Retailers Doing A Bankers Job—Page 6

THE FOOD DEALERJULY-A UGUST, 1965

Shopping Spree Gets New TwistThe shopping spree as we know it today was first conceived by the Pepsi Cola Company around three years ago. The management of Food Giant Markets, however, operator of nine Detroit area stores, has given the old spree a new twist. The original Pepsi Cola plan was to allow winners of their contest to shop at their favorite grocery

Continued on Page 3

Don’t you believe it!Fact is that 8 out of 10 Detroit workers don’t make cars. (Lots of other businesses keep the rest busy.) And we doubt that very many of the Detroit market's 4 million watch TV just to see the commercials.

That's why WXYZ-TV surrounds commercials with the kind of television Detroiters naturally look for. The ABC Network Schedule that made the ’64-’65 season a WXYZ-TV runaway in prime time, with a 3 6 % share in a four-station market. Early fringe program­

ming that delivered a 31 .7 % increase in share and virtually locked up the big-buying 18-39 year old group. Complete news coverage. Plus public service programs that win awards and audiences.

We’re being watched. That’s why, in Detroit, WXYZ- TV means responsible television — responsible for forming the viewing habits of millions.

Just ask your ABC Television Spot Sales Representa­tive. He can tell you what’s happening in Detroit.

It was a quiet evening in Detroit, and everyone was just sitting around making cars and watching TV commercials.

Audience data referred to are estimates from the Detroit A R B reports fo r Ja n u a ry, 1963. through M arch, 1965, and are subject to qualifications which are available on request

The Food Dealer • July-August, 1965

Greeting the winner at the Food Giant Cashier Stand are, left to right, Jim LaRose, Ben Leavitt, Store Mgr., Jean Ryckart, winner,and Sue Poindexter, head cashier.

Shopping Spree Gets Brand New TwistContinued from Coverfor free. The soft drink firm then would pick up the tab, while retailers enjoyed a welcome chunk of increased business.

For the past seven weeks, Food Giant has held its own two-minute shopping spree under its own banner in each of its stores. Last week the grocery chain con­cluded the promotion with a final Grand Ten Minutes Spree at its east side market, 19900 Van Dyke at E. Outer Drive.

Donald LaRose, president of Food Giant, and head of the Associated Food Dealers of Greater Detroit, said the promotional shop sprees were directly responsible for “considerably increasing our stores’ volume." He said it was one of the best promotions his stores ever held and that management was thinking of holding the sprees annually.

During the eight weeks of sprees, Food Giant gave out to its customer participants around $20,000 worth of groceries, as other customers stood on the sidelines cheering and encouraging their fellow “spreer" to grab as much of the food stuff as they can. And grab they did!

According to the rules established by Food Gant, customers were allowed to take anything off the shelves except alcoholic beverages and cigarettes. The customers were not allowed to use a shopping cart. However, they were able to make all the trips they could between the shelves and the checkout within the allotted time.

Brother Jim LaRose and John Rice were coordinators of the contest.

Scooping up the expensive meat items .

Winners get merchandise from all over . . . .

Page 3

Page 4 July August. 1965 • The Food Dealer

FOR THE

BESTFAST-ACTION

PROMOTIONS GIFTS, GAMES

"SPECIALS”FOR EVERY WEEK IN THE YEAR

---------- FOR----------MORE TRAFFIC MORE VOLUME MORE PROFIT---------- FOR----------LOWER COST

PER DOLLAR OF SALES

---------- FOR----------BEST SERVICE

AND DEPENDABILITY

---------- CALL-----------THE EXPERTS

WHO HAVE BEEN AT IT FOR OVER 35 YRS.444-1195

WM. HOLDEN CORPORATIONASSOCIATED BUSINESS SERVICES

GEN. OFFICES: 23840 WEST 8-M ILE, DETROIT

T H E F O O D D E A L E ROfficial Publication of

THE ASSOCIATED FOOD DEALERS OF GREATER DETROIT

434 West Eight Mile Rd. Detroit 20. Michigan Phone: 542-9550

EDWARD DEEB, Editor CHARLES HARRIS. Advertising Manager SALLY ANN YAGO, Office Secretary BETTY NASSO, Insurance Secretary

O fficers & D irec to rs— 1 9 6 5DON LaROSE, PresidentLaRose Food Marts, Hazel P a rk .... ......................564-5821

JAY WELCH. Immediate Past President Hollywood Super Markets. Royal Oak..... .......LI 5-8110GEORGE SCHLEICHER, First Vice-President Schleicher's Market. Detroit ...........VA 2-6112

MIKE GIANCOTTI, Second Vice-President Auburn Orchards Market. U tica ...........................731-8100SALIM SARAFA. Third Vice-Presiden t Big Dipper Market, D e tro it............._______ TE 3-2338

T ru steesALEX BELL. Trustee ChairmanVillage Food Market. Grosse Pointe____TU 2-2530AL WYFFELS, Alberts Fine Foods, Det.....LA 6-8766 CARL LICARI, LeCari's Market, Fernd a le .....LI 1-0032

EDWARD DEEB, Executive Secretary GEORGE BASHARA, Atty., Legal Advisor

D i r e c t o r sEDWARD ACHO—J. A. Super Market, Detroit ____ ______ ___________ VI 2-7755LAFAYETTE ALLEN—Allen’s Supermarkets, Inkster......... LO 2-3522JOHN GEORGE—Food Farm Supermarket, Detroit_______ 869-3888ZEL GREEN—Hi-Lo Market, D e tro it__________________ TA 5-6521MANUEL JON'A—Big Dipper Mkt., D e tro it_____ ______ TE 3-2338DAVID KHAMI—Handee Super Market, In k ste r... ....... ......PA 1-3100C. S. “SASS” LILLY—Helm &. Lilly, IGA, Ferndale____ LI 6-1612ED MAGRETA—Berkshire Food Market, Detroit_________ VE 9-8206RODERICK McKAY—Middlesix Market, Livonia_________ 427-5860RICHARD PRZYBYLSKI—Jerry’s, Wyandotte ________ AV 3-0700JOE SEITZ—Seitz Market, Belleville............. OX 7-2791WALTER STRONG—D & C Super Market, Detroit....... ..... KE 1-2890JOE TAGLIAVIA—Dan-Dee Supermarkets, Detroit...... ..... VA 2-3773ROLLY THORNTON—Sy’s Super Market, Roseville........ PR 6-8844STEVE TIZNEFF—Diny’s Food Market. Pontiac________ FE 3-9365FRANK TUMBARELLO—Frank’s Party Store, H. P_____TO 7-9255ALLAN VERBRUGGE—Verbrugge's Market, Detroit_____ TU 5-1565

The Food Dealer • July August. 1965 Page 5

Lawson Milk Opens Two Detroit Area Units

The Ohio-based Lawson Milk Company opened two of its convenience type stores, one each in East Detroit and Roseville, last week.

