Thank you for your interest in JRA (Jack Rouse Associates). For more than 25 years, JRA has worked with clients around the world to conceive, visualize and realize exceptional visitor experiences.

Known as much for the collaborative nature of our approach as the diversity of our designs, JRA’s reputation has been built via an equal respect for our partners, our clients and their guests.

In our role as “audience advocates,” JRA develops each project from the viewpoint of the guest, creating experiences that are as memorable as they are entertaining.

This portfolio is organized into four major sections, highlighting our experience within the following areas:

• Visitor Centers/Branded Attractions• Museums/Exhibits• Theme Parks/Attractions• Halls of Fame/Sports Venues

For each project highlighted, we have provided one or more of the following services:

• Master Planning• Attraction/Exhibit Planning and Design• Writing and Content Development• Executive Media Production• Graphic Design• Art Direction• Project Management

Thank you for your interest and consideration.

Theme Parks/Attractions

JRA is widely considered as one of the world’s leading planning and design consultancies specializing in the design and development of theme parks and attractions. Whether it’s conceptualizing, planning, designing and implementing a major theme park or providing a creative makeover to an existing attraction, JRA is known for creating experiences that consistently exceed expectations.

Our firm attributes our long-term success to an ability to carefully develop each attraction with a special sensitivity to local and national cultures. We are proud of the fact that our international work takes on the look and feel of the content and culture of each project and are ever wary of “Americanized” or “cookie cutter” design solutions.

Key members of our senior staff have extensive operating/management experience with major entertainment destinations. Because of this, we bring to our designs an operator’s focus on issues like functionality, revenue generating capability, accessibility, safety and maintainability. The long-term value of this orientation cannot be overstated.

Above all, we champion collaborative innovation, an integrative way of thinking and problem solving. The best solutions cannot be developed in a vacuum; they result from a dynamic relationship among client, content, applied specialists and the designer. Over many years of large-project experience, we have formed and constantly renewed a global network of collaborators; we know where to find and how to fashion the best creative, most efficient, and most enduring solutions. Building on our core group, we tailor customized collaborative teams for each project.

Selected Client ListTheme Parks/Attractions

Alpamare • Pfäffikon, Switzerland

Al Jazeera Park • Sharjah, United Arab Emirates (UAE)

Australia’s Wonderland • Sydney, Australia

Blackberry Farm • Aurora, Illinois

Casino Pier • Seaside Heights, New Jersey

Cheju World Village • Chejudo, South Korea

Coney Island • Cincinnati, Ohio

DAYTONA USA • Daytona, Florida

Dollywood • Pigeon Forge, Tennessee

Ferrari World Abu Dhabi • Abu Dhabi, United Arab Emirates (UAE)

Fort Group • St. Petersburg, Russia

Gardaland • Verona, Italy

Grand View of the Yellow River • Zhengzhou, China

HarborLand • Ningbo, China

Hershey’s Chocolate World • Hershey, Pennsylvania

Jenkinson’s Boardwalk • Point Pleasant Beach, New Jersey

Keansburg Amusement Park • Keansburg, New Jersey

Kings Island • Cincinnati, Ohio

LEGOLAND® California • Carlsbad, California

LEGOLAND® Windsor • Windsor, England

Lido Lakes • Jakarta, Indonesia

Morey’s Piers • Wildwood, New Jersey

Ocean Park • Hong Kong

Opryland USA • Nashville, Tennessee

Ramoji Film City • Hyderabad, India

Ripley's Believe It or Not! London Museum • London, England

Rovio • Espoo, Finland

Safety Experience Theme Park • Taebaek City, Korea

Seattle Space Needle • Seattle, Washington

Sentosa Island • Singapore

Silver Dollar City • Branson, Missouri

Singapore HarbourFront • Singapore

Six Flags Theme Parks

Sochi Park • Sochi, Russia

Speed Festival • Jerez, Spain

Time Warner • New York, New York

Turner Broadcasting • Atlanta, Georgia

Twentieth Century Fox • Los Angeles, California

Union Station • St. Louis, Missouri

Universal Studios® Florida • Orlando, Florida

Volkswagen’s Autostadt • Wolfsburg, Germany

Warner Bros. • Burbank, California

ZDF Medienpark • Mainz, Germany

Ferrari World Abu DhabiA b u D h a b i , U n i te d A ra b E m i ra te s ( U A E )

Ferrari World Abu Dhabi: It’s the first Ferrari-themed attraction and largest indoor theme park in the world. The park pays tribute to the passion, excellence, performance and technical innovation that Ferrari has established over the years and represents today. Step past the main gates into an intense multi-sensory experience celebrating all things Ferrari. Fans, families and racing fanatics alike will experience the race, the culture, the indulgence and the history like no one has before. The park features over 20 state-of-the-art attractions within its 86,000 square meters (925,000 square feet) of interior space, each designed to bring various facets of the Ferrari story to life.

JRA provided conceptualization, planning, design, executive media production and project management of the theme park’s overall attraction program. The building’s unique architecture was designed by Benoy.

Ferrari World Abu DhabiA b u D h a b i , U n i te d A ra b E m i ra te s ( U A E )

LEGOLAND® CaliforniaC a r l s b a d , C a l i fo r n i a

LEGOLAND® California is a unique interactive family theme park dedicated to the imagination and creativity of children. Resting within 128 acres of a park-like setting, LEGOLAND® California takes its inspirations from the company’s world famous LEGO bricks. Within the park are five main activity areas: Village Green, Fun Town, Castle Hill, Imagination Zone and Miniland. Each area relates to a different LEGO play theme and features a variety of interactives, rides, shows, playscapes and building workshops. Working closely with the LEGO Group, Sasaki and HOK, JRA provided master planning and attraction design for this popular theme park.

LEGOLAND® WindsorW i n d s o r , E n g l a n d

Situated within 150 acres of wooded landscape, LEGOLAND® Windsor has five main activity areas, interspersed with “peaceful clusters.” Each area relates to a different LEGO play theme, with interactive rides, shows, playscapes, building workshops, driving schools and a “Miniland” — a series of model towns and scenes from European cities, re-created in astonishing detail from millions of LEGO bricks.

Working closely with the LEGO Group and several other firms, JRA provided master planning, attraction design, graphic design and scripting for several live shows.

JRA worked with Rovio and FORTGROUP to develop the new Angry Birds Activity Park St. Petersburg within the new Europolis Mall. The attraction is a first of-its-kind family destination that blends the exciting world of Angry Birds with the rich history and culture of St. Petersburg. Through a combination of scenic environments, theatrical lighting, dynamic sound, media and special effects, guests become immersed within the mysterious Piggy Island – home to the Angry Birds and their nemeses the bad Piggies.

Throughout the exploration of the Island, guests have the opportunity to participate in wide variety of activities that allow them to be the engine of their own excitement. The facility features a number of learning opportunities that educate guests in a fun and engaging manner. In addition, guests can sit down for quick snack within a colorful café, purchase unique Angry Birds gifts, clothing and memorabilia within a specialty store, and even host their next birthday within one of attraction’s several themed party rooms.

Opened in 2015, the new Angry Birds Activity Park is the premiere place in St. Petersburg for guests of all ages to eat, play and learn.

Angry Birds Activity Park St. PetersburgS t . P e te r s b u rg , R u s s i a

Angry Birds Activity Park St. Petersburg S t . P e te r s b u rg , R u s s i a

Sochi Park S o c h i , R u s s i a

In July 2014, the JRA-designed Sochi Adventure Park opened in Sochi Russia, which was the home of last year’s Olympic games. JRA provided master planning through schematic design for the park which was then implemented by the client’s internal team. JRA also assisted the client team with limited art direction and project management.

JRA developed a 53-hectare park concept with detailed sketches and designs for the several theme zones. In 2014 Sochi Park opened its first stage with a 20-hectare park that will offer a wide range of attractions reflecting milestones in the nation’s history as well as thematic areas and shows inspired by fairy tales and sagas.

Birdseye View

Sochi Park S o c h i , R u s s i a

JRA provided complete master planning and design for HarborLand, which is part of an urban development in Ningbo’s Beilun District. Located at the base of Ningbo’s Phoenix Mountain, the 20-hectare (50-acre) theme park features a variety of rides, activities and shows based on a fairy-tale story about two children who discover their destinies as descendents of the phoenix.

Working with its client — a government organization called the NETD, which was charged with creating a 39.6-square-kilometer development zone in Ningbo — JRA developed the phoenix story as the basis for the park’s design. The story follows Feng Feng and Huang Huang (whose names, together, mean “phoenix”) as they escape the imprisonment of an evil wizard, travel the world to experience phoenix stories from many different cultures, then take their places as the prince and princess of Phoenix City, where all of the world’s phoenixes gather for celebration.

Specific areas of the park include: the “Flight of the Phoenix” coaster and a variety of family rides, a sky cycle, a character carousel and live storytelling show, immersive theaters and character shows, a children’s driving school and archeological dig, a rapid river ride, bumper cars, a shopping bazaar and a variety of festive games.

HarborLandN i n g b o , Z h e j i a n g , C h i n a

HarborLandN i n g b o , Z h e j i a n g , C h i n a

Universal Studios® RetailO r l a n d o , F l o r i d a

JRA worked closely with Universal Studios® Florida to provide planning and conceptual design for several retail shops within the park and at Orlando International Airport.

JRA’s specific responsibilities included theming of the interior retail spaces as well as exterior identification signage.

Universal Studios® FloridaO r l a n d o , F l o r i d a

In collaboration with Universal’s art directors and project managers, JRA provided design development and coordination of contract documents to complete the “set streets” for Universal Studios® Florida.

Hollywood Boulevard re-creates the era’s Art Deco opulence and elegance. Music, props and period autos parked along the street complete the authentic reproduction of Hollywood in the height of the dazzling 1920's. New York City’s ambiance was captured through close attention to authentic architectural detailing and materials. Built for filming purposes, this cosmopolitan streetscape was achieved by reproducing historic buildings and architectural details characteristic of the Big Apple’s long and varied history.

The Amity area reflects the quaint charm of a small, northeast seaside town. This harbor setting realistically reproduces a seafront environment with its grey clapboard buildings, nautical fixtures and hardware. The maritime architectural ornaments and details, the lapping water and the boats creaking in their slips combine to create a memorable seaside visit in a film studio backlot.

Curious George Goes to TownSM

U n i v e r s a l S tu d i o s ® F l o r i d a • O r l a n d o , F l o r i d a

Working with Universal Creative, Morris Architects and SCS Interactive, Inc., JRA helped to bring the famous Curious George storybooks to life in a vibrant and fanciful area within Universal Studios® Florida, called Curious George Goes to TownSM.

Children and adults alike can enjoy a myriad of water and dry play elements and interactive experiences. For those who simply want to observe all the action, this multi-age attraction offers ample space for spectators.

JRA assisted with the original story line as well as provided area master planning, developed interactive concepts and detailed design of the facades and play elements.

Fievel’s Playland® & A Day in the Park with Barney™U n i v e r s a l S tu d i o s ® F l o r i d a • O r l a n d o , F l o r i d a

Basing our theme on Steven Speilberg’s animated film “An American Tail: Fievel Goes West,” JRA worked with Universal’s Planning and Development team to create a “backlot” of movie props and “mouse-built” contraptions to produce this one-of-a-kind playground. Children and their parents can explore the fantasy play elements and “giant-scaled” environments, take a ride down a 30-foot-high water slide, jump into a giant “bean skillet” filled with plastic balls or splash in the interactive 25-foot tall “water pump” fountain.

Based on the acclaimed international television series “Barney & Friends,” "A Day in the Park With Barney" was designed as a place where children can do more than just meet the purple dinosaur. Children participate in an environmental theater filled with brilliantly colored flora, trees and indoor clouds and stars. Outside the theater, there are several play and learning areas for children and their parents.

Working closely with Universal Studios® Florida, The Lyons Group of Dallas and architects PVK of Orlando, JRA provided planning and conceptual design and assisted with the detail design for the Barney children’s attraction and play area.

Mr. Freeze™ Rollercoaster S i x F l a g s O v e r Te x a s • S i x F l a g s S t . L o u i s

JRA has worked with the Six Flags theme parks on a variety of projects over the years, including several themed Gotham areas. Most recently, JRA was responsible for the concept and detail design for the popular Mr. Freeze™ attractions at both Six Flags Over Texas and Six Flags St. Louis. Specifically, JRA designed the themed interiors and exteriors.

Themed around the hit Warner Bros. movie “Batman & Robin,” the coaster’s queue is found inside Snowy’s Ice Cream Factory, where the evil Mr. Freeze™ has secretly set up a covert cryogenics lab. After a refreshing wait in line, visitors are blasted at speeds approaching 70 miles per-hour through a 190-foot icy tunnel. They are then hurled through 1,300 feet of diving, twisting track before they are sent back to the icy starting tunnel — in reverse!

The linear induction motion coasters used in the Mr. Freeze™ attractions are manufactured by Phoenix Rides.

Tree House Island S i x F l a g s W h i te Wa te r • A t l a n ta , G e o rg i a

Boasting more than 75 water play features, White Water Tree House Island is one of the largest water play systems in the world. Highlights include a playground net climb with four waterslides capable of accommodating 500 guests at one time and a variety of water play devices that encourage interaction.

This combination of water play and playground entertains and challenges visitors of all ages. JRA provided complete planning and design for this award-winning attraction.

Boomtown S i x F l a g s O v e r Te x a s • D a l l a s , Te x a s

Through the use of themed architecture, detailed facades, authentic props and environmental signage, JRA helped Six Flags Over Texas re-create a deserted Texas oil town of the late 1800's. Throughout this area, visitors are surrounded by abandoned buildings, old trucks, dilapidated stores and even a vacant train depot.

