jsp communications u nderstanding nigerian media

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JSP Communications U nderstanding Nigerian media. Nigeria media. Quick snapshot. Population of Nigeria is over 160million Literacy rate of 57% Low newspaper readership but high pass over rate Falling newspaper readership, but still highly influential - PowerPoint PPT Presentation

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JSP CommunicationsUnderstanding Nigerian media

1Nigeria media

Quick snapshotPopulation of Nigeria is over 160millionLiteracy rate of 57%Low newspaper readership but high pass over rateFalling newspaper readership, but still highly influentialHighest circulating newspaper below 100,000 daily, with top 4 papers having over 90% shareAbout 300 radio stationsOver 150 TV stationsTV news coverage is paid forMedia is robust and independentCable TV -DSTV best to reach AB+

An Overview of the Nigerian MediaNigeria has the biggest and most virile Media community in Africa, followed by South Africa and Kenya

PRINT over 100 functional ones (Daily, Weekly, Magazine, Trade, Soft sell, etc)

The Print Media are classified into three major tiers (1, 2 & 3), specialized and local or Regional publicationsAbout 6 publications make up Tier 1

Overview contTELEVISION has over 200 terrestrial stations and 5 Satellite Stations thus:- 1 Federal Network service - Nigeria Television Authority (NTA), the main network with 95 stations- Major privately owned stations African Independent Television (AIT); Channels Television and Silverbird Television (STV)- 36 State-owned stations each state has its own TV4 Direct-to-Home Platforms DSTV, HiTV, StarTimes and Daarsat

RADIO over 150 stations (1 Federal Network (FRCN); 93 state owned on AM & FM; 52 privately owned & 4 University owned

Overview contNigeria has highest Radio and Television penetration in North East and Lagos respectivelyRadio (84%) and Television (80%) reach pan NigeriaLagos has the highest diffusion of Print Internet penetration is highest in Lagos, South East and North Central Overview contMajor ONLINE media include:niajanews.comallAfrica.compointblanknews.comenews-africa.commobileworldmag.comkickoffnigeria.comNairaRain Saharareporters.com (highly influential)

Stats on Social Media Social Media 140 million internet users in Africa with a penetration rate of 6.2% (AMPS all media & product survey).

Nigeria is amongst the largest internet user in Africa

45 million internet users in Nigeria at a penetration of 29%

Internet Penetration140 Million internet users in Africa with a penetration of 6.2%Nigeria is the largest in terms of users45.1 Million internet users in Nigeria at a penetration of 29%

1010Selected news & business mags.Tell The NewsBottom Line (subscription)NewswatchM2 Marketing magazineCity People (general interest)Computer.comTechnology TimesCommunications week

Key Newspaper EditorsS/NMEDIANAMEPHONE1.ThisDaySimon Kolawole080231033772.GuardianDebo Adesina080340050033.PunchJoseph Adeyeye080355063514.Business DayPhillip Isakpa080355555685.Daily IndependentIkechukwu Amechi080550690656.NationGbenga Omotoso080510005827.Daily TrustMr. Jega080586149128.LeadershipEmma080389490599.VanguardMideno Bayagon01-774286110.ChampionJustus Nwakanma0803361959811.SunSteve Nwosu0803300894612.CompassGabriel Akinadewo0802301022213.Financial StandardGoke Ilesanmi0805506877310 leading TV StationsS/NTelevisionCONTACTWEBSITE1.Nigerian Television Authority (NTA)Mallam Usman Magawata(Director-General)http://www.nta10lagos.com/2.Africa Independent Television (AIT)http://www.aittv.co.uk/3.Channels Televisionhttp://www.channelstv.com4.Silver Bird Televisionhttp://silverbirdtv.com/5.Galaxy Televisionhttp://www.galaxytvonline.com/6.Television Continentalhttp://tvcontinental.tv/7.Murhi International Television (MiTV)http://www.yievoip.com/mitv.htm8.DBNhttp://www.dbn-int.com

