jsw steel limited

Issue 2 - 2013

CONTENTS

EDITOR Manish Mallick

EDITORIAL TEAM Navin ThakurAnil VeldeAparna KishoreKanika Tiwari Mithun Roy

EDITORIAL COnsuLTAnTShashi Bhagnari

DEsIGn & IMAGInG Kazim Thakur Sanjay Punjabi

COnTRIBuTORs Raghavendra Rao, VijayanagarRajendran Bala , SalemNaveen Sinha, VasindDeepak Bhosale, DolviPraveen Waghmare, KalmeshwarDharmesh Goel, TarapurMukund Gorakshkar, MumbaiSandeep Khanna, MumbaiPreeti Sanghi, MumbaiSeverina Fenandes, MumbaiSweta Sajnani , MumbaiHiren Deshpande, MumbaiGulistaan Dumasia, MumbaiPartha Chowdhury, Mumbai

PhOTOGRAPhsPradeep Kaushik

CSR

40 Sewing a Dream

42 Spawning Wellbeing

44 Transforming Lives

46 Pledging Support

47 Showing the Way

EvENTS

51 A Tribute to Shri O.P. Jindal

52 Celebrating Indias Independence Day

54 Saving the Planet

55 Thriving on Quality

55 Power Play

56 Creating the Future

57 Divine Intervention

58 Game Changers

59 Preserving & Encouraging

ART iNdiA

60 Expressing Imagination

SpORTS

62 Refuse to Lose

63 Going for the Goal

64 Cricket & Community Bonding

65 Going all Out

66 Turning the Tables

67 TRAvEl

68 FOOd FACTOR

70 lEiSuRE

08 COvER STORy

FEATuRE

14 Bengaluru FC Men of Steel

18 Living a Dream

BuSiNESS NEwS

20 Eco-Friendly Scaling-Up

21 On a Winning Spree

21 Go Green

22 Inspiring Ingenuity

23 Fuelling Supply

24 On Fast Track with Railway Sidings

25 A Small Step Towards Self Sufficiency

MARkETiNg

26 Lets Talk

ExhiBiTiONS

28 Showing Our Mettle

29 Forging the Spirit

huMAN RESOuRCE

30 Want to Become a JSWite?

32 Tact with Knack

33 Tryst with Nature

34 Fit as a Fiddle

34 Lifting the Pressure Lid

35 Empowering Innovations

AwARdS

36 Honour and Glory

37 Crowned with Laurel

37 Anchoring Point

38 Worthy of Pride

39 Art and Accolade

connect | ISSUE 2 - 20132

Dear JSWites,

At a time when Indias economy is under pressure, JSW Group has been firmly committed to achieving its goals. It is due to the will and determination of all JSWites that we are able to overcome all challenges and surge ahead.

This issue of JSW Connect tells you how the JSW Foundation is helping women in rural India take control of their lives by teaching them skills to earn a living. Mangamma, who lost her husband, had a family to care for and with no source of income had lost all hope to live, until JSW Foundation came to her help. She learnt dress-making and now earns Rs 6,000 a month. Another young woman, Bandapa, was trained in basic healthcare and became a qualified Rural Health Assistant in a region that had almost non-existent healthcare facilities. In other stories, read how our efforts are helping farmers double their farm production with innovative ways and techniques.

The spotlight in this issue is on our new office, JSW Centre. The dazzling multi-storey Headquarters at Mumbai is the first steel building in corporate India. Learn all about JSWs ownership of the elite Bangalore Football Club that will fill you with joy and pride. We also tell you about the fighting spirit of our young cricket team to overwhelm their opponents to lift the Saran Corporate Cricket Trophy. Get to know our very own adventurer whose expedition took him to Khardung La and Changala in the Himalayas on his bike.

Lets all stay committed to our goal, which is undoubtedly just as important as actually achieving the goal.

Until next time,

Manish Mallick Head - Corporate Communications, JSW Group

Communiqu

Editorial

Left to right: Sandeep Mane, Kanika Tiwari, Navin Thakur, Aparna Kishore, Manish Mallick, Anil Velde, Sanjay Punjabi, Mithun Roy, Kazim Thakur

3connect | ISSUE 2 - 2013

Communiqu

Let us work towards our goals by consistently delivering innovative and superior products and services that exceed the expectations of our customers.

Dear JSWites,

India has been on a growth trajectory and the last decade has seen development projects gain traction. As a result the demand for steel, a primary player in the progress of a nations economy, has burgeoned.

The Indian steel industry is glaring at a tremendously bright future. With the spurt in urbanization and infrastructural needs, steel has become the metal of the moment. Its need is felt across markets and Indias development depends on its domestic steel producers to a great extent.

India has emerged as the fourth largest steel producer in the world and if the governments proposed expansion plans are implemented, one could say that India may well become the second largest crude steel producer in the world by 2016. It therefore means the efforts of the domestic steel producers to meet the growing demand that will lead to a dynamic and prosperous nation.

The current challenges, while posing constraints on supply side, do offer opportunities for players, both local and global. Currently, per capita rural consumption in India stands at around 13 kg.


Chairman and Managing Director

This is remarkably lower than urban per capita consumption. Projects like Bharat Nirman and Rajiv Gandhi Awaas Yojana have led to an increased demand for construction steel like thermo-mechanically treated (TMT) bars. Yet, there remains a signicant opportunity to grow rural steel demand by widening the distribution network and providing customized solutions catering to the needs of 70% of the population.

The increase in volume by the automobile majors will drive the demand for specialised steel such as ultra ne grain steel and dual phase steel. The demand for cold rolled grain oriented steel (CRGO), which is currently imported, offers valuable opportunity for growth. As India is currently short of electric power, there are plans to exponentially increase investment in power projects, which should also drive demand for steel.

At JSW Steel, we have constantly challenged old norms. We have continued to add value by introducing world-class technologies and innovative practices. By staying true to our values, we have led the Indian steel industry to greater heights.

India relies on steel for its growth and it is the

dream of every domestic steel producer to provide the material that will transform this nation into a superpower. JSW Steel has been pursuing the dream to create a self-reliant India without letting any hurdles stand in its way. Today, as India begins its strives for exponential growth and advancement, JSW is committed to continue on the journey that will bring a billion dreams to life.

I urge you to overcome all challenges by setting aggressive goals and then working to achieve them with tenacity and enthusiasm. Let us work towards our goals by consistently delivering innovative and superior products and services that exceed the expectations of our customers.

I take this opportunity to thank each of you for your contribution in the success of our Company.

With my best wishes,

Sajjan Jindal


Communiqu

Through the journey with Art

It is an absolute privilege to be sharing my personal journey and its milestones with such a distinguished audience. I look up to so many people here.

I grew up in Kolkata. My youth was influenced a lot by artists and other creative individuals. My mother, Urmila Kanoria spoke passionately about art. In our family, when all the women were eager to buy jewellery, my mother always told me that what is more important is to go to art galleries and get involved.

In those days, art was neither fashionable nor was it viewed as an asset. In the 70s, it was art for arts sake. I remember the time when my mother bought a Hussain painting for Rs. 200 only. It was then, as a child, that I realised that I wanted to buy art and, at some point, build my own art collection. A decade later, in 1984, my mother established the Kanoria Centre for Arts in Ahmedabad, where we have our family home. Those were heady days. Her vision was limitless and she encouraged all those who came within her ambit to appreciate and acquire art. Her enthusiasm fuelled my own interest. Her passion and persistence was inspiring. It led me to collect art from an early age. Just after I got married, I bought an Anjolie Ela Menon and a Hussain as a wedding gift from the family.

Post marriage, I was young, restless and eager to be involved in the world of art. My engagement with art and culture happened when I met Dr. Jamshed Bhabha of the NCPA. He asked me to start a centre at the NCPA, and so the Jindal Arts Creative Interactive Centre (JACIC) was born. This was in 1994. I became the Director of JACIC through which I started meeting a lot of people. I met theatre people, artists and musicians from whom I learnt a lot. I got married very early, at the age of 20; so by the time I came to Mumbai, I wasnt even a graduate. I thought that the only way of learning was through practice. Dr. Bhabha and Vijaya Mehta helped me and made me meet lots of people when JACIC was born. I had the privilege of being associated with some of the most memorable events and performances by Mallika Sarabhai and The Mystic Park. We also organised film screenings, Carnatic music courses and Western music appreciation courses. We also arranged residencies. Artist residencies that brought people from abroad were also organised.

Luckily for me, I married into a family that was, and continues to be, supportive of my work, and urged me to pursue my nascent inclinations. From 1994, I began acquiring art with a view to build a corporate collection. Today, the Jindal Corporate Collection of Art consists of approximately 500 paintings by leading contemporary Indian artists. I hope to build a contemporary art museum in Mumbai. We already have a space, were just waiting for the establishment to take shape. There are only two such museums in India.

Art India, was another stepping stone. I started Art India magazine in 1996. It is an important forum for discussing, interrogating and appreciating art practices. Art India has been responsible for giving a platform to artists and critics to engage in a mutually replenished intellectual dialogue with each other.

