Jumbo King Vada Pav

Group Members

Divyesh Trivedi 87 Anand Kulkarni 97 Taronish Irani 101 Tinaaz Elavia 102 Moiz Batliwala 109 Vinusha Amudan 115

History

Vada Pav is considered staple teatime snack in Maharashtra

Karjat railway station and Chiplun railway station on the Konkan Railway are famous for the vada pavs

Vada pav was first made when Ashok Vaidya, a snack seller outside Dadar railway station

HISTORY

Grandfather was the real pioneer Migrated to Mumbai from a village close to Haryana in

the '40s Built a business of vending stalls Father and uncles took over and built the restaurant

and hotel business Catering course from the Dadar Catering College and

have a management degree from a Pune institute. Decided to set up his own business, selling packaged

Indian sweets in 1998 Set up a company called Manali Foods

HISTORY

Business did not go too well and had to be closed down soon

Went to UK to explore opportunities for export He and his wife were eating at Burger King. It was then

that the similarity between the burger and the Vada Pav struck them

Studied the Mcdonald’s model intently Set up an outlet, which the family owned, near Malad

station, a Mumbai suburb, and called it Chaat Factory. Introduced temperature controlled frying machines to

automate the manufacturing process for hygiene and to reduce waste. They have also put the cold chain in place

Structure

DirectorDheeraj Gupta

CEOKaranjeet Singh

General Manager

Marketing ManagerShikha Chowdry

Operations ManagerHarish

HR ManagerFinance Manager

PREPARATION

Potatoes are mashed & made into patties Coated and mixed with green chilies, ginger

and a tadka (tempering) of mustard seeds and turmeric

Balls are then dipped in an herb-seasoned batter made with gram flour

It is deep fried Finished vada is then wrapped in bread and

served with chutney, red chili powder or green chilies

FOOD STORAGE

MAINTAIN KITCHENFACILITIES

FOOD PREPARATION

FOOD PURCHASE DELIVERY

PICK FOOD FROMKITCHEN

DELIVER FOODON COUNTER

COLLECTION OF MONEY

TAKE AWAY PARCEL

MENU

JUMBOKING REGULAR Rs. 7 JUMBOKING CHEESE Rs. 15 JUMBOKING CHOLE Rs. 12 JUMBOKING SCHEZWAN Rs. 13 PANEER MAKHANI Rs. 25 REGULAR COMBO Rs. 14 CHEESE COMBO Rs. 20 CHOLE KULCHA Rs. 18 PAV BHAJI Rs. 27 DAL MAKHANI Rs. 22

Contd….

BEVERAGES COLD COFFEE VANILLA MILKSHAKE CHOCOLATE MILKSHAKE STRAWBERRY MILKSHAKE HOT TEA HOT COFFEE LASSI`

AUG

2001

AUG

2006

AUG

2005

AUG

2004

AUG

2003

OWNED FRANCHISE

PICK UPSTYLERESTAURANT

CORE COMPETENCIES

QUALITY HYGIENE SIZE

TARGET AUDIENCE GEOGRAPHIC VARIABLES

COUNTRY: INDIACOUNTRY SIZE: METROPOLITAN CITIESDENSITY OF AREA: URBAN

DEMOGRAPHIC VARIABLESAGE GROUP: 18-30GENDER: BOTHOCCUPATION: COLLEGE STUDENTS, WORKING CLASS, EXECUTIVESSOCIO-ECONOMIC STATUS: MIDDLE CLASS ONWARDS

PSYCHOGRAPHIC VARIABLES

LIFESTYLE: CONTEMPORARY AND FAST PACED

ATTITUDE: HYGIENE AND HEALTH CONSCIOUS

BEHAVIOURAL VARIABLES

OCCASION: QUICK BITE

BENEFIT SOUGHT: SATISFACTION OF HUNGER

BRAND LOYALTY: HIGH

INCOME: MIDDLE CLASS AND ABOVE

MIS

'MIS' is a planned system of collecting, processing, storing and disseminating data in the form of information needed to carry out the functions of management

MARKETING STRATEGIES

MAINLY THROUGH P.R. LCDs AT OUTLETS DUPLICATED THE MacDONALDS MODEL POSITIONING BRAND AWARENESS TARGETING COLLEGE STUDENTS BRAND BUILDING CELEBRATING VADA PAV DAY OTHER P.R. ACTIVITIES

COMPETITION

Local Vendors Railway Platform Vendors Desi Vada Pav Goli Vada Pav Joshi Vada Pav

FUTURE PLANS BRAND MASCOT GOING DOWN SOUTH CONCENTRATION ON OWNED

OUTLETS I.P.O. PROMOTION THROUGH: MAGAZINES RADIO JINGLES

PROCESS ANALYSIS

Backward Integration Closed End Kitchen Billing System

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