It marks the first time that Lawson has opened stores outside of Ohio, and the first units of many more to come in greater Detroit.

In its opening day advertisement, Lawson, a subsidiary of Consolidated Foods, featured two loaves of 20-ounce bread for 29 cents.

The chain is known for its wide variety of low-priced dairy items, and for years has played a dominant role in the Ohio milk pricing situation. Lawson operates some 400 such bantam or convenience stores in northeastern and central Ohio.

Jacob Azzam Decides to Run For Detroit Council

Jacob L. Azzam, 27 member of Azzam' s Market. 5958 Fourteenth St., and one of the principals in the picketing dispute of last spring, has announced his can­didacy for the office of Detroit City Councilman.

Azzam zoomed into the news March 1 when he fatally shot a 20-year-old Negro youth in the store owned by his parents. Prosecutor Samuel H. Olsen ruled that the shooting was in self-defense.

Groups of pickets protested the shooting for nearly two months until a compromise was reached on April 23. when the Azzams dropped conspiracy charges against the demonstrators, and the pickets were withdrawn.

In filing his petition. Jacob Azzam listed his occupa­tion as manager of the store and said business is almost back to normal but that he was "jogged into political awareness by the experience."

Azzam, a bachelor who attends Wayne State Uni­versity parttime, said his campaign will be centered around the issues of improved education for retarded children, a reduction in rubbish collection fees for small businessmen, and stricter enforcement of narcotic and prostitution laws.

FOR INCREASED SALES AND PROFITS, TO O ...m ake it 'NUTS TO YOU’ from KAR’S

Absolutely the finest, freshest, complete line of nuts . . . from all over the world . . . among which are the NEW Dry Toasted Peanuts (blanched and unblanched). All ready for display and impulse buying in modern attractive merchandising units.

SELL THE BETTER PRODUCT-----ENJOY GREATER BUSINESS!

Promoting on —• TELEVISION• BILLBOARDS• RADIO• NEWSPAPERS

2270 HO LBRO O K TRINITY 3-8200SUSTAINING MEMBER

This is one of the several different sized KAR Serve-Self Racks that make the customer stop and buy. Each engineered to hold easy to get packaged nuts.

Branches and Distributors in:Alpena • Ann A rb o r • B a y C ity • C h a rle v o ix • Flint • G ra n d R ap id s • Jackson • K a la m a zo o • Lansing • M anistee • M onroe M uskegon • Pontiac • Port Huron • S a g in a w • S a u lt S te . M arie

T rav erse C ity

1525 W ANDA. FERNDALE 20, MICHIGAN Phone JOrdan 4-6990

Page 6 July August. 1965 • The Food Dealer

A FOOD DEALER EDITORIAL:

Must the Retailers Do A Banker’s Job?

According to the Michigan State Police's own figures, more than $1 million worth of bad checks are cashedeach month throughout all of Michigan. About 65 per cent of these bad or fraudulent checks are passed and cashedin the greater Detroit area, with retailers accounting for the brunt of the losses, or around 80 percent!

Why is the bad check figure so high, and how did the situation come about? Probably the best explanation is that in an effort to provide an additional service to their customers, grocers and other retailers began cashing checks for those individuals who couldn't get to the bank in time due to the considerable shorter banking hours, while the majority of retailers would remain open until 10 p.m., or later.

In the beginning, most retailers charged a small handling fee of 10 or 15 cents per check, a nominal figure when one considers the wages of an employee hired to do nothing but cash checks, and the extra reservoir of cash on hand needed to accommodate customers. Soon after however, competition stepped in. Some retailers found that if they would not charge for cashing checks, they would have a competitive advantage over those who did, and therefore could enjoy a good share of increased customer traffic and sales. But before they knew it, the free check cashing service backfired, and soon most retailers began cashing the checks for free.

It was about this time that competition grew fierce between the banks, all competing to attract new checking accounts which was then fast becoming a status symbol and a more accepted method for paying food bills.

Because the banks were so eager for the checking business, they failed in their responsibility to thoroughly investigate prospective customers as to whether or not they were financial securtity risks. All one had to do to open an account was show a teller his driver's license, a social security card, and an employer's identification card or the like. The policy has not changed to this date.

Today it is most convenient for shoppers to do their "banking" in their favorite retail store. As the number of checks cashed by retailers increases, so increases the chances that a check will bounce. Further, it makes it quite appealing for a bad check passer to skip the banks and head for the grocery store, thereby increasing retailer risk involved in cashing the checks.

We wonder if banking executives have ever given thought to what would happen if retailers quit cashing checks? The bank branches and headquarters would be in utter chaos. Or, what if retailers would only accept a bona fide Money Order, which retailers know are a pretty safe bet, while discouraging his customers to use checks.

We are confident that the banks realize that by keeping shorter opening hours, they rid themselves of the tremendous headaches which are ultimately shoved onto the retailer, who, by necessity must remain open longer hours to merely exist or barely make a living. This means too that retailers must bear the brunt of the total of bad checks passed. Bankers, we like to think, also realize that in order to provide the kind of check cashing services which retailers do now, it would require a considerable amount of new employees, which means added expenses in the way of training and salaries.

Whether the bankers, who created the check novelties, like it or not, it is time they helped in putting prestige back into the checking account, and begin absorbing their share of bad check losses. We know it is so easy to turn your cheek to this ever increasing problem of bad checks, but at least bankers can show they appreciate the service retailers are providing on their behalf.

The bad check situation has gotten so out of hand that the retailers are beginning to do something about it. With the exception of A&P, Detroit area food retailers— which includes all the other big chains and independents— have expressed interest in the idea of charging again for the cashing of checks in their stores, if for no other reason

Continued on Page 14

The Food Dealer • July - August. 1965 Page 7

NOTICE THE NEW LOOK?Beginning with this issue The Food Dealer takes on

a new, progressive look. You might say it is keeping in line with the new program adopted by the AFD board of directors to improve the image of the food retailer.

Also notice in this issue the wide array of localized stories, pictures and editorials planned to keep grocers more informed about the industry in which they do business.

Manufacturers, brokers, wholesalers and retailers are invited and encouraged to submit information about their company’s plans and promotion so that they may be relayed to both member and non-member retailers as part of an increased effort to improve channels of com­munications between all segments of the food field.

EUGENE RUOFF WHOLESALE MEATS

1526 Division Street Detroit 7, MichiganPhone: WO. 3-2430

SUSTAINING MEMBER

BEVERAGE COOLER SLIDING DOORS

ALSO WALKIN COOLERCOMPARE THESE DETAILS

Se lf Betz CoilContained Doors Cu. F t. Com pressor V o lt BTU Per Hr.