In each issue of Art India, we take up a socially relevant concern. We have talked about violence through art. When the Bombay riots took place, the issue dealt with terrorism through art. To my pride, Art India has a huge international following and we have been appreciated by Bozar Magazine in Paris.

At the Indian Art Fair in New Delhi, we tried to use steel in art. Then came Kala Ghoda. My association with the Kala Ghoda Arts Festival as a Chairperson from 20002004 gave me the opportunity to experience and interact


(Compiled from Mrs Sangita Jindals address to Rotarians in September 2013 where she spoke about her journey in the World of Art)

with various art patrons across the globe from various fields such as visual arts, dance, music, theatre, cinema, literature through lectures, seminars and a vibrant street festival. The success of the Kala Ghoda Arts Festival has arguably encouraged the setting up of several other art and cultural festivals such as the Bandra Festival, among others.

When my husband Sajjan started a steel plant at Bellary in Karnataka, I used to go with him and I asked the locals what I could go see. A temple, maybe? They introduced me to Hampi. We all like going on vacations abroad but no one wants to see our own country. Twenty-five kilometres from Hampi, there is a city built by Krishna Deva Raya. Being involved with contemporary art, I didnt know much about heritage and I realised that there is a treasure there that was slowly decaying. I went to New York and I met Bonnie Burnham, who is the Head of the World Monuments Fund, and said that I wanted to do something. She said, If you can give 50 per cent for the restoration, I will match your contribution. I met Abha Lamba, whos a conservation architect, and promised to do my best. Today, we have restored four temples in Hampi, for which we have also been awarded by UNESCO.

Following this, I wanted to start an art school. On a visit to London, I saw the Princes Drawing School and wanted to recreate it in India. My husband said it would be a greater contribution if I improved the condition of an existing school. So, I went to the Dean of the J. J. School of Arts and I did my bit for its conservation. Of course, I couldnt do much because of the prevalent red-tapism and the job still remains unfinished. If we can even conserve what we have, that in itself is beautiful.

After this, we started a new complex called Kaladham, which is in Bellary in Karnataka. The idea took form when I went to Australia for a holiday. I went to museums there and at Museum Victoria in Melbourne, there was a beautiful exhibition of Hampi. It was a 3D panoramic view and I felt that we in India dont know much about this heritage site. When I came back, I met Mr. Jagmohan, who was the Culture Minister in Delhi, and said, Sir, I have seen a beautiful exhibition at the Museum Victoria. Could we bring it to India? JSW can sponsor it. And Mr. Jagmohan said, Well see. I waited and waited. After three months, I went back to Mr. Jagmohan and said, Sir, I am willing to sponsor it.

Could I bring that Hampi exhibit to India? Whos going to see it? Theres nothing I can do, he said.

I made up my mind that I would not give up, so I brought that exhibition from Museum Victoria and installed it at Kaladham, in the JSW township in Hampi. Now we have a 3D, visual and interactive exhibition. We also built one in Vijaynagar. The problem there is that there is no access to the city. There were SpiceJet flights that plied the route, but now they have been discontinued. However, people usually go to Hubli and they drive three hours to see this beautiful exhibition.

In Vijayanagar, weve also built the Freedom Park, which houses Indias tallest and largest flag pole. The tricolour is on 63-metre flag post. This again, is a source of inspiration to so many people.

I am also involved with the JSW Foundation. Two per cent of the JSW Groups earnings go towards my foundation and we have done a lot of work with it. I am also very involved with Tedx, which is a thinking platform, in the capacity of a trustee. Our Tedx Gateway is in December and we try to do whatever we can for it. Im also very involved with the Think Festival and we have additionally started the Earth Care Awards. Mr. Al Gore had come to India and we are trying to award NGOs that are doing good work in the field of environment and pollution.

Furthermore, we are trying to restore SNDT. There is a Kanyashala in Girgaum. As you know, Girgaum is a crowded place, but it has such a beautiful building which is just rotting without any electricity. We are restoring it through SNDT. A similar building is being restored at Commercial Street, Bangalore. It will be restored into an art, photography and media school with Srishti, an art organisation.

I took the road less travelled and it led me to various colourful avenues. My journey has been one of growth and learning, a journey which continues. And I can only wait with bated breath for what the future holds.


Cover StoryMumbai

BUILDINGLEGACYa

Iconic JSW Centre: A view from Bandra Kurla Complex


Cover StoryMumbai

The legacy of JSW Group has changed dramatically with the opening of its stunning Corporate Office, JSW Centre, at Mumbai. The Centre was unveiled and dedicated as a fitting tribute to all its employees whose lives JSW touched, and those who will also be inspired by its vision, values and determination to succeed.

JSW Group was established with the core value of nurturing society and environment where our people could thrive, both professionally and personally. Today, this philosophy combined with our work hard, play hard attitude, is a significant driver behind our growth and success.

JSW Centre is an outstanding landmark that makes up the Bandra-Kurla Complex, famously referred to as BKC. The tower with its sky garden terraces redefines BKC skyline into tangible structure of concrete, steel, and glass. The exterior of the mesmerising architecture is a glass canvas, with halo of a roof canopy, which glows with stainless steel rim in the sun and white streak of light in the moonlit night, visible to visitors approaching from a distance. The most dramatic experience is at the point where the triangulation soars at the shimmering knife-edge where two rippling glass faades of the form convene.

The creation of JSW Centre was based on a cherished dream held by Mr. Sajjan Jindal, reveals Mrs. Sangita Jindal. Mr. Jindal was clear that the office should be outstanding and at par with the best in the world. About the ambience, she

The recently opened steel-and-glass Corporate Headquarters, JSW Centre, is a new jewel in JSW Groups crown. The iconic, multi-storey building is a symbol of the Groups progressive vision, transparency and passion for excellence.

adds, the emphasis was to have a bright, calm and inviting workplace with lot of open space. The thought behind having it in white was for serenity, simplicity and purity.

Another idea behind creation of JSW Centre was to have all employees function under one roof and finally that dream has come true. This is a great step for us, said Mr. Sajjan Jindal, Chairman & Managing Director. We deeply understand that great performance is inextricably linked to a great environment.

Before the JSW Centre was built, the Group was headquartered at Jindal Mansion, in south Mumbai. The Groups various departments were scattered in different locations. In early 2008, construction of the new building started, and it was fully ready in May 2013.

JSW Centre has become perhaps, the most eminent representation of the Groups envisioned future, dynamism and its vibrant brand identity. The Group chose Stantec (formerly known as Burt Hill Design Pvt. Ltd.) to design the 2.2-acre site, shaped like an eye that suggests its iconic form. The building is uniquely planned as a finely tuned musical instrument that dynamically responds to sun, wind, rain and occupants comfort.

The grandeur of the entrance lobby is literally designed and carved as a jewel under the foliage of the tower above. One elevates into sublimation and spirituality, witnessing the monumentality of


As you take the flight of stairs to the central atrium from the south entrance, the wall on the left features a belief by our Group Founder, Shri O. P. Jindal, which says, Where others see walls, I see doors. The entrance from the north doorway reads another quotation by Shri Jindal, If I lie, I will have to remember what lie I told; Truth is far simpler to remember. Clearly, both these citations depict JSWs deep vision and high values.

The main foyers remarkable design beginning from its Hooting stone base opens up through the Centre with an open atrium to stream sunlight into the core. The buildings two elliptical sides glide fluidly, one into the other in balanced rhythm, a kind of metaphorical, if modern, yin and yang (opposite ends of a cycle). To enhance the experience, a dual-glazed skin supported by a steel structure provides views into, from, and through the building in every direction.

Given the lobbys unique design, a 30 foot x 100 foot eye-shaped sky-lit court is created to bring light deeply into the centre of the building. Daylight passes through this or is reflected into the office floors, creating a scintillating design feature, thereby providing a sense of unity to employees working in different sections of the building.

JSW has witnessed amazing change and sustained growth over the past decade. If asked what has made our organisation so successful, the emphatic response will be, Its our People.The JSW Headquarters addresses commitment for creating a transparent and collaborative work culture and reinforces the organisations youthful image. The building pays more than a cursory nod to JSWs resolute power, with the design and structural integrity using full potential of steel to create a modern and contemporary work environment. In fact, in corporate India, it

Cover StoryMumbai

the canopy hauling over the enthralling foyer as you move closer to the building experiencing its refined details.

Pristine white flooring of the foyer, beautifully suffused with natural light is just a glimpse of an uncharacteristic office in India. An engaging public realm is highlighted by a sculptural water feature exquisitely juxtaposed in simple unrivalled landscape. At pause, the portal doorway invites the visitors and employees, greets them with a rolled-out carpet into the interior realms.

Anish Kapoors Hexagon in the lobby Someone Else - A library of 100 books by Shilpa Gupta


Cover StoryMumbai

has brought immense satisfaction, he adds. The managements vision and the professional approach of the team that included architects, consultants and vendors truly made this project a memorable experience.

