JRN 302: Introduction to Graphics &Visual Communication- Repetition- Exam 1 Review

Tuesday, 10/13/15

Class Objectives

Lecture Design principle: Repetition Exam 1 Review (but exam isn’t until 10/27)

Homework: SM Graphics due at the end of class this

Thursday

Design Principle of Repetition

You already use repetition in your work. Look at this PowerPoint slide… Headlines all the same size and weight Add a rule a half-inch from the bottom of

each page Using the same bullet in each list throughout

the project…

Repetition

Goal is to push non-prominent repetition into a visual key that ties the publication together.

Repetition can be thought of as consistency. As you look through an 8 pg. newsletter, it is

the repetition (or consistency) of certain elements that makes each of those 8 pgs. appear to belong to the same newsletter.

If page 7 has no repetitive elements carried over from page 6, then the entire newsletter loses its cohesive look and feel.

What is repeated here? This is a

magazine page… so what elements are repeated on each page of the magazine?

Repetition and pattern

Repetition can also work with pattern to make the artwork seem active and/or have motion Repetition with variation Repetition w/o variation

Repetition w/variety

Same typeface with different colors

Illustrations are all different styles but all funky

Recipes, though, are all in same format

Repetition

Repeat images with contrast in size creating of a pattern

Repeating hues or variations

Directing the Reader where to look

Where does your eye go on the first one? Falls off the design

Second one? Bounces back up

to the name

Repetition and Branding

A function that differentiates products and their source from all other products.

Branding sets your company, product or service apart from the competition

Could include The symbol or logo associated with

a product The name associated with a product Aspects/parts of your business

Repetition and Your Assignments

Repeat, repeat, repeat things that have to do with your brand (that you want people to remember) Repeat these things in your designs

Your logo The colors (use color.adobe.com or write down

your colors= R,G,B is best) The symbols The typeface The look/filter applied to images…