Boomtown serves as a thematic link between the park’s Gotham/D.C. Comics area and Texas Old South area.

Although largely a scenic section of the park, Boomtown also features a popular themed restaurant called Dry Hole Charlie’s.

JRA provided story line development, concept design and schematic design.

Warner Brothers Backlot S i x F l a g s S t . L o u i s • E u r e k a , M i s s o u r i

Warner Bros. Backlot at Six Flags St. Louis features the Batmobile Plaza, Batman The Ride, Gotham City Park, Gotham cityscapes stretching over 500 feet, two theaters, Studio Commissary, a 1950’s burger restaurant and a 1920’s gas station.

JRA provided master planning, conceptual,schematic and detail design for these elements within the Backlot. The two-story facades were designed to resemble the cityscapes of Gotham, the fictional city from the blockbuster “Batman” movies. In addition, JRA worked on the design and landscaping of Gotham City Park, retail and food service carts and all signage and graphics.

Calabar Theme ParkC a l a b a r , C ro s s R i v e r S ta te , N i g e r i a

JRA recently worked with the Cross River State Government and Six Flags to develop a conceptual master plan for a regional theme park planned near Calabar, Nigeria.

The park will be located on approximately 250 acres (100 hectares) and will feature a number of exciting rides, shows, attractions and environments based upon Nigerian stories, myths and folktales.

Ocean Park Hong KongA b e r d e e n , H o n g Ko n g , C h i n a

Ocean Park hired JRA to revise the original master plan for the park’s Lowlands theme area. The study analyzed all existing attractions, the goals of the park and expected attendance increases. The subsequent master plan called for renovating existing attractions and using available land for new attractions like a themed rapid-river ride and a 4,000-seat Dolphinarium. In addition, the plan called for a new front gate, entry plaza and retail and food venues. The entire master plan was designed to incorporate the park’s existing marine life and animal education theme.

Bubba Gump Shrimp Shack K i n g s I s l a n d • C i n c i n n a t i , O h i o

If Forrest Gump were to open a restaurant, what would it look like? That’s the question that designers at JRA asked as they developed theming, creative interpretation and art direction for the Bubba Gump Shrimp Shack at Kings Island.

Using the 1994 Academy Award-winning Paramount movie as a touchstone, JRA designers, in conjunction with then Paramount Parks’ Design & Entertainment group, decided that Forrest would decorate a restaurant of his own as a scrapbook, one that emphasized the helpful people and significant events in his life. Both the interior and exterior of the building offer guests severa visual encounters with Forrest, while the overall restaurant theme recalls the taste and feel of a 1970's coastal eatery with retro signage, nostalgic lighting, nautical murals and oceanic delicacies.

Happy Days Diner K i n g s D o m i n i o n • R i c h m o n d , V i rg i n i a | C a row i n d s • C h a r l o t te , N o r t h C a ro l i n a

JRA designed and produced new restaurants at Kings Dominion in Richmond, Virginia, and Carowinds in Charlotte, North Carolina. The parks hired JRA to create the thematic treatments for the restaurants which celebrate the pop culture icons owned by Paramount Parks’ parent Viacom.

The Happy Days Diner at Kings Dominion was inspired by the TV show “Happy Days” and has the look and feel of a 1950's diner. Mementos from the show are spotlighted, as is footage featuring Fonzie, Richie Cunningham and other characters from the beloved sitcom.

Paramount LondonL o n d o n , E n g l a n d

JRA is currently overseeing the master plan and attraction development for the planned Paramount Theme Park in London, where we are working with a a variety of designers, intellectual properties and license holders to create the guest experience.

Paramount LondonL o n d o n , E n g l a n d

London’s Piccadilly Circus welcomed an exciting new attraction in 2008, as the JRA-designed Ripley’s Believe It Or Not! Museum opened within the iconic London Pavilion entertainment complex. Spread over five levels, the museum occupies approximately 25,000 square feet of the Pavilion, and has already become one of London’s major tourist destinations.

Ripley’s Believe It or Not! London MuseumL o n d o n , E n g l a n d

Ripley’s Believe It or Not! London MuseumL o n d o n , E n g l a n d

The museum features artifacts from the unique collection of American cartoonist and adventurer Robert Ripley. For over 40 years, Ripley – often referred to as the real-life Indiana Jones – travelled the world collecting the unbelievable, inexplicable and one-of-a-kind. Artifact highlights within the London attraction include an actual section of the Berlin Wall, genuine shrunken heads, a vampire killing kit, a four-meter long model of London’s Tower Bridge made out of matchsticks and a 545-pound meteorite.

JRA worked with Ripley Entertainment Inc. and London Bridge Entertainment Partners LLP to conceptualize, design and produce the attraction.

Crystal LagoonS h a r j a h , U n i te d A ra b E m i ra te s ( U A E )

The Crystal Lagoon water theme park is part of the Dh20-billion Sharjah Waterfront City. Crystal Lagoon will be one of the major attractions of SWC, encompassing 1 of the 10 islands, approximately 1.5 million square feet.

With over 35 rides and attractions, Crystal Lagoon will be the largest in the GCC. with one combining the action of a water ride with an interactivity of the video game.

JRA is providing master planning, complete design and project management.

Crystal LagoonS h a r j a h , U n i te d A ra b E m i ra te s ( U A E )

Antalya Theme Park and Water ParkA n ta l ya , Tu r k e y

Set to open on Turkey’s Mediterranean coast within the next few years, the Antalya Theme Park and Water Park will encompass a wondrous assortment of world-class attractions and amenities.

Centered on a scenic lake, the park will include four theme areas. The park master plan offers a balanced mix of attractions, including thrill rides, family rides, interactive play elements, live and media-based shows, restaurants and retail.

JRA provided master planning and design of both the theme park and waterpark, and is currently providing art direction for implementation of the waterpark.

World Expo 2017 AttractionA s ta n a , Ka za k h s ta n

JRA is providing planning and exhibit design for an attraction at the World Expo 2017 in Astana, Kazakhstan.

Grand Hall at Union StationS t . L o u i s , M i s s o u r i

On the day it opened in 1894, Union Station was the largest and busiest train station in the world, and it required a train shed with the largest roof span in the world to accommodate its 42 tracks, which served 100,000 passengers per day. Union Station’s Grand Hall, with its vaulted ceiling, would embrace millions of personal stories, from the revelry of visitors celebrating St. Louis’ 1904 World’s Fair to the reunion of soldiers with their families after World War II. But with the aviation industry literally taking flight in the 1950s and 60s, and despite its designation as a National Historic Landmark in 1970, Union Station and its Grand Hall began to fall into disrepair and neglect. In 2012, Lodging Hospitality Management (LHM) purchased the property and were tasked with finding unique ways to drive visitation to Union Station’s new hotel, dining, and shopping options while still maintaining the Grand Hall’s historic character.

The solution to this challenge became a first-of-its kind projection mapping experience. Projected on the Grand Hall’s 65-foot tall ceilings and across the entire space, this 3D experience is comprised of 30 vignettes, all stretching the barrier of creative design, innovation and historical storytelling. Visitors can take in the remarkable animation in vivid color with music and narration of historical portions provided by television and film personalities closely connected to St. Louis, including John Goodman, Jon Hamm, Bob Costas. Because the show differs slightly with every hourly evening performance, visitors have reason to experience this kaleidoscope of images again and again.

JRA provided concept and scripting for Union Station’s Grand Hall Experience, with media produced by Technomedia.

Blackberry FarmA u ro ra , I l l i n o i s

JRA, in cooperation with Upland Design, provided an overall master plan, outlining a series of enhancements for the popular Blackberry Farm family park in Aurora, Illinois. Located just outside of Chicago, Blackberry Farm is a living history museum set upon 54 scenic acres containing a lake, several ponds and a meandering stream. Phase I of the master plan includes infrastructure upgrades to the park’s concession areas, events plaza and picnic area, as well a new adventure play area and boat dock for pedal and fishing boats. Future phases may include additional interactive play areas, a climbing wall, self-powered train cars, and a small water tower themed to represent a structure from early pioneer days.

January 22, 2010Aerial Perspective One

Kings CityE i l a t , I s ra e l

Kings City is a mixed-use biblical theme park based on the stories of King Solomon. JRA’s design team used bright colors, ornate fabrics, precious metals, marble, gems and modern day lighting effects to create the park’s general aesthetic, influenced by the architecture of ancient Middle Eastern cities.

While being taken back in time by this beautiful look-and-feel, guests of Kings City can experience a number of attractions including a 3D motion-based simulator based on King Solomon’s travels, a cave walk-through depicting scenes from the Bible, and a boat ride through a series of biblical scenes that ends with a thrilling plunge down a two-story waterfall.

The MerlionS e n to s a I s l a n d • S i n g a p o r e

JRA designed and produced a new experience for one of Sentosa Island’s most popular attractions, the 37-meter-tall Merlion. This whimsical re-envisioning includes an animated theater show, a lively pre-show and greater guest interactivity.

The attraction’s main theater showcases a legendary eleventh-century storm that threatened Prince Sang Nila Utama as he traveled to the island he would name “Singapura,” or Lion City; along with the development of the Merlion as a symbol of welcome and guardian of Singapore’s good fortune. The guest experience culminates with a trip to the top of the Merlion’s head to take in a view of a Singapore harbor that has captivated island-goers for decades.

New Yuan Ming Palace Z h u h a i , G u a n g d o n g , C h i n a

Working closely with EDAW Hong Kong, JRA provided theming as part of a larger feasibility analysis and renovation plan for the New Yuan Ming Palace in Zhuhai, China. Since its opening in 1997, this partial reproduction of Beijing’s once famous Old Summer Palace has been a popular destination in southern China.

The renovation plan was launched to reinvigorate the 140-hectare park in anticipation of its 10 year anniversary. New attractions and programs have been added to available space, while existing attractions are being adapted to meet theever-demanding market expectations. Upon completion of the renovation, the New Yuan Ming Palace will provide enriched activities and new highlights to the visitors.

Ponte 16 ResortM a c a u , C h i n a

Ponte 16 Resort is a 2.3-hectare waterfront site located within Macau’s Inner Harbor. JRA provided a master plan for the resort, outlining a variety of themed areas, shows, restaurants and retail experiences.

Grand View of the Yellow River Z h e n g z h o u , H e n a n , C h i n a

Located on 300 acres near Zhengzhou, China, the Grand View of the Yellow River is a cultural theme park blending history and entertainment into a family attraction. The park’s featured element is a re-creation of the great Yellow River with large-scale replicas of attractions and historical sites along its shores.

JRA provided master planning and conceptual design services and coordinated the transition of JRA’s design efforts to local architects during several meetings in Asia.

Bansko-Razlog ValleyS o f i a , B u l g a r i a

JRA provided a conceptual master plan for an ambitious new urban development planned for a former manufacturing site in the Bansko-Razlog Valley region of Bulgaria. JRA worked with Pirinland Investments Ltd. and Alfa Developments, along with feasibility consultant AECOM to develop a 10-year strategic plan outlining how the site can be transformed into a year-round development.

Specific site components are to include residential, entertainment, food and hotels, with an underlying theme based upon the area’s ties to water.

Programme/Master Plan Birdseye PerspectivePIRINLAND INVESTMENTS LTD

a part of ALFA FINANCE HOLDING

5 March 2009

Al Jazeera ParkS h a r j a h , U n i te d A ra b E m i ra te s ( U A E )

JRA recently worked with Al Qasba Development Authority (QDA) on the re-development of Sharjah’s Al Jazeera Park. The 36-acre Al Jazeera Park was a popular site back in the 1970s but since has lost its overall charm and prominence. HH Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Ruler of Sharjah and Member of the Supreme Council, wishes to rebuild Al Jazeera Park as a theme-based park that includes rides and waterfront restaurants, making it an immersive zone of fun and entertainment for local Sharjan residents and families.

JRA worked with the QDA on a new master plan for the park. Current plans call for themed areas reflecting a variety of ancient civilizations, including: Roman, Persian, Ottoman and Arabian.

It is hoped that this redeveloped space will become the region's most social downtown park, and will draw approximately 300,000 visitors per year.

Al KaheelD u b a i , U n i te d A ra b E m i ra te s ( U A E )

Al Kaheel was envisioned as an educational theme park and working horse farm dedicated to man’s relationship with the horse. JRA, hired by Al Kaheel Park LLC as part of the project’s consultant team, provided attraction planning and design for the complex.

Initial concepts included an interactive and multimedia horse museum, along with daily attractions such as virtual reality rides, stunt shows, horse presentations, hay rides, desert trekking and horse drawn carriage tours.

Jenkinson’s Fun House P o i n t P l e a s a n t , N e w J e r s e y

The Fun House attraction at Jenkinson’s Beach and Amusement Center is a tribute to the American and European carnival fun houses of yesteryear.

All the old tricks, and quite a few new ones, are employed at the Fun House to ensure an amusing visit. Mazes, foreshortened rooms, echo chambers, rotating tunnels, trick mirrors, air blasts, sound effects, calliope music, black lights and moving floors are just a few of the classic fun house elements used effectively to create a disorienting, laugh-filled journey. Fun-seekers are also miniaturized in the Toxic Laboratory as well as treated to a barrage of sight gags and flatulent noises in the one-and-only Butt Room.

JRA’s services included concept and detail design, floor plans, elevations, story line development, material specifications, operational data and fabrication coordination.

Dollywood’s “Heartsong” attraction is a “multi-sensory, multi-dimensional theater experience” that combines a 65mm film, a lush in-theater environment, animation, various special effects, live performers, and an elaborate score featuring both old favorites and a newly written song by Dolly Parton. “Heartsong” introduces the audience to the most important influences on Dolly’s life and music: her home in the Smoky Mountains, her family and friends, her faith and the values by which she lives. Visitors “meet” Dolly on screen, share the memories of her childhood and young womanhood and listen as she serenades them — all in a 325-seat theater that comes to life with blooming flowers, butterflies and a thunderstorm.