SD-60 2 42 1/3 H.P. 110 1 — 1700SD-82 3 59 1/2 H.P. 110 1— 2300SD-112 4 84 1/2 H.P. 110 1— 3000

REMOTESSD-52 4 45 1/3 h .p. 110 1— 1700SD-6ʼ 6 63 1/2 h .p. n o 1— 2300SD-8ʼ 8 89 1/2 h .p . 110 1— 3000SD-11ʼ 8 119 3/4 H.P. 110 2— 2300SD-12' 12 133 3/ 4 H.P. 110 2— 2300

Ship and Shore Party Store

Buscemi’s Delicatessen

ISLAND-WALL SHELVING ALSO LIQUOR SHELVING

CALL US FOR STORE LAYOUT

WE CAN EQUIP YOUR COMPLETE STORE

NATIONAL MARKET-EQUIPMENT CO, Inc.25531 DEQUINDRE RD., BOX 166, MADISON HEIGHTS, MICHIGAN LINCOLN 5-0900 JORDAN 4-5850

Page 8 July August. 1965 • The Food Dealer

OFF THE DEEB END

Changing Times and Open MindsRunning a grocery store ain't what it used to be! Today, one requires an open mind in fast-changing times.It's been a long step from the days of the crackerbarrel to modern supermarket merchandising and discounting.

In effect, the former art of grocering has today, for the most part, become a science.No longer can a person expect to open a new grocery or buy an existing one without having knowledge of

the ever complex food industry. There once was a time when a prospective grocer would purchase merchandise from his wholesaler and literally throw it on the shelves. Next, he would open his doors for business and make a decent living. It may have worked then, but it doesn' t work that way today.

Here's why: Mrs. Consumer today is very shrewd and much smarter shopper that you might think. She is anxious to get the most for her money. Can you blame her? She knows the score and can probably quote the prices of the products on your shelves as good if not better than you do.

As grocers grew into a more sophisticated shopping era—toward more self-service and mass displays, a most colorful showplace (your store) the likes the world had never seen—was unveiled to her. Soon she became accustomed to increased red carpet services as speedy automated checkouts, automatic doors, plentiful parking, wider aisles and greater selecton of merchandise.

With automobiles at her disposal, she began to travel all roads to find the friendliest service at the most reasonable prices— whether it be at her corner grocer’s, or at one of the units of a big corporate chain.

Mrs. Consumer doesn't need you today as much as you need her. The successful food retailer nowadays is the one who can make his store most attractive to his present customers, and an enticing lure of future ones.

Take a good look at your store. Ask yourself: "If I were a customer here, would I want to come back again?" It not. there s a reason. Chances are it is the same reason which keeps customers away now.

If your store is cluttered and dirty, clean it up. If it is dark and dismal, brighten it with better lighting or more colorful interior decorating. Dust off that dirty shelf! Keep your floors clean and shiny. In other words, create a pleasing atmosphere so your customers will want to keep coming back for more. Use some sincere personality, too— that's half the battle.

When you have done that, then analyze the services you already offer. As the demand for services increases, be prepared to change. Don't fight it. you have too many competitors who would be most happy to grab up your customers. You need to be as flexible as your customers may demand, whether you like it or not.

Be ever alert to evaluate your store regularly. Change requires an open mind. Insist on being the best grocer in your neighborhood. I guarantee, you'll be a far more successful grocer.

ED DEEB

The Food Dealer • July -A ugust, 1965 Page 9

Wm. Holden Corporation

Expands Promotion Program;

Forms New SubsidiaryIn a move to diversify and expand its operation into

the retail promotional field, the Wm. Holden Corporation has formed a promotion subsidiary designed to assist retailers in luring customers into their stores.

In addition the firm announced that its Holden Red Stamps division is expanding into new territories through­out Michigan.

Explaining the expansion of the two divisions of the Holden Corporation, O. C. Armbruster, president, said the increased interest of retailers and consumers alike regarding store promotions was the basis for the move.

"With our new promotion subsidiary, we will be able to plan tailor-made programs and promotions for stores whether or not they give stamps," Armbruster said.

The newest promotion of the firm is the game called P.O.P (punch out prize) which has just been introduced. Under the rules, customers are given a card containing squares to be punched out. When the card is punched out, the customer receives her choice of the items pictured

on the back of the card. In addition, a weekly drawing is held at the retail store to determine a winner for theweek.

"Regarding stamps, we feel it is still the best form of advertising." he continued. "With stamps, a shopper will get back directly in proportion the money she spends in the grocery store."

Armbruster said that the Holden Red Stamps division has taken on several independent food stores throughout the state who have been "quite pleased with the stamp's pulling power."

MANUFACTURERS OF QUALITY SAUSAGE WHOLESALERS of FINEST PORK PRODUCTS

THE TASTE TELLS I T 'S SPENCER'S” 2731 HUMBOLDT Phone: TA. 5-3456

“We at Abner Wolf wish to congratulate the Associated Food Dealers of Greater Detroit on its appointment of Mr. Ed Deeb as the new executive director.”

Abner A. Wolf, Inc.BEN WETTENSTEIN General Manager

Page 10 July - August, 1965 • The Food Dealer

Charlie Harris Joins ‘Food Dealer’ Staff

Charles J. Harris, former vice-president and sales manager of Grocers Spotlight, has joined the Associated Food Dealers of Greater Detroit as advertising manager of AFDGD's magazine. "The Food Dealer.” it was an­nounced by president Donald LaRose.

Harris, who was with the Spotlight for six years, has been quite active in the food field as a member of the De­troit Association of Grocery Manufacturers Representa­tives, and the Grocery Man­ufacturers' Representatives of Eastern Michigan.

He is also quite active in civic affairs as treasurer of the Detroit Alumni Assn, of Phi Kappa Psi fraternity. Boy Scout Commissioner, and deacon of the Grosse Pointe Memorial Church. Harris is also a member of the Detroit Yacht Club.

Mr. Harris and his wife. Brenda, have two married children: Charles Jr., a graduate student at Massachu­setts Institute of Technology, and Mrs. Sally Hannert, a Lansing schoolteacher.

CHARLES HARRIS

M e lo d y D a i r yDistributor for

SEALTEST MILK AN D ICE CREAM

W A TCH OUR TRUCKS G O BYFleet of 20 New Trucks To Serve You

Specializing in Quality and ServiceMelody Dairy

12326 Hamilton, Highland Park, Mich. 868-4422

FOLLOWTHEPFEIFFER

PFEIFFER BREWING COMPANY, DETROIT, MICHIGAN

LEPIRE PAPER & TWINE COMPANY

2971 BELLEVUE Phone: WA. 1-2834

Detroit's Foremost Distributor of High Grade Butchers' and Grocers' Wrappings For Over Fifty Years.

Complete lines of Household Paper and Plastic Items Celophone, Polyethylene Meat Boards and other

Pre-Packaging Supplies Cotton, Jute and Sisal Twines

TO PACK YOUR GOODS — TO WRAP YOUR MEAT

THE LEPACO BRAND CANNOT BE BEATSUSTAINING MEMBER

The Food Dealer • July-August, 1965 Page 11

PRESIDENT’S CORNER

Move Ahead... Now!By DON LaROSE

Are you sitting on your hands complaining about how the guy across the street and the big chains are grabbing up the business? Well, the time has come for independent grocers to do something about it—to move ahead. The doors are open, the opportunity is here and now.