The new office has imbued JSW employees with a deep sense of pride and joy to work in such an inspirational environment.The 10 stories tall building is a workplace for employees that share the Groups progressive values and aggressive ambitions as the Group emerges onto the global stage.

The buildings mid-section from levels 2 to 7 is designed as contemporary, flexible workspaces to accommodate the needs of the Groups various functions. There are nearly 660 workstations and 123 cabins to occupy more than 1000 people.

The interior architectural concept is developed by Edifice Consultants. The companys director, Mr.

Ravi Sarangan says, Knowing the Jindal family as the renowned patrons and connoisseurs of art, we endeavoured to infuse avant-garde art installations in the design. The design focuses and revolves around the use of natural light and application of white as the base colour. With abundant use of white, each work of art gets its own highlight and renders its individual space without trespassing on either the functionality of spaces or artistic clashes with other installations across the structure.

JSW commissioned imaginative fittings by renowned artists, like a multifaceted luminous steel helix, Hex-Hex, by Anish Kapoor and Someone Else, a library of 100 books made of steel, written anonymously or under pseudonyms by Shilpa Gupta.

is perhaps, the first building of its kind using steel in its creation.

Reflecting on his contribution in building JSW Centre, Mr. John Kattikaren, AVP, Civil Department says, When we started work on this project, the concept of steel buildings in India was at a nascent stage as far as corporate offices are concerned. Building such an amazing structure with its unique design and features was indeed a challenge and a great learning experience. However, the successful execution of the project

Connect, the Cafeteria

Business Centre


At the two lower podium and atrium levels, the building provides in-house facilities like a 102-seater auditorium, 200-seater cafeteria, and an area for meeting and gathering facilities. The building traffic is supported by a two level basement parking structure with space for 275 cars.

The traffic of the building is managed by 12 high-speed elevators and a service lift, steering the movement of the employees in an organised manner. With a thoroughly equipped security system that is integrated with the Building Management System, the planning ensures security awareness and protection to all employees throughout the building.

JSW commissioned imaginative fittings by renowned artists, like a multifaceted luminous steel helix, Hex-Hex, by Anish Kapoor and Someone Else, a library of 100 books made of steel, written anonymously or under pseudonyms by Shilpa Gupta. Besides this, there are works of art by many other established contemporary artists that includes S H Raza, Krishen Khanna and Nilima Sheikh.

Art is the life and soul of any corporate environment, remarks Mrs. Jindal. Art not only breaks the monotony of our surroundings, it also lends colour and dimension to life. We would like people to understand the aesthetics of art and its various interpretations.

A sustainable energy-conserving environment was a crucial factor in the buildings integrated design. The hybrid air-conditioning system leverages peak load energy consumption by automatically cutting off to save energy.

Cover StoryMumbai

JSW Centre: Night view


The use of glass is also atypical, owing to the areas extreme heat. The innovative combination of high-performance tinted glass and double-walls, a first for an office building in India, reduces heat loads to a sustainable level. By maximizing day-lighting opportunities, the predominantly glass envelope lowers energy consumption even more, while suffusing the interiors with natural light.

Few other salient features of the building that support the theory of innovation are the exemplary performance achieved in water efficiency by rainwater storage & harvesting, recycling & reuse of the treated water for flushing, gardening and air-conditioning, by using waterless urinals, low flush fixtures, and automatic controls. JSW Centres unique design has earned it the LEED

Platinum Certification, the highest ranking in the green building rating system.

JSW Centre presents itself as the future of the steel industry. The inspirational and ethereal environment of the Headquarters elevates the mind with renewed conviction, buoys employee morale, incites new thinking, and emboldens the course for an ever stronger outlook.

With JSW Centre, we have created a unique work environment that stimulates creativity and innovation. The iconic structure lends a sense of pride to our employees and reinforces our vibrant brand identity. More importantly, having all our employees work closely together, openly share ideas, generates collaboration, helps productivity and undoubtedly ensures that we all feel like a family.

Cover StoryMumbai

Location: Bandra-Kurla Complex, MumbaiDeveloper: Orbit Corporation LtdArchitectural Designer: Stantec (Formerly known as Burt Hill Designs Pvt. Ltd)Landscape: Stantec Consulting Pvt. LtdInterior Architect: Edifice Consultants Pvt. LtdFaade Consultant: Faade India Testing Inc.MEPF & IBMS Consultant: PDA Pankaj Dharkar & Associates

FACt FILE

Architectural Lighting Consultant: Studio I., USAStructural Consultant: LERA - Leslie E. Robertson Associates, USA Dr, Kelkar Designs Pvt. LtdSteel Fabricator: Structurati Fabrication Pvt. LtdProject Area: 2.2 acresBuilt up Area: 550,000 square feetLEED: Platinum Rating (Pre Certification)total Steel tonnage: 3300MT

Mr. and Mrs. Jindal with the project team


FeatureBengaluru

Men ofSteel

All work and no play makes Jack a dull boy, and JSW Sports reiterated the adage with its newest creation Bengaluru Football Club. Adding another feather in JSW Sports already full cap is the forming of the

new football club that will be playing the I-League the countrys top tier football league this season.


FeatureBengaluru

All work and no play makes Jack a dull boy, and JSW Sports reiterated the adage with its newest creation Bengaluru Football Club. Adding another feather in JSW Sports already full cap is the forming of the new football club that will be playing the I-League the countrys top tier football league this season.

Realising how football makes the world go round and always keen on entering the game, JSW grabbed the opportunity when the All India Football Federation (AIFF) threw open two spots to corporates via a bidding process to be part of the I-League. With the approval won, the work of building the club from scratch began in earnest.

For JSW, this achievement is a landmark moment. Mr. Sajjan Jindal, Chairman and Managing Director of JSW said, We are certain the club will raise the bar for professionally run football teams in the country along with being the ideal platform for youth development.

On July 20, 2013, JSW Group launched its football team, Bengaluru FC with an electric show at the Bangalore Football Stadium in Bengaluru. Along with the name, the club unveiled the squad, the crest and the team colours at the event which had Mr. Sajjan Jindal, Mr. Parth Jindal, the president of the All India Football Federation (AIFF) Mr. Praful Patel, president of the Karnataka State Football Association (KSFA) Mr. A. R. Khaleel and members from the KSFA and Bangalore District Football Association (BDFA) present on this momentous occasion.

The new home of Bengaluru FC resounded with a battle of drums that saw local drummers come up against percussion styles from across the globe. Once the beats set the tone and mood for the evening, Bengaluru-based folk-rock act Swarathma, in their signature, colourful style, got the crowds gyrating to their tunes.

A spectacular display of fireworks was used to unveil the name of the club followed by a dazzling laser show that revealed

the clubs crest. The ceremony ended with the unveiling and introduction of the squad.

Mr. Parth Jindal, CEO of Bengaluru FC said, Launching Bengaluru FC is the start of something special. It is going to be the endeavour of this club to have the best talent in the country on board. The club is going to give the Bengaluru city many reasons to cheer and we cant wait for the season to begin.

Like with everything else in the company, Bengaluru FC has been striving to be the best from the onset. The club made its ambitions known by first signing former Manchester United player Ashley Westwood as coach only to follow it with a mix of talented young players and some big experienced names on board. One of the biggest catches was national team striker Sunil Chhetri who says he hasnt seen a club more professionally organised in India than Bengaluru FC. I had a few meetings with the people at JSW and their ambitions and vision is what made saying yes to the club, an easy decision, said Chhetri. The other key acquisition is fellow national team striker, Robin Singh.

The team even added some Premier League flavour in signing defender John Johnson from Northampton Town. Johnson has played for Middlesbrough while the team was part of the Premier League and is excited to be part of the team. New

Mr. Sajjan Jindal and Mr. Parth Jindal with Bengaluru FC team


FeatureBengaluru

Midfielder Thoi Singh in action

Sunil Chhetri is chased by a Mohammedan Sporting player John Menyongar is tackled by a Mohammedan Sporting player


best nutrition the team is taken care of on all fronts erasing any scope of discomfort or worry.

This club, from the start, has wanted to be a very professional outfit. The owners have a vision that matched with mine and it was the easiest decision to make when it came to joining the club, said coach Westwood who has had an impressive playing career in England spanning 18 years and a number of clubs.

The club has begun on an ambitious note and will only look to get better from here. The Bengaluru FC Academy will be rolling out soon which will make sure talented children from schools and colleges get the right platform apart from forming a talent pool for the senior team. BFC has appointed a Youth Development Head in Richard Hood while experienced coach Pradhyum Reddy joins Ashley as assistant.

The Club started off its campaign with a pulsating 1-1 draw against the giant Mohun Bagan on September 22, 2013. After four rounds, Bengaluru FC has painted the tournament blue! The Club is on top of the table with three wins in as many matches.

Were certain Bengaluru FC in its maiden attempt will dish out the kind of football that leaves more than just a mark!