JRA provided services including conceptual design; writing; film production; scoring; art direction; scenic, lighting and special effects design; installation supervision and overall project management.

Heartsong D o l l y wo o d T h e m e P a r k • P i g e o n Fo rg e , Te n n e s s e e

Casino PierS e a s i d e H e i g h t s , N e w J e r s e y

Casino Pier, the cherished oceanfront amusement park whose boardwalk and pier were dismantled by October 2012’s Hurricane Sandy, hired JRA to provide master planning and programming services for Phase I of a two-phase re-building effort.

Originally opened in 1960, Casino Pier, located in Seaside Heights, New Jersey, housed 38 rides, as well as a rooftop miniature golf course, concession stands and boardwalk games. JRA worked closely with the Casino Pier owners on the overall master plan, which calls for the boardwalk and pier to retain those rides that were salvaged after the hurricane, including the Disk’O ride, Skyscraper ride, Pirate’s Hideaway coaster, Sky Ride chair lift and several treasured kiddie rides. Casino Pier is using this opportunity to upgrade its ride mix with new family attractions and to refresh food, beverage and retail outlets. Phase I, consisting of the boardwalk and pier’s lower deck, opened in May of 2013. The Phase II upper deck will open in 2014.

Amazing ChicagoN a v y P i e r • C h i c a g o , I l l i n o i s

Part fun house and part cultural journey, Amazing Chicago invites guests to navigate a series of mirror mazes and twisted tunnels set in a Chicago landscape. JRA designed this family attraction, located on historic Navy Pier.

Once inside Amazing Chicago, guests journey through various infinity-maze corridors and colorful sets depicting Chicago scenes. From dark underground tunnels to stunning architectural landmarks, Amazing Chicago takes visitors on a tour like no other.

Throughout the experience, special effects, music and narration bring the sights and sounds of Chicago to life. It is the city’s first full-sensory maze experience.

JRA enlisted the help of famed London-based maze designer Adrian Fisher to design the mazes. Amazing Chicago is operated by Premier Yachts, the nation’s premier harbor cruise company. Premier Yachts owns and operates ships in Boston, Washington, D.C., and other Navy Pier attractions.

Visitor Centers/Branded Attractions

JRA has been entrusted by some of the world’s most prestigious brands to deliver exciting and engaging experiences firmly grounded in storytelling. Whether it’s designing a hi-tech visitor center, producing a temporary or traveling exhibition, developing a “behind-the-scenes” tour, or executive producing an entire theme park based upon a corporate brand, JRA delivers innovative visitor experiences that dimensionalize the essence of a brand and forge lasting, emotional connections with consumers.

Selected Client List

Visitor Centers/Branded Attractions

AT&T • San Antonio, Texas

Bugatti • Molsheim, France

Chevron • San Ramon, California

CNN • Atlanta, Georgia

The Coca-Cola Company • Atlanta, Georgia

Crayola Experience • Easton, Pennsylvania

Dell • Austin, Texas

Delta Air Lines • Atlanta, Georgia

Discovery Communications • Silver Spring, Maryland

DuPont • Wilmington, Delaware

Ferrari • Maranello, Italy

Hewlett-Packard • Palo Alto, California

IBM/Tivoli • Armonk, New York

Intel • Santa Clara, California

Jack Daniel's • Lynchburg, Tennessee

Jim Beam • Clermont, Kentucky

Komatsu • Tokyo, Japan

Microsoft • Redmond, Washington

National Geographic • Washington, D.C.

Panasonic • Osaka, Japan

PepsiCo • Purchase, New York

Procter & Gamble • Cincinnati, Ohio

Rovio • Espoo, Finland

SABIC • Riyadh, Saudi Arabia

Saudi Aramco • Dhahran, Saudi Arabia

TABASCO® Visitor Center • Avery Island, Louisiana

Volkswagen • Wolfsburg, Germany

New SPAM Museum A u s t i n , M i n n e s ota

Hormel Foods Corporation opened its SPAM® Museum in downtown Austin, Minnesota in April of 2016.

The 14,000 square foot museum celebrates the 79-year history of the iconic SPAM® family of products and the 125-year history of Hormel Foods. It houses a mix of galleries from the previous location and new experiences, including the iconic product’s popularity around the globe, the SPAM® brand today and its history with the military.

JRA provided master planning, complete design and executive production of this branded center.

New SPAM Museum A u s t i n , M i n n e s ota

Appleton Estate Rum TourS t . E l i za b e t h P a r i s h , Ja m a i c a

Appleton Estate Jamaica Rum is a crafted premium rum with more than 270 years of history. JRA is currently working with Appleton Estate to create a new multi-sensory experience and factory tour at their Jamaican production facilities that will immerse guests within the history and culture of this beloved brand.

JRA recently worked with McIlhenny Company to develop a conceptual master plan for a new Factory Tour at their home on Avery Island, Louisiana. Plans call for a variety of site enhancements, a new restaurant, and an area for seasonal experiences. TABASCO® pepper sauce has been made on Avery Island, Louisiana for five generations since 1868.

When completed the new visitor experience will use the factory’s entire site to tell the story of the TABASCO® product from field to bottle, while also providing other areas for guests to learn about the history of the brand, family and Avery Island.

TABASCO® Visitor CenterAv e r y I s l a n d , L o u i s i a n a

The Crayola Experience offers four floors of family fun and 21 exciting interactive attractions. From personalized crayon-makers to larger-than-life animated art adventures, the all-new Crayola Experience is designed to help children of all ages discover the magic of color and reconnect with one of the world’s most iconic and nostalgic brands.

JRA provided overall planning, design development and project management for Crayola Experience’s 60,000 square feet of exhibits, interactives and activities. Throughout the attraction, guests are able to create digital works of art and interact with them on large projected surfaces, appear in their very own coloring page with some of Crayola’s characters and create objects with melted wax, while taking in the aroma of one of the world’s most recognizable scents. In areas unique to Crayola Experience, guests of all ages can use their color-mixing skills to create their own marker in Marker Mania and fashion their own crayon label in Wrap It Up!

As one of the region’s most popular destinations, Crayola Experience has drawn more than four million visitors to Easton since 1996, averaging 300,000 guests per year. With its new attractions, Crayola expects that number to grow to nearly half a million annual visitors.

Crayola ExperienceEa s to n , P e n n s y l v a n i a

Crayola ExperienceEa s to n , P e n n s y l v a n i a

Jim Beam American Stillhouse and Distillery TourC l e r m o n t , K e n tu c k y

JRA recently provided planning, design and project management services for the experiential components of Jim Beam’s new American Stillhouse and Distillery Tour, which takes the visitor behind the scenes, smells and tastes of one of the bourbon industry’s most iconic brands. The immersive brand experience not only celebrates generations of Beam Family distillers, but also bourbon, its birthplace of Kentucky, and the many fans who have made Jim Beam the crown jewel of the Bourbon Trail.

From mashing to fermenting, barreling to bottling, tour guests are able to witness the time-honored process of creating this “liquid legend" and discover more about the distilling dynasty that is the Beam family. Highlights of the new American Stillhouse and Distillery Tour include an interactive bourbon-making display, a tour of the bottling line, a trip to the top of a 40-foot-high distillation column and several displays on Jim Beam’s family history, which dates back to 1795. At the end of the tour, guests are invited for a special sampling of the world famous bourbon within the newly remodeled American Outpost, where they have the opportunity to taste two of Jim Beam’s variety of bourbons in a comfortable, cocktail party-like setting.

Jim Beam Urban Stillhouse L o u i s v i l l e , K e n tu c k y

The Jim Beam Urban Stillhouse opened in Louisville, Kentucky this month. The visitors center and tourist destination includes a small working distillery, a bottling line, a tasting experience and a retail shop. JRA provided planning, design and project management to Beam Suntory.

Volkswagen’s AutostadtWo l fs b u rg , G e r m a n y

Autostadt is a one-of-a-kind, 40+ acre corporate visitor center at the Volkswagen Group’s world headquarters in Wolfsburg, Germany. This ambitious attraction celebrates the company’s brands, its fascinating history and its impact on world culture — from the “People’s Car” to the “Love Bug” to the automobility of the future.

The Autostadt development features an exposition-style corporate forum, an auto museum, showrooms,

pavilions for each of the company’s many brands (including Audi, Bentley, Lamborghini, Seat and Skoda), an elaborate auto delivery center, several theaters, restaurants, shopping, a Ritz-Carlton hotel and other anchor attractions.

JRA was commissioned by the Volkswagen Group to provide the overall planning and design for many of the major attractions at this highly acclaimed facility. JRA’s specific responsibilities included master

planning, exhibit design and project management within the development’s KonzernForum, KundenCenter and ZeitHaus. JRA also provided executive media production of several specialty film attractions, including an 8/70 large-format film, a 360° theater, a motion-simulator attraction, and a fractured-image multimedia walkthrough.

Volkswagen’s AutostadtZe i t H a u s • Wo l fs b u rg , G e r m a n y

Opened in May of 2007, the new World of Coca-Cola is the only place where visitors can explore the complete story — past, present and future — of the world’s best-known brand. JRA is proud to have worked with The Coca-Cola Company to design and produce the guest experience for this re-envisioned Atlanta attraction.

World of Coca-ColaA t l a n ta , G e o rg i a

World of Coca-ColaA t l a n ta , G e o rg i a

With 62,000 square feet of guest areas, the World of Coca-Cola has something for everyone, including a variety of interactive exhibits, a thrilling 4D theater, the world’s largest collection of Coke memorabilia, a fully functioning bottling line that produces commemorative 8-ounce bottles of Coca-Cola®, a Pop Culture Gallery featuring works by artists such as Andy Warhol, Norman Rockwell, and Steve Penley and a unique tasting experience allowing guests the opportunity to sample up to 70 different products from around the world.

JRA provided the overall creative direction for the project, including planning, design and coordination of a team of vendors that consisted of world-class animators, filmmakers and exhibit builders.

Every aspect of the World of Coca-Cola’s design, construction and operation was carefully planned to reflect The Coca-Cola Company’s commitment to environmental and energy issues. The building was constructed in accordance with the United States Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) standards and incorporates the latest advances in environmentally-friendly construction and design.

Coca-Cola Pavilion2 0 1 0 S h a n g h a i Wo r l d E x p o • S h a n g h a i , C h i n a

JRA worked with Coca-Cola to bring their popular “Happiness Factory” advertisement to life within their pavilion at the 2010 Shanghai World Expo. The story of the Happiness Factory – the magical, mystical world inside every Coke machine – has become the highest rated global advertisement in the company’s history. The Pavilion opened May 1, 2010 with a prestigious ribbon cutting ceremony attended by China’s Vice Premier, Li Keqiang, and draw over one million guests during the Expo’s seven-month run.

As guests step into the Pavilion’s queue, they are instantly immersed within a whimsical factory setting. Moving through the queue, they are introduced to the various Happiness Factory “employees” and are encouraged to apply for jobs themselves. Guests also learn important facts about how The Coca-Cola Company not only refreshes the world, but also helps to protect and nurture it through various sustainability and community initiatives. After passing through the “coin slot,” guests are introduced to the Factory’s animated hostess, Wendy, who welcomes them into the theater to meet more fantastical landscapes and creatures via a humorous animated film. After the movie, it’s time to enjoy the world’s favorite beverage, learn about Coca-Cola’s legacy of innovation and have a photo taken in front of the multiple Happiness Factory-themed environments before exiting into the retail area.

JRA, along with fabrication partner Kingsmen Shanghai Co., Ltd., provided complete design, project management and executive production for over 32,000 square feet of thematic displays, graphics and media located both inside the pavilion and in the outdoor queue and retail areas.

Jack Daniel’s Distillery Visitor CenterLy n c h b u rg , Te n n e s s e e

JRA provided complete planning, design, media production and project management for a major renovation to the Jack Daniel’s Distillery Visitor Center. Each year, 200,000 visitors from around the world come to Lynchburg, Tennessee, to take a free tour of the distillery, which is the oldest in the United States. JRA worked with Jack Daniels’ parent company, Brown-Forman, to incorporate a variety of new graphics, displays and media experiences along the tour, addressing topics ranging from single barrel whiskey to the bottling process.

Dell Executive Briefing CenterA u s t i n , Te x a s

The Dell Executive Briefing Center allows Dell’s executive customers the opportunity to interact with Dell products while meeting with Dell representatives.

JRA provided complete planning, design and project management for this unique business-to-business working environment.

National Geographic Museum at Explorers HallWa s h i n g to n , D . C .

The National Geographic Society hired JRA to provide concept planning for its proposed Explorers Hall re-design. Charged with creating a defining, energizing and “must see” space, JRA conceptualized three new components for Explorers Hall.

JRA started the project by proposing dynamic exterior side sculptures that draw visitors into the Explorers Hall experience. The towering yellow frames in the entryway serve not only as a signature piece, but also as a cue that visitors will soon step inside the National Geographic nerve center. For the interior, JRA proposed a glass-paneled enclosure with a spectacular three-meter diameter globe, evoking the feeling of a classic nineteenth-century Victorian era astronomical observatory. Finally, JRA re-designed the existing National Geographic theater into a 30-minute immersive experience, which showcases modern-day Society personalities and projects.

GE Learning CenterC i n c i n n a t i , O h i o

Adjacent to GE Aircraft Engine’s headquarters and manufacturing plant, the GE Learning Center includes several display areas that trace the evolution of GE’s industry-leading jet engine business. Specific exhibit areas and components include nine display zones featuring 26 jet engines, interactive kiosks, media presentations and graphic displays.

JRA provided conceptual design for the GE Learning Center.