Perhaps you are spending too much time drying your tears, instead of attending educational meetings designed to provide you with the tools or know-how to work with.

At our association meetings you have a chance to gather with fellow retailers who most likely have the same problems you do— but they care enough to sit down and discuss situations and seek solutions.

The size of your store does not nec­essarily indicate the size of success. For example, big stores have had big fail­ures, while small stores have had big

success. It all depends on you— and not your competition —to determine how successful you want to be.

The “new look” of your association, as adopted by your board of directors, has one thing in mind only—to help make you a better retailer. We cannot, however, do the work for you. You must be interested enough to attend the meetings so that you can be heard and so that all of us can become better and more knowledgeable food dealers.

Remember, the success of our association—or any or­ganization for that matter — is the active participation of our members.

LaROSE

PETERSSAUSAGE COMPANYWieners - Bologna - Pure Pork Sausage

Luncheon Meats - Lard Bacon - Hams - Fresh Pork

Detroit's Favorites for Over 60 Years TA 6-5030

SUSTAINING MEMBER

D e tro i t RENDERING Company

S I N C E 1 8 5 0

SUPERIOR SERVICE - TOP MARKET VALUES

TAshmoo 6-4500

"First We Render Service"

ALLIED MEMBER

Specialty Foods Co. Inc. 6773 E. Davison TW 2-2608Distributors of

HAMTOWN'S Prepared FoodsPotato Salad — Cole Slaw — Macaroni Salad Baked Beans — Stuffed Cabbage — Bean Salad Pierogi (dumplings) — Fried Fish — Jello-O Pizza Pies — Farmer Cheese — Relish — Peppers Delicatessen Fresh Dills - Kraut Dinners

Sold in Bulk or Cartons DELIVERIES IN REFRIGERATED TRUCKS

CROSSE & BLACKWELLContinental Type Soups

Chow Chow — Marmalade — Bisto Herrings — Jellies, Pickles Sauces — Nut Rolls — Chutney Capers — Mincemeat

Service that SatisfiesYOU CALL - WE COME

Page 12 July August, 1965 • The Food Dealer

Taking Groceries Home Is Taxable, Tax Court Rules

The U. S. Tax Court in Washington ruled recently that when a grocer takes home food from his store without paying for it. it increases the taxable income of the store.

Immediately after the news item appeared in the Associated Food Dealers newsletter. The Food-A-Gram. the office was swamped with phone calls asking us to explain the ruling.

To help explain the recent decision, we turned to Tom. Vesey and Jerry Crane of VC Accounting Service, who said that an income tax is not directly paid on food with­drawals from a store, commonly referred to as "own consumption."

Rather, a grocer is paying, or should be paying, income tax on his own consumption through an annual allowance of merchandise withdrawn for personal use. Basically, if you are not making an allowance for these withdrawals, your reported gross profit is less than it should be.

As illustrated in the profit and loss statement (See Page 13). everything is the same in all cases except in example No. 2. where an allowance has been made for merchandise that the store proprietor has taken home for his own personal use.

At the end of every tax year (at a minimum), the proprietor takes a physical inventory of merchandise in

Concluded Next Page

THE

FACTSABOUT

STAMPS

84% OF THE PEOPLE SAVE STAMPS 16X OF THE PEOPLE DO NOT

MORE STAMPS ARE GIVEN, SAVED AND REDEEMED TODAY THAN EVER BEFORE

MOREINDEPENDENT

STORES AND SERVICE STATIONS IN MICHIGAN GIVE HOLDEN

RED STAMPSTHAN AN Y OTHER STAMPS

B e a u x the Holden Red Stamp System is geared to the needs of the independent. Holden Red Stamps are stilI the most powerful and economical traffic- getter in existence.

PHONE 444-1195

HOLDEN RED STAMPSTHE SAFE STAMPS BACKED BY GOV'T. BONDS

23840 W. 8-MILE — DETROIT, MICH.

EASTERN MARKET SAUSAGE CO. INC.

1521 WINDER STREET

Phone: WO 5-0677SUSTAINING MEMBER

the store. If he has not allowed for his own consumption during the year (reducing the merchandise available for sale), the gross profit will be understated.

In effect, the store owner is taking his profit home in the form of groceries and not in the form of cash. The Internal Revenue Department however, wants the pro­prietor to pay his income tax on this profit regardless if he takes it home in groceries or cash. Also, the State of Michigan wants its share in the form of a use tax on any merchandise originally purchased for resale, but not resold.

So now you know why food taken home for and not paid for is considered taxable income.

Page 13

CHART No. 1E X A M P L E S = 1 E X A M P L E S = 2

S a le s 1 0 , 0 0 0 . 0 0 1 0 ,0 0 0 0 0

O p e n i n g I n v e n t o r y 2 ,0 0 0 .0 0 2 ,0 0 0 .0 0

P u r c h a s e s 3 ,5 0 0 .0 0 8 .5 0 0 .0 0

O w n C o n s u m p t i o n N o n e ( 6 0 0 .0 0 )

A v a i l a b le f o r s a le 10 ,5 0 0 .0 0 9 , 9 0 0 .0 0

C l o s i n g I n v e n t o r y 2 ,5 0 0 .0 0 2 ,5 0 0 .0 0

C o s t o f S a l e s 8 ,0 0 0 .0 0 7 ,4 0 0 .0 0

G r o s s P r o f i t 2 ,0 0 0 .0 0 2 ,6 0 0 .0 0

The Food Dealer • July August. 1965

T H E T E S T OF T I M E . . .

8 3YEARS OF

SUCCESSFUL

SERVICE

To Slaughter Houses, Wholesale & Retail Markets and Locker Plants

Whatever Your Problems May Be, Call

D A R L I N G & C O M P A N Y3 3 5 0 Greenfield Road - W A. 8 -7 4 0 0 P.O . Box 3 29 , Main Post Office

M ELVINDALE, M ICHIGAN DEARBORN, M ICHIGAN

ALLIED MEMBER

Page 14 July - August, 1965 • The Food Dealer

Must the Retailers Do A Banker s Job?( C o n tin u e d from Page 6)

than to compensate for bad checks. One big food chain (Wrigley's) recently began experimenting with a system that penalizes their delinquent customers $1 for checks returned and marked "non sufficient funds." In essence the check passer then is penalized S3— two dollars which he must pay the bank for extra handling, and a dollar to Wrigley's when he comes in to pay his NSF check. The chain's officials have refused to comment on the new system, but indications are that it is working out quite well.

In Pittsburgh, the Western Pennsylvania National Bank has come up with an even better and fairer plan of action. WPNB has launched a program aimed at taking the risk out of small credit for the retailer.