PlayersGOALKEEPERS

Pawan Kumar Ricardo Cardozo Bruno Colaco

DEFENDERS

Curtis Osano John Johnson Keegan Pereira Vishal Kumar Rino Anto Gurtej Singh NS Manju Lalrozama Fanai Thomas Lalengkima

MIDFIELDERS

John Menyongar Siam Hanghal Don Bosco Andrew Thoi Singh Darren Caldeira Malemnganba Meitei SK Kutty Mani

StRIKERS

Sunil Chhetri Robin Singh Sean Rooney Karan Sawhney Beikhokhei Beingaichho

FeatureBengaluru

Striker Beikho in actionDefender John Johnson celebrating a goal against giant Mohun Bagan

challenges always excite me and I dont think there could have been a better club in India than Bengaluru FC with who I could embrace this challenge, said John. Curtis Osano (Kenyan-born from England), John Menyongar (Liberia) and Sean Rooney (Australia) complete the list of foreign signings.

While it would have been comfortable to rely on a majority of old hands to do the job, the club hasnt chosen that route. The club is always going to be about promoting and encouraging young talent. Were certain that if given the right backing, the youngsters can do a great job, said Mustafa Ghouse, CEO of JSW Sports. When the club said right backing, it meant right backing.

Mr. Praful Patel, President of the All India Football Federation said, We are happy that a company like JSW has come forward to support football. There are a few hotbeds in India as far as football is concerned like Goa, Kolkata and Kerala and we believe Bengaluru will get there too.

Bengaluru FC has a completely professional set up with the Bangalore Football Stadium for a home ground. There hasnt been the slightest compromise on facilities provided to the players. From a top notch coaching staff to a highly qualified support staff and all the modern training equipment to the


It is a moment of great pride and gratitude for JSW Group at the incredible loyalty and dedication Mr. Pushkaraj Kole has shown to the Company, where he has provided distinguished service for the past 25 years. Mr. Kole, 52, who started his tenure on October 1, 1988, handling accounts of Jindal Strips Ltd. & Naveen Alloys Ltd (now Jindal Iron and Steel Co.) has risen through the ranks to become Senior Vice President - Corporate Relations.

Mr. Kole has contributed exemplary work in several areas of the organisation. He is a great colleague and people have always relied on him. His humility and empathy is legendary, and he is gracious and kind with everyone he meets. The Company would not be the success it is today without employees like him. His spirit is reflective of what makes JSW Group so unique.

One of Mr. Koles key talents is he builds wonderful relationships with people he encounters. He believes, we work better, when we work together. In his early days at Jindal Strips, his job involved liaising and getting working capital limits sanctioned from banking authorities, and till today, he continues to share excellent relations with them. Whosoever I get to know becomes my friend for life, he confesses.

It is due to the unflinching support of our employees like Mr. Kole that JSW has reached where it is today. For that matter, Mr. Kole has come a long way having witnessed and contributed to the companys spectacular growth over the years.Today our banking limit for working capital exceeds Rs. 12,500 crores, which was Rs 20 crores two decades back, he claims proudly.

Witnessing History Recalling some memorable times, Mr. Kole says, the early to mid-nineties was an exciting period for JSW in many ways. The period also marks the Companys acquisition of 1,400 acres land at Ratnagiri to start our mini steel plant there, he reflects. It was also during this time that Jindal Vijayanagar Steel Ltd was set up with an initial production capacity of 1.6 MTPA (80,000 MTPA X 2). It was a glorious moment in JSWs history when we adopted COREX technology, which was a unique and bold step as only 3 or 4 companies in the world used this expertise to produce steel at that time. All this was possible due to our Founder, Shri O.P. Jindals vision, dedication, hard work and motivation.

Mr. Kole wanted to build a lasting career in JSW from the start. I had never considered any other opportunities, he states simply. JSWs deep industry knowledge, inherent strengths, solid technical base,

FeatureMumbai

Living a Dream


FeatureMumbai

team building qualities, corporate culture are what makes it a unique Company, he urges. In his new role as Sr. VP, Corporate Relations, he currently focuses on relationship building, community development, CSR,

and setting up a modern security system across Ratnagiri.

Eveready to HelpMr. Kole is greatly cherished for his enthusiastic support and willingness to go the extra mile. Given his extensive breadth and depth of JSW experience, he is a valuable resource for the Company, navigating issues with ease and knowing just who to contact and get things done. JSW is fortunate to have the benefit of his versatile skills as well as his clear commitment to getting things done, and done precisely.

Even today, Mr. Koles passion for serving the society is as strong as it was 25 years ago. In

1994, when Jindal Employees Cooperative Credit Society was formed, fellow employees reposed faith in his admirable managerial capabilities and made him Chairman of the body, a position he still holds to this day. He was made the first Charter Secretary of Rotary Club of Mumbai, Goregaon West, in 1990s and continues to spend his valuable time in handling community projects to serve needy and physically handicapped people. For all my Rotary projects, I have always relied on the support and guidance of Mrs. Sangita Jindal, Chairperson of JSW Foundation, he admits.

Cherished MomentsMr. Kole cherishes fond memories of JSW work culture and team bonding spirit. The fact that top management takes active part in bonding with employees and treating all as part of a large family is very heart-warming, he says. He fondly recalls one of the unforgettable incidents when both Mrs. Sangita & Mr. Sajjan Jindal joined employees on a two-day offsite trip to Mahableshwar. Mr. Jindal hosted a dinner for us, besides we had campfires and group bonding which are truly memorable incidents, he says nostalgically. Mr. Kole fondly recalls how on one September 17, called JSW - Vishwakarma Day, Mr. Sajjan Jindal participated in a volleyball competition

at Vasind and made it an unforgettable event for all present on the occasion.

Just as the touchstone tests the quality of gold, adverse situations test the real character of man. Mr. Koles greatness as a human being has often times been revealed in dire conditions. It was during an unfortunate incident in 2012, when a section of the Victoria Building office at Mumbai suffered structural damage that Mr. Kole put aside everything and plunged himself into the rescue operations. I helped seven people to safety, he says with contentment, by lending support to the fire fighting personnel who were in charge of the rescue operations.

Valuable Support Having come this far is no small achievement for a man like Mr. Kole, who came from a humble background. He greatly values his tenure at JSW and the support and guidance he has received from his colleagues and mentors that include Mr. P.S. Purohit, Mr. A.P. Garg, Mr. R.N. Tandon, Mr. A.C. Doshi, Mr. R.K. Singhal, Mr. N.K. Jain, Mr. R.P. Raichur, Mr. K.N. Patel, Mr. R.P. Nangalia, Mr. Seshagiri Rao, Mr. Raman Madhok, Capt. BVJK Sharma and Mr. Sanjay Sagar who have supported and motivated him throughout. I will say my strength has always been my JSW team members and colleagues across locations, he stresses. JSW not only gives you freedom to perform, but opportunity to grow and rise in the hierarchy as well. It is truly one of the best places to work for in India, he declares. His vision is to see young individuals in the Group having lasting careers and retiring from the organisation.

He is gratified to say that he dedicates his glorious 25-year achievement to Shri O. P. Jindal. It is because of his vision that the Company is where it is today. Outside of work, he attributes his success to his family that has always stood by him. My wife Shefali and children Shweta, Shalaka and Shardul and my parents are my pillars of strength, he says. In 2020, when he approaches retirement, Mr. Kole remains optimistic about JSW Group scaling new heights.

Employees are my strength who convert my dreams into reality, says Mr. Sajjan Jindal. It is employees like Mr. P. R. Kole who serve as role models for JSW, he adds. Their reliability, dedication and passion have been the reason that the Company has achieved the success that it has.

For these and so many other motivations, JSW Connect sends its heartiest congratulations to Mr. Kole, on achieving this 25-year milestone at JSW. And on behalf of everyone who has benefited from his stellar work, kind assistance or wise counsel over the years, thank you, Mr. Kole.


BusinessJaigarh

Eco-FriendlyScaling-Up

JSW Jaigarh Port believes in not just growing, but growing in an eco-friendly manner. It ensures all our activities support our ideals of a clean and green environment.

In line with this belief, JSW Jaigarh is setting up a fully covered stack yard to meet the coal requirements of our 1200 MW power plant at Ratnagiri in an eco-friendly manner.

Thermal coal remains Indias most important fuel used to generate electricity. With increasing environmental concerns, storage and handling of coal in large quantities has become a daunting task. One of the major challenges is in handling coal in an ecological-friendly manner.

The eco-friendly project involves construction of a 440 m long covered shed, housing 16 m high coal stack. It features mechanized facilities such as Stacker cum Reclaimer (SCR) and has a capacity of 4000/2000T per hour. The shed spans 104 m in length with 6 m in height, with walls supporting the roof structure. The roof at the crown is 46.5 m high from ground level. The structures storage capacity ranges from 260,000 280,000 MT of coal, depending on the type of coal and storage plan opted.

The sheds smart construction involved about 9,000 cum of concrete work, 3,500 tons of space frame

structure and 45,000 sqm. roof sheeting. The space frame structure was designed and supplied by M/s Xuzhou Zhongmei Steel Construction Co Ltd, China. The project used JSW coated sheets as roofing material.

To lower its risk factors, the shed is equipped with a fire-fighting and dust suppression system. The load trials at the shed are in progress and construction work is in an advanced stage of completion.