Lucent Technologies Customer Showcase and Briefing CenterA t l a n ta , G e o rg i a

The mission of Lucent Technologies’ Customer Showcase and Briefing Center is to tell the history of Lucent and Bell Labs and describe their work in the optical fiber solution market. JRA’s designers combined user-friendly functionality with cutting-edge aesthetics to create an eye-catching company showcase and working environment. Traditional displays include a wall timeline that details nearly half a century of Bell Labs’ innovations. The facility also houses a presentation room, conference area, lobby, kitchen and supporting facilities.

JRA was responsible for the design, fabrication and installation of all interior design elements, exhibits, fixtures, specialty lighting and other elements that create this multi-purpose space.

Animal Planet Rescue Vehicle and Park A n i m a l P l a n e t N e t wo r k & A m e r i c a n H u m a n e A s s o c i a t i o n

Working with Discovery Communications, Animal Planet Network and the American Humane Association (AHA), JRA created a traveling event that allows guests to tour the Animal Planet rescue vehicle and experience firsthand the work of the AHA. The 75-foot-long high-tech Rescue Vehicle responds during disasters to rescue animals in peril.

The visitor experience begins with a stroll through Animal Planet Park, an interactive area that features video kiosks; “fun fact” displays embedded in brightly colored, highly stylized animal cut-outs, and live events such as interactive games for children and animal demonstrations. After Animal Planet Park, visitors board the Animal Planet Rescue Vehicle for a hands-on tour that focuses on the mission of the truck and its rescue efforts.

JRA provided conceptual, schematic and detail design as well as project management services for the traveling event.

Inside CNN A t l a n ta , G e o rg i a • N e w Yo r k , N e w Yo r k

“Inside CNN” takes guests ona behind-the-scenes look at the World’s News Leader. The guided tour (currently offered in Atlanta and previously offered in New York) provide guests with a dramatic look at the history of CNN’s various networks, their coverage of the events, and the state-of-the-art studios responsible for bringing the news to more than one billion people around the world.

In addition to a studio tour, the experience includes a number of displays, interpretive graphics and multimedia presentations.

JRA has provided a number of services for the “Inside CNN” tours, including operations planning, exhibit design and graphic design.

Museums/Exhibits

JRA’s approach to interpretive design can be distilled down to a few core precepts. Design is storytelling and the story is the star. Exhibiting is theater. Guests are an audience. Design for the audience, not for the designer. Touch hearts in order to engage minds.

Whether it’s master planning a new museum or designing a breakthrough exhibit for an existing facility, JRA has a proven record of creating environments and experiences that truly connect with people.

Selected Client List

Arab American National Museum • Dearborn, Michigan

Cade Museum of Creativity + Invention • Gainesville, Florida

Cheyenne Mountain Zoological Park • Colorado Springs, Colorado

Children's Museum of Atlanta• Atlanta, Georgia

Chisholm Trail Heritage Center • Duncan, Oklahoma

Cincinnati History Museum • Cincinnati, Ohio

Cincinnati Zoo & Botanical Gardens • Cincinnati, Ohio

The Coca-Cola Company • Atlanta, Georgia

Columbus Zoo and Aquarium • Columbus, Ohio

Corpus Christi Museum of Science and History HEB Science Center • Texas

CNN • Atlanta, Georgia

Crayola Experience • Easton, Pennsylvania

Dell • Austin, Texas

Delta Air Lines • Atlanta, Georgia

Discovery Communications • Silver Spring, Maryland

Energy Science Center • Dhahran, Saudi Arabia

Enginuity • Coalbrookdale, England

Ferrari • Maranello, Italy

The Field Museum • Chicago, Illinois

Fort Worth Zoo • Fort Worth, Texas

The Franklin Institute • Philadelphia, Pennsylvania

The Golisano Children’s Museum of Naples • Naples, Florida

Guangdong Science Center • Guangzhou, China

Guatemala Children’s Museum • Guatemala City, Guatemala

The Henry Ford • Dearborn, Michigan

IBM/Tivoli • Armonk, New York

Intel • Santa Clara, California

Imaginosity! Dublin’s Children’s Museum • Dublin, Ireland

Jack Daniel's • Lynchburg, Tennessee

Jim Beam • Clermont, Kentucky

Kennedy Space Center Visitor Complex • Cape Canaveral, Florida

Lao Niu Discovery Center • Beijing, China

LaunchPAD Children's Museum • Sioux City, Iowa

MacArthur Memorial Museum • Norfolk, Virginia

The Mind Museum • Taguig, Philippines

The Milton J. Rubenstein Museum of Science & Technology • Syracuse. NY

Museum of Broadcast Communications • Chicago, Illinois

National Comedy Center • Jamestown, New York

National Geographic Museum at Explorers Hall • Washington, D.C.

National Science Centre • Kuala Lumpur, Malaysia

National Underground Railroad Freedom Center • Cincinnati, Ohio

Natural History Museum • London, England

Peoria PlayHouse • Peoria, Illinois

PepsiCo • Purchase, New York

The Permian Basin Petroleum Museum • Midland. Texas

Prince Salman Science Oasis • Riyadh, Saudi Arabia

Procter & Gamble • Cincinnati, Ohio

Rovio/Angry Birds • Espoo, Finland

SABIC • Riyadh, Saudi Arabia

Saudi Aramco • Dhahran, Saudi Arabia

Science Centre Singapore • Singapore

South Carolina State Museum • Columbia, South Carolina

Space Center Houston • Houston, Texas

TABASCO® Visitor Center • Avery Island, Louisiana

Volkswagen • Wolfsburg, Germany

Washington Monument Interpretive Center • Washington, D.C

The Permian Basin Petroleum Museum, Library and Hall of Fame has just completed an $18 million renovation. Through its use of interactives, immersive environments and game-based learning experiences, the Petroleum Museum takes guests on an amazing journey through over 250 million years of Permian Basin history and celebrates the determination and inventiveness of its people.

JRA (Jack Rouse Associates) provided overall planning, design development and project management for the Petroleum Museum’s 15,000 square feet of exhibit space. In addition to telling the story of how petroleum transformed the Permian Basin and explaining the processes of finding, extracting, producing and transporting this energy source, the Petroleum Museum hopes to inspire young visitors to pursue careers in the petroleum and energy sciences.

The guest experience begins with a journey through time, from hundreds of millions of years ago to the present day. Visitors then enter the “Extreme Science” area, where they learn about the techniques and innovations involved in oil exploration and production. They close their journey by learning how they can conserve energy in the Energy City and Supplemental Energies areas, and on how they can contribute their personal energy to the industry in “Find Your Way Cafe.”

The Permian Basin Petroleum Museum M i d l a n d , Te x a s

The Permian Basin Petroleum Museum M i d l a n d , Te x a s

Space Center Houston 747 ExhibitH o u s to n , Te x a s

JRA provided planning, complete design and project management of the Space Center Houston's Boeing Shuttle Carrier Aircraft (SCA) exhibition.

Visitors are able to enter an original shuttle carrier aircraft - one of the only two that ever existed - and walk where heroes walked, touch what heroes touched and experience the groundbreaking era of space exploration through educational exhibits.

Space Center Houston 747 ExhibitH o u s to n , Te x a s

Space Center HoustonH o u s to n , Te x a s

Space Center Houston is a 180,000-square-foot educational attraction, which opened in October of 1992 at a cost of $75 million. The facility is the official visitor’s center of the Lyndon B. Johnson Space Center, which is NASA’s center for human spaceflight training.

The Center contains a variety of permanent/traveling exhibits, attractions, theaters, live shows, and a tram tour of selected areas within the Lyndon B. Johnson Space Center.

The Center is focused on two main business segments: the attraction itself and the education market (space education conferences, distance learning, overnight visits, etc.).

JRA recently worked with the senior management of Space Center Houston on the development of a Conceptual Master Plan that outlines upgrades to the overall visitor experience over the next ten years. The project is currently in fundraising.

Space Center HoustonH o u s to n , Te x a s

Space Center Houston Mars Exhibit H o u s to n , Te x a s

JRA is currently working with Space Center Houston on concepts for a proposed exhibit on Mars. When completed, the exhibit will explore the planet’s varied landscape, highlight NASA’s rover missions, and explore the possibility of manned missions to the Red Planet in the future. JRA is providing planning, concept design.

UniverseN o r d b o rg , D e n m a r k

Opened in 2005, Universe is a science theme park that educates children and young people about science, technology and engineering in an inspirational and entertaining manner. The beautifully landscaped park features over 200 interactive experiences, as well as a number of live shows, galleries, theatrical experiences and simulators.

JRA recently worked with Universe’s senior management to create a Conceptual Master Plan outlining how the park will be transformed over the next few years into a more entertaining, destination attraction.

Angry Birds UniverseTra v e l i n g E x h i b i t

JRA recently worked with Imagine Exhibitions and Rovio Entertainment to develop an exciting new 10,000 square-foot traveling exhibit celebrating the art and science of the world's most downloaded game - Angry Birds. The exhibit features a variety of interactives, immersive environments and media activities that bring the world of Angry Birds to life while teaching a variety of science, technology, engineering, art and math principles in an engaging manner.

Angry Birds UniverseTra v e l i n g E x h i b i t

KidsSTOP • Science Centre Singapore S i n g a p o r e

JRA recently worked with Science Centre Singapore on the planning and design of the new KidStop Children’s Science Centre. Opened in June of 2014, the 20,000-square foot space features a number of exciting galleries, based upon a wide variety of scientific subjects.

The main focus of the Children Science Centre is to provide opportunities for children as well as their parents to discover the wonders of the world, immersed in a safe and exciting environment.

The museum features a series of exhibits and environments that teach basic STEAM (science, technology, engineering, art and math) principles in a fun and engaging manner.

One gallery includes a number of role-play environments based upon familiar Singaporean places and buildings, as well as a grocery store, mechanic’s garage, airplane and a police station.

The museum’s iconic climbing structure is a dream-like representation of all of the various topics covered within the facility.

KidsSTOP • Science Centre Singapore S i n g a p o r e

The Mind Museum T a g u i g • P h i l i p p i n e s

JRA worked with Bonifacio Art Foundation Inc. (BAFI) on the planning and design of “The Mind Museum,” an innovative new science center located just outside of Manila, Philippines. The museum serves as the cultural anchor for Bonifacio Global City, a new 593-acre development and features 4,900 square meters of interactive science and technology exhibitions within five major galleries.

The goal of the Science Museum is to convey important and accurate science principles through the use of interactive, multi-media and multi-sensory exhibits firmly based in a story context. Galleries include The Universe, Life, Nature, The Atom and Technology.

Each of the major exhibit galleries, or “spheres,” include an iconic “centerpiece” which is surrounded by 25 to 30 exhibits embedded within the overall gallery aesthetic and/or architecture. Corridors connecting the five spheres provide further opportunities for interpretation and immersion within the various story themes.

JRA provided master planning, conceptual and schematic design for this innovative project.

The Milton J. RubensteinMuseum of Science & Technology (MOST)

S y ra c u s e , N e w Yo r k

JRA worked with the Milton J. Rubenstein Museum of Science & Technology (MOST) in Syracuse, New York to completely renovate the exhibit program within the popular science center.

The Science Playhouse area is a colorful and iconic maze structure that extends up from the museum’s lower exhibit hall to more than five stories tall. The vertical labyrinth features plenty of physical interactives on each of its nine levels, including a giant curved slide, a cargo-rope climb, a one-of-a-kind “ball blaster” and special sound tubes where guests can communicate with one another. The Earth Science Adventure Cave place guests within a realistic cave setting to learn about local geology. As guests enter the cave, the cool, damp air and sounds of dripping water make them feel as if they are entering an authentic natural cavern. Once inside, the exhibit is packed with a variety of displays and interactives, The cave also features a rushing waterfall, displays of Paleozoic rocks from central New York and information about how glacial movement shaped the Finger Lakes region. The vibrant Life Science exhibit area is equally immersive and interactive. Guests can walk through a giant reproduction of a human heart, observe how the skeletal system and muscles work when the body is in motion, and learn more about the function of the brain and nervous system.

Guangdong Science CenterG u a n g z h o u , G u a n g d o n g , C h i n a

JRA provided overall exhibit design for the children’s portion of this 450,000-square-foot science center, which is considered the largest science museum in the world.

The 20,000-square-foot “Children’s World” takes children on an interactive exploration of their home, neighborhood, city and world.

The gallery features a number of immersive environments andinteractives. Highlights include a children’s driving school andmechanic shop, a role-play farm where children can pick theirown fruit, a sand pit where guests can unearth dinosaur “fossils, a walkthrough body experience, and a dynamic water play area.

KidzWorld • National Science Centre Ku a l a Lu m p u r , M a l a y s i a

JRA provided complete planning, design and implementation for the 4,000-square-foot KidzWorld exhibit within Kuala Lumpur's National Science Centre (Pusat Sains Negara).

The exhibit is geared towards children ages 7-14 and is divided into five thematic zones. As guests enter the popular science center’s main atrium, they are greeted by a massive, rocket-themed climbing structure and a ball play area, each filled with a variety of interactive opportunities. Moving into the main exhibit space, visitors can manipulate a magnetic ball wall in the Creativity area, look at themselves in a whole new way via a computer-

controlled “fun-house”-styled mirror in the I Am Special area, create a musical masterpiece on a giant piano or light beam harp in the Sound of Music area or see how much energy they generate by running in a human hamster wheel in the Machines area.

The gallery’s various exhibits were designed to help children sharpen their fine motor skills and hand-eye coordination, learn to identify different shapes, colors and sounds, tap into their creativity and discover the worlds of physics, biology and motion.

