jts continuing rabbinic education track participant toolkit
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Copyright 2012, HCN - Herring Consulting Network. All rights Reserved. This is a toolkit and resource list for participants in the Jewish Theological Seminary's Continuing Rabbinic Education Track at the 2012 Rabbinical Assembly Convention.TRANSCRIPT
http://slidesha.re/jtstoolkitMaking Torah Relevant to Gen Next:
You’re the App for ThatA Resource Toolkit for Participants
March 6-9, 2012
Copyright 2012. HCN-Herring Consulting Network. All Rights Reserved.
Table of Contents
I. Social Media OverviewII. Best PracticesIII. TwitterIV. FacebookV. Other toolsVI. Articles for further study
Navigation tip:
Anytime you see hyperlinks in this presentation, just click
on them to navigate to the referenced website or article.
Social Media Overview• As the 2010 film “The Social Network” implies,
Facebook is a social network. Social networking is an act of engagement.
• Social media is a type of media (like TV, newspapers, and radio); it is a channel for transmitting information/content.
• For further reading on this topic, see this article.
Best Practices for RabbisDarim Online – promoting best practices of social media for Jewish organizations (“Jew Point 0” – Darim blog)
Beth Kanter – great resource for non-profit organizations’ use of social media. Subscribe to her weekly blog posts or read her “Best of Beth” posts.
WeAreMedia – Social Media “wiki” for nonprofits from the Nonprofit Technology Network.
Mashable – many great how-to tutorials and articles on social media for a broad audience.
Talance – website best practices tips and web design services with expertise for synagogues.
HCN Resources
• Social media guidelines for synagogues
• Social media strategy for non-profits
• Social media glossary
The Herring Consulting Network has compiled several social
media resources for synagogues.Please visit the HCN website or
email Preston at [email protected]
www.hayimherring.com
How to Become an “Expert”It’s more important to be consistently present on one channel than occasional on several.
Remember that social media are tools to help you reach your goals, not goals themselves.
Don’t forget the social component of social media (comment/like/follow/retweet thoughtfully).
Consider whether your organization should develop social media guidelines/policy (see HCN Resources).
Some trial and error will be required to succeed.
And finally…practice, practice, practice!
What’s a Twitter?Is it a social network, content distribution platform, or both (a good discussion)?
How to use Twitter (step-by-step video)
What’s a “hashtag” and how do I use it?
What are “followers” and what do I need to do about them?
What are @Replies and Mentions and how do I use them?
Twitter Profile
Mention
Hashtag@Reply
Example of a Tweet
To Protect or Not Protect?
Twitter Profiles to FollowJTS Voice (@JTSVoice)JTS Chancellor Arnold Eisen (@ArnoldEisen)Rabbinical Assembly (@RabbiAssembly)Rabbi Hayim Herring (@hayimherring)
Start tweeting in preparation for the JTS Continuing Rabbinic Education Track!
Use hashtag #JTSRabbis
Isn’t Facebook Just for Kids?Nonprofits, among others, are unlocking the potential of Facebook to enhance their mission
How to use Facebook (Facebook Help)
Join the JTS Rabbinical Track Facebook Group (only participants in the program will be allowed to join this group and see posts)
How can organizations use the new Facebook Timeline?
Facebook Pages to “Like”JTS PageRabbinical Assembly PageHerring Consulting Network PageConservative Rabbis Facebook Group (private)
Do you have a Facebook Page for your synagogue and yourself?
Other Useful Websites/ToolsHootsuite – Social media dashboard tool (manage your Facebook, Twitter and other accounts from one site and schedule posts)
LinkedIn – professional social networking (manage your personal online “brand”)
GroupSpaces – good for closed group collaboration, membership, etc
Prezi – for thinking outside the PowerPoint
Poll Daddy – online survey and polling tool
Reading AssignmentBeth Kanter article on arts org’s use of social media
NYT article on Museums and social media – how do you share arcane/esoteric “content” with a more digitally-savvy audience?
Generation Flux article by Fast Company (a great read on millennials)
Michael Rosenzweig article on cultural institutions and instability
eJewish Philanthropy article on what makes millennials tick (by a millennial!)
Talance blog article on embracing generational diversity in organizations
Article by Rabbi Owen Gottlieb on the need for new Jewish digital narrative content
Blog post on how one national charity positioned its Facebook page to be a virtual gathering place for people with a common interest
Recipients of New Jewish Media Innovation Fund