Cost Reduction: Preventing coal from getting wet in monsoon helps lower the cost of drying it before it is fed to bowl mills. Overall, this helps bring down the production time and power cost.

Clean Environment: A fully clad stack yard averts fine coal particles from soaring in the air due to wind, thereby reducing pollution in nearby surroundings. It also ensures power plant switchyard and surrounding areas remain dust free.

Eco-friendly Results

Eco-friendly coal stockyard at Jaigarh


BusinessMumbai

On a

With a dozen new contracts in its bag, JSW Severfield Structures (JSSL) has been on a project-winning spree. The impressive wins show JSSLs ability to help its clients achieve their objectives. The projects include:

SpreeWinning

GoGreen

Client Project

OPG Power, Chennai TG Building for 1x60 MW Coal Based Power Project

PG Power, Chennai Coal Bunker Structure Construction

Mantri Developers, Bengaluru Design and Build of Terrace Commercial Tower

L&T, Ghaziabad Hanger Building

ITC Food Factory, Bengaluru Design and Construction

JSW Growth Shop, Bellary Construction

Shakespeare Sarani, Kolkata Commercial Tower

Nextgen Data & Cloud Services, Bangaluru Design and Delivery Project

NTPC, Karnataka Bulk Order II Kudgi Project (2 X 800 MW)

Kochi Refinery Project, Kochi Integrated Refinery Expansion

Heritage Realty Group, Kolkata Commercial (B+G+16) Tower Construction

Being an environment-conscious company, JSW strives to ensure all our activities support nature and society. Moving in that direction, JSW Severfield Structures has become one of the Founding members in an initiative to support go-green aims and objectives, by joining hands with Indian Green Building Council (IGBC).

IGBC is a part of CII-Godrej Green Business Centre, which is actively involved in promoting the Green Building movement in India. As defined by IGBC, a Green Building concept is one that uses less water, optimises energy efficiency, conserves natural resources, generates less waste and provides healthier spaces for occupants, as compared to a conventional building.

The vision of the council is to serve as a single point solution provider and be a key facilitator for all Green Building initiatives in India. The council is represented by stakeholders of construction industry, including corporate houses, government and nodal agencies, architects, and other institutions. The member-driven council seeks consensus to achieve its objectives.

JSSL has been a dedicated supplier to the construction industry providing a wide range of cost-effective, efficient, safe and sustainable structural solutions for buildings and other structures.

3D impression of a Commercial Tower for Shakespear Sarani at Kolkata


BusinessBarmer

InspiringIngenuity

JSW Energy has a culture that nurtures innovativeness while encouraging experimentation to get the edge. With that in view, a conference on Innovative use of Fly Ash was organized by JSW Energy at Barmer, on June 21, 2013. The aim of the meeting was to evolve advanced methods of fly ash utilization.

Eminent researchers and scientists took part in the day-long seminar and shared their research information. Mr. Kamal Kant, Director, Rajasthan Project, in his welcome talk, shared his hope and optimism to see Barmer emerge as a major energy hub in the country. Barmer, known for its prolific natural mineral wealth in India offers immense indirect potential of producing fly ash from coal-fired thermal power plants and its subsidiary units. The conference focused on two broad themes Technologies and challenges in bulk fly ash usage and Challenges and rewards in setting up small-scale industries using fly ash as raw material. The objective was to come up with a proposal to utilise

fly ash for high value-added applications.

Today, an estimated 83% of thermal power plants in India are fuelled by coal (CEA Annual Report 2010-11). As a consequence, a huge volume of fly ash in energy generation is produced. Furthermore, environmental regulations have propelled new ways of utilizing fly ash to safeguard the environment.

Advances in technology and R&D have enabled gainful utilization of fly ash as a catalyst in numerous applications. Sharing her findings in this area, Ashu Rani, Professor and HoD - Department of Chemistry, Dean Faculty of Science, confirmed, Research is being done on bulk utilization of fly ash as an efficient catalyst in organic synthesis by suitable morphological and mineralogical modifications, and we are hopeful the results will be enlightening.

Studies on this topic reveal fly ash to be a preferred source of mineral resource to tackle the rising

Prof. Ashu Rani addressing participants


Business Mumbai

Fuelling supply

micronutrient deficiencies in soil. Mr. Dinesh Goyal, Professor, Department of Biotechnology & Environmental Sciences, Thapar University, articulated, Fly ash has been found to be an excellent and highly promising mineral resource. It has played a positive role in plant growth at an optimum concentration of 12-18 %. He stated that fly ash could be useful as a secondary source of essential plant nutrients, especially in the plantation sector without causing any negative effect on soil health.

Getting a new idea adopted, even when it has obvious advantages, is difficult. Promoting use of fly ash as an alternative mineral resource is bound to face challenges. Explaining the resistance to change, Mr. M. I. M. Loya, Research Scholar, NIT, Raipur, commented, Fly ash is a valuable resource being wasted. The fact that a large quantum of fly ash still remains unutilized emphasizes that adoption of fly ash in various ways is a great challenge. However, if all of these innovations are adopted and commercialized to their full potentials, the demand

for fly ash will exceed its generation, he added.

Appreciating the relevance of the topic, the Chief Guest, Mr. Bhanu Prakash Yeteru, District Collector, Barmer, commended the initiative by both RWPL and JSW Energy in holding such an event and getting all stakeholders together. I am hopeful that deliberations of this conference will lead to new ways in large scale use of fly ash utilization in construction work, he said.

The main focus in India, until now, has been towards the utilization of fly ash as partial replacement for cement for low and medium value applications besides large projects. Obvious benefits of fly ash means increasing the durability of concrete and it can also be used to shrink negative environmental footprint by reducing the amount of cement in the mix.

All said, JSW Energy has pledged to support this initiative and lead the way in effective use of fly ash in commercially viable products.

JSW signed a Fuel Supply Agreement with Indian Oil Corporation Ltd. (IOCL). The Agreement is signed for supply of Furnace Oil (FO) & Light Diesel Oil (LDO) to various JSW plant locations across India for the FY 2013-14.

The Agreement was exchanged between Mr. Pawan Kedia, JSW Group President (Commercial Strategy) and Mr. Sharat Mesharam, ED (CS), Marketing, IOCL. Several JSW and IOCL senior official were also present on this occasion.

FO and LDO are used as a fuel for running various low RPM engines in manufacturing plants. FO is used as a fuel for power generation in DG sets and as fuel for boilers, furnaces, air preheaters and other heaters. LDO is mainly used in DG sets and as a fuel in certain boilers and furnaces. It is a blend of distillated components and a small amount of residual components.

Exchanging fuel supply agreement


BusinessMaharashtra

On Fast Trackwith Railway Sidings

Presence of a railway siding for inward and outward goods movement has usually been an inherent part of any location that JSW has set its business operations on. A railway siding not only reduces carbon-emitting heavy vehicles movement on roadways, but also helps curtail cost of transportation. In a significant development, JSW has opened two railway sidings, each at Dolvi and Vasind respectively, to facilitate smooth and emission-free transportation of goods.

Dolvi It was a great moment for Dolvi Works to commission a railway siding for inward and outward traffic. The Indian Railways, through a notification in June 2013, informed the National Rail Network that Dolvi rail siding titled, JSWD, is now declared open for inward and outward traffic for all our products. For now, the siding at Dolvi is used for dispatch of HR coils to our Group companies at Tarapur, Vasind, Kalmeshwar and other customers, which has not only resulted in significant savings on transportation, but has also become a contributing factor in easing out the traffic on NH17 highway.

Reducing carbon emission by at least 250 trailers on this route each day has been the most significant gain of this project. Dolvi has plans to move 1.4 to 1.5 million metric tons of HR coils annually by rail.

Vasind It was a proud occasion for JSW when the first private railway siding at Vasind was commissioned on July 13, 2013, following a successful trial run. The first inward rake featuring 4.2 km electrified track route was placed on JSW railway siding.

The commissioned rake when received was accompanied with a diesel locomotive. With electrification work completed and the signalling work almost done, the rake with electrical locomotive is poised to set rolling on the fast track.

Team celebrating the opening of railway siding at Dolvi

Railway siding at Vasind


BusinessDolvi

A Small Step Towards Self Sufficiency

JSW Dolvi Plant project has attained all its set milestones and its goal of self-sufficiency. The project, which officially started on August 6, 2011, under the able guidance of Mr. Ashok Aggarwal, Jt. CEO, got on to the fast track since the very start.

Team work played a key role in its timely completion. While contracts for different sections of the power plant were finalised quickly, the responsibility for the remaining jobs was undertaken by the JSW Project Team. The civil work of the structure started soon after foundations were laid out.

It was no mean achievement that the boiler erection along with the pressure part testing and drum lifting activities was done in a record time of 55 days, with relevant clearances in

place. In addition to the generator installation, the turbine erection was accomplished in just 3 months, which was a major triumph. After completion of the erection work, a series of steam blowing, boiler light up and turbine rolling was successfully carried out. The entire unit was finally synchronized on March 19, 2013.

