july 2015 new business league asia pacific
DESCRIPTION
ÂTRANSCRIPT
RANK THIS
MONTH
RANK LAST
MONTHAGENCY RECENT WINS
ESTIMATED YTD
WIN REVENUE
(USD $ m)
RECENT LOSSES
ESTIMATED
OVERALL YTD
REVENUE
(USD $m)
No.of
Wins
1 1 Ogilvy
Rajasthan Tourism India, Uber
Radio Taxi India, Latex System
Thailand
52.8 Incredible India 49.4 233
2 2 McCann WorldGroup
Incredible India, Mastercard-
Xboarder China Project,
Pinxiango.com China Project
51.8 Lipitor Indonesia 47.5 266
3 3 DDB
Porsche Australia, Primary Health
Australia Project, HK Airline Hong
Kong Project
38.0 Audi Australia 32.5 181
4 4 JWT
Dentsu Marcom India Project,
Gadgil Jewellers India, Ichitan
Thailand Project
33.2 AKUH Pakistan 28.9 150
5 5 BBDO
Laneige Korea, Globe Telecom
Philippines Project, PATI Games
Korea
28.1 Tung Ho Steel Taiwan 22.7 49
6 6 Y&R
Bel Japan Project, Robinson
Singapore, Ministry of Manpower
Singapore Project
30.0 AGL Energy Australia 22.5 77
7 7 Leo BurnettOishi Green Tea Thailand Project,
100 Plus Thailand Project20.8 Anta Sportswear China 17.3 122
8 12 Publicis
Merck Singapore Project, Radical
Spaces India, Times Television
Network India
20.1 Cebu Pacific Philippines 15.3 197
9 8 DentsuJ Trust Korea Project, Micromax
India, Bridgestone Korea Project19.0 Moet Hennessy Taiwan 14.8 160
10 9 Lowe
Pernod-Ricard brands India, Tube
Investments India, Paranjape
Schemes India
17.1 The Laughing Cow Vietnam 13.4 77
11 14 TBWADayou Winia Korea, Strong Food
China Project, Thakral China Project11.6 Ajinomoto Taiwan 10.4 82
12 10 Saatchi & SaatchiToyota Corolla Australia, Geely Car
China, FWD Insurance APAC11.3 Carlsberg Beverages India 9.5 11
13 11 Grey Group
FOX Sports Singapore Project,
Unilever China Project, Saint-Gobain
India
9.7 Dermatix Korea 9.1 31
14 13 M&C SaatchiMalaysia Airlines Malaysia, Myntra
Designs India, Plus Malaysia7.7 Nando's India 6.2 20
15 15 SapientNitroBond University Australia, ATDW
Australia, Target Australia Project4.7 Ardent Leisure Australia 4.4 11
16 16 Havas Worldwide
Citroen Australia, Mercedes-Benz
vans Australia, Danone yogurts
Australia
4.2 Finance Client 3.7 5
17 18 Wieden & Kennedy Milka APAC, Nurofen APAC 1.5 1.5 2
18 17 Iris Fiji Airways APAC, PZ Cussons APAC 1.2 1.2 2
19 19 Bates Volkswagon Taiwan 0.5 DEN Network India 0.5 1
20 20 FCB 0.0 Pernod Ricard Taiwan -0.9 0
21 21 BBH 0.0 Viber Media India -6.4 0
303.4 1,677
Asia Pacific / July 2015
2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE
1
RANK THIS
MONTH
RANK LAST
MONTHAGENCY RECENT WINS
ESTIMATED YTD
WIN REVENUE
(USD $ m)
RECENT LOSSES
ESTIMATED
OVERALL YTD
REVENUE
(USD $m)
No.of
Wins
1 1 CaratChery China, Folli Follie China,
Barbeques Galore Australia33.5 BMW China 24.9 291
2 2 OMD
Thai Health Promotion Thailand,
Kiwibank New Zealand, Grabhouse
India
26.9 Auto Trader NZ 24.3 83
3 6 Starcom MediaVestBMW China, Dabur India, Oppo
Mobile India24.6 Diabetosol Sri Lanka 22.1 39
4 3 PHD
Unilever Australia, Countdown
Foodmarkets NZ, Gold Coast
Tourism NZ
23.0 Jenny Craig Australia 21.0 42
5 4 MediaComWangdduggeong Korea, Elle Golf &
Outdoor Korea, ZTE China17.5 HCF Health Fund Australia 13.0 62
6 7 Mindshare
JunLeBao China, Handan
Pharmaceutical China, Levi's
Thailand
15.1 Unilever Australia 11.8 46
7 5 Dentsu MediaJapanese Govt Japan, FAW-VW
Magotan China Project, Suzuki India12.6 Sands(Digital) China 11.1 132
8 11 VizeumAeroflot - Russian Airlines China,
Sino-Pacific Thailand13.7 Jet Airways India 8.4 103
9 8 Havas MediaSingtel Singapore, Kurl-on India,
Canon SEA Project13.8 Aeroflot - Russian Airlines China 7.8 50
10 10 ZenithOptimediaReebonz Regional, NAC Singapore,
Merck Animal Health Australia10.9 Changi Airport Singapore 7.3 47
11 9 MEC
P N Gadgil Jewellers India,
TripADeal Australia, Laurel Corp
Taiwan
8.4 SingTel Singapore 5.7 72
12 13 Universal McCannSBT Japan Project, Mahindra Retail
India, Akosha India9.8 Tempur Japan 3.8 152
13 12 BPN
Samsung Life Insurance Thailand,
Smart Telecom Philippines, PLDT
Philippines
3.3 3.3 5
14 14 InitiativeTourism Tasmania Australia, Epson
Thailand Project1.7 Nippon Paint Thailand -0.3 26
15 15 MaxusHonda Cars India, ICC India, McCain
Foods India, Paper Boat India3.2 Huawei Thailand -7.5 13
156.7 1,163
METHODOLOGY
The R3 New Business League has been compiled each of the last 155 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against
Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to
[email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for
clients across the region.
For more details please write to [email protected]
Asia Pacific / July 2015
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE
2