-Kyle Yorke-Zack Stash-Tyler Pierson

Julio- MBA student Wilkes University Starts own t-shirt design business to

pay off student loans Problem: Which t-shirt will appeal to

the largest portion of the university’s population?

Surveyed 64 people in the student center

- 100% cotton- Scoop neck

On Back:

“Party Time”

at

Wilkes University

- 50% cotton, 50% synthetic

- Button down

Upper Right Hand Section:

Male & Female T-Shirt Preference

GPA Percentages

Gender: 47% Female 53% Male Handedness: 96% Right Handed 4% Left HandedGPA’S: 58% 3.5-4.0 34% 3.0-3.5 6% 2.5-3.0 2% 2.0-2.5

The majority of the people surveyed were not completely sold on either t-shirt design

From our data that was tested we find that navy blue t-shirts are liked more by men, while the white t-shirt is for women

From this we believe that if he were to market the shirts, we believe that the blue shirts should be sold to men, and white to women

Survey not detailed enough

Rating system simplified

Erroneous material (handedness)

Larger sample