The successful commissioning of the Blast Furnace Gas based Power Plant was a dream come true for everyone at JSW Steel, Dolvi. The project is a significant event in the history of JSW Steel and an extraordinary achievement for the JSW Steel Power Project Team.

JSW is proud of this achievement and congratulates all those who contributed in its making.

Power Generation Process

The captive power plant in Dolvi is based on the Rankine cycle mode of electricity generation. In this cycle, superheated steam is generated in a boiler, where the fuel is the waste gas released from the blast furnace. The boiler transfers heat energy to the water in the form of latent heat of vaporization or enthalpy by the chemical reaction of burning the blast furnace gas. External fans, such as Induced Draught fans and Forced Draught fans are provided to give sufficient air for combustion.

The steam generating boiler produces steam at the high purity, pressure and temperature required for the steam turbine that drives the electrical generator. The steam generator includes an economizer, a steam drum and the furnace with its steam generating tubes, low temperature super heater coils and high temperature super heater coils. Necessary safety interlocks, fuel purging systems and safety valves are installed to ensure safe operation of the boiler. Steam turbine uses the dynamic pressure generated by expanding steam to turn its blades. The power so produced by the electric generator, which is coupled with the rotating steam turbine is transmitted to the Main Receiving Sub Station (MRSS) of the steel plant.

Power plant at Dolvi


MarketingMumbai

Lets Talk

JSW gives a lot of credence to customer relations with the objective to know who they are and what they want. As an ongoing effort to improve our communication strategy, the Marketing Team launched its first edition of ENDEAVORS - Engineering Innovations a quarterly magazine by JSW Steel in April 2013.

ENDEAVORS is a unique knowledge initiative to connect with our customers and to share with them the various engineering innovations in the world of steel. This effort will help us strengthen our relationships and serve them better.

Each issue of ENDEAVORS will feature a special project in India and abroad with focus on steel. The magazines Customer Speak section will have an interview with our select customers and senior officials of major projects or government body.

A separate section in the journal will dwell on Innovation in the field of Steel Design. JSW Speak will cover the latest developments, achievements and events at JSW and various CSR activities undertaken by JSW Foundation.

The new marketing thrust should go a long way in improving our customer relations and strengthening the JSW Steel brand.


Canvassing with Colours

Brand Polishing

Unbroken Link

Field NotesMarketing

Suppliers are a vital link in the supply value chain system. JSW lays deep emphasis in continually improving our ties with our suppliers and partners. In line with this belief, Salem works, organized its first Supplier Meet on July 10, 2013, at Hotel LRN Excellency, Salem, with the objective to strengthen bonds between JSW and its suppliers.

Channel partners from across India, as well as from distant Dubai and Malaysia attended the event. Following the traditional lighting of lamp (Kuthu Vilaku) ceremony, attendees were introduced to the JSW Group and Salem Works, while touching upon the companys achievements, environment friendly initiatives and its efforts in CSR. An engaging discussion on issues related to supply chain provided clear insight on steps to be taken. A souvenir was also released on this occasion by Mr. D. Ravichandar.

A Mobile Van publicity initiative, promoting JSW Colouron that defines our corporate colours was initiated in Maharashtra to last for a period of 60 days starting March 2013. The plan was to cover 2-3 major towns each day across major locations including Pune, Shikrapur, Wai, Satara, Karad, Sangli, and Pandharpur.

The van was made to halt at strategic locations outside retail outlets where the product attributes on audio were played, followed by a skit performance in the local language to gain prominence.

Key chains and spiral pads were distributed as giveaway gifts to those who answered product specific queries correctly.

JSW believes a strong brand image is critical in achieving long term success. Adhering to that thought, JSW Brands stepped up its plans for enhanced brand value. One of the initiatives was a hoarding campaign targeting religious locations. Religious gatherings see massive footfalls and are a great way to enhance brand visibility. The campaign took off with 13 locations including Katra, Amritsar, Haridwar, Rishikesh, Guwahati Dakshineshwar, Shirdi, Khatushyamji, Ambaji, Nanded, Kolhapur, Tirupati and Guruvayoor where JSW hoardings were put up. The initiative received promising response.

Domestic & international JSW Steel suppliers at Salem

Mobile Van showcasing JSW Steel products

JSW Steel TMT hoarding at Dehradun


ExhibitionsMumbai

Showing Our MettleJSW Steel Ltd participated in India Steel 2013, a three-day International Exhibition and Conference of the steel industry, at Bombay Exhibition Centre, Mumbai, from April 11-13, 2013. The event is jointly held by the Ministry of Steel, Government of India and Federation of Indian Chambers of Commerce and Industry (FICCI).

JSW Steel made a powerful impact by setting up a huge stall showcasing our wide range of products and equipments in different key sectors of the Indian economy. India Steel provides a platform to participants, delegates, business visitors and other key decision makers from the steel industry to interact with, and explore new business avenues.

JSW Steel pavillion at Bombay Exhibition Centre


Forging the SpiritJSW Steel participated in Asian Metallurgy Exhibition held at Bombay Exhibition Centre, Mumbai from May 23 25, 2013. Incepted in 1996, the Asian Metallurgy Exhibition has grown manifold and is one of the leading platforms for organizations interested / associated with Asian metallurgical sector. This year, the exhibition focussed on technology,

equipment and products. It was a unique B2B event for domestic and international companies to address diverse user industries through a single platform. JSW Steel put up an imposing set-up measuring 48 sqr. mtr. The visitors were impressed to see the Companys diverse range of products, especially in various profiles and roofing sheets.

JSW Stall at Asian Metallurgy Exhibition

Exhibitions


Mumbai / VasindHuman Resource

Want to Become

a JSWite?

As part of our progressive planning, JSW offers Summer Internship Programs (SIPs) to students each year. The programe continues to deliver amazing results across our group businesses. We attract students in finance, manufacturing, legal, from recognised institutions to align with JSWs core values of Transparency, Striving for Excellence, Dynamism and Passion for Learning.

Internship programs can be an important recruiting channel because they help identify high-potential prospective

employees. The program, inspired and guided by Parth Jindal has set up a five-member team to craft a focused and structured internship plan with a long term view to benefit interns as well as the Company.

The first step was to ask Head of Departments (HoDs) at JSW Steel Corporate Office and Vijayanagar to propose projects for the 10-week internship plan. The extent of this plan would allow interns to gain business exposure and add value with their insight. The outcomes of these programs had to be measurable so that interns could be evaluated accordingly.

The proposal received an overwhelming response from departments across the company. Out of 130 project ideas tossed, 60 were shortlisted for further consideration. Finally, with top management perspective, this was ultimately finalised to 15 projects. Each project scope was defined and action-plan charted out for interns to pursue.

Explaining the intern selection plan, Parth expressed, We planned to have 30 students per batch and assign two interns per project. The idea was to maintain a balance of engineering and non-engineering backgrounds of interns in each team.

JSWs objective is to become a business house that draws people who have multiple choices Parth urged. If SIP succeeds in the manner it is envisaged, we would be able

H R Lal sharing a light moment with summer interns


MumbaiHuman Resource

Interns Speak

Most interns admitted they did not know much about JSW before they applied for the internship program. Their perception about the company changed after joining the program.

On the flip side, interns also raised concerns and offered suggestions to make the program more effective. Some interns faced the problem with information not being accessible easily. Other valuable feedback was that a liberal amount of time was accorded to visiting outstation locations that could be curtailed.

JSW will use the feedback to create focused and more successful program.

Saachi Sharma, student of Lady Shri Ram College, New Delhi, was highly impressed with her marketing project. I was keen on a stint with a corporate house. I can say that our project has done very well. Our mentors were helpful and supportive, she said. The excellent food at the Connect cafeteria at JSW Centre, Mumbai has also added to the programs overall appeal.

Sharing his overall experience, Deepanshu Agarwal, IIT Delhi, said, JSW pays as well as any top company. Their planned selection process showed how serious they are about providing a meaningful internship program that would involve plant visits as well.

to attract talent that normally does not gravitate towards hardcore manufacturing organisations, he explained.

This year, JSWs pan-India campus to attract interns fetched an overwhelming 2,500 applications. Following an intensive selection process that included written tests and interviews, a final list of 29 interns was confirmed, of which 26 have been inducted into the program.

Sharing his own experience as an intern at Deutsche Bank, New York, Parth said, Deutsche Bank lends great importance to internship programs. The bank invests serious time, effort and money, which helps the company gain in the long run. Such measures are lacking in India, he added. Except for a handful of top notch companies offering meaningful internship programs, we need to see more happening in this area.

Planned Talent Pool

At a larger level, the SIP aims to create a future leadership talent pool for the Company and reduce the need to hire from outside to fill in senior positions. This is expected to help the group infuse new, innovative ideas that could accelerate business traction.

Depending on the evaluation of the projects, selected interns will be given pre-placement offers, which will include a two-

year inter-departmental rotation. At the end of the two-year term, the final posting will be in a department of mutual choice. Interns who will be hired at much higher salaries, will be put through a fast track career development program that would ensure the company gets value from them, Parth remarked.