Science Centre SingaporeS i n g a p o r e

JRA worked with Science Centre Singapore’s in-house design staff to develop an exciting live show and themed elements within the museum’s entry atrium. The renovated atrium integrates a number of the Centre’s existing off-the-shelf exhibits into a high-energy, high-impact experience that communicates a strong message about the thrill of science. Facilitated by a live actor portraying the mysterious Nikola Tesla, the show makes use of the full atrium, creating an immersive environment that recalls the tremendous power of natural phenomena. Through audience interaction, special effects and dramatic lighting, the educational and entertaining presentation builds into a thunderous crescendo of lightning from an iconic Tesla coil.

JRA also designed a variety of themed portals that introduce guests to the Science Centre’s wide variety of science-themed exhibit galleries.

Water WorksC O S I To l e d o • To l e d o , O h i o

JRA worked with COSI’s in-house creative team to plan and design “Water Works,” an 8,000-square-foot area of the museum focusing on the principles of water. This educational waterplay area provides visitors with the opportunity to explore a variety of topics, including the scientific characteristics of water, the role of water in our everyday lives, the role of water in weather phenomena and the importance of water commerce and exploration.

King Abdullah Memorial InitiativeS a u d i A ra b i a

JRA is part of a team providing planning, design and project management services for the King Abdullah Memorial Initiative.

Cade Museum of Creativity + InnovationG a i n e s v i l l e , F l o r i d a

Entrepreneurship & Innovation – Perspective 164. CAD

Approved

Not approvedBy: Date:

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CADE MUSEUM

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MWApproved By:

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THIS DRAWING IS FOR DESIGN INTENT ONLY. STRUCTURAL, MECHANICAL, AND ELECTRICALENGINEERING ARE THE RESPONSIBILITY OF THE CONTRACTOR. WRITTEN DIMENSIONS SHALLHAVE PRECEDENT OVER SCALED DIMENSIONS. FABRICATOR TO VERIFY AND BE RESPONSIBLE FOR ALL DIMENSIONS AND SITE CONDITIONS. THIS DRAWING ALONG WITH THE GENERAL EXHIBIT SPECEFICATIONS, ARE PART OF THE CONTRACT DOCUMENTS FOR FABRICATION OFTHE EXHIBITS. FABRICATOR MUST CONFORM TO ALL ASTM GUIDELINES FOR SAFETY.ALL WORK TO CONFORM TO LOCAL CODES AND COMPLY WITH ADA AND ALL OTHER SAFETYGOVERNING REQUIREMENTS

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CADE MUSEUMGainesville, FL

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A JUN 21 2013 100% Concept Design

These drawings show design intent only and are to becompleted by the contractor in accordance with thecontract documents.

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JRA provided master planning, conceptual and schematic design for the 21,000 sq ft museum based on creativity, invention and innovation. The museum is being built by the family of Dr. Robert Cade the inventor of Gatorade®

South Carolina State MuseumC o l u m b i a , S o u t h C a ro l i n a

The renovated and expanded State Museum is the first museum of its kind to house, under one roof, an onsite and online observatory and classroom, a 55-foot digital planetarium dome and a 4D multisensory theater. The museum also features an outdoor viewing terrace for its vintage 1926 Alvan Clark 12-3/8” refracting telescope, as well as new gallery exhibit space for the Robert B. Ariail Collection of Historical Astronomy telescopes and optics, considered the largest collection of historic American refracting telescopes in the world.

The State Museum is one of the largest examples of an astronomy/STEM (Science, Technology, Engineering and Mathematics) educational facility connected to an interdisciplinary museum, and it will be the first organization in the nation to allow students and teachers to remotely control a digitized vintage telescope for distance education purposes.

JRA was retained by the State Museum as a thematic design consultant. JRA’s scope of work included planning and conceptual design, interior and exterior environmental graphics, concept and schematic design for the new retail store, materials and finishes selection, and design input for much of the common areas, which included enhanced guest services and meeting capabilities within the museum. The JRA-designed Main Lobby showcases iconic South Carolina artifacts representing the museum’s four disciplines: art, cultural history, natural history and science and technology and will also feature permanent exhibits occupied by the Columbia Metropolitan Convention & Visitors Bureau, South Carolina Educational Television and the South Carolina Parks, Recreation and Tourism Department. The Cotton Mill Exchange museum store, one of the cornerstones of the expansion project, embodies the essence of the old mill in which the museum is housed, and features newly uncovered brick walls and windows dating back to 1894.

National Comedy CenterJa m e s tow n , N e w Yo r k

JRA is currently providing complete planning, design and implementation for the National Comedy Center in Lucille Ball’s hometown of Jamestown, New York. The Center will be a world-class experience that will contribute to the rejuvenation of Jamestown, with a goal to make Jamestown as synonymous with comedy as Cooperstown is to baseball. This highly anticipated attraction will celebrate laughter through comedy live performance, TV, radio, movies, written and spoken word, and visual arts -- all the things that make us laugh.

The Center will serve as a destination for visitors from around the world to join in this celebration of comedy. Here, they’ll discover more about their favorite comedy stars, be introduced to artists they’ve never heard of, and even get a chance to be on the stage to perform themselves. The Center will also become a nexus for professional comedians who can store their material in a one-of-a-kind archive, or help drive the content by using this place to celebrate the comedians who inspired and influenced their own work.

In addition to celebrating the history of comedy, The Center will play a major role in developing its future. The Center will support both visiting comedians and artist-in-residence participants the studios, technical capabilities, performance facilities and audiences necessary to create and market their work. Aspiring comedians and established talent can come to Jamestown to try out new material or perform in a venue to launch their career.

JRA is honored to have worked with The Field Museum on one of the most anticipated exhibits in recent years — the display of “Sue,” the largest and most complete Tyrannosaurus rex fossil ever found.

The centerpiece of the popular exhibit is the 42-foot long fossil, while a variety of modular exhibit components located adjacent to the main display further educate visitors on a variety of topics including the discovery and preparation of the Sue fossil, physical attributes of the T.rex and general paleontology.

JRA provided complete design and production for the exhibit. The Field Museum’s in-house staff provided all content development, as well as graphic design and fabrication of the exhibit’s faux rock platform.

SUE ExhibitT h e F i e l d M u s e u m • C h i c a g o , I l l i n o i s

JRA is pleased to have worked with The Field Museum’s in-house staff to design and produce a traveling exhibit showcasing a cast of “Sue” – the largest, most complete Tyrannosaurus rex ever found.

The focus of the exhibit is a cast of the 42-foot long creature, which is showcased against a dramatic, theatrical backdrop. By combining specialty lighting and sound with subtle environmental graphics, Sue becomes a living version of A T. rex Named Sue’s memorable logo.

This 5,000-square-foot bilingual exhibit also features a variety of modular interactives and displays. Topics of discussion include the evolving scientific view of the T. rex, the discovery and preparation of the Sue fossil and general paleontology. Breakthrough images from The Field Museum’s CT scan of the Sue skull are also presented via an exciting video presentation.

A T. rex Named SueTra v e l i n g E x h i b i t

The National Park Service Washington Monument Interpretive Center Wa s h i n g to n , D . C .

Developed to serve as a temporary visitors center during the restoration process of the national monument, The National Park Service Washington Monument Interpretive Center provided more than one million visitors with an in-depth look at one of the world’s most famous landmarks.

Working in conjunction with the Discovery Channel, The National Park Service and The National Park Foundation, JRA’s writers, designers and producers were responsible for the complete planning and design of the engaging interpretive facility at the base of the Michael Graves & Associates-designed scaffolding system. The result is a rich journey through the history of not only the Washington Monument, but also Washington, the man and city.

Journey to the Model TT h e H e n r y Fo r d • D e a r b o r n , M i c h i g a n

The Henry Ford is the nation’s largest indoor/outdoor history museum with more than 1.5 million visitors annually. The “Journey to the Model T” interpretive experience traces the story of Ford Motor Company founder Henry Ford from his boyhood years on a farm in rural Michigan to his development of the first “people’s car.” JRA worked with the client to craft an experience around existing buildings that highlights significant artifacts relating to Henry Ford’s early life and development of the Model T.

JRA provided master planning through schematic design for this innovative exhibit area.

Douglas MacArthur MemorialN o r fo l k , V i rg i n i a

Set in a beautiful and historic complex, the Douglas MacArthur Memorial chronicles the life and accomplishments of one of America’s greatest heroes, General of the Army Douglas MacArthur. The exhibits go beyond MacArthur’s life to tell a story deeply intertwined with American history, from the Civil War to present day. Highlights of the museum include a re-creation of a World War I trench, a five-foot model of the PT boat that MacArthur used during his treacherous journey from the Philippine’s Corregidor Island and personal artifacts from the MacArthur family.

Jack Rouse Associates provided master planning, writing, design and design coordination through fabrication and installation.

Fort SilosoS e n to s a I s l a n d • S i n g a p o r e

JRA provided overall design and production for a major exhibit and site renovation of Fort Siloso, Singapore’s only preserved coastal fortification. This historic site now serves as a popular interpretive attraction and houses a comprehensive overview of Singapore’s World War II history. Updates to the interpretive attraction include: more accessible walking routes, new interpretive experiences, relocated exhibits and exciting multimedia shows, each providing insight into the diversity of people and events surrounding the Fort’s rich history.

Guests of Fort Siloso begin their experience at a new square, where they can see a series of exhibits and films that detail Fort Siloso’s history. From there, visitors may tour the Fort’s structures, seeing firsthand what life was like for soldiers and volunteers who served on Sentosa Island throughout the nineteenth and twentieth centuries. Popular attractions such as the “booming” six-inch gun and vignettes depicting the lives of soldiers are blended with more reflective exhibits that address the POW experience and Singapore’s years of Japanese occupation.

Arab American National Museum D e a r b o r n , M i c h i g a n

The Arab American National Museum showcases the rich and diverse cultural heritage of Arab American communities throughout the United States. With thoughtful exhibits and interactive designs, the center provides, among other things, a resource center, a theater, an art gallery, a permanent exhibit and space for traveling exhibitions.

The permanent exhibit tells the stories of Arab Americans from around the United States. Its content is organized into three main chapters: “Coming to America,” “Living in America” and “Making an Impact.”

JRA provided complete planning, design and project management for the Arab American National Museum, which opened in May of 2005.

National Underground Railroad Freedom CenterC i n c i n n a t i , O h i o

JRA designed and produced the overall guest experience for the National Underground Railroad Freedom Center, a world-class institution dedicated to fostering safe, open and honest dialogue on issues of freedom both locally and internationally. JRA’s scope of services included story line development, exhibit design and production of the entire museum’s exhibits, interactives and a variety of multimedia presentations.

With a focus on experiential learning over artifacts, the Center is on the leading edge of a new generation of cultural centers called “museums of conscience.” Exhibitry includes an opening experience featuring three short animated pieces; an environmental theater experience narrated by Oprah Winfrey; and a walkthrough gallery that integrates artifacts, media pieces and immersive vignettes to trace 300 years of slavery on the North American continent. Another area called “Everyday Heroes” honors individuals who have taken a stand for freedom, such as Harriet Tubman and Lech Walesa of Poland.

“The Struggle Continues,” the Center’s final gallery, educates visitors about ongoing freedom struggles and challenges them to consider whether they might have a role to play. The experience begins with an object theater that condenses 130 years of history into 10 minutes, featuring examples of “unfreedoms” that extend into the present day. Visitors then pass through a corridor lined with real-time examples of present “unfreedoms,” categorized by topics such as modern slavery, hunger, tyranny and illiteracy. A series of interactives awaits next, challenging guests to ask themselves “Where do I stand?” “How can I help?” and “What would I do?” in a variety of situations.

Wyoming Territorial ParkLa ra m i e , W y o m i n g

The Wyoming Territorial Park was created to accurately depict the nineteenth-century American West, with particular emphasis on the High Plains. Its centerpiece, the Wyoming Territorial Prison, was fully restored and is operated as a museum. JRA provided overall planning, design and project management for this popular living history museum.

Cincinnati History MuseumC i n c i n n a t i , O h i o

The Cincinnati History Museum is a major tenant of the Museum Center, a dynamic cultural institution found within the beautifully restored Union Terminal train station. The museum’s design combines contextual artifact displays, historic sets, interactive exhibits and special effects with re-created environments. This approach creates varied interpretive experiences and provides entertaining first-person interaction for the visitor.

Attention to specific historic details and colors was critical to the development of the buildings that make up the Public Landing Gallery. JRA’s design team researched, located and acquired much of the

historic architectural hardware used on the buildings. Finally, each building was “aged” by a team of scenic painters to add peeling paint, dirt, flood lines and hand-worn patina.

After serving as a design consultant on the gallery’s master plan, JRA’s design team provided complete design and project management for this unique exhibit experience.

Chisholm Trail Heritage CenterD u n c a n , O k l a h o m a

JRA designed and produced the Chisholm Trail Heritage Center in Duncan, Oklahoma. This renovated facility features more than 6,000 square feet of new exhibits and theatrical experiences and introduces visitors to the history and romance of the Old Chisholm Trail. The trail was the major route along which Texas cattle ranchers drove their herds north through the Indian Territory (Oklahoma) to railroad points in Kansas.

The museum’s permanent exhibition contains a number of traditional and scenic environments where various artifacts from the museum’s collection are displayed. The museum also contains a number of multimedia presentations. In the “Campfire Theater,” guests are invited to sit around the campfire and learn about the harsh realities and legend of the Trail. Within “The Chisholm Trail Experience,” an immersive theater, guests feel the wind, smell the prairie grass, feel drops of rain, see the sunrise and sunset and hear the constant rumble of cattle moving along the trail.

Kentucky Music Hall of Fame and Museum R e n f ro Va l l e y , K e n tu c k y

The Kentucky Music Hall of Fame and Museum honors Kentuckians who have made contributions to American music in a wide variety of genres: folk, gospel, bluegrass and country. Developed by the Kentucky Music Association, this interpretive center includes a variety of interactive exhibits and displays, including a forest glade storyteller theater, a recording studio and a country porch suitable for impromptu performances by local artists. From the moment guests enter this museum, they are immersed in the story of Kentucky’s music — its songs, singers, stages and scenes.

