julie leavitt portfolio project

8/18/2019 Julie Leavitt Portfolio Project

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2/11

Contact

Info

Table o

Conten

Ju l ie Leavi t t

2548 Hwy 41 South

Twin Bridges, MT 59754

406.596.5463

[email protected]

Montage

Business Card

Letterhead

Flier

Event Ad

We b Ja m

Imaging

Logos

Brochure

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6- 7

8- 9

10-11

12-13

14-15

16-17

18-19

20-21


3/11

Montage

Descript ion: Create an inspirat ional montage using mult iple images,

masks, a f i l ter and appropriate typography using Adobe Photoshop.

Programs: Adobe Photoshop

Date: February 13, 2016

Course & Sect ion: Comm 130, Sect ion 3

Instructor: Ben Pingel

Object ives: Show mastery of blending tools in Adobe Photoshop.

Process: I found my f irst image and set i t as the background.

I found my second image and used the lasso tool to sele ct the tree

wi th th e su n sh in in g th ro ug h th e br an ch es an d pl ac ed it on to p of th e

background layer and added a layer mask.

Using black paint , and a medium sized brush with 100% o pacity , I

c leaned away the edges o f the image select ion and then lowered my

opacity level and brush size to sof t ly blend the two images together. ( My

favori te part was blending the suns in the images together).

To hide the logo in the orig inal image, I duplicated the background layer

and moved the image to the r ight to cover i t up. I created a la yer mask

and blended the two together, get t ing r id of most of the second photo.

I then pulled colors from the sun in the image to use as my text color

and created a rectangle with a smart f i l ter for the text to rest on top o f .


4/11

Business

CardDescript ion: Create or ig inal s tat ionery for a business

Programs: Adobe Il lustrator and InDesign




Object ives: Show mastery of combining designs in Adobe

Il lustrator and InDesign and create appropriate stat ionary

fol lowing typography rules and providing contact informat ion

Process: After brainstorming and surf ing the Internet for ideas,

I had the thought to design stat ionery for a s tat ionery design

company and I fel l in love with designing i t .

I began by creat ing my business cards in Adobe Il lustrator f irs t .

I knew I wanted them to look l ike an old-fashioned envelope,

and so I began there by creat ing the str ipes. Then I moved on tothe inter ior and included the text , logo and stamp.

I used the curvature tool to create the hea rt as the logo symbol.

Af te r a nu mb er of cr it iq ue s, I po li sh ed th e ro ug h sp ot s ou t an d

landed this .


5/11


6/11

Flier

Descript ion: Black and white f l ier promoting an upcoming leadership

conference for graduat ing seniors

Programs: Adobe InDesign

Date: January 23, 2016



Object ives: Learn how to apply design ski l ls such as al ignment, Gestal t ,

contrast , ef fect ive use of white space and appropriate typography with the

image, logo, and text being provided by the instructor.

Process: I began this project by making a var iety of sketches. After I had

the basic idea of what I wanted i t to look l ike, I began organizing the

elements in the Adobe InDesign program. I created repet i t io n through

the design by using the Color Theme Tool to keep the text bo x colors

in harmony with the colors in the photo (the focal point). I al igned the

outside edges of the text boxes with the outside borders of the page to

keep the design clean. I focused on having plenty of white space at the

bottom of the page to keep i t balanced and to provide contrast for the

rest of the design.


7/11

Event Ad

Descript ion: A ful l -bleed color fundrais ing f l ier I created

using Microsof t Word and a scanner.

Programs: Microsof t Word and a scanner

Date: January 31, 2016



Object ives: Create an eye-catching e vent f l ier using

Microsof t Word and a scanned image. Demonstrate

mastery of using a color scheme.

Process: I inserted the scanned image into Word and used

a f i l ter to recolor i t . Then, I used the color grabbing tool

to match the colors of my shapes and text direct ly with

those in the image.


8/11

Web Page

Descript ion: Create a Web page explaining how we came

up with my “Sending My Love Logo”

Programs: HTML, CSS, Adobe Photoshop, Adobe

Il lustrator

Date: March 13, 2016



Object ives: Learn how to use HTML and CSS programs to

create a basic Web page.

Process: I had to learn how to use these programs and then

once I did, use them to create a Web page with the colors

and fonts I wanted. If I didn’ t know how to do something, I

wo ul d ju st lo ok on li ne un ti l I fo un d th e an sw er .


9/11

Imaging

Descript ion: Project demonstrat ing ski l ls using Photography a nd

the Adobe Photoshop program

Programs: Adobe Photoshop and a Nikon 3100




Object ives: Demonstrate abi l i ty to use correct photography

principles and create a desi gn in Photoshop using a color scheme

and label ing the type of color scheme and i ts specif ic colors

Process: I shot my photo just around 5:30 p.m. and used

Photoshop to adjust the v ibrancy, br ightness/contrast , and hue

and saturat ion levels . I also used the sharpening tool aro und my

subject ’s face and hair . In regards to the image, I real ly focused

on fol lowing the rule of thirds. To get my color scheme to work

wi th th e on e pr es en t in th e ph ot o, I ha d to ad d a li tt le bi t of gr ay

to my brick color. I also downloaded my fonts to help my textcommunicate the message in the r ight way. I too k this photo of

my fr iend and u


10/11

Logos

Descript ion: Demonstrate ski l ls in Adobe Il lustrator by

creat ing logos.

Programs: Adobe Il lustrator




Object ives:

Process: After surf ing the Internet for some ideas, I

decided I wanted to create a logo for a young, somewhat

boho type of bout ique. I sketched out dif ferent s ty les of

the logo and then began creat ing them in Adobe Il lustrator.

Af te r qu it e a fe w au di en ce vo te s an d cr it iq ue s, I na rr ow ed

my logo choice down to this one and began f ine tuning i t .

B O U T I Q U E

B O U T I Q U E

B O U T I Q U E


11/11

Brochure

Descript ion: Create a brochure for a company using at least four

images, one that ’s cut out and uses text wrap, one large one, 25 0

wo rd s of or ig in al bo dy co py an d an or ig in al lo go .

Programs: Photoshop, Il lustrator , and InDesign

Date: March 26, 2016



Object ives: Demonstrate abi l i ty to create a brouchure with proper

folds and clean images and text .

Process: I decided I wanted to create a brochure for a Yoga Studio

for mil lennials cal led “Sunrise Sessions.”

I spent a lot of t ime f iguring out how to get my opening f lap and

insert to create a s ingle image feel ing. Then I wanted to use my

inside as a place to communicate energy so I went with an orange

backround (also, to represent the sun).

I selected my images from the Internet , cut them, and placed them

throughout the design.

I spent a lot of t ime f iguring out spacing fo r my text and photos.

Because the cut is done once i t ’ s pr inted, the image is what i t

or ignial ly looks l ike in InDesign (with the inclusion of labels).

julie leavitt portfolio project

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