The final job offer will include a proviso to fund their further education in lieu of commitment to work with JSW for a fixed period, thereafter. SIP should help us build a generation of leaders that feels a sense of ownership of having grown and built the company, in much the same way that Jayant Acharya, Arun Maheshwari or Prashant Jain feels, he urges.

In its debut year, SIP has dramatically increased the awareness and image of JSW at campuses nationwide. Participants feel that the program has elevated the company to the top 5 or top 10 ranking by student choice.

In years ahead, the program could also be rolled out across other businesses in the group. Hopefully, it wont be before too long when JSWites will proudly proclaim they belong to SIP Batch of the year they joined, much the same way that proud Tata employees do after graduating from TAS training.

The SIP team led and guided by Parth Jindal constitutes Tanaya Mishra, Gulistaan Dumasia, Rahil Mehrotra, Amarjyoti Singhdeo, Ashutosh Ashish and Rohit Kumar.

Visit the JSW website to view SIP AV, 2013 - www.jsw.in/people/inner_page.php?id=10&mid=5graduates


VijayanagarHuman Resource

Tact withKnack

A diplomat is a person who can tell you to go to hell in such a way that you actually look forward to the trip, said Caskie Stinnett, American writer, aptly. Most of our problems in life begin with poor negotiating skills. If you know how to deal with people sensitively and cordially, half of lifes problems are solved.

Learning tact was a stimulating experience for students of Jindal Vidya Mandir, Vidyanagar, who were part of a conference on Diplomacy and the Fine Art of Negotiating in the real world. The Model United Nations (MUN) conference was organized by Georgetown University, Doha, Qatar, at Radisson Blue Plaza, New Delhi, from July 22 24, 2013.

The conference provided means to master the art of diplomacy. It helped students learn public speaking skills and communication techniques.

A framework shared to discuss and engage in global issues proved valuable. More importantly, an international forum such as this one exposes students to foreign cultures and learn new values. The success of the program will ensure its reach to other schools as well.

The program brought students from various cultural backgrounds together. About 250 students from 31 schools took part in the event. A group of 10 bright students from Doha Qatar also attended the seminar.

The MUN committee includes UN Human Rights Commission (HRC), UN Economic and Social Committee (ECOSOC), UN Special Political and Decolonization Committee (SPECPOL), Arab League, Advisory Panel on Sectarian Violence and the Press Committee.

A diplomat is a person

who can tell you to go to

hell in such a way that you actually look

forward to the trip,

Caskie Stinnett,

American writer.

School children donning the skills of diplomacy


MumbaiHuman Resource

A trekking event in the wilderness not only allows you to explore landscapes, initiate self-discovery, but build lasting friendships as well. Affirming this belief, JSW Corporate Office organized a day-long trekking trip to Matheran, a hill station in Maharashtra.

The event was organised in coordination with the Association of British Scholars (ABS), Mumbai, under the safety and supervision of Countryside India. The journey to Matheran takes around three hours from Mumbai. An AC coach was arranged for those who joined the trip.

The trekking excursion was a first-time experience for many who had never gone trekking before. The way to the hill started from Borgaon. The beautiful landscape could be described as Gods Own Land, surrounded by scenic hills clad with

dark rain clouds and waterfall from atop, which all presented a spellbinding picture.

The initial phase towards the One Tree Hill was easy for many to overpower. The second phase of trekking was more daunting. The way led into a dense forest and a foot-wide rocky terrain. It was the most dangerous stretch in the entire trekking journey, explained Vikas Srivastava, but we finally made it and reached the top. Moreover, I realized on our return trek that looking at the hill top and actually climbing it are two entirely different experiences.

For Parag Wagh, the scenic beauty of Matheran was an unforgettable experience and the expedition a memory of a lifetime. Trekking is the best way of getting to know the land, its people and its culture, he said.

Tryst with Nature

Trekking is the best way of getting to know

the land, its people and its

culture,

Parag Wagh,Commercial Dept.

JSW team members at Matheran


Mumbai / TarapurHuman Resource

To ensure JSW employees stay fit and healthy, a wellness service program was initiated in alliance with ICAS India at Vasind, Tarapur and Mumbai locations in August 2013.

The six-month service plan got a thumbs-up from participants who had earlier attended a presentation by ICAS India at JSW Mumbai and supported the initiative.

ICAS India is a partnership between ICAS UK and Continuing Education & Training Centre (CETC) that provides wellbeing and employee assistance programs. The program offers support (24x7) over phone and email to employees and their dependents on issues related to healthcare and maintain confidentiality.

Its easy to believe theres nothing you can do about stress. But you have more control than you might think. Managing stress is all about taking charge: of your thoughts, emotions, activities and the way you deal with problems.

A seminar on Stress Management & Naturopathy was organised for the employees of JSW Tarapur, by VIKALP, a social organisation, which imparts training & awareness about an alternative treatment concept for maintaining good health. All factors contributing to rising stress levels such as blood pressure, acidity, spondilytis asthma, migraine, besides job-related work pressures were focus issues. VIKALP recommended Yogasana, Pranayama and physical exercises as an effective solution to handle stress.

Fit as a Fiddle

Lifting the Pressure Lid

A faculty member demonstrating naturopathy training


RatnagiriHuman Resource

JSW Energy is known for its encouragement and support to new ideas, thoughts and ways of doing things. In support of this vision, it has launched, Srujan, an initiative to nurture creativity and innovation.

Srujan will provide a platform for incubation of new ideas and concepts that will not only enhance ones thinking ability but will be beneficial to our business in the long haul.

Aimed to be a quarterly program, the first such event was organized on July 17, 2013, at Ratnagiri. The theme was, Energy Saving Potentials at JSWEL, Ratnagiri. Seven teams were formed from functional areas that included Operations, MMD, BoP, TMD, Electrical, OS/TS and I&C.

Each group was allowed to present their innovative ideas in a 30-minute slot. Being as creative as they could, teams presented case studies, presentations, creative thoughts and concepts in power generation. Participating teams were

Empowering Innovations

Prizes Name Department topic

1st Winner

Shripad Joshi (leader) Fahim Gaig Santosh Bhosale Trupti Zagade

Boiler Department Optimised usage of circulating water (i) CW in FGD (II)SWTP on COC basis

2nd Winner

Aniruddha Patil (Leader) Manoj Kapare Amar Kadam Niha Chougule

Instrument and control

Energy saving potential in AHP & compressed air system 1. IFC 2. Level Mode Operation 3. Air Dryer

3rd Winner

Avadut Kelkar(Leader) Sudarshan Majji Harshal Joshi Ishan Rastogi

OperationAux. Power Consumption, use of natural resources, new ideas, bottom ash system, FA air compressor, instrument

judged on the basis of their presentation skills, time management, understanding of the subject, depth of research, uniqueness of the ideas, clarity and suitability for adaptation in the plant. Playing moderators on this occasion were Mr. Shantaram Pai, AVP, Corporate Engineering Services, JSWEL, Mumbai; Mr. Vijay Sinha, Head HR , JSW Energy and Mr. Suryaprakash, Head O&M, JSWEL, Bellary.

There is no doubt that creativity and innovation are the most important human resources of all. Without creativity, there would be no progress, and we would be forever repeating the

same patterns. Edward de Bono, Maltese physician.

Mr. Vijay Paranjape addressing participants


MumbaiAwards

Honour and Glory

JSW Steel has been honoured with The Industry Leadership Award by Platts Global Metals Awards. The prestigious Award seeks to recognize and felicitate enterprise achievements in steel, metals and mining.

Platts has based the Industry Leadership Award on five parameters Financial Results, Innovation, Product Quality, Safety and Strategic Vision.

The selection process for each of the five parameters follows a defined path. For instance, under Financial Results, it considers a companys annual report, growth figures, business projections, credit ratings and capital assets. On the other hand, Innovation parameters rely on technology, processes, cost effectiveness and sustainability.

The Product Quality aspect evaluates a companys record of reliability based on low percentage of load rejections, consistency in product specifications and in-time delivery. On Strategic Vision, Platts evaluates the companys vision and its achievements.

Mr. Seshagiri Rao, Jt. MD, JSW Steel, and Group CFO, said, It gives us immense pleasure to get this prestigious global award. The company remains committed to the pursuit of challenging targets, safety, environmental protection, transparency, openness and social responsibility in every aspect of business around the world.

JSW Steel is proud to receive this honour and strives to excel in all areas of its operations.

Sharad Mahendra with the Golden Platts Award


Awards

Crowned with Laurel

Anchoring Point

It was a matter of great pride and joy for JSW Steel, when it was awarded the Golden Peacock Eco-Innovation Award for 2013, by the National Jury under the Chairmanship of Justice P. N. Bhagwati, former Chief Justice of India, and acting Chairman, UN Human Rights Commission.

Innovation is seen as the key competitive differentiator in the 21st Century. The Golden Peacock Eco-Innovation Award is given to companies who have continually innovated their products and services to the unexpressed wishes and unarticulated needs of the time.