Under "The Cashmaster Plan." as it is called, personal checks up to $50 cashed by a participating retailer is guaranteed by the bank. Customers are identified by a plastic card which the retailer uses to imprint the checks with the customer's account number. Grocers in the greater Pittsburgh area have expressed the plan as "perfect from our standpoint." Not only does the plan take the risk out of cashing checks up to S50. but it is particularly useful for those stores which are open after banking hours, nights and weekends.

Conversely, if a retailer does not wish to cash a check for a customer who does not have an identification card, it gives him an easy out for refusing to do so. Grocers participating in the plan there are Thorofare Markets, Giant Eagle Markets. A&P, Foodland Stores. Kroger and Loblaw' s and many independent stores.

The markets were quick to jump on the bandwagon, running their own advertisements in heavy support of theContinued on Next Page

M r. Edwa rd D eebA s s o c ia t e d G ro c e ry D e a le r s o f G r e a t e r D e t r o i t 4 3 4 W est 8 - M i l e Road D e t r o i t , M ic h ig a n 4 8 220

D ear Mr. D eeb :

We a r e t h r i l l e d . . . .b u t we a r e s wamped :

The r e s p o n s e o f p r o g r e s s i v e b a n k e r s a c r o s s t h e c o u n t r y — n o r t h , s o u th , e a s t and v e s t — t o t h e i n t r o d u c t i o n o f o u r CASHMASTER g u a r a n te e d c h e c k c a s h in g p la n h a s b e e n s o o v e r ­w helm in g t h a t we a r e u n a b le a t t h e moment t o f u l f i l l a l l o f t h e r e q u e s t s f o r i n f o r m a t i o n .

The r e s p o n s e fro m l o c a l r e t a i l e r s a s k in g t o j o i n o u r p la n h a s r e q u ir e d o u r CASHMASTER s t a f f t o w ork p r a c t i c a l l y n i g h t and d a y t o g e t them on b o a r d .

As so o n a s t h i n g s c a lm down, we w i l l b e i n to u c h w ith e a c h o f y o u . I n t h e m e a n tim e , we c a n o n ly s a y t h a t t h e e x c i t e ­m ent CASHMASTER h a s c a u s e d i n P i t t s b u r g h h a s b e e n v e r y h e a r t e n i n g t o u s .

S i n c e r e l y ,

MI LK — ICE CREAM• ALL NEW PACKAGE DESIGN• MORE PROFIT PER SQUARE FOOT• MOST WIDELY ADVERTISED

Tl 6-5700SUSTAINING MEMBER

TH E WAYNE SOAP COMPANY

Grow ing Thru Giving

Good Service

BUYERS OF BONES

FAT, TALLOW & RESTAURANT GREASE

700 LEIGH STREETVI 2-6000 DETROIT 17, MICH.

ALLIED MEMBER

W e s t e r n P e n n s y l v a n i a N a t i o n a l B a n k

A ugust 2 , 1 965

Ja m es S . C la n c y V ic e P r e s i d e n t

The Food Dealer • July - August. 1965 Page 15p r o g r a m . O n e p r o m o t io n p o in te d o u t: “ W e w ill b e d e lig h te d to c a sh y o u r W P N B C a s h m a s te r p e r s o n a l c h e c k s (u p to $ 5 0 e a c h . . . a n d a s m a n y a s y o u l ik e .) ” If th e c h e c k is n o t b a c k e d b y s u f f ic ie n t fu n d s , th e r e ta ile r d o e s n o t h a v e th e p r o b le m o f c o l l e c t in g fr o m th e c u s to m e r o r a d ju s t in g h is a c c o u n ts w ith th e b a n k . A r e ta ile r n e e d n o t h a v e an a c c o u n t w ith th e b a n k to p a r t ic ip a te .

In o r d e r to a s s u r e th a t th e p la n w ill w o r k , W P N B c a r e fu lly s c r e e n s its c h e c k in g a c c o u n ts , a n d h a s a l lo w e d b e t te r th a n 9 7 p e r c e n t o f its c h e c k in g a c c o u n t c u s to m e r s to h a v e C a s h m a s te r c a rd s . O th e rs w e re ru led o u t as h a v in g a h is to r y o f in s u f f ic e n t fu n d s o r b e in g o th e r w is e u n s a t is fa c to r y . T h e b a n k , in its o w n a d v e r t is in g , is s o l ic it in g n ew c h e c k in g a c c o u n t s , o f f e r in g C a s h m a s te r s e r v ic e to n ew c u s to m e r s a fter 10 d a y s , a l lo w in g t im e fo r s c r e e n in g .

T h e p la n o ffe r e d by W e s te r n P e n n s y lv a n ia N a t io n a l B a n k is th e first rea l a tte m p t m a d e to d e c r e a s e th e b a d c h e c k s it u a t io n , w h i le ta k in g s te p s to c a re fu lly s c r e e n fu tu re c h e c k in g a c c o u n t c u s to m e r s , u n lik e w h a t is b e in g d o n e in th e D e t r o it b a n k s .

H a s th e t im e c o m e fo r th e r e ta ile r to g e t o u t o f th e b a n k in g b u s in e ss? W e c a n im a g in e h ow m u ch a n ta g o n is m w o u ld b e c a u s e d s h o p p e r s if a ll g r o c e r s p la c e d th e fo l lo w in g ty p e o f s ig n in th e ir s to r e s : “ W e 'v e g o t a d e a l w ith th e b a n k — th e y s e l l n o g r o c e r ie s a n d w e c a sh n o c h e c k s .”

I t is t im e r e ta ile r s a n d b a n k in g e x e c u t iv e s s a t d o w n a t th e b a r g a in in g ta b le to d is c u s s a s o lu t io n to th e g r o w in g b a d c h e c k p r o b le m w h ic h w o u ld b e m u tu a lly a g r e e a b le to a ll c o n c e r n e d . T h e s m a ll b u s in e s s m a n h a s e n o u g h p r o b le m s a lr e a d y w ith o u t ta c k in g o n a d d it io n a l b u r d e n s w h ic h rap id ly m ilk h is o p e r a t in g fu n d s . T h is is th e s e n s ib le a p p r o a c h .

H o w e v e r , i f th e b a n k in g in d u stry r e fu s e s to h e a r th e s e re ta ile r tr u m p e ts fo r s o lu t io n to b a d c h e c k s , th en th e r e is o n ly o n e o th e r th in g to b e c o n s id e r e d : le g is la t io n , an d w e d o n ’t w a n t any m o re r e g u la t io n th a n w e n ow h a v e . T h e b o a r d o f d ir e c to r s o f T h e A s s o c ia te d F o o d D e a le r s o f G r e a te r D e tr o it , r e p r e se n tin g th e in d e p e n d e n t g r o c e r s o f th is a r e a , are rea d y a n d w i l l in g to s it d o w n at th e c o n fe r e n c e ta b le w ith b a n k in g o ff ic ia ls to find th e n e e d e d s o lu t io n to th is e v e r - in c r e a s in g a n d d is tu r b in g p r o b le m .