The renovated and expanded Lair Stables, listed on the National Register of Historic Places, serves as the Hall of Fame’s home.

JRA provided master planning and exhibit design for the Hall of Fame and Museum.

Mapping Our TearsH e b r e w U n i o n C o l l e g e • C i n c i n n a t i , O h i o

JRA conceptualized, designed and produced “Mapping Our Tears,” an interpretive experience that takes a unique approach to educating students and general audiences about the Holocaust.

“Mapping Our Tears” immerses visitors in an environment designed to resemble an attic from a European home of the 1930's, surrounding guests with artifacts, clothing, memorabilia and props. All artifacts and theatrical effects are based on the

survivors’ stories. Through special lighting, sound and visual multimedia elements, the Jewish experience in Nazi-dominated Europe unfolds through taped testimonies, photographs and images. A large multi-function screen includes a map that geographically traces the spread of genocide against the Jews alongside a multimedia series that specifically traces the route of each survivor.

The Gateway Colorado Auto MuseumGa t eway, Co l o r ado

Nestled among the mountains in the community of Gateway, Colorado, The Gateway Colorado Auto Museum showcases the collection of Discovery Communications, Inc. founder John Hendricks to tell the story of the performing art of the American automobile. JRA provided complete design and project management for this 20,000-square-foot museum.

Beginning with the first American-made car and ending in the muscle car era, more than 40 cars are displayed alongside archival advertisements, high-definition media pieces and science interactives developed according to local and regional academic curriculum standards. The centerpiece of the museum is a one-of-a-kind 1954 Oldsmobile F-88 “Dream Car,” which was purchased for a record $3.24 million.

The Circus Museum’s Tibbals Learning CenterT h e J o h n a n d M a b l e R i n g l i n g M u s e u m o f A r t • S a ra s ota , F l o r i d a

The Tibbals Learning Center, the newest addition to the Ringling Circus Museum at The John and Mable Ringling Museum of Art in Sarasota, Florida, tells the story of the American circus and truly immerses guests in the sights, sounds and magic of the "greatest show on earth."

JRA provided complete design and project management for approximately 12,000 square

feet of gallery space housed within the $15.6 million center. Specific exhibits include: a circus poster gallery, a 3D timeline and an interactive poster display which is a tribute to the men who preceded the circus’ arrival and plastered posters about town. Finally, the Golden Age Theater and the Contemporary Circus Gallery round out the Learning Center experience.

Lake Erie Islands Regional Welcome CenterP o r t C l i n to n , O h i o

Developed to promote tourism to Northwest Ohio, the Lake Erie Islands Regional Welcome Center immerses guests in the history and lore of the region, leaving them eager to visit the area’s many attractions and features. Along with housing the Ottawa County Visitors Bureau, this 8,720-square-foot center also contains an information desk, a video theater, a reservations area and an exciting exhibit area.

The exhibit area is divided into three sections: Cultural History, Natural History and Transportation. Within these sections, guests can absorb pertinent information through interactive exhibitry.

Working hand-in-hand with Poggemeyer Design Group, Inc., JRA provided conceptual exhibit planning and design for the Lake Erie Islands Regional Welcome Center.

Space CommandT h e F ra n k l i n I n s t i tu te • P h i l a d e l p h i a , P e n n s y l v a n i a

“Space Command” familiarizes visitors with the basic components of the universe, the solar system, the methods used by astronomers to examine very distant objects, and the legacy and future of manned space exploration.

JRA worked with the museum’s in-house project team to design this exciting 5,000- square-foot exhibit.

*Fabrication and photos provided by Exhibitus

Aegis TheaterN AU T I C U S – T h e N a t i o n a l M a r i t i m e C e n te r • N o r fo l k , V i rg i n i a

NAUTICUS — The National Maritime Center in Norfolk, Virginia, hired JRA to develop a theatrical experience placing guests in the Command Information Center of a missile cruiser during an enemy attack. The Aegis Theater combines live actors, interactive technology, film and special effects to create an experience that is as authentic as possible without actually putting visitors in harm’s way. The audience participates in defending the ship and witnesses Aegis working to its utmost capabilities.

JRA provided complete design, project management and overall media production for the Aegis Theater.

Children's Museum of AtlantaA t l a n ta , G e o rg i a

The Children’s Museum of Atlanta is the only educational venue of its kind in Atlanta, presenting educational programs and exhibits designed for young children ages 0-8.

JRA (Jack Rouse Associates) provided overall planning, design development, and project management for the 10,000 square foot renovation, which includes new permanent exhibits on its existing first floor and on the new 3,000-square-foot mezzanine level.

In addition to the Museum’s upgrades and additions, visitors will now enjoy targeted, age-appropriate programming with a new focus on STEAM (science, technology, engineering, arts and math education) to make meaningful connections between school, community, work and global issues. These new focus areas – in conjunction with literacy; culture and geography; health and wellness; and social and emotional lessons – enable the enhanced Museum to further function as a catalyst for play-based exploration and experiential learning focused on the whole child.

Children's Museum of AtlantaA t l a n ta , G e o rg i a

Corpus Christi Museum of Science and History has just opened its new, $3 million HEB Science Center. Through its visually exciting and highly interactive exhibits, the Science Center aims to inspire and educate children and adults in the sciences.

JRA (Jack Rouse Associates) provided overall planning, design development and project management for the Science Center’s 5,000 square feet of exhibit space. In addition to its ten exhibit areas, the Science Center features an immersive cell environment, a three-story DNA climber, a miniature planetarium, and a series of large-scale interactives showcasing the principles of engineering.

Guests first experience content that juxtaposes the vastness of our universe with the minuteness of the atomic world. From this point, the guest experience begins to focus on our planet and how human curiosity has led to the study and use of earth’s natural elements and the building blocks of life. Interactive exhibits about atoms, the periodic table, the human cell and DNA introduce the basics of molecular science and biology. Guests learn how scientific knowledge is part our everyday lives through a variety of mathematic and engineering exhibits. The guests journey concludes with a visually dramatic gallery that stretches their curiosity beyond the earth by incorporating basic scientific principles pertaining to outer space.

Corpus Christi Museum of Science and History HEB Science CenterC o r p u s C h r i s t i , Te x a s

Corpus Christi Museum of Science and History HEB Science CenterC o r p u s C h r i s t i , Te x a s

LaunchPAD Children’s MuseumS i o u x C i t y , I ow a

A journey that began 13 years ago has reached its destination, as LaunchPAD Children’s Museum is now open. This new $6 million family-friendly venue, targeted to children ages birth to ten, not only provides an interactive learning and discovery zone to serve greater Siouxland families, but also contributes to the ongoing rejuvenation of downtown Sioux City’s Historic Pearl Street.

Key galleries of the museum will include a water play area, an interactive wall focusing on wind energy, an exhibit about how the six simple machines are used in construction, and a space dedicated to agriculture with a connecting path to the market, which symbolizes how these industries are related.

JRA provided overall planning and design development for LaunchPAD’s 7,000 square feet of exhibit space.

LaunchPAD Children’s MuseumS i o u x C i t y , I ow a

Peoria PlayHouseP e o r i a , I l l i n o i s

JRA provided complete design for this new children’s museum, which is spearheaded by the Junior League of Peoria. Peoria PlayHouse includes approximately 8,000 square feet of exhibits based on regional subjects such as farming, construction and the Illinois River. The museum is housed in a historic dance hall on the same campus as the newly expanded Peoria Zoo and Botanical Garden.

Peoria PlayHouseP e o r i a , I l l i n o i s

Lao Niu Children’s Discovery CenterB e i j i n g , C h i n a

JRA worked with The China National Children’s Center (CNCC), the Lao Niu Foundation and Beijing Normal University to provide complete planning, design and project management for the Lao Niu Children’s Discovery Center of CNCC in Beijing, China. The Center enables children from infancy through age seven to enjoy an interactive and innovative experience of discovery. The $8 million, 26,000-square-foot Center is located in the Xicheng District of Beijing and opened in the summer of 2015.

The Discovery Center’s philosophy of education is to respect children, value the moment when parents and their children interact with each other and improve cooperation, attentiveness and perseverance. Children are be able to exercise their minds and bodies through observation, practice and exploration via a series of interactives and creative play experiences. They also learn how to exercise proper judgment through testing, exploring and problem solving. Through the Lao Niu Children’s Discovery Center, the CNCC provides children with opportunities to understand the diversity of their world, discover their potential and improve their resilience in the face of challenges.

Lao Niu Children’s Discovery CenterB e i j i n g , C h i n a

The Golisano Children’s Museum of NaplesN a p l e s , F l o r i d a JRA worked with educational consultant Mary Sinker to provide the overall exhibit planning and development of The Golisano Children’s Museum of Naples. The museum features 15,000 square feet of indoor exhibit space with an additional outdoor exhibit, “Beautifully Outdoors.” All exhibits were created to meet Florida’s Sunshine State curriculum standards. The museum is also the first fully physically accessible, barrier-free children’s museum in the nation.

The museum’s colorful exhibits reflect the unique region of Southwest Florida and provide an exciting and vibrant space for children to learn about a variety of topics, including regional history, agriculture, geography and weather. A unique cityscape gallery is also included, as well as an Everglades maze, a life-sized Banyan tree and an area just for pre-teens and teens.

McKenna Children’s MuseumN e w B ra u n fe l s , Te x a s

Opened in New Braunfels, Texas in early 2006, the McKenna Children’s Museum features more than 10,000 square feet of exhibits for children and their caregivers. Through a variety of interactive exhibits and programs, museum visitors of all ages experience the joy of learning and the power of play in a wholesome, safe, welcoming environment. The museum’s exhibits and programs reflect the diverse physical and societal cultures of the local region and were developed in line with the most current knowledge concerning the developmental needs of children: physical, cognitive, social and emotional.

JRA, along with educational consultant, Mary Sinker, provided complete design and project management for the museum.

Imaginosity! Dublin Children’s MuseumD u b l i n , I r e l a n d

Imaginosity! Dublin Children’s Museum is dedicated to creating a meaningful, fun experience for children and adults to share. The museum emphasizes arts and literacy education through a combination of interactive exhibits and daily programs. The museum’s design is reflective of the local culture containing a variety of environments which encourage children to both “play” and “create” their own stories. Specific exhibit areas include: a mini-town, a construction zone, art studios, performance art spaces and a unique two-story climbing structure.

JRA and educational consultant Mary Sinker provided planning and design for Imaginosity! Dublin Children’s Museum. Opened in 2007, this innovative facility is Ireland’s first children’s museum.

Kohl Children’s Museum Gl e n v i e w , I l l i n o i s

The Kohl Children’s Museum is a hands-on children’s museum for children ages birth to eight. Working with the client and educational consultant Mary Sinker, JRA provided complete master planning, conceptual design and the majority of schematic design for approximately 17,000 square feet of exhibits and environments. Detail design and fabrication was provided by Layman Design, Inc. and Derse Museum Group, while the museum’s “Water Works” area was designed by Claro Creative Studios.

The museum believes in the power of imaginative play and features creative interactive exhibits within immersive environments. Highlights include a child-sized town where children can role-play within a car care center (complete with walk-through carwash), shop for groceries in the supermarket, make a sandwich at the local deli, browse through books at the library, care for baby dolls at the Doll Day Care Center or don a white lab coat and examine X-rays in the popular Pet Vet. Hands On House invites children to install siding, roofing, wallpaper and carpeting, while Discovery Maze challenges them to find a variety of hidden surprises throughout a series of inter-connected pods.

The facility was designed to be environmentally friendly and received Silver certification from the U.S. Green Building Council’s Leaders in Energy and Environmental Design (LEED) program.

EnginuityC o a l b ro o k d a l e , E n g l a n d

Located within the picturesque Ironbridge Gorge, the Coalbrookdale museum campus contains numerous museums and historic sites that tell the story of the Industrial Revolution. JRA designed the tenth Coalbrookdale museum within this UNESCO World Heritage site, the popular Enginuity.

The 20,000-square-foot educational attraction showcases the principles of engineering within a historical context, while simultaneously making connections to contemporary design and technology.

Working with the museum’s in-house staff, JRA designed a variety of cutting-edge interactives and displays which have earned the museum rave reviews from both guests and the national press.

PowerBall HallS a n A n to n i o C h i l d r e n ' s M u s e u m • S a n A n to n i o , Te x a s

JRA worked with the San Antonio Children’s Museum to create a dynamic interactive ball gallery that serves as a colorful and iconic space for the popular museum.

The exhibit, called PowerBall Hall, promotes cooperative play while conveying the basic principles of physics. Themed loosely to a factory aesthetic, the exhibit invites children to move colorful balls through a variety of launchers, interactive walls, a mini-rollercoaster, conveyor belts, pneumatic tubes, and a Bernoulli blower. JRA provided conceptual and schematic design for the project and teamed with Boss Display, who provided fabrication and installation.

El Museo de los Niños G u a te m a l a C i t y , G u a te m a l a

JRA is honored to have worked with the First Lady of Guatemala to bring her country its premier museum for children. El Museo de los Niños has something for every child. Regardless of a young visitor’s level of education or familiarity with the wider world, he or she is sure to find areas of interest.

The mission of El Museo de los Niños is two-fold: to improve children’s lives through education and to encourage children to establish peaceful relationships. Six colorful galleries housing experiential exhibits engage children, inviting them to explore universal information on science, health and geography. The importance of human values is woven throughout this museum experience.

JRA provided planning, design and project management.