The Golden Peacock Awards, instituted by Institute of Directors in 1991, are now regarded as a symbol of Corporate Excellence worldwide. The Award applications are assessed at three levels by independent assessors and finally by a grand jury.

The Award ceremony was held at a specially organized Golden Peacock Awards Nite on July 19, 2013, in New Delhi. Honble Dr. M. Veerappa Moily, Union Cabinet Minister for Petroleum & Natural Gas, was the Chief Guest and presented the Golden Peacock Awards in the presence of a distinguished gathering of business leaders, jurists, academics, environmentalists, economists, legislators and policy-makers.

The Golden Peacock Awards Global Secretariat receives over 1,000 entries each year for various categories, from over 25 countries worldwide. The Awards achievement is considered a powerful way to build a companys brand.

JSW Jaigarh Port won the Upcoming Multi-cargo Greenfield Port of the Year award at the 4th All India Maritime And Logistics Awards (MALA) 2013 on 6th September 2013 at Hotel Trident, Nariman Point, Mumbai.

We won this award due to our remarkable operational performance, year on year growth, efficient operations, green initiatives, multi-cargo handling capacity and high customer satisfaction.

JSW Jaigarh Port is a deep water, all-weather, greenfield port on the western coast of India near Ratnagiri. It is the largest private port in Maharashtra with 10 mtpa operational capacity.

JSW Officials receiving the Award at the hands of Dr. Moily

Capt BVJK Sharma and Capt Jasbir Singh receiving the Award

Delhi / Mumbai


MumbaiAwards

Worthy of PrideJSW earned one more laurel when JSW Energy was adjudged Best Thermal Power Plant for our Vijayanagar SBU by IPPAI (Independent Power Producers Association of India) at their annual event in Goa this year.

The Thermal Power Plant category was considered on the basis of 5 factors - Capacity, Station Heat Rate, PLF, Plant Availability, and Auxiliary Consumption.

Overall, the awards were given in 13 different categories that included Wind, Solar, Distribution, Transmission, Regional LDC, Best State and Best Regulator among others.

The eminent jury comprised Mr. S. L. Rao, Former & First Chairman of CERC; Mr. Subramanium; Mr. Ajay Shankar, Former Secretary DIPP and Mr. Anil Razdan, Former Power Secretary.

Pramod Menon and Satish Jindal receiving the Award


Awards

Art and

AccoladeJSW Foundation has been awarded with the Australian Arts in Asia Awards 2013, in the Innovation category along with Museum Victoria for the museum and PLACE-Hampi. The Innovation Award is for an Australian artist or arts organisation that delivered an innovative arts project in Asia, or whose approach to engagement in Asia was innovative.

The Award is recognising the work of Sarah Kenderdine for the PLACEHampi project at Kaladham Museum, Vijayanagar in Karnataka. The museum honours the areas archaeological site known as Hampi, and showcases a profound AustraliaIndia collaboration and an extraordinary set of creative technical innovations which have been developed over many years. Hampi was the last capital of the last great Hindu Kingdom of Vijayanagar and was inscribed on the World Heritage List in 1986.

Using a motorised platform, viewers can rotate the projected image within a 360-degree screen and explore 18 high-resolution augmented stereoscopic panoramas together with a dynamic sonic experience. The PLACE-Hampi creative team

includes composers, sound designers, animators and dancers.

The museum is informed by over 30 years of research at the site of Hampi, by Australian art historian Dr George Michell (AO) and his archaeological collaborator Dr. John Fritz, and it includes extensive photographic records by the eminent Australian architectural photographer, John Gollings.

Museum Victoria is the largest museums organisation in Australasia and includes three public museums (Immigration Museum, Melbourne Museum, and Scienceworks) as well as the World Heritage listed Royal Exhibition Building. The Museum is proud of its collaborations that explore interactive and immersive experiences research, and new media creation.

The International Council of Museums Australia (ICOM Australia) is a part of the global network of museum and heritage professionals committed to the worlds natural and cultural heritage. ICOM Australia provides an international perspective while Museums Australia has a national focus.

Visitors at the Hampi Exhibition

Vijayanagar


CSRVijayanagar

Sewing a Dream

When Mangamma, 32, lost her husband two years back, she lost all hope to live and contemplated ending her life. With three grown children and no one to help, she was desolate. But, her worries vanished after she joined OP Jindal Centre, Vijayanagar, to get trained in dressmaking. The training has not only changed her life; it has inspired others to follow her example.

This remarkable turn of events with Mangamma has been spurred by the efforts of JSW Foundation through its Training Centre for Textile and Apparel.

The Centre was started in 2001 to help women folks in the nearby region gain work opportunities by teaching them sewing skills to earn a living. The programs are designed to empower rural

women become self reliant and give them confidence to earn their own living.

Rural women in the vicinity of Vijayanagar plant are living under acute social and economic conditions. Their high dependency on their guardians makes them more vulnerable. The JSW Foundation is working proactively to identify such women and give them opportunities to learn and transform their lives.

The Centre has state-of-the-art training facilities. It has 50 specialized and industrial machines which engage 50 women in regular dress-making of all kinds. The plant management, after seeing the commitment, potential and skills of these trained women, has started placing orders for staff uniforms.

Women at Textile and Apparel Centre, Vijayanagar


CSR

This show of strength has led to considerable increase in their incomes. On an average, a woman earns around Rs. 3,500 to Rs. 4,000 per month, while at the upper end it goes up to Rs 12,000 per month. Today, Mangamma takes home around Rs 6,000 per month. She lives with her family in a comfortable rented accommodation. Her children are well fed and going to school for a brighter tomorrow. It was her commitment to learn and change her life, which brought her to the OP Jindal Centre. Her gain is now a testimony for others to follow.

Until now, the Centre has trained more than 600 women under the leadership of Dr. S. S. Gupta. This is just the beginning and there is lot more to accomplish.

JSW has been facilitating dressmaking courses for women in the nearby regions of Shahbaj, Gadab and Kolve villages. With growing awareness of the program, already 75 women have enlisted in the third batch. The participants are trained in making ready-made garments.

The training program that has been organised in association with Jan Shikshan Sanstha, Alibag provides certifications on successful completion of the course. The training is envisaged to create an independent source of income, while providing self employment opportunities. The company provides training kits with tools to encourage participation.


CSRSalboni

Spawning Wellbeing

Bandana, 23, after receiving health training facilitated by JSW Foundation, is now working as Rural Health Assistant (RHA). Considering the near non-existent medical facility and availability of doctors in the region, Bandana is adding great value in and around her village.

JSW Foundations efforts in improving healthcare situation in rural India are yielding extraordinary results. Already it has led to a drop of near 30 percent in gastrointestinal (GI) disorder profiles, one recent study indicated.

Salboni, a backward block in the West Medinipur district of West Bengal, has been in the limelight for the past couple of years all for good reasons, though. The cause is a proposed 10 MTPA integrated steel plant of JSW Bengal Steel that is coming up in the region.

There are around 34 villages surrounding JSW project site. It was important to look around and find out more about the inhabitants and their daily challenges.

The regions population mainly constitutes local tribes. The socio-economic mainstay is unorganized agriculture, which fails to provide people in the region sustained work opportunities all through the year.

With the objective to identify their most pressing concerns, JSW Bengal Steels CSR Team initiated dialogue with the local communities. Representing our company in this effort were JSWs Amitav Chaterjee and Sandeep Dubey.

The outcome of the findings suggested health and education as two focus areas for our efforts. Being part of a forest region, health and education infrastructure

Bandana - A rural health assistant


CSR

are woefully lacking. Both government teachers and doctors are reluctant to dispense their duties on sustained basis in the region. The high dropout rates in schools and falling health indicators testifies to this dismaying situation.

The nearest medical facility is more than 12 kms away from Salboni. The situation is further worsened due to lack of roads. Health awareness and medical assistance are top priority for the people here.

So the JSW Foundation, in order to bring about a sustainable solution, studied the situation and came out with the program to impart training to women on Rural Health Awareness and Assistance. This way, the women would get empowered and rural health scenario would improve.

The CSR team together with JSV Innovations (Foundations health partner

in West Bengal) selected six women for the training program. The selected women were provided training that focused on imparting knowledge on general health awareness, basic understanding of human anatomy, and first aid during emergency.

The 18-month training program was divided into two parts; 9 months of class room sessions and 9 months of field based training. On completion of the training, the participants received certificates and became RHAs.

These RHAs are working in spreading general health awareness, including healthy eating habits and best hygiene practices. The combined efforts are tackling anaemia, GI disorders and respiratory tract infections. They have been busy collecting data from villages and in the meantime, de-worming affected family members.

Health Report Card

The outcome of the program has been encouraging.

30 percent drop in GI disorders profile in villages

6500 people (male and female of all age groups) de-wormed

12 % decline of repeat patients at health camps

Increase in overall health awareness

Rural health camp, Salboni


CSRRatnagiri

Transforming LivesSuhas Bhuvad was a conventional paddy farmer from Ambuwadi hamlet of Nandivade village in Ra

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