Julie Chiu, RN, CHC, IC®RN, Licensed Am I Hungry?® Facilitator,

Certified Health Coach, & Intrinsic Coach®

Julie Chiu, RN, CHC, IC®RN, Licensed Am I Hungry?® Facilitator,

Certified Health Coach, & Intrinsic Coach®

How I Started: MELThe Canadian Chamber of Commerce in Hong Kong

June 2010

How I Started: MELThe Canadian Chamber of Commerce in Hong Kong

June 2010

July 17, 2009 Height: 64 inchesHighest Weight: 144 lbs, 65.5 kgBMI: Borderline “Overweight”

Currently back down to a “Healthy” mid-range BMI(in pic: 135 lb, 61 K)

Why I Chose MEL:Why I Chose MEL:

Workshop 1 In Charge, Not in ControlThink: Why do I eat?Nourish: Diets Don’t Work Live: Born to Move

Workshop 2 Trust Your Body WisdomThink: When: Am I Hungry?Nourish: Rediscover FoodLive: Change Your Mind

Workshop 3 It’s Not About the FoodThink: I’m Not Hungry-What Now?Nourish: Drink and Be MerryLive: Lay Your Foundation

Workshop 4 What Am I Really Hungry For? Think: Coping with Head HungerNourish: Clearing Carb Confusion Live: Increase Your Stamina

Workshop 1 In Charge, Not in ControlThink: Why do I eat?Nourish: Diets Don’t Work Live: Born to Move

Workshop 2 Trust Your Body WisdomThink: When: Am I Hungry?Nourish: Rediscover FoodLive: Change Your Mind

Workshop 3 It’s Not About the FoodThink: I’m Not Hungry-What Now?Nourish: Drink and Be MerryLive: Lay Your Foundation

Workshop 4 What Am I Really Hungry For? Think: Coping with Head HungerNourish: Clearing Carb Confusion Live: Increase Your Stamina

Am I Hungry?® WorkshopsAm I Hungry?® Workshops

Workshop 5 Fearless EatingThink: What Do I EatNourish: Fat FactsLive: Increase Your Flexibility

Workshop 6 Mindful EatingThink: How Do I Eat?, Mindful EatingLive: Be StrongEat: Protein Power

Workshop 7 Just RightThink: How Much Do I Need?Nourish: It’s the Little ThingsLive: Challenge Your Body

Workshop 8 Self-Care Buffer ZoneThink: Where Do I Invest My Energy?Nourish: Flexible Self CareLive: On Your Terms

Workshop 5 Fearless EatingThink: What Do I EatNourish: Fat FactsLive: Increase Your Flexibility

Workshop 6 Mindful EatingThink: How Do I Eat?, Mindful EatingLive: Be StrongEat: Protein Power

Workshop 7 Just RightThink: How Much Do I Need?Nourish: It’s the Little ThingsLive: Challenge Your Body

Workshop 8 Self-Care Buffer ZoneThink: Where Do I Invest My Energy?Nourish: Flexible Self CareLive: On Your Terms

Am I Hungry?® WorkshopsAm I Hungry?® Workshops

• Facebook fan page marketing

• Blog entries and responses

• 8 wk Mindful Eating (ME) program

• Collaborating w/orgs & offering free ME Intro Sessions

• Facebook fan page marketing

• Blog entries and responses

• 8 wk Mindful Eating (ME) program

• Collaborating w/orgs & offering free ME Intro Sessions

What seems to be working particularly well?

What seems to be working particularly well?

Problems & ChallengesProblems & Challenges

• Investment visa (P)• Website development (C)• PR & marketing (C)• Workshop space/rental (C)• Paying clients (P)• ROI advertising (C)• ROI

networking/membership (C)• Work/life balance (C)

• Investment visa (P)• Website development (C)• PR & marketing (C)• Workshop space/rental (C)• Paying clients (P)• ROI advertising (C)• ROI

networking/membership (C)• Work/life balance (C)

Problems & ChallengesProblems & Challenges

• Investment visa (P) -> patience, patience, patience (worked on website while dormant)

• Website development (C) -> too much time required but I learned a lot about e-business, marketing, SEO, etc. Setting goals helped.

• PR & marketing (C) -> read books on T & FB; LinkedIn resources; learn & absorb from others

• Investment visa (P) -> patience, patience, patience (worked on website while dormant)

• Website development (C) -> too much time required but I learned a lot about e-business, marketing, SEO, etc. Setting goals helped.