Store Fixtures For SaleComplete grocery store fixtures for sale at very attractive prices. Owner forced to sell to make way for Urban Renewal Project. Phone 676-6008, Grosse lle, after 6 p.m.

Vita - BoyPOTATO CHIPS

PRETZELS SHOE STRINGS POPCORN CHEESE TWISTS CHEESE CORN CORN CHIPS BAKON CHIPS NIBB-ITS

FAMOUS FOODS, INC.Leaders in Fine Snacks

5111 FOURTEENTH — DETROIT TY 7-5550

SUSTAINING MEMBER

S A M & W A L T E R

Delicious Lunch Meats and Sausages

Your

customers

will

appreciate

these

TASTY

MEAT

TREATS !

Sam & Walter Provison Co.3407 CANIFF TTW. 1-1200

SUSTAINING MEMBER

Page 16 July August, 1965 • The Food Dealer

B R O N C O BELL:

When Cookies Crumble Switch to Bagels

By ALEX BELLWell, here we go again with our first column (?) for

the association s new Secretary, oops, excuse please. Executive Director. So. this just has to be a doozy!

In struggling to find something to write about, we see by the daily newspapers that the so-called "meat strike” has been settled. By the looks of the settlement, the packers should give the keys to the drivers and go to work for the Teamsters. Or. who won the strike?

* * *

Our old friend from the Grocers Spot- light. Walter Shamie. has tossed his hat in the ring for the Mayor s job in De­troit. Walter, were with you 100 per­cent! It would help to have a food man in the top spot in the Motor City for a change. (The nation s largest industry, you know.) We have known Walter for many years and have always found him

MR. BELL to be a fine, honest and upright citizen.* * *

We take issue with Judd Arnett, a fellow scribe at the Detroit Free Press who said that he advised Walter Shamie not to run for the mayor's office. Come on Judd. Instead of knocking the guy. give him a boost for his initiative and courage!

* * *

Coals to Newcastle bit: We see the American wine makers are about to export American wines to France. We can just see Pierre going into a wine shop in La Belle France saying. "A bottle of Silver Satin. Seevooplay" (Phonetic French because we have forgotten how to spell sil vous plais in French.

* * *If you are the type that complains about the way the

cookie crumbles, switch to donuts or bagels.* * *

Our roommate of 28 years is still as beautiful as the day we met her. only now it takes her a little longer now­adays to get ready.

* * *

So enough levity for the moment, and back to thecensorship bit. We held forth on to some extent in our last epistle, which, incidentally, was quite a bit blue-pen­ciled. and our gal Sal said some of it was nasty. Honey, you don t know how miserable we can get. In fact, we have been working at it for 58 years, and we don t want

C ontinued on Page 17

Thank You for Making Us

Your Milkman

UNITED DAIRIES INC.4055 Puritan

Detroit 38, M ichigan

B ETTER MADE POTATO CHIPS

• POTATO CHIPS• CHEESE CORN• CARMEL CORN• SHOESTRINGS• PRETZELS• POPCORN• PORKSKINS

10148 Gratiot Ave. W Alnut 5-4774SUSTAINING MEMBER

The Sausage with the Second Helping Flavor . . .

QUALITY PLUS !

Peschke Packing Co.2600 EAST GRAN D BLVD.

TRinity 5-6710SUSTAINING MEMBER

The Food Dealer • July August. 1965 Page 17to spoil our image. (Sal, what image?) Anyway, we are guaranteed no more censorship.

* * *Food men who did not attend the recent party at

Alcamo's Hall missed a real deal.* * *

Prosperity is supposed to be riding rampant in our country, but we remember back in the depression days when dime stores didn't have a layaway plan.

* * *

NO BULL: Bull steak could provide new bargains at the meat counter, Federal farm experts report. Nearly all bull beef currently winds up in processed meats such as bologna. But Government men cite new studies show­ing fresh beef from young bulls, though less tasty and tender than steer beef, still meets consumer approval. And the studies indicate bull cuts could sell at lower prices, because it costs less to feed bulls for market than steers.

* * *Here are a couple of items we picked up on public

speaking, and happily pass on to some speakers we know: “Public speaking is a skill. An expert can say in two minutes what it takes an amateur two hours to get through. But we've never heard an expert" and

"A speech is like a love affair. Any fool can start it, but to end it requires considerable skill."

* * *

For Les Girls: We saw an ad in one of our news­papers for padded girdles. So we gave it a little thought and came up with the following: "Girls put more wow in your wiggle—get one of our phony phannys." (Not bad for a guy that never did any copywriting, huh.)

* * *

In closing, let me say Au Revoir to Roy Lovaas and welcome to Ed Deeb Dear John, that's all she wrote.

EUGENE RUOFF WHOLESALE MEATS

1526 Division Street Detroit 7, MichiganPhone: WO. 3-2430

SUSTAINING MEMBER

Q U A L I T Y !

Available in either of two sizes — our large 8 1/2-OZ., 4-muffin package, or the popular, medium size 6-muffin pack.

MAGNUSON FOOD PRODUCTS DETROIT 1, MICHIGAN

3960 THIRD AVEN U E, FAirmont 1-0100

English M uffins

"THE TOAST OF AMERICA”

Page 18 July August, 1965 • The Food Dealer

Detroit Food Dealers Unveil Plans to Improve Their Image

The Associated Food Dealers of Greater Detroit has launched a three-pronged drive designed to improve the independent grocer's position in the marketplace as well as create a more favorable image among shoppers.

The new program was unveiled at a press conference at the AFDGD office which also revealed the appointment of veteran newspaper editor Edward Deeb as executive

director of the Detroit grocer's organization, succeeding Roy Lovaas who had retired.

Basically the three-point program for the Associated Food Dealers is concentrated around the areas of educa­tion. communications and public relations.

In outlining the v i g o r o u s new program for the AFDGD. Deeb along with the president. Don La Rose, of Food Giant Stores. Inc., emphasized that independent grocers today— both big and small—need additional tools to help them survive in the competitive food business, despite nis flexibility.

"A genuine community selling effort must also be instituted to inform Mrs. Consumer of the benefits and services she derives from retail food store operators in her community." Deeb stressed.

In an effort to assist grocers in becoming better operators and inform their customers of food industry trends and services, the following was proposed:

Education— An extensive program of seminars, work­shops and clinics will be immediately inaugurated. Prom­inent experts from educational institutions and the food industry itself will be brought in to provide present-day knowledge and know-how to metropolitan Detroit s over 4.000 independent grocers.

In an effort to improve harmony among members of the entire food field, particularly in the areas of dis­tribution. Deeb and LaRose urged manufacturer, whole­saler and broker representatives to inform the association of any bottlenecks or problem areas.