Texas Wild! Fo r t Wo r t h Zo o • Fo r t Wo r t h , Te x a s

Texas Wild! is an eight-acre interpretive area which highlights the abundant, unique and varied wildlife of Texas. The exhibitry focuses on the tremendous diversity of both the flora and fauna of this unique state while highlighting the positive role man can play in both the environment and its wildlife. A strong message concerning man’s stewardship responsibility is also conveyed through a variety of educational and entertaining experiences.

JRA provided overall planning and design for this innovative exhibit area. Highlights include: a play barn, a themed Texas Town Hall, a weather-effects theater and a variety of exhibits which focus on ranching, hunting and the environmental landscapes of various Texas regions.

Wings of the WorldC i n c i n n a t i Zo o & B ota n i c a l G a r d e n s • C i n c i n n a t i , O h i o

JRA was responsible for the conceptual and schematic exhibit design and final graphic design for a renovated birdhouse at the Cincinnati Zoo. The exhibit traces the evolution of birds and their physical adaptations to varied natural environments. JRA’s experience in designing children’s attractions for theme parks was especially helpful as we sought to create an exhibit that educates and entertains.

Children-focused interactives include a device allowing children to test the water displacement between a webbed and clawed foot, a three-dimensional bird of prey “head” helping visitors to “see” like a bird and a hand-crank air blower that teaches the basic principles of flight. JRA also helped coordinate the fabrication of the exhibits.

Cheyenne Mountain Zoological ParkC o l o ra d o S p r i n g s , C o l o ra d o

Cheyenne Mountain Zoo’s African Rift Valley exhibit takes a novel approach to interpretation, helping visitors appreciate both the uniqueness of Africa and the many ways that the Rift Valley is closer to their everyday lives than they might think. JRA designed and project managed the 4 1/2-acre interpretive exhibit area, which combines hands-on interactives, a multimedia presentation and an engaging storybook method of interpretation.

The exhibit’s centerpiece is Cheyenne Mountain Zoo’s giraffe herd, the most prolific in the world, with 181 births at the Zoo since 1954. A number of activities are built around these animals, including unique feeding stations, a daily “stampede” through the exhibit’s boardwalk drawbridge and a variety of displays, interactives and themed areas.

One area resembles a researcher’s outpost, educating visitors on how field researchers learn about animals through observation. Guests are asked to try their hand at identifying giraffes by their markings and participate in a project to see which giraffe will eat the most guest-offered crackers.

Pachyderm Exhibit C o l u m b u s Zo o • C o l u m b u s , O h i o

The Columbus Zoo’s pachyderm exhibit provides visitors with an opportunity to view African elephants, Asian elephants and rhinos from an interior space as well as from several realistic outdoor locations. JRA worked with the zoo’s staff to create interpretive elements throughout the area that teach visitors more about the featured animals. The elements include “Conservation Stations” and hands-on interactive exhibits that allow guests to learn more about life from an elephant’s perspective.

JRA provided conceptual and schematic design services and assisted the zoo with vendor selection.

Halls of Fame/Sports Venues

In the increasingly competitive world of sports entertainment, many of today’s top professional teams are looking for ways to both connect with fans and increase revenue. From dynamic halls of fame to innovative themed retail, JRA has worked with some of the top names in sports to build fan loyalty and increase revenue through experiences that help transform stadiums, ballparks and related facilities into destinations.

Selected Client List

Halls of Fame/Sports Venues

Atlanta Braves • Atlanta, Georgia

Cincinnati Reds • Cincinnati, Ohio

Cleveland Browns • Cleveland, Ohio

Columbus Blue Jackets • Columbus, Ohio

Dallas Cowboys • Dallas, Texas

DAYTONA USA • Daytona, Florida

Green Bay Packers • Green Bay, Wisconsin

The Harness Racing Museum and Hall of Fame • Goshen, New York

Houston Texans • Houston, Texas

Indiana Pacers • Indianapolis, Indiana

Jack Nicklaus Museum • Columbus, Ohio

Kentucky Derby Museum • Louisville, Kentucky

Melbourne Cricket Ground • Melbourne, Australia

Michigan State University Athletic Hall of Fame • East Lansing, Michigan

NCAA Hall of Champions • Indianapolis, Indiana

The Ohio State University’s Athletic Hall of Fame • Columbus, Ohio

Portland Trail Blazers • Portland, Oregon

San Diego Padres • San Diego, California

Seattle Seahawks • Seattle, Washington

St. Louis Cardinals • St. Louis, Missouri

Thunder Road USA • Dawsonville, Georgia

University of Kentucky Basketball Museum • Lexington, Kentucky

Washington Nationals • Washington, D.C.

National Mascot Hall of FameC h i c a g o , I l l i n o i s

JRA is currently providing master planning and concept design for the National Mascot Hall of Fame.

Motorsports Hall of FameD a y to n a , F l o r i d a

JRA is providing strategy and planning services for the Motorsports Hall of Fame as they move into an existing exhibit from Daytona USA designed by JRA over 20 years ago. Once approved JRA will offer complete design and project management services for implementation of the exhibition.

Indiana Pacers’ Conseco FieldhouseI n d i a n a p o l i s , I n d i a n a

The Indiana Pacers’ Conseco Fieldhouse is positioned to be a total entertainment experience. Featuring retail, dining and interactive components, the Fieldhouse celebrates the Pacers and Indiana basketball.

JRA provided turnkey services from design through production and installation for the 10,000-square-foot Pacers retail store called Home Court. In addition to retail merchandise, the space includes the Rafters Bar, a Starbucks Coffee shop, and various basketball interactives and participatory events at which visitors of any age can test their skills. The signature icon of Home Court is an 18-foot diameter rotating NBA basketball. JRA also designed a number of sponsorship zones and immersive environments, including Pepsi Square and the RCA storefront, where guests can watch period televisions airing old Indiana games as well as live feeds of the current game.

Turner Field’s Braves Plaza and Scouts AlleyA t l a n ta , G e o rg i a

National and local press have praised the Atlanta Braves’ Turner Field as a “baseball theme park ... a place where twentieth-century tradition meets twenty-first-century technology.”

Working under the direction of the Braves and in conjunction with architects from D’Agostino, Izzo and Quirk, JRA’s designers, writers and producers were responsible for designing the entertainment activities and environmental signage within Turner Field’s Braves Plaza and Scouts Alley.

Specific components include hitting and pitching games, touch-screen kiosks filled with scouting reports and trivia, eye-catching graphics for retail stands, and hands-on interactives where guests can learn more about the fundamentals of the game.

Cincinnati Reds Hall of Fame and MuseumG r e a t A m e r i c a n B a l l P a r k • C i n c i n n a t i , O h i o

The Cincinnati Reds Hall of Fame and Museum features more than 20,000 square feet of one-of-a-kind artifacts, dioramas, theaters and interactives that convey both the history of America’s oldest professional baseball team and the excitement of America’s pastime. The exhibit areas are organized by a variety of subject themes, including: “Reds’ Firsts,” “The Game and the Gear,” “The Fields,” “The Players,” “The Business” and “The Fans.” In order to broaden the facility’s appeal, exhibits also trace the national development of baseball. JRA provided complete planning, design and project management for the project.

Cincinnati Reds Hall of Fame and MuseumG r e a t A m e r i c a n B a l l P a r k • C i n c i n n a t i , O h i o

Cincinnati Reds Team ShopG r e a t A m e r i c a n B a l l P a r k • C i n c i n n a t i , O h i o

The spirit of the Cincinnati Reds is bigger than life in the Reds Team Shop, which greets visitors as they exit the Cincinnati Reds Hall of Fame and Museum

Baseball’s look and feel are everywhere in this space, from the white porcelain floors inlaid with a red stitching pattern to the 30-foot columns that replicate Louisville Slugger bats right down to the wood grain.

But it is the success of the Cincinnati Reds that forms the heart of the store. As visitors enter Great American Ball Park, a colorful scale replica of the Reds’ 1990 World Series trophy attracts them to the store. Merchandise display is artfully woven into the sculpture, along with reader rails that provide information about the team’s five World Series championships. Baseballs suspended overhead bear the years of each of those championships with space left for future World Series wins.

JRA worked hand-in-hand with Retail Design Collaborative to provide complete planning and design for the Reds Team Shop.

Cincinnati Reds Fan ZoneG r e a t A m e r i c a n B a l l P a r k • C i n c i n n a t i , O h i o

Cincinnati Reds fans can step into a batter’s shoes, wrap their fingers around a killer pitch and more at the Great American Ball Park’s interactive plaza. This zone is designed to get visitors into the action before, after and even during the game.

Activities appeal to all ages and run the gamut from low-tech to high-tech. Computerized interactives provide a virtual environment for batting and pitching. A vertical leap lets fans test their pop-fly catching abilities. Visitors can time themselves as they run the regulation 90 feet between bases, and they can try out the grips used to execute a variety of pitches. The littlest fans can mix and match their favorite Reds players, putting a catcher’s head on a pitcher’s body.

JRA provided conceptual through detail design for the Reds Fan Zone.

Green Bay Packers Hall of FameLa m b e a u F i e l d • G r e e n B a y , W i s c o n s i n

The five-story Lambeau Field Atrium transforms Green Bay’s historic stadium into a 365-day-a-year destination with conference/banquet space, a themed restaurant, a food court, themed retail, exhibition spaces and the centerpiece Hall of Fame.

The 25,000-square-foot Hall does more than simply enshrine the team’s best players and coaches. The facility celebrates all facets of the Green Bay Packers franchise as well as the game of football. Attractions include a multimedia timeline, the Weather Theater,

Ice Bowl diorama, trivia challenge game, a re-created locker room and a re-creation of Vince Lombardi’s office. The Hall of Fame’s inner sanctum features a multimedia show celebrating great moments in Packer history as well as a display of the franchise’s three Super Bowl trophies, a database containing information about every Packer ever to play, and, of course, an exhibit dedicated to the 126 enshrined Packers.

Green Bay Packers Hall of FameLa m b e a u F i e l d • G r e e n B a y , W i s c o n s i n

Green Bay Packers Hall of FameLa m b e a u F i e l d • G r e e n B a y , W i s c o n s i n

In addition to designing the Green Bay Packers Hall of Fame, JRA assisted the team in planning components of other major guest areas within the Lambeau redevelopment, including exterior plaza areas, food service venues and a games area to ensure consistent thematic treatments, efficient guest flow patterns, optimal revenue generation and an overall integrated guest experience. JRA also designed and produced a number of interactive experiences for the museum and its surrounding area. Adults can test their football skills in the Interactive Game Zone while children and families play and learn in an area themed to resemble a training camp.

TXU ConcourseA m e r i c a n A i r l i n e s A r e n a • D a l l a s , Te x a s

Home to the Dallas Mavericks, Dallas Stars and a variety of other entertainment events each year, the American Airlines Arena has been heralded as one of the country’s most innovative new sports facilities. As one of the arena’s main sponsors, TXU Energy Services wanted to reach out to the facility’s diverse audience and provide them with a fun and memorable experience that conveyed the Texas-based company’s history, mission and services.

Working with the client’s in-house team, JRA designed and produced a series of themed environments, graphic elements and interactives to help TXU Energy Services use its sponsor concourse to its best advantage. By combining basic corporate messaging with sports fundamentals and team trivia, the area’s interactives and environments were designed to appeal to fans on a variety of levels. The result is an exciting sponsorship zone that has become a facility favorite.

DAYTONA USAD a y to n a B e a c h , F l o r i d a

In conjunction with Exline Design Services of Newport Beach, California, JRA provided overall planning and design for this 50,000-square-foot visitor center located on property at DAYTONA USA.

The center is now operated as a private event center and is the "front door" to the numerous racing events held at DAYTONA USA each year.

Thunder Road USAT h e G e o rg i a R a c i n g H a l l o f Fa m e • D a w s o n v i l l e , G e o rg i a

JRA provided the overall creative direction for this 30,000-square-foot facility which contains state-of-the-art interactive exhibits, immersive theaters, motion simulators, one-of-a-kind artifacts, children’s play areas and a variety of food and retail spaces.

Racing enthusiasts particularly enjoy the exhibits that allow them to test their competitive driving skills. For example, “Thunder Challenge” pits six fans against one another in a real-time NASCAR race, while “Thunder Speedway” allows guests to race miniature radio-controlled cars around a track — the largest of its kind in North America.

Thunder Road USA also houses the official Georgia Racing Hall of Fame.

Melbourne Cricket GroundM e l b o u r n e , A u s t ra l i a

JRA worked with the legendary Melbourne Cricket Ground (MCG) on the ongoing redevelopment of the historic facility.

JRA worked with the MCG’s overall project development team to define the overall concept and aesthetic direction for the renovation of the stadium’s three major grandstands. JRA’s specific areas of focus included initial concept development for a variety of entertainment components, sponsorship zones, interactive experiences, retail and food court areas. JRA also provided conceptual design direction for the stadium’s entire redevelopment to ensure consistent thematic treatments, efficient guest flow patterns, optimal revenue generation and an overall integrated guest experience.

Columbus Blue Jackets’ Nationwide ArenaC o l u m b u s , O h i o

When developing their new Nationwide Arena, the NHL Columbus Blue Jackets’ overriding goal was to provide “world class, major league sports entertainment” for their fans and corporate partners. Realizing that sports entertainment goes beyond the competition on the ice, the team turned to JRA to develop a series of fan-friendly interactives and corporate sponsorship zones.

JRA worked with the team, architect Ellerbe Becket and a variety of corporate sponsors to create and produce a number of attractions that seamlessly blend fun, education and corporate messaging. For example, an interactive sponsored by a local bank discusses the importance of “saving” in both hockey and personal finances. JRA provided complete planning, design and production of each of the corporate sponsor zones within Nationwide Arena.

