editor-in-chief princess sesuca | features editors marianne estioco audrey mendoza rizza quinto | layout editor janina guerrero | finance and corporate affairs manager kim ricasa | human resource manager ara cinco public pelations and promotions manager therese aseoche | contributing photographer nikko pascua

the up advertising core adcore is the only student-run, not-for-profit organization and student advertising agency based in the college of business administration of the university of the philippines, diliman. t provides training opportunities for advertising enthusiasts through fora featuring renowned filipino industry leaders, exposure trips to leading agencies, and through a number of projects that are relevant to the university and the society. adcore aims to be the stepping stone of up students who want to take their creativity to the next level and realize their potentials in the field. the juiceletter is the official publication of the organization.

If greatness could be captured in a phrase, what would it be?

Coming up with the AdCore tagline was one of the PlanSem’s highlights. But what is a tagline for, exactly?

“Like Coke’s ‘Open Happiness’, Smart’s ‘Live More’, or Nike’s ‘Just do it’, great brands have developed taglines which encapsulate their brand’s essence as well as their unique selling propositions,” said PRP Vice President Jedo Enriquez, “And so, looking at AdCore as a brand, we decided to come up with that ‘tagline’ that will embody AdCore’s essence, both as an advertising agency and as a student organization.”

PlanSem attendees were divided into five groups in order to involve the members in conceptualizing the tagline. Each group came up with their own suggestions, and the initial list of more than twenty choices was eventually narrowed down to five.

The five finalists were the following: Think. Create. Deliver.

Beyond Creativity Ideas Alive

Freshly Squeezed IdeasBe different.

These will be further discussed by the Executive Core and to be consulted with the previous members of Executive Core. The goal is to introduce the chosen tagline before the second semester ends.

Legacy in One Line, Cheers for Victory!

Yes, it’s hard to visualize just seeing the words now so watch out for the ultimate cheer explosion on BACBACAN, the College of Business Administration’s Org Intramurals!

Ad-C-O-R-EAdCore to Infinity (3x)

EeeeeeWE ARE ONE. AdCore

Orange Ponkan Eight O-clock.AdCore! U-P! (1, 2) Ad-Core! AdCore!

Who’s gonna win?AdCore AdCore!We’re gonna fightAdCore AdCore!Who is the one?AdCore AdCore AdCore!

A D C O R E Go!Ad Core! Ad Core!AAAAdCore!

Ad C O R E (1, 2, 3)Ad C O R E (2X)

The five groups also came up with AdCore Cheers:

The official publication of UP Advertising CorePlansem Special - Second Semester AY 2012-2013

Second semester has started and with it comes another five months full of anticipated events in AdCore. Read ahead and be in the know of what‘s laid for us!

With the primary objective of realigning members for the overarching goal, Ad Infinitum, UP Advertising Core held its semestral Planning Seminar on November 10-12, 2012 at Rosalinda Garden Resort, Antipolo City. The Executive Core’s presentation of the department progress was designed for member-awareness. Project plans of each team also lay in accord with managing exponential growth and aiming year-long direction for the organization... all these lavishly mixed with team-bonding activities!

Finance and Corporate Affairs (FCA)First off, the department succeeded in making all its managers active in their respective teams. Additionally, format of budget proposals, cash flows and reports were standardized.

Projects under the department were also assessed to have remarkable performances: Team Finance was able to liquidate old assets and raise 100% more funds; Team Advance was able to double the number of attendees from the previous sessions; and Punch Creatives revamped its system and raise more than P10, 000.

The performance led to a 44% cash balance growth. Cheers to sustainable finances!

Human Resources (HR)HR Teams also performed well last semester, as illustrated by several regular General Assemblies, Team-Building Activities, and induction of more than 50 new members.

This second semester, the department aims to improve the text brigade system and attendance submission. Oh, and watch out for the release of the Membership Card for regular members!

CreativesTalent without direction is never a good thing. This is the reason why the managers behind AdCore’s pool of creative talents have a standard creative process and uniform production methods which follow industry work practices. This ensures that AdCore has creative and effective brand equity, which, aside from establishing the organization as a student-run advertising agency, will also give privilege to the members to have great opportunities once outside the university.

Public Relations and Promotions (PRP)In order to ensure that all of the organization’s events are well-publicized, the PRP department had come up with certain tools and protocols— Guide for Office of Student Affairs Approval Process for Ads, UP Diliman Promotion Channels Map, the Online Promo Scheduler, and several short tutorials for MailChimp and Facebook Page management.

Now, PRP managers are not boxed by traditional promotional gimmicks used by other student organization. This then led to the success of AdCore’s external events, including PRP projects such as Tatak Botante, UP Freshie Week, Bawas Bisyo Bill Campaign, University Job Fair, and Juiceletter.

With such a solid public image, there surely is no way to go but up!

Special Events and Logistics (SEaL)Sometimes parting is a good thing… and this was definitely the case for SEaL’s Project X and Teenspeak. The two were originally just in a single team, but the creation of a different team for Teenspeak led to better services for clients.

Additionally, Adventure was able to hold three trips to three of the country’s top advertising agencies. The department was also able to overhaul the AdHouse, and make an inventory of all AdCore property.

As the department’s revenue-generating projects continue to gain steam, SEaL aims for stronger client relationships which will further establish AdCore as an innovative advertising agency.

AdCore Intensified Plansem 7.2

State of the Department Address

The Orange Calendar

tinyurl.com/upadcorecalendar

Burst!