Jump Start to Business Leader’s Guide © 2006 YoungBiz USA

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Jump Start to Business Leader’s Guide Table of Contents

Introduction & General Guidelines 1

Lesson 1: Street Smart and Savvy 15 Introduction and Overview 17 WOW: What’s In a Name 18 Pre/Post-Course Evaluation Survey 19 WOW: Not So Simple Simon Says 20 First Impressions 21 • The Handshake 21 • The Business Walk 22 • The Business Talk 23 • Dress for Success 24

Case Study: Ashley’s Pie Business 25 WOW: World’s Greatest Student 26

Lesson 2: The Business Basics 27

WOW: Fold Your Hands 28 Case Study: DEWIE Chairs for Children 29 Two Things to Sell 30 Four Types of Business 31 Candy Bar Economics 32 Teenagers Preparing for the Real World 33 WOW: Reach for the Stars 34 Goal Setting and Leadership 35 WOW: Negotiator™ 36

Lesson 3: Let’s Do Business 39 WOW: Observation Game 40 Top Ten Traits of Entrepreneurship 41 E Trait Debate 42 The Power of Keystoning 43 Economics of One Sale 44 WOW: Network Bingo 45

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Lesson 4: Be Your Own Boss 47 Working Business Lunch 48 Case Study: Lunch Box on Wheels 49

Identifying Business Assets 50 Networking Roundup 51 WOW: Hands Up, Everyone! 52

Lesson 5: Welcome to Wall Street 53 Meet the Wall Street Journal 54 WOW: Elevator Game 55 Classified Opportunities 56 The Stock Exchange 57 WOW: Stock Investment Game 59

Lesson 6: Tap Into Your Talents 61 WOW: Brain Teasers 62 • Get Out of the Box 62 • Roman Numeral Nine: IX 62

WOW: It’s Not a Slinky™ 63 You’ve Got Talent! 64 Neighborhood Surveys 65 It’s My Business 66 What’s My Name? 67 WOW: 2 Agree or Not 2 Agree™ 68

Lesson 7: Be Smart about Money 69 WOW: Six Letters Brain Teaser 70 Business Legal Structures 71 The Lemonade Stand 75 WOW: Lemonade Social 82

Lesson 8: Free Your Mind 83 WOW: Invention Convention 84 Business Cards & Flyers 86 Case Study: New Wave Designs 87 The Cost of Business 88 What Is a Business Plan? 89 WOW: Speak Up!™ 90

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Lesson 9: Put It in Writing 91 WOW: Telephone Game 92 Business Memos 93 Keeping Records 95 WOW: Create a TV Commercial 98

Lesson 10: Take the Challenge 99 WOW: Read Your Mind 100 Accent the Positives 101 WOW: Present TV Commercials 102 Nuts & Bolts of a Business Plan 103 WOW: Speak Up!™ 111

Lesson 11: Sales Power 113 WOW: Negotiator™ 114 Sales & Negotiation Techniques 115 Business Plan Workshop 116 WOW: Math Made Easy 119

Lesson 12: Business Brainstorm 121 Working Business Lunch 122 • Five C’s of Credit 123 • Business Plan Workshop 123 • Suggestion Box 124

Shoestring Entrepreneurs 125

Lesson 13: Plan for Success 127 WOW: Tower of Power™ 128 Ask the Experts 129 Business Plan Workshop 130 WOW: Guesstures™ 132

Lesson 14: Growing a Business 133 WOW: Guesstures™ 134 Case Study: Youth Tech Meets the Challenge 135 Prepare Business Plan Presentations 136 • Presentation Pointers 137 • Small Group Rehearsals 138 • Tune-ups 138

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Lesson 15: Ready, Set, Sell! 139 Arrival of Guests 140 Business Plan Presentations 141

Lesson 16: Grand Openings 143 WOW: Fast Ball™ 144 Pre/Post-Course Evaluation Survey 145 Award Ceremony & Student Remarks 146 WOW: Who Wants This for Free? 148 Closing & Networking 149

Appendix 151 Pre/Post –Course Evaluation Survey 153 Network Bingo Game Sheet 159 2 Agree or Not 2 Agree Game Sheet 160 Stock Investment Game Sheet 161