"We invite and indeed encourage a meeting of the minds regarding various problems." Deeb stressed. "We should not limit the meetings to problems alone, how­ever. In many cases, our members look to you (suppliers)

Continued on Page 19

BIG on FLAVOR ! — BIG on V A L U E ! BIG on FRESHNESS!

TI P TOP BAKERSIN FLAVORGUARD OLEPHANE WRAPPER

3600 TOLEDO Phone TA 5-6470SUSTAINING MEMBER

D e t ro i t REN D ER IN G Company

S I N C E 1 8 5 0

SUPERIOR SERVICE - TOP M ARKET VALUES

TAshmoo 6-4500

" First We Render Service"

ALLIED MEMBER

For the Fastest Sticking Best Gripping Tape— Call

SEAL-AD TA PE CO.

• PEEL IN STICK LABELS• PRICE LABELS• PRINTED GUMMED TAPE• TAPE DISPENSERS

Check Us Before You Buy Phone KE 5-5440

FAST

LOCAL

SERVICE

The Food Dealer • July - August, 1965 Page 19to lead the way in offering sound suggestions and advice." LaRose added.

"At the same time. Deeb continued, "if our mem­bers should develop problems, we expect that suppliers will maintain an open-door policy so we may sit down and discuss these problems in an effort to reach satis­factory solutions, mutually agreeable to everyone."

Communications—The communications program out­lined by the new AFD executive director placed emphasis on the dissemination of knowledge and improved oper­ating techniques to retailers throughout greater Detroit and relayed through the trade press to grocers all over the nation.

“The sooner the information can be relayed, the quicker retailers can adopt the improved methods to their own business. The more everyone knows about it. the better our industry will be." Deeb said.

“When anyone or any company developes improved methods for merchandising, promoting and selling prod­ucts off the grocery shelves, let our office know so we can help you relay this knowledge to the retailers them­selves through our weekly newsletter. The Food-A-Gram. our monthly magazine. ‘The Food Dealer, and the entire food trade press.”

Public Relations— Objective of the public relations program as outlined at the conference is to assure satis­fied customers at the retail point of sale, and to create a favorable image of the retail food dealer in the eyes and mind of his customers and the entire community at-large.

“If needed, action will be taken to improve conditions, working in conjunction with such organizations as the Detroit Assn. of Grocery Manufacturers' Representatives, the Detroit Food Brokers Association, the Food Industry Committee, Chambers of Commerce. Better Business Bureaus and various state and Federal governmental agencies,” Deeb said.

SELL THE BETTER PRODUCT-----ENJOY GREATER BUSINESS!

Promoting on —• TELEVISION• BILLBOARDS• RADIO• NEWSPAPERS

2270 HOLBROOK TRINITY 3-8200SUSTAINING MEMBER

M el o d y D a i r yMichigan's Only

Distributor ofHOWARD JOHNSON'S

Wonderful World of 28 FLAVORS

For the Independent Stores and Supermarkets

12326 HAMILTON AVE., HIGHLAND PARK, MICH.

Vita- BoyPOTATO CHIPS

PRETZELS SHOE STRINGS POPCORN CHEESE TWISTS CHEESE CORN CORN CHIPS BAKON CHIPS NIBB-ITS

FAMOUS FOODS, INC.Leaders in Fine Snacks

5111 FOURTEENTH — DETROIT TY 7-5550

SUSTAINING MEMBER

Long a leading manufacturer and d e s ig n e r o f f ix tu r in g systems, se lf service display equipment and mechanical checkstands, A lm or Corpora­tion announces the completely new lines of: Catalina Produce ■ See-Zone Checkstands ■ Sw ing Out Shelving ■ Fashion F la ir Tables ■ Emperor GM Equipment ■ Custom Bakery Department ■ Store Decor Coordination ■ And More

A complete and new Store En­g in e e rin g Se rv ice b rin g in g Michigan Retailers the latest, most successful ideas from pro­gressive operators nationally.

General Offices and M ain Plant,2 3 3 4 3 Sh e rw o o d , W a rre n , M ich ig a n

THE DIFFERENCE THAT MAKES YOUR STORE

OUTSTANDING

Page 20 July - August, 1965 • The Food Dealer

Food Dealer

Advertising Index

Alm or Corporation ________Better Made Potato C hips___Darling & Company ______Detroit Rendering C o ___ ___Eastern Market Sausage ___Famous Foods, Inc, ________Holden Red Stamps ..... ........Wm. Holden Corporation __Kar-Nut Products Co

______ ___16,_____ ___________13,

___________ 11,

____________________15,

1920 21 18 12 19 12

45

Kowalski Sausage Co. __ __ ___ _________ _______ 5, 19Lepire Paper & Twine Co. .--------- ----- --------- ---------- 10Magnuson Food Products .... .......... .......................... . . . 17Melody Dairy .............................. ______________ 10, 19, 20Nat'l Market Equipment Co.. — --- ----------------- — - 7Peschke Packing Co. _______ .......................................... 16Pepsi-Cola Company ____ .. --- ---- ---- — ---- ------ 24Peters Sausage Co ____ __ --------------------------- 11, 22Pfeiffer Brewing Co. ____ .. __________ _ _ __ 10RuofF, Eugene . .. ________ ____________________ 7, 17Sam & Walter Provision Co. ....................................... 15Seal-Ad Tape Co. ... .. ____ ......................................... 18Sealtest Dairy Products ____ ......................................... 14Specialty Foods Co., Inc. _____ __ ____ _____ _ 11Spencer, Inc.......... ...... .... ... . 9, 20Tip Top Bakers ___________ ____________________ 18, 22United Dairies, Inc. ________________ ___________ 16, 22W XYZ-TV _______ _________ .. 2Wayne Soap Co. ... _______ ____________________ 14, 20Abner A. Wolf, Inc. _______ 9

B ETTER MADE POTATO CHIPS

POTATO CHIPSCHEESE CORNCARMEL COR>SHOESTRINGSPRETZELSPOPCORNPORKSKINS

10148 Gratiot Ave. WAlnut 5-4774SUSTAINING MEMBER

Melody DairyDistributor for

W ILSON MILK AN D ICE CREAM

WATCH OUR TRUCKS GO BYFleet of 20 New Trucks To Serve You

Specializing in Quality and ServiceMelody Dairy

12326 Hamilton, Highland Park, Mich. 868-4422

TH E WAYNE SOAP COMPANY

Growing Thru Giving

Good Service

BUYERS OF BONES

FAT, TALLOW & RESTAURANT GREASE

700 LEIGH STREETVI 2-6000 DETROIT 17, MICH.

ALLIED MEMBER

MANUFACTURERS OF QUALITY SAUSAGE WHOLESALERS of FINEST PORK PRODUCTS

"THE TASTE TELLS IT' S SPENCERS” 2731 HUMBOLDT Phone: TA. 5-3456

T h e F o o d D e a le r • J u ly - A u g u s t , 1 9 6 5 P a ge 21

Hussm an O pens Detroit BranchH u s s m a n R e fr ig e r a t io n , In c . h a s r e c e n t ly o p e n e d a

fa c to r y b r a n c h at 1 8 1 2 1 J a m e s C o u z e n s H ig h w a y , D e tr o it , to b e t te r s e r v e its reta il c u s to m e r s . In m a k in g th e a n ­n o u n c e m e n t . J o h n C a r n e y , d iv is io n a l s a le s m a n a g e r , an d D e l L a R o s e , D e tr o it s a le s m a n a g e r , sa id th e b r a n c h w ill p r o v id e g r o c e r s w ith q u ic k e r a n d m o re e f f ic ie n t se r v ic e . " T h e m o v e is d e s ig n e d to b e o f d ir e c t s a v in g s to o u r c u s to m e r s b e c a u s e o f o u r lo w e r o p e r a t in g c o s ts ." th e y sa id .