9.Minaj Broadcast Internationalhttp://www.tv14.net/minaj-broadcast-international10.Dstv (CABLE NETWORK)Segun Fayose(Head, Corporate Communications, Multichoice (Nigeria) - Broadcast Mediahttp://www.dstv.com/ key Radio StationsS/NRADIOWEBSITE1.Federal Radio Corporation of Nigeria (FRCN)http://www.radionigeriaonline.com/ns_abuja.html2.RayPower 100.5 FMhttp://www.raypowerfm.com/3.Cool FM 96.9http://www.coolfm.us

4.Rhythm FM 93.7http://www.rhythm937.com/

5.Inspiration FM 92.3http://inspiration-radio.com7.Wazobia 95.1 FMhttp://www.wazobiafm.com/8.Star FM 101.5http://www.starfm.com/9.Top Fm 90.9http://www.topfmradio.com/ key Radio StationsS/NRADIOWEBSITE11.Splash FM 105.5http://www.splashfm1055.com12.93.9 Nigeria Info http://www.nigeriainfo.fm

13Radio Continentalhttp://www.tvc.com.ng/

14.City FMhttp://city1051fm.com

15.Brila FM (all sports)http://www.brilafm.net16.Aso Radio 93.5FMhttp://asoradioonline.com/17.Beat FM 99.9http://www.thebeat99.com18.Freedom 99.5 FMhttp://www.freedomradionig.com/19.Classic fm 97.3http://www.classic97.net15Media Associations S/NAGENCYPRESIDENT1.Nigerian Union of Journalists (NUJ)Comrade Mohammed Garba(National President)

2.Nigerian Guild of Editors (NGE)Mr Gbenga Adefaye (President)3.Newspapers Proprietors Association of Nigeria (NPAN)4.Broadcasting organizations of Nigeria (BON)Media Associations.S/NAGENCYPRESIDENT5.Nigerian Broadcasting Commission (NBC)Dr. A. Tom AdabaDirector-General)6.Nigerian Communications Commission (NCC)7.The Advertising Practitioners Council of Nigeria (APCON)

Reach of Media by Region

Source: AMPS 2011 Radio and TV have the highest penetration across all regions. Highest radio and TV penetration in the North East and Lagos respectively. Highest OOH penetration in North Central Lagos has the highest penetration of Print Highest internet penetration in Lagos, South East and North Central

All Individuals, 7+ yrsTV Viewership

LagosKanoRivers

Abuja

Source: AMPS 2009*Viewership is based on TV Stations watched yesterdayAll Individuals, 7+ yrsTV Viewing from 6 AM to 12 PM All Days

*Charts average GRP by time band for all TV stations across all days.Source: December Diary, 2009All Individuals, 7+ yrs

TV Viewing from 6 AM to 12 PM All DaysSource: December Diary, 2009*Charts average GRP by time band for all TV stations across all days.All Individuals, 7+ yrsRadio LandscapeRadioOver 137 Radio stations 1 Federal network Federal Radio Corporation of Nigeria (FRCN) of 41 individual stations with more expected Over 63 State-owned stations (on AM & FM bands) Over 41 Privately owned stations 2 Community/University station - Unilag FM (Lagos) - Noun FM (National Open University of Nigeria(Lagos)Radio Listenership

LagosKanoRivers

Abuja

Source: AMPS 2009*Listenership is based on Radio Stations listened to yesterday.All Individuals, 7+ yrsPrintPressOver 78 titles Dailies Midweek/Weekend Sports/Business

Print Readership

NationalLagosSouth SouthSouth EastSource: AMPS 2009*Readership is based on Newspaper read yesterday.

All Individuals, 7+ yrs

North WestSouth WestNorth EastNorth CentralSource: AMPS 2009*Readership is based on Newspaper read yesterday.

