producers belonging tothe partnership.Regularity of style : Producers commit to respecting the profile defined for each type of wine used in the blends. Their compliance iscontrolled by analyses and wine-tasting once vinification is complete.Controlled yields :Yield is a key factor in ensuring that the finished product reflects the chosen profile. Co-operative cellars take partin the decisions over conditions of production in order to ensure that the grapes produced are suited to J.P. Chenets style.Optimised maturity : Maturity is the other key factor to deliver wines that are suited to our brand. Producing ripe grapes is particularlyimportant to us, as they give our wines the fruitiness that we require. Grapes are harvested according to ripeness guidelines that are
defined in the profiles set out by Grand Chais de France. They are then tasted and analysed to verify that they have reachedcomplete maturity.Total traceability : The wines produced come from plots of land that are identifiedand registered with the co-operative cellars. The whole process is monitored,from the harvest of the grapes through to product launch.An exhaustive list of requisites : It covers such issues as the analytical and sensoryprofile required, the exact conditions of growing and vinification, the traceabilitycriteria, the definition of acceptability thresholds for all the wine components,
storage conditions, monitoring These are used to calculate a supplier scorefor each partner that may lead to its status of approved supplier being revoked.A long-lasting cycle of benefits : The financial involvement of Grand Chais deFrance enables the co-operative cellars to themselves commit to long-terminvestments. In turn, these lead to improved quality.
WHAT MAJOR BENEFITS DO THESE AGREEMENTS OFFER?
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The rise of J.P. Chenet is in itself proof of the enjoyment we succeedin providing our customers throughout the world. This steady
growth is our reward for the efforts we make day after day toensure that J.P. Chenet remains successful.This steady growth enables us to manage the production ofthese wines by anticipating the actions we need to take to ensurebrand values and performance remain stable. This is made possibleby considerable investment in terms of industrial plant andthrough the existence in France of the largest vineyard in theworld, one that enjoys exceptional riches thanks to its climate.
A dynamic presence in160 countries.The true strength of a global brand lies in its ability to delivera style and an image that can generate satisfaction across the world.In addition, unlike traditional French products that are often labelled
as produits de terroir, J.P. Chenet is capable of adapting its offeringas consumer tastes markets evolve. It is therefore able to further raiseits profile and increase its customer base.
THE UNSTOPPABLE RISE
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THE SUCCES OF J.P. CHENET
FRANCENo. 1 French brand of varietal wine in BIB & 25clNo. 2 French brand of varietal wine in 75clSource : IRI Secodip
ITALYNo. 1 brand in the French wine categorySource : Nielsen
GERMANY
No. 3 French wine brandSource : Information Ressources
AUSTRIANo. 1 brand in the French wine categorySource : Nielsen
SWEDENNo. 1 red wine brand (all origins together)Source : Systembolaget
NETHERLANDSNo. 1 branded wine (all origins together)Source : Food magazine
NORWAYNo. 1 branded wine (all origins together)Source : Vinemonopolet
UKNo. 1 European wine brandSource : Nielsen
AM ON G TH E WO RL D S EI GH T LE AD IN G BR AN DSTHE LEADING BRAND IN EUROPE
ERNEST GALLO
KENDALLJACKSON
FRANZIA
C A L I F O R N I E
JACOBS CREEK
HARDYS
YELLOWTAIL
A U S T R A L I E
J.P. CHENET
F R A N C E
DON SIMON
E SP A G N E
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THE SPARKLING WINE RANGE
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ROSSparkling wine
JP Chenet Ros is a sparkling wineproduced by French wine-maker Cavesde Landiras in the Bordeaux area.
This wine is blended from noblegrapes that have been slightly
macerated in order toproduce its magnificent ros tint.
This round and fruity wine isbest enjoyed chilled and young,on its own or as an aperitif, orto complement sorbets and
desserts.
BRUTSparkling wine
Yellowish-green colour with goldenhighlights. Many fine bubbles. Good,persistent bead.
Very fruity and elegant on the nose.
Rich and elegant on the palate, withgood effervescence and an attractiveaftertaste..
TASTING NOTES
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DEMI SECSparkling wine
The colour is pale, translucent
gold. Fine numerous bubbles that
linger well. On the nose, floral
aromas of white fruit with notes of
almonds and hazelnuts.
On the palate, creamy and
smooth on the attack, with a
fine, supple yet rich texture.
It becomes pleasantly fruity
with notes of grilled
almonds. Sweetness
emerges on the finish to
underline the winesdelicate fruitiness.
TASTING NOTES
J.P. CHENETSparkling
Flte
J.P. CHENETSparkling Stopper
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GERMANY,NETHERLANDS, FRANCE,
EXAMPLES OF PUBLICITY
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SHORT LIST OF AWARDS & MAJOR PRESS
CONCOURS NATIONAL DES VINS DE PAYS 2006 MILL. NOTECinsault Grenache 2005 SilverVin de Pays dOc
Cabernet Syrah 2005 Silver
Vin de Pays dOcINTERNATIONALWINE CHALLENGE - LONDON 2006Chardonnay 2005 Seal of ApprovalVin de Pays dOc
Shiraz 2005 Seal of ApprovalVin de Pays dOcSparkling Brut Seal of Approval
VINALIES INTERNATIONALES - PARIS 2006Sweet white 2005 SilverVin de Pays des Ctes de Thau
Cabernet Syrah 2005 SilverVin de Pays dOc
Merlot Cabernet 2004 GoldVin de Pays dOc
CHINAWINE AND SPIRITS COMPETITION 2006Chardonnay Premier 2005 SilverVin de Pays dOc
Merlot Cabernet Premier 2004 SilverVin de Pays dOc
JAPANWINE CHALLENGE 2005Blanc de Blanc 2004 Seal of ApprovalVin de Pays dOc
Cinsault Grenache 2004 Seal of ApprovalVin de Pays dOc
EFFERVESCENTS DU MONDE 2006Blanc Brut SilverSparkling Ros Silver
P
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PUBLICIT PAR LOBJET
Polo shirt
Cutter
Someliers Apron
Cap
Plastic Bag
P
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PUBLICIT PAR LOBJET
Mini-truck
Waiters friendLighter
Glasses
Bag
Pencil
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LES GRANDS CHAIS DE FRANCE
1, rue de la Division Leclerc - 67260 PETERSBACHTl. 00 33 (0)3 88 71 79 79- Fax 00 33 (0)3 88 70 45 09