Choice Market For SaleE x c e lle n t e a s t s id e m a rk e t a v a ila b le , fe a tu r in g s e r v ic e m ea t s e c t io n d o in g o u t s ta n d in g v o lu m e . S to re m e a s ­u res 3 0 x 6 0 . . a ll e q u ip m e n t an d s h e lv in g in fin e sh a p e . N e w a ir c o n d it io n in g u n it r e c e n tly in s ta lle d ; g o o d s h o p p in g a rea an d lo y a l c l ie n te le . W rite B o x 8 1 , T h e F o o d D e a le r , 4 3 4 W , E ig h t M ile R o a d , D e tr o it 4 8 2 2 0 .

THE T E S T OF T IM E

YEARS

OFSUCCESSFUL

SERVICE

To Slaughter Houses, Wholesale & Retail Markets and Locker Plants

W h a te v e r Your Problems May Be, Cal l

D A R L I N G & C O M P A N Y3 3 5 0 Greenfield Road - WA. 8 -7 4 0 0

M ELVINDALE, M ICHIGAN

P.O . Box 329, Main Post Office

DEARBORN, M ICHIGAN

ALLIED MEMBER

Page 22 July - August. 1965 • The Food Dealer

A Lovaas Farewell

Roy Lovaas, right, accepts gift certificate for color TV set from AFD attorney George Bashara at Roy's retirement party.

ADF office secretary, Mrs. Sally Yago, reads the name of a winner at the drawing, as AFD trustee Alex Bell looks on.

Mr. and Mrs. A1 Wyffels get a chance to do some dancing. He's the owner of Albert's Fine Foods, Detroit.

BIG on FLAVOR ! — BIG on V A L U E ! BIG on FRESHNESS!

T IP TO P BAKERSIN FLAVORGUARD OLEPHANE WRAPPER

3600 TOLEDO Phone TA 5-6470SUSTAINING MEMBER

Thank You for Making Us

Your Milkman

UNITED DAIRIES INC.4055 Puritan

Detroit 38, M ichigan

PETERSSAUSAGE COMPANYWieners - Bologna - Pure Pork Sausage

Luncheon Meats - Lard Bacon - Hams - Fresh Pork

Detroit's Favorites for Over 60 Years TA 6-5030

SUS TAINING MEMBER

An Invitation to Join A. F. D.Through membership in the Associated Food Dealers of Greater Detroit, you can enjoy wide benefits designed to bring recognition to the independent grocers in the community. In addition, such services as Blue Cross and all types of general insurance, linen program, coupon redemption program are available. Call and let us tell you about them.

ASSOCIATED FOOD DEALERS 434 W. Eight Mile Rd.

Detroit, Mich. 48220 Phone: 542-9550

MEMBERSHIP APPLICATION

Store NameAddressCityOwner's Name

Do you wish Blue Cross Coverage?Yes No

The Food Dealer • July August. 1965 Page 23

New Products... Merchandising

General Mills announces two new mixes from Betty Crocker German Chocolate Cake Mix and Coconut Pecan Frosting Mix. The introduction will be supported by radio, television. Women's magazines and Sunday sup­plements.

Faygo Beverage Company will use food brokers in its plans for expansion of its soft drink products in six western Michigan markets. The 60-year-old company, whose distribution had been confined to the Detroit area, will mar­ket its six ounce non-returnable bottles in both the regular and one-calorie lines.

❖ * *

Hershey Chocolate Co. has finally decided to advertise its products. The firm s first move into national adver­tising will consist of a huge coupon push backed by point of sale materials, it was disclosed last week. The first effort will be a cooperative effort with General Mills, whereby some 10 mil­lion Hershey coupons will be distrib­uted, worth 5 cents each, on purchases of Hershey cocoa mix. The coupons will be distributed in Betty Crocker angel food and layer cake mixes.

* * *

“Entertainers” is the name of a new snack cracker introduced by National Biscuit Company. The cracker has a barbecue beef taste and will have nationwide distribution.

* * *

“August is Sandwich Month.” Re­tailers would be wise to feature a variety of storewide sandwich promo­tions during the annual monthly pro­motion.

United Dairies has been selected as the official milk of the 1965 Michigan State Fair, to be held at the State Fair Grounds Aug. 27 - Sept. 6. The dairy is currently running a coupon on its milk cartons promoting the fair and offering free admission a person who accompanies an attender with the coupon.

Bays English Muffins has introduced to its customers a new pizza utilizing its popular muffin. The idea is to split the muffins in half and place on a cookie sheet, cut side up. Then, spreading one to two tablespoons of canned pizza sauce on each round of muffin, and placing cheese, pepperoni or what have you on top. customers can enjoy a new muffin pizza treat.

New Cream of Lobster and Clam Chowder soups by Crosse & Black- well and summer soups Vichys- soise, Gezpacho, and Senegalese are but a few of the complete line of 16 type soups distributed by Specialty Food Co.

A heavy consumer advertising and promotional campaign tied in with the Walt Disney movie. Cinderella, and free trips to Disneyland, will launch Fiestas Corn Chips, newest product of Sunshine Biscuit's Krun-Chee Potato Chips division, according to Ed Cal- meyn, advertising manager. The prod­uct will break with advertisements in leading newspapers and will be sup­ported throughout the 13 weeks of the contest by a barrage of TV and radio commercials.

OUTSTANDING CARE—This outdoor board by Awrey Bakeries. Detroit, features a 16-ft. fiber glass birthday cake, standing out in full relief. The lightweight construction makes it possible to move the display every 30 days.

THE FOOD DEALER434 West Eight Mile Rd.

Detroit 20, Mich.

Return Requested

Today 's kind of living calls for two kinds of Pepsi-Cola. Drink famous regular Pepsi for the clean, bold taste...plus energy to liven your pace. Enjoy new

Diet Pepsi-Cola when you want honest-to-Pepsi taste, lively Pepsi sparkle... with less than a calorie a bottle. Either way, it’s the official drink of today’s generation!

BULK RATE U. S. POSTAGE

P AI DDetroit, Mich.

PERMIT No. 4475