jump starting linkedin

© Coherent Consulting, LLC www.coherentsalesconsulting.comwww.coherentsalesconsulting.com

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Jump Starting LinkedIn

Created by:

Presented at the Team and a DreamTwitter – LinkedIn workshop

6/16/2009

Edward C. Callahan, Jr.

Helping Entrepreneurial Business OwnersGet More of What They Want From Their BusinessesBy helping them implement www.eosprocess.com

[email protected] www.coherentsalesconsulting.comwww.linkedin.com/in/edcallahansprofile610-399-1954West Chester, PA

http://www.eosprocess.com/


It’s not about “Using LinkedIn”,-

it’s about “Using Your Business Network”

LinkedIn is a business intelligence and personal productivity tool


Some context about LinkedIn

• Founded May 5, 2003

The company’s revenue - advertising, - premium memberships and job listings, - and bulk sales to corporations.

• 42,000,000+ members (Mar ’09)

• 1 new member every second

• The average income is $105,000; the average age is 40.

4520 City AvePhiladelphia, PA 19131 4520 City AvePhiladelphia, PA 19131


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Six Degrees?

Source of these graphics: Christopher S. Rollyson, Managing Director at CSRA Inc. www.rollyson.net/consulting


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ServicesNavigation

PersonalNavigation


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Getting Started on LinkedIn

• Customize your account settings • Fill out your profile - completely • Build your network• Integrate it into your daily routine


• Customizing your account settings• Promoting yourself

– Create a perfect profile– Increase your Yahoo/Google page rank – Put your profile in your signature block

• Building Your Network• Establishing A Brand and a Reputation

– Help others, virtually introduce people– Join Groups– Ask and Answer Questions

• Integrating LinkedIn into your daily routine:– Check your home page regularly

Jump starting LI is about doing a few things well


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LinkedIn is all about privacy(think Google, they sell ads, not lists)

There are settings to control (among lot’s of other things):

1. Who sees your picture2. How your name is displayed3. What is seen by someone who’s profile you’ve look at4. Whether your contacts are shown to others5. Whether you will entertain communication from anyone

other than your 1st degree contacts.And they never, never give out any contact information

without your permission


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As of 3/09,

there are 8 “groups of

settings” and 28 individual

ways to personalize

your experience.


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Important


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This setting enables people to find you


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750-489-658

Important


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What people see when you view their profiles


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What people see when you view their profiles


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#4


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Build Your Profile

Your profile comes in 3 parts:

1. Your professional summary• Professional “headline”• Current Status• Primary industry expertise• Professional experience & goals• Specialties in your industries of expertise• photo

2. Your Experience (job history)

3. Additional information


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Build Your Profile


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Build Your Profile


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Professional Headline


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Your headline


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Examples of Creative Taglines


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The Headline also appears when you respond to “questions”


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Manage your “brand”


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Tailor each position to reflect what you want to say

At least this much


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Put your picture in your profile-It will appear in referrals and will help the recipient id you.


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Groups and associationscan be the basis forConnecting with people


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Edit Your Public Profile

Create a vanity URL


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Recommended Public Profile


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Benefits of a

Public Profile


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Yourmileage

willvary


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Create a signature block

FYI: Website map is on the bottom of every page


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Create a signature block


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A simpler signature block


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Best Ways to Build Your Network Quickly


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You can enter them manually if you have to . . .


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If you are webmail user of the major players


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If you store your contacts in any of the major tools


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What if I want to remove a connection?


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You can “disconnect” people later for whatever reason


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Introduce 1st degree connections to each other


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Pick the 1st Degree connection


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Private Messaging


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The message is “brokered” through LinkedIn


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Groups are good!

Not only do they create affiliations and loyalties,

they expand your search domain without violatingthe “trusted” nature of your 1st degree connections


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Groups are good!


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Groups are good!


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Creating A Group for your Company


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New Group Feature


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New Group Feature


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Ask For Advice


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Ask For Advice


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Ask For Advice


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Ask For Advice


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Ask For Advice


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Integrate LI into your daily routine


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Check you home page regularly

Status of your network


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Recap: top action items when starting on LinkedIn

• Customize your account settings • Fill out your profile - completely • Build your network

– Remember – free members can only have 5 concurrent referrals, but you can invite an unlimited number of people to “connect” to your network

• Integrate it into your daily routine


We help entrepreneurial businesses simplify, clarify and achieve their vision

www.eosprocess.com


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My eBook: Using LinkedIn for Selling & Consulting

• Go to www.CoherentSalesConsulting.com

• Check in “scroll” - right side of screen• Click on the eBook entry• When prompted for a coupon –

enter the word “THIRD”• Instead of $14.95, you will get the book

for $9.95 through the end of this week.• This applies to the first 30 people

over the next 7 calendar days

jump starting linkedin

Business

account settings

daily routine

network integrate

network quickly

completely

group feature

linkedin customize

settings