Print ReadershipAll Individuals, 7+ yrsOutdoor LandscapeOutdoorOver 124 registered outdoor firms managing almost 21,000 boards all over Nigeria (this is being reduced drastically due to the activities of the Lagos State Signage and Advertising Agency)Different formats prevalent; - Street Lamp Poles - 40 Sheets - 48 Sheets - Rooftops - 96 Sheets - 4 X 8m Backlit - Digital Screens - Illuminated Advertising Towers (IATs) - Gantries - Bridge panels - Wall Drapes - Wall/Bus Branding/Bus ShelterCurrent Internet users stand at 12 million

Nigeria is the largest Telecom market in Africa with upwards of 70 mn users.

Internet and mobile are finally becoming significant media options in Nigeria, For specific target groups in Nigeria the reach of internet (~40%) is higher than newspaper reach

A million Nigerians already accessing FACEBOOK and over 8 million YAHOO! users is a harbinger to the potential of the medium.Virtually all Nigerian newspapers have an internet presence; in addition, there are several websites which are dedicated to allowing Nigerians to air their opinions on a variety of topics. However, with the current penetration of the internet in Nigeria, radio, TV and newspapers remain the primary means of consuming information in the country.

Highlights - DigitalMain industry regulatorsBON- Broadcasting OrganisationAAAN- Advertising AssociationAPCON-(Advertising Practitioners Council) set up by the Federal Government to regulate all advertising practice in NigeriaNIPR- Nigeria institute of PRPRCAN- pr consultants regulatorsNUJ- Nigeria Union of JournalistsNPAN- newspapers proprietorsNCC- Nigeria Communications Commission7 PR Tips on handling media in Nigeria Be clear about your key messagesKISS- keep messages and releases simple, straight. Give complex and highly technical content one on one or as backgroundUnderstand the media and keep your promisesBe friendly and have a personal touchSay thank youMoney talks! But relationships ruleUpdate your database & have a good PR agency

USEFUL WEBSITES FOR TOP NEWSNews from Nigeria. Just click and go!http://tribune.com.ng/index.php/front-page-newshttp://www.bbc.co.uk/news/world-africa-18330586http://www.ngrguardiannews.com/http://www.vanguardngr.com/http://www.thisdaylive.com/http://allafrica.com/nigeria/http://www.punchng.com/http://www.graphic.com.gh/dailygraphic/index.php ( FROM GHANA) JSP Definition..Our ContactTelephone: +234 (1) 8926221, 8023182908 Email: [email protected] [email protected] Website : www.jspcommunicationscom

Linked: http://www.linkedin.com/company/jsp-communications-lagos?trk=tabs_biz_home

Facebook: http://www.facebook.com/pages/JSP-Corporate-Communications/244312378974671

Sheet1Media ActivitiesTotalLagosSouthSouth EastSouth WestNorth EastNorth CentralNorth WestSouthListen to Radio84%86%86%83%86%89%80%84%Watch TV80%92%80%76%81%82%83%69%Outdoor67%59%70%69%66%72%78%61%Read Newspapers30%37%36%32%29%29%32%21%Access the internet24%27%23%27%24%24%27%19%Read Magazines23%26%33%30%18%30%22%16%

Chart10.4620.3080.3020.2950.280.2120.1990.1970.186

ReachReach %

Sheet1AITTVCSTVGalaxy TVLTVMiTVS/ScreenChannelsNTA Ch 10NTA 2, Ch 5DBNReach46.20%30.80%30.20%29.50%28.00%21.20%19.90%19.70%18.60%14.80%8.90%

Chart10.660.5540.3160.015

ReachReach %

Sheet1AIT KanoNTA KanoCTV ChKatsina TVReach66.0%55.4%31.6%1.5%

Chart10.6940.5420.5280.008

ReachReach %

Sheet1AIT PHNTA PHRSTV PHNTA YENAGOAReach69.4%54.2%52.8%0.8%

Chart10.6630.3250.3140.260.1240.1070.083

ReachReach %

Sheet1AIT FCTNTA FCTNTA Plus, FCTITV FCTMBI FCTChannels TV FCTDBN FCTReach66.3%32.5%31.4%26.0%12.4%10.7%8.3%