• PR & marketing (C) -> read books on T & FB; LinkedIn resources; learn & absorb from others

How I overcame the Ps & the CsHow I overcame the Ps & the Cs

How I overcame the Ps & the CsHow I overcame the Ps & the Cs• Workshop space/rental (C) -> trial & error:

used Helena May ($1000/hr), spiritual center (~$200/hr), building facility room ($100/hr); offer free & collaborate w/organizations

• Paying Clients (P) -> word of mouth and offering low cost Introductory seminars; looking at enhancing presentation skills; need to go find TM

• Workshop space/rental (C) -> trial & error: used Helena May ($1000/hr), spiritual center (~$200/hr), building facility room ($100/hr); offer free & collaborate w/organizations

• Paying Clients (P) -> word of mouth and offering low cost Introductory seminars; looking at enhancing presentation skills; need to go find TM

• ROI advertising (C) -> facebook works have to find out how to convert to paying cts (look @ target); The List; Healthy Times, Guide to Life, etc. Will try new item every few months.

• ROI advertising (C) -> facebook works have to find out how to convert to paying cts (look @ target); The List; Healthy Times, Guide to Life, etc. Will try new item every few months.

How I overcame the Ps & the CsHow I overcame the Ps & the Cs• ROI networking/membership (C) -> a

bit elusive; 3 paying clients from AWA; 1 FB, 1 WOM (word of mouth)– Canadian Chamber: B. ideas– HKICC: exposure– AWA: target audience– TEN: networking– Attend several others as nonmember

• Work/life balance (C) -> finding time for self, spouse, friends, etc. Prioritization is key.

• ROI networking/membership (C) -> a bit elusive; 3 paying clients from AWA; 1 FB, 1 WOM (word of mouth)– Canadian Chamber: B. ideas– HKICC: exposure– AWA: target audience– TEN: networking– Attend several others as nonmember

• Work/life balance (C) -> finding time for self, spouse, friends, etc. Prioritization is key.

Lessons LearnedLessons Learned• Too much course work/education… just go

out there and DO It!• Find target market. Be willing to adapt to

market’s needs/desires.• Don’t be afraid to network!

• Too much course work/education… just go out there and DO It!

• Find target market. Be willing to adapt to market’s needs/desires.

• Don’t be afraid to network!

• Get business cards (use back valuable real estate)• Don’t be afraid to ask for help! Why reinvent the wheel?

•For Capital Investment Visa, apply first THEN buy (not the other way around!) •Collaborate!•Prioritize & time management KEY. It’s okay to drop projects if no longer beneficial. Things change.

• Get business cards (use back valuable real estate)• Don’t be afraid to ask for help! Why reinvent the wheel?

•For Capital Investment Visa, apply first THEN buy (not the other way around!) •Collaborate!•Prioritize & time management KEY. It’s okay to drop projects if no longer beneficial. Things change.

Help NeededHelp Needed• Getting paying clients!

• Corporate client connections/HR/Employee Health

• Hospital connections• Nursing School connections

• Affordable!• Recurring merchant (cc) vendor

system/shopping cart system• Presentation Skills class/workshop• Publisher (document, CDs, pocket guide)• Product branding source (items w/logo)• Tele-seminar hosting sites (US OK?)

• Getting paying clients!• Corporate client connections/HR/Employee

Health • Hospital connections• Nursing School connections

• Affordable!• Recurring merchant (cc) vendor

system/shopping cart system• Presentation Skills class/workshop• Publisher (document, CDs, pocket guide)• Product branding source (items w/logo)• Tele-seminar hosting sites (US OK?)

Please visit www.mindfuleatingHK.com

www.facebook.com/mindfuleating

Thank you!

Please visit www.mindfuleatingHK.com

www.facebook.com/mindfuleating

Thank you!

Next Introductory Workshop:

• Mon 13 September @ 10 amYWCA, 3/F, 1 MacDonnell Road, Central• Corona Society TBD (AM)• HKABPW (Ass of Bus Prof Women) TBD (PM)• CanCham? TBD!

Next 8 wk Group Workshop:

Aug or Sept (keep eye out on Fan Page for more info).

Special Offer: 10% off 8 wk workshop price for CanCham members another $300 off if join with a friend/family member

Next Introductory Workshop:

• Mon 13 September @ 10 amYWCA, 3/F, 1 MacDonnell Road, Central• Corona Society TBD (AM)• HKABPW (Ass of Bus Prof Women) TBD (PM)• CanCham? TBD!

Next 8 wk Group Workshop:

Aug or Sept (keep eye out on Fan Page for more info).

Special Offer: 10% off 8 wk workshop price for CanCham members another $300 off if join with a friend/family member

Q & A

juliehealthcoach@gmail.comSkype: JulieHealthCoachMobile: 9610-8530

***Don’t forget to ask for:Free Private Health Coaching Consultation