The Harness Racing Museum & Hall of FameG o s h e n , N e w Yo r k

JRA worked with a local architect to renovate the 75-year-old historic building of The Harness Racing Museum & Hall of Fame. The museum now houses more than 15,000 square feet of new exhibits including history timelines, interactives, theaters, art galleries and halls of fame. JRA’s services included master planning, exhibit design and the design of all environmental signage and graphics.

University of Kentucky Basketball Museum Le x i n g to n , K e n tu c k y

Working in collaboration with Lord Cultural Resources, JRA provided complete design for the University of Kentucky Basketball Museum.

The UK Basketball Museum exposes visitors to more than just the rich history of Wildcat basketball. Among other things, the exhibits explore: the effect of the ball’s trajectory and spin on the outcome of a shot; the involvement of the muscular, skeletal and nervous systems in a jump shot and the nutritional needs of the average athlete.

Other features of the museum include: a replica of Rupp Arena’s center court, complete with figures of UK’s past hoops heroes; an All-American timeline that showcases UK’s greatest basketball players and associated memorabilia; the Big Blue Diner, where fans can listen to archived radio broadcasts; the Virtual Court and interactive audio/video exhibits that feature the greatest UK games, players and coaches.

The Ohio State University’s Athletic Hall of Fame S c h ot te n s te i n C e n te r • C o l u m b u s , O h i o

The Ohio State University’s Athletic Hall of Fame, coupled with super-graphics and timelines in the arena’s main concourses, pays tribute to remarkable student athletes from each of OSU’s varsity sports. Notable athletes that attended OSU include: track legend Jesse Owens, golfer Jack Nicklaus, two-time Heisman Trophy winner Archie Griffin and Olympian Stephanie Hightower. Together, the Hall of Fame and graphics celebrate the “Tradition, People and Excellence” of OSU athletics.

JRA’s responsibilities included theme development, conceptual, schematic and detail design and project management. JRA also worked with Mills James Productions of Columbus to develop interactive touch screen kiosks in the concourses that allow fans to learn more about OSU athletics.

Michigan State University Athletics Hall of Fame M i c h i g a n S ta te U n i v e r s i t y • Ea s t La n s i n g , M i c h i g a n

Appealing to a mix of recruits, students, alumni and fans, the Michigan State University Athletics Hall of Fame was designed to capture the mythical “Spartan Spirit” made famous at the school.

Located in the Student-Athlete Academic Center, the Hall of Fame features 11 large wall murals of MSU giants — NFL Hall of Famer Bubba Smith, NBA great Magic Johnson, baseball legend Kirk Gibson and others. The Hall of Fame also includes a reader rail filled with 63 signature moments since the school’s beginnings in

1855. Banners representing each of MSU’s 26 varsity sports and frosted glass plaques round out the Hall of Fame. Theatrical lighting, light boxes and its colorful design make the Hall of Fame the nighttime jewel of the campus.

JRA provided conceptual, schematic, detail design and complete project management services for the Hall of Fame.

NCAA Hall of Champions I n d i a n a p o l i s , I n d i a n a

Jack Rouse Associates teamed with the NCAA and RATIO Architects, Inc. to re-invent the popular NCAA Hall of Champions museum, located within Indianapolis, Indiana’s White River State Park. Closed in November 2007 due to an electrical fire, the 30,000 square foot facility re-opened to the public in March of 2009.

The renovated museum features vibrant graphics, one-of-a-kind memorabilia, exciting media experiences and attractive displays along with a variety of interactive kiosks that immerse guests within the rich history of the NCAA and its 23 championship sports.

Keith James • CEO/Owner

Due to his diverse background, considerable experience and practical approach, Keith James has become one of the themed entertainment industry’s most respected leaders.

In November 2011, his distinguished career was honored at annual IAAPA (International Association of Amusement Parks and Attractions) conference in Orlando, where he was presented with IAAPA’s 2011 Outstanding Service Award. According to IAAPA, the award “is presented in recognition of a member individual that

works to foster the spirit of goodwill, professionalism, and higher levels of performance within the industry regionally, nationally, or internationally.

Keith’s entire professional career has been in themed entertainment, and his passion for the industry is evident to all those who know him. Says Keith, “I’ve been fortunate to have the chance to do something I love for over 35 years. In addition to being involved with some great projects, I’ve had the chance to meet some wonderful people along the way.” His areas of expertise include formal planning, project management, park operations, show production and general management.

Graduating from the University of Cincinnati College Conservatory of Music in 1974, Keith first teamed with Jack Rouse to found and develop Kings Productions, the entertainment production and facility design division of the Taft Broadcasting Company’s amusement park group. There he was exposed to all of the disciplines involved in designing and constructing a modern theme park. In 1979, he became Director of Planning and Development for Canada’s Wonderland, Taft’s $120 million (Canadian) theme park. He became the park’s Director of Operations in 1981, having overall responsibility for all facets of day-to-day operations. In 1983, Keith took the post of Vice President, Operations for the 1986 World’s Fair in

Key Personnel

Vancouver, where he was responsible for the initial planning and staffing. He then returned to Taft as Managing Director of Australia’s Wonderland in Sydney. In 1987, Keith returned to the United States as Vice President, Show Production at Universal Studios Florida. He was promoted in 1990 to Senior Vice President, Planning and Development, taking responsibility for the production side of the rides, shows and art departments for the state-of-the-art park. Keith concluded his involvement with Universal in August 1991 and rejoined Jack in January 1992 at Jack Rouse Associates.

Since that time, Keith has managed JRA’s design and production work for such clients as The LEGO Group; Warner Bros.; Universal Studios Florida; Six Flags Theme Parks; Volkswagen’s Autostadt; Ocean Park, Hong Kong and Ferrari World Abu Dhabi. Keith has also been instrumental in opening new markets in India, the Pacific Rim and Eastern Europe.

Keith also takes a personal interest in the growth and direction of the industry. He has been heavily involved with the Themed Entertainment Association (TEA) since 1993 and served as President from 2000–2002. As a member of the TEA’s board of directors, he helped form the European Division of the organization and has been instrumental in establishing the TEA as a leading force in the entertainment industry.

Keith recently served on IAAPA's Board of Directors, Space Allocation committee, and Manufacturers & Suppliers and Nominating committees. This experience, along with his extensive travel and work worldwide, has given Keith a unique global perspective, which has strengthened his reputation as a true industry leader

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Dan Schultz • Chief Operating Officer

With more than 28 years of operations and diversified management experience in the attraction industry, Dan Schultz perfectly complements Jack Rouse Associates’ dynamic creative team. Dan served as Director of Entertainment at both Marineland and Paramount’s Kings Island; Director of Operations at both Hanna Barbera Land and Kings Productions and Manager of Entertainment, Attractions, Guest Services and Wild Animal Habitat at Paramount’s Kings Island. Just prior to joining JRA, he worked as Director of

Production for Paramount Parks.

Known for his practicality and pragmatic approach, Dan helps JRA serve its growing list of clients in the theme park, museum and attraction markets. His long tenure as a manager assists greatly with assignments calling for master planning, operations consultation and large-scale project management. Past projects include the MacArthur Memorial in Norfolk, Virginia; Indiana Pacers’ Conseco Fieldhouse; the “Grand View of the Yellow River,” a cultural theme park in Zhengzhou, China; Volkswagen’s Autostadt in Wolfsburg, Germany; the Arab American National Museum in Dearborn, Michigan and the Kern County Museum in Bakersfield, California. Most recently, his projects have included Kings Dominion’s Happy Days Diner, along with Bubba Gump’s Shrimp Shack and the WinterFest holiday event at Kings Island; the Milton J. Rubenstein Museum of Science & Technology in Syracuse, New York and currently the Ferrari World Abu Dhabi in Abu Dhabi, UAE.

In addition to his project consulting work, Dan provides management and support for JRA’s overall creative efforts, personnel needs and marketing strategies. He is responsible for the staff assignments and work schedules for all of JRA’s projects.

Dan graduated from the University of Cincinnati College Conservatory of Music with a Bachelor of Fine Arts in Broadcasting.

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Randy Vuksta • Creative Director

With 20 years of experience in design and planning, Randy Vuksta serves as Creative Director for Jack Rouse Associates. In this role, Randy is responsible for the overall creative direction of the firm and for mentoring the creative staff. Randy’s background is in architecture, and he is especially valuable in the early stages of projects when the exhibits and attractions must interface with the design of an outside architect. This relationship requires merging the “guest experience” with the architect’s vision for the building or structure. In the beginning, the two can

often be far apart.

His peers recognize Randy as an excellent team leader. He is able to effectively match others’ strengths with the current needs of a project. Randy does this by listening to clients and using his experience to translate their dreams into reality.

Randy recently served as the project director for the World of Coca-Cola, a new experience that recently opened in Atlanta. With a 4D theater, assorted galleries and exhibits, the attraction establishes a new standard in corporate visitor centers. Randy also served as the project director for Volkswagen’s Autostadt in Wolfsburg, Germany. Other recent projects include the National Underground Railroad Freedom Center; the Green Bay Packers Hall of Fame; Cincinnati Reds’ Hall of Fame and retail store and long-term planning for Sentosa Island, Singapore. Randy’s past work includes attractions for LEGOLAND® California, Kellogg’s Cereal City USA, Hershey’s Chocolate World, and ZDF Medienpark in Mainz, Germany.

Committed to a number of social issues, Randy led the JRA team that won the national CANstruction competition at the American Institute of Architects (AIA) convention. CANstruction is a design/build competition to create structures built entirely with canned and packaged foods. The AIA-sponsored event showcases the ingenuity of America’s design community while benefiting the country’s less fortunate. All food items are donated to Second Harvest Food Banks across the nation. JRA’s “TV Dinner” creation was a giant-sized version of an old TV with a mechanized, knife-wielding Julia Child.

Randy is a 1984 graduate of the University of Cincinnati College of Design, Architecture, Art and Planning.

Key Personnel

Shawn McCoy • Vice President, Marketing & Business Development

As Vice President of Marketing & Business Development, Shawn McCoy is responsible for introducing clients to Jack Rouse Associates and ensuring that they enjoy a smooth transition from the hiring phase to working with the company’s designers, writers and producers. Shawn also takes an active role in projects, participating from early brainstorming meetings to opening day. At the same time, he plays an integral role in fostering positive working relationships between JRA and its clients.

Shawn is very active in the museum community. He has written several nationally published articles concerning the museum industry and regularly speaks at conferences, seminars and other events. With his established contacts, he is instrumental in assembling outside specialists and vendors for large design projects.

Shawn has undergraduate degrees in both Marketing and Finance from the University of Cincinnati. He also holds a Master’s degree in Marketing from Xavier University. Before joining JRA, Shawn was in marketing and management with Fifth Third Bank.

Linda Round • Marketing & Business Development

Linda Round joined the JRA team in early 2008, bringing with her over 17 years of experience in the attractions industry, where she was primarily responsible for the international marketing and sales efforts of two major ride manufacturers. During this time, the firms she represented introduced several world record-breaking rollercoasters and prototypical rides, requiring trusting relationships with each client throughout their development. Prior to her work in the rides industry, Linda gained valuable experience in both

operations and marketing during her employment tenures at both Kings Island and The Beach Waterpark in Cincinnati, Ohio.

Linda’s relevant industry experience, global knowledge of the attractions industry and understanding of business from both an operational and supplier perspective serve her well in developing and maintaining healthy relationships with JRA’s clients. Her own personal values relative to how clients should be regarded also coincide with JRA’s philosophical approach to business.

Linda has an undergraduate degree in Business Administration from Bowling Green State University. Linda is also an active volunteer and has chaired one of Cincinnati’s larger community festivals for the last seven years.

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Chloe James Hausfeld • Executive Assistant

In her role as Executive Assistant, Chloe James Hausfeld provides support for all aspects of JRA’s operations, and in particular, the Marketing Department.

To support her marketing responsibilities, Chloe travels extensively, attending the industry trade shows around the world, as well as participating in client meetings as required.

Prior to joining the JRA Team in 2011, Chloe was a student both at The University of Memphis and the University of Cincinnati.

Her university focus was marketing, concentrating on sports. Chloe then decided to become a teacher and graduated from the University of Cincinnati with a Bachelors Degree in Special Education.

With her energy, organizational skills and keen attention to detail, Chloe is a great asset to the JRA team.

Ron Bunt • Vice President, Production

With over 25 years of diversified experience as a lighting designer, technical director and project manager, Ron Bunt brings a wealth of experience to his role as Vice President, Production. Ron effectively combines a practical business orientation with a unique theatrical flair allowing him to successfully undertake a wide variety of attraction and cultural projects. In all cases, Ron’s work is characterized by thoroughness and attention to detail.

Ron graduated from the University of Cincinnati College Conservatory of Music

with a Bachelor of Fine Arts, concentrating on lighting design for musical theater and opera. He worked as a technical director and lighting designer for organizations as diverse as the Michigan Opera Theater, Paramount’s Kings Island and Shell Oil Company. In 1980, he joined Smithall Electronics Inc. as a project manager. For the next ten years, Ron worked on projects around the world for clients including Norwegian Cruise Lines, Premier Cruise Lines, Holland America Lines, Royal Viking Lines and Commodore Cruise Lines.

Ron joined Jack Rouse Associates in 1990 as resident technical director and project manager. Since then, he has played a key role in managing projects such as the Cincinnati Reds Hall of Fame and Museum; The National Underground Railroad Freedom Center; the National Park Service Washington Monument Interpretive Center; the Intel Theater at America’s Smithsonian; and the Heartsong Theater at Dollywood theme park in Pigeon Forge, Tennessee. His recent projects include serving as project manager for the NEW World of Coca-Cola in Atlanta, Georgia and Ripley’s Believe It Or Not! in London.

Ron led JRA’s project management efforts for the development of the Ferrari World Abu Dhabi theme park, which opened in late 2011, and he recently worked on Sochi Park in Sochi, Russia.