Chart10.3260.2420.1890.1640.1560.1380.1160.1110.0950.091

ReachReach %

Sheet1Cool FMRadio LagEko FMRaypowerStar FMWazobiaChoiceRhythmRd ContinentalBrilla FMReach32.6%24.2%18.9%16.4%15.6%13.8%11.6%11.1%9.5%9.1%

Chart10.7640.3670.350.2130.1630.0310.028

ReachReach %

Sheet1Freedom FMRaypower FMRadio Kano FMRadio Kano AMPyramid FMBBC Hausa ServiceFreedom FM, DutseReach76.4%36.7%35.0%21.3%16.3%3.1%2.8%

Chart10.5030.4390.310.2820.017

ReachReach %

Sheet1Treasure FMRay Power 2 FMFamily FMRhythm FMVOAReach50.3%43.9%31.0%28.2%1.7%

Chart10.3930.3430.2640.250.1860.1360.1140.0790.0710.071

ReachReach %

Sheet1Ray Power FMHot FMCapital FMAso FMRhythm FMRadio NigeriaZuma FMBBC World ServiceBrilla FMVOAReach39.3%34.3%26.4%25.0%18.6%13.6%11.4%7.9%7.1%7.1%

Chart10.0380.0320.030.0280.0210.0210.0160.0150.0130.01

ReachReach %

Sheet1PunchComp. SportThe SunGuardianDaily TrustVanguardSoccer StarThe NationTribuneDaily Ind.Reach3.8%3.2%3.0%2.8%2.1%2.1%1.6%1.5%1.3%1.0%

Chart10.1410.1030.0570.0350.0320.0280.0240.0230.0180.016

ReachReach %

Sheet1Comp. SportPunchGuardianSoccer StarPM NewsAlaroyeThe SunVanguardTribuneCompassReach14.1%10.3%5.7%3.5%3.2%2.8%2.4%2.3%1.8%1.6%

Chart10.0410.0330.0310.0280.0180.0170.0130.0130.0120.012

ReachReach %

Sheet1PunchComp. SportThe SunGuardianPioneerVanguardSoccer StarDaily Ind.Business DayThis DayReach4.1%3.3%3.1%2.8%1.8%1.7%1.3%1.3%1.2%1.2%

Chart10.0540.0490.0450.0230.0220.0210.0190.0140.0120.012

ReachReach %

Sheet1VanguardThe SunGuardianPunchDaily Ind.ChampionThe NationDaily TrustThis DaySoccer StarReach5.4%4.9%4.5%2.3%2.2%2.1%1.9%1.4%1.2%1.2%

Chart10.0270.0210.0150.0150.0130.0120.0070.0070.0070.007

ReachReach %

Sheet1Daily TrustThe SunNewPunchComp. SportVanguardThis DayGuardianSoccer StarNational DailyReach2.7%2.1%1.5%1.5%1.3%1.2%0.7%0.7%0.7%0.7%

Chart10.0460.0360.0310.0280.0270.0170.0160.0120.010.006

ReachReach %

Sheet1PunchTribuneComp. SportThe NationGuardianVanguardThe SunAlaroyeSoccer StarCompassReach4.6%3.6%3.1%2.8%2.7%1.7%1.6%1.2%1.0%0.6%

Chart10.0420.0370.0310.0190.0170.0160.0150.0150.0150.012

ReachReach %

Sheet1Daily TrustPunchGuardianSoccer StarVanguardNew NigThe SunComp. SportDaily Ind.National DailyReach4.2%3.7%3.1%1.9%1.7%1.6%1.5%1.5%1.5%1.2%

Chart10.0590.0510.0330.030.0240.0220.0140.0140.0130.013

ReachReach %

Sheet1The SunDaily TrustSoccer StarPunchGuardianThe NationVanguardThis DayTribuneDaily Ind.Reach5.9%5.1%3.3%3.0%2.4%2.2%1.4%1.4%1.3%1.3%