july 16 th, 2008 paradise island, bahamas 1 moving towards convergence: caribbean experience 24 th...
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![Page 1: July 16 th, 2008 Paradise Island, Bahamas 1 Moving Towards Convergence: Caribbean Experience 24 th Annual Conference & Trade Exhibition](https://reader036.vdocuments.net/reader036/viewer/2022062421/56649d2c5503460f94a01b9f/html5/thumbnails/1.jpg)
July 16th, 2008Paradise Island, Bahamas
1Moving Towards Convergence: Caribbean Experience
24th Annual Conference & Trade Exhibition
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July 16th, 2008Paradise Island, Bahamas
2Agenda
• About Signals• Moving Towards Convergence• Case Studies• Q&A
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July 16th, 2008Paradise Island, Bahamas
3About Signals
• Founded in August 2004• Headquarters in Buenos Aires, Argentina• Analysts average experience in telecom is 10 years• More than 30 associate consultants • Partnerships with other consultancies • Services
– Market Intelligence– Competitive Analysis– Business Strategy– Over 35 market analysis reports published each year
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July 16th, 2008Paradise Island, Bahamas
4Media Presence
Global Press
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July 16th, 2008Paradise Island, Bahamas
5Media Presence
CALA Press
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July 16th, 2008Paradise Island, Bahamas
6Signals’ Newsletter
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July 16th, 2008Paradise Island, Bahamas
7
Moving Towards Convergence
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July 16th, 2008Paradise Island, Bahamas
8The Harry Potter Complex
He is so feared, that almost no one uses his pseudonym, referring to him, instead, by saying "You-Know-Who" or "He-Who-Must-Not-Be-Named."
Wikipedia
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July 16th, 2008Paradise Island, Bahamas
9Broadband vs. Mobile
Cost for User: Broadband Service vs. Mobile Service US$
80.00
25.00
5.00
20.00
Prepaid Mobile Service
32.00
1046.00
896.00
Annual Total
21.00
683.00
533.00 Initial Month Total
1.00
33.00
33.00
Monthly Rate
20.00
650.00
500.00
Computer / Handset Cost
Minimum Cost Maintaining Mobile Line
Broadband + Lap Top
Broadband + Computer
Source: Signals Telecom Consulting
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July 16th, 2008Paradise Island, Bahamas
10Direct to Home - DTH
• Minimal presence in the Caribbean region
• Not many satellites with footprint– Intelsat– SES Americom– Venesat
• It’s just around the corner…
Todavía tenemos importantes desafíos por delante
Lanzamiento de servicios de televisión
Año 1 Año 2 Año 3
Introducción y
desarrollo DTH
Consolidación DTH y
despliegue IPTV
Consolidación y
crecimiento de IPTV
SVAs con IPTV
Servicios de contenido
Conectividad
Serviciosa terceros
VoDPausa y retrocesoAyer hoyGrabaciónProtección para menores
Video conferenciaIntenet
Juegos
Venta directaPublicidad dirigida
2006 2007
35%
Alcanzar las 35mil altas mensuales en 2007miles
Aumentar la penetración del Kitautoinstalable
Generar nuevas propuestas de valor para el cliente
Acelerar las ventas a través de nuevos canales
Source: TASA
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July 16th, 2008Paradise Island, Bahamas
11Cable & Wireless
• Focused on wired broadband services
• High probability of launching UMTS/HSPA in-band
• During 2007 over 60% of CAPEX directed to BB and mobile services
• Considering other wireless alternatives– Returned 3,5 GHz license in
Jamaica– Interested in 2,5 GHz license
• Considering other wired alternatives– FTTH– IPTV
País Fija Local MóvilesBanda Ancha
Anguila
Antigua & Barbuda
Barbados
Islas Vírgenes
Islas Caimán
Dominica
Granada
J amaica
Panamá
St.Kitts & Nevis
St. Lucía
St.Vicente
Trinidad & Tobago
Turcas & Caicos
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July 16th, 2008Paradise Island, Bahamas
12Digicel Group
• Positioned itself as market innovator
• Strongly pursuing a WiMAX strategy– Commercial services in
Jamaica and Cayman Islands (3,5 GHz)
– Interested in 2,5 GHz license in Jamaica
• CDMA network for in-bound roaming
• Excels in media relations• Investments in local
culture
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July 16th, 2008Paradise Island, Bahamas
13Centennial PR
• Wireless Broadband– EVDO
o Instant Internet– WiMAX… RIP…
o Islanet (2,5 GHz)
– WiFio Blue Zones
• Technology innovator– Launched CMDA on 4Q96– Upgrade of network
towards EVDO Rev. A– Will follow the pack…
LTE!!!
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July 16th, 2008Paradise Island, Bahamas
14Setar Aruba
• One of the leading service innovators in the Caribbean
• 1st non-Spanish language market to launch UMTS/HSPA
• Aggressive pricing for new services– Video call = voice
call
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July 16th, 2008Paradise Island, Bahamas
15AMX (Claro Brand)
• Leading UMTS/HSPA operator in the region– Number of networks
deployed• Not very interested in
pursuing a WiMAX strategy– Immature technology
• Promotion of video calls• UMTS/HSPA primarily for
broadband access• Emphasis on PayTV and
broadband services