julius klinger was a german artist of jewish descent who had, in berlin in 1923, an art school and...

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Page 1: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 2: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and marketing design. Klinger is considered by many to be the father of what is now commonly termed 'branding': using graphics and graphic design to convey the message of the brand, and to create 'brand equity' therein. Klinger was the first to use a logo not only on a product itself, but also on buildings, billboards and advertisements - essentially creating a lasting and unforgettable image of a brand for consumers. In Klinger's 1923 presentation of his studio and its designs, he wrote: "The moving spirit of Vienna poster-designers whose work is reproduced in this production, is Julius Klinger, at once the oldest and best known among them.

Page 3: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 4: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 5: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 6: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 7: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 8: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 9: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 10: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 11: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 12: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 13: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 14: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 15: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 16: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 17: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 18: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 19: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 20: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 21: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 22: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 23: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 24: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 25: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 26: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 27: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

Page 28: Julius Klinger was a German artist of Jewish descent who had, in Berlin in 1923, an art school and studio where he and his students taught graphic and

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