jp rangaswami - "engage employees and drive innovation with gamification"
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engaging employees driving innovation
jp rangaswami chief scientist
salesforce.com@jobsworth
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clear goals
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ability matched to levels
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feedback as you act
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as a result, high concentration
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completely focused
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intrinsic, mastery is rewarded
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csikszentmihalyi
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flow
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engagement
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faster
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more uncertain
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more complex
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engagement> adoption
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adoption> usage
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usage>metrics
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innovation comes frombeing in the zone
meaningful metrics
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goal is not to gamify
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but to increase engagement
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and with it creativity
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Not this
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But this
Picture credit: Peter Hasselbom
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thank you