1. 1. 1 0 W A Y S T O G E T G R E A T C O N T E N T I D E A S F R O M Y O U R M A R K E T I N G C L I E N T J U D A H B L U M E N T H A L
2. 2. A S A M A R K E T I N G A N D S E O E X P E R T , J U D A H B L U M E N T H A L D O E S N T L A C K S T R A T E G I E S O R T A C T I C S T O T A K E A M A R K E T I N G C A M P A I G N F R O M S O U P T O N U T S . T H E C H A L L E N G E I N T H I S A R E N A S O M E T I M E S C A N C O M E F R O M D E V E L O P I N G C O N T E N T F O R T H E C A M P A I G N S . H O W E V E R , I T D O E S N T H A V E T O B E Y O U R B I G G E S T S T U M B L I N G B L O G . H E R E A R E 1 0 F O O L P R O O F W A Y S T O U S E Y O U R C L I E N T T O G E T C R E A T E C O N T E N T I D E A S F O R Y O U R N E X T S E O C A M P A I G N . A B O U T J U D A H B L U M E N T H A L
3. 3. 1 . W H E R E A R E Y O U H E A D I N G ? Most people who own a company realize the task of building a company is challenging and unpredictable. However, many entrepreneurs and business owners are still dreaming big and setting goals. Talk to your client about ambitions for his company. What are your clients goals and what are they are focused on? Should your new content encourage an increase traffic, action, build authority, stimulate sales, increase brand awareness, or attract a new audience?
4. 4. 2 . W H Y D O T H E Y A C T U A L L Y D O W H A T Y O U D O ? Whenever possible, try to establish a deep connection with your client on an emotional level. What motivates them to run their business everyday? You should discover the passion that informs daily actions of your client. This will enable you to decide what type of values you should express through your content.
5. 5. 3 . W H O W I L L I B E W R I T I N G F O R ? Your creative process should be influenced by the demands, needs, and expectations of your audience. Who is interested in what you have to say?
6. 6. 4 . G E T A C U S T O M E R P R O F I L E Who are you trying to start a meaningful conversation with Gen Xers, Boomers, echo boomers, or with the iGeneration? Before putting pen to paper you should know your target customers.
7. 7. 5 . G E T P R O D U C T O R S E R V I C E S P E C I F I C S How does your clients product make a difference in ones life?
8. 8. 6 . I D E N T I F Y C U S T O M E R P A I N P O I N T S What are the most common concerns that customers have after buying your clients product?
9. 9. 7 . C A N Y O U P R O V I D E A C C E S S T O S U P P O R T C A L L S , T E S T I M O N I A L S , A N D S E R V I C E O R P R O D U C T R E V I E W S ? Testimonials, support calls and product reviews are not often used by content marketers who are striving to connect concepts.
10. 10. 8 . W H O A R E Y O U R M A I N C O M P E T I T O R S ( A N D W H Y S H O U L D T H E Y B E A F R A I D O F Y O U ? ) The competition is fierce and by understanding the relationship between your client and his competitors.
11. 11. 9 . W H A T D O Y O U W A N T Y O U R C O N T E N T T O L O O K A N D S O U N D L I K E ? Its not always easy to get and stay on the same page with the people whose need your copywriting skills. But making them engaging and relevant in the eyes of potential buyers is a completely different story.
12. 12. 1 0 . C A N Y O U U S E F I V E D E S C R I P T I V E W O R D S T O D E F I N E T H E V A L U E S Y O U W A N T T O C O M M U N I C A T E A B O U T Y O U R C O M P A N Y ? This is a fun exercise you should try towards the end of your interview.