julie niehoff: grow your nonprofit with email & social media
DESCRIPTION
Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.TRANSCRIPT
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Grow Your Nonprofitwith Email & Social MediaSimple Strategies for Nonprofits
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Julie NiehoffDirector, Field Education & Development
Constant Contact
Vice-Chair, TANO
Facebook.com/julniehoff
twitter: @JulieNiehoff
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Facebook LinkedIn InstagramTwitter Pinterest Youtube
WHERE ARE YOU TODAY?
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at its core, marketing is abouteliciting a physical and measureable
RESPONSE
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PHYSICAL, MEASURABLE RESPONSE
click ordownload
come tothe storeor office
schedulea session
donate call
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EMAIL IS HARD TO BEAT• lots of physical,
measurable response
• easy to brand with colors + logos
• helps to measure and monetize social media
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traditional marketing
find
keep
convert
new marketing
find
keep
convert
OUTREACH HAS CHANGED
“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)
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ENGAGEMENTthe new word-of-mouth is
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FORWARD& SHARE
Your new best friends.
Make it easy to share.
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NOW, LATER OR NEVERthree little words that rule your world
• who is it “from?”• what’s the “subject?”• when do you send your communication?
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LOOK GREATbrand consistency
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you can be your authentic self
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you have an advantage
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38%Source: Litmus, “Email Client
Market Share,” April 2012
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40% of Americans under 35 used a mobile device to make a donation.
50% used a mobile device to browse non-profit websites and emails.
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wediditnyc.wordpress.com
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tip#1avoid
using too much text
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avoid multiple columns
tip#2
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tip#3avoid
unclear calls to action
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avoidtiny
fonts
tip#4
9-point font, low contrast
between colors
11-point font, improved contrast 16-point font,
improved contrast
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tip#5use
images carefully
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• Any day 35 - 67% don’t see images by default• text links get more clicks than buttons• place your logo left or center in email• include company name in text• key action must be above scroll line• do not give too many choices• make all images clickable (and with text labels)
PRACTICAL ADVICE
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YOU CAN DO THIS.AND YOU CAN START WITH A SMALL LIST
