Display advertising is a great way to get more traffic to anadvertiser’s website by harnessing the power of images and other formats to showcase their brand, products and services to a highly targeted audience.

Here are a few examples:

WHAT IS DISPLAY ADVERTISING

TARGETING 1000’S OF KEYWORDS, COMPETITOR KEYWORDS, AS WELL AS YOUR KEY DEMOGRAPHIC & GEOGRAPHICAL TARGETS

BE NOTICED!WITH AD PLACEMENT ON TOP WEBSITES

AS WELL AS MOBILE APPS

Advanced targeting options like remarketing can bring interested prospects back to your website and increase conversions and profit. Once people have visited your site, remarketing keeps your business top-of-mind and

help these interested prospects complete a transaction.

Potential customers vistit your

site

1

Now your ads show up wherever they go

on the internet!

Using a retargeting code on the back end of your website remarketing can follow anyone who visits your site

3

2

RE-MARKETINGWith its ability to target unconverted web visitors for companies, remarketing has been shown to deliver

strong results, even boosting conversions by 50% or more. That makes remarketing even more than a second chance to sell it makes it a powerful tool for increasing business.

DISPLAY IS DIFFERENT THAN SEARCH ADS

ANALYTIC SAMPLE

 

Global University

Display Campaign Goals

CLICKS Display

IMPRESSIONS Display

CTR Display

100 100,000 0.10%

Display and Remarketing Campaign Totals

CLICKS Display

IMPRESSIONS Display

CTR Display

354 121,859 0.29%

Display Campaigns CLICKS Display

IMPRESSIONS Display

CTR Display

314 108,344 0.29%

Remarketing Campaign CLICKS Display

IMPRESSIONS Display

CTR Display

40 13,515 0.30%

Historical Data PERIOD CLICKS IMPRESSIONS CTR

May 354 121,859 0.29% April 244 62,304 0.39%

 

Federal Protection

Display Campaign Target

Display and Remarketing Campaign Totals

CLICKS Display

IMPRESSIONS Display

CTR Display

425 170,382 0.25%

Display Campaigns CLICKS Display

IMPRESSIONS Display

CTR Display

308 145,727 0.21%

Remarketing Campaign CLICKS Display

IMPRESSIONS Display

CTR Display

117 24,655 0.47%

Historical Data PERIOD CLICKS IMPRESSIONS CTR

May 425 170,382 0.25% April 533 226,849 0.23% March 360 161,088 0.22%

February 588 189,490 0.31% January 308 132,486 0.23%

CLICKS Display

IMPRESSIONS Display

CTR Display

150 150,000 0.10%

In March of 2013 the Interactive Advertising Bureau (IAB) released a study and a white paper touting the value of online display advertising. Its findings “Brand recall increases 25% when online display ads are combined with TV spots…”

THE POWER OF DISPLAY ADVERTISING

TV commercial recall increases 25% with display ads.

Magazine ad recall increases 17% with display ads.

Newspaper ad recall increases 13% with display ads.

Radio commercial recall increases 13% with display ads.

Billboard ad recall increases 3% with display ads.

Major companies believe display is delivering ROI. UPS has run at least 353 differentonline banner ad executions. IBM has run 680. And Microsoft has run a whopping 3,356.

MAJOR COMPANIES BELIEVEIN DISPLAY ADVERTISING

AT&T: 2,347 display ad campaigns

Lexus: 446 display ad campaigns

Dell: 2,241 display ad campaigns

Walmart: 1,504 display ad campaigns

P&G: 5,931 display ad campaigns

Ford: 2,222 display ad campaigns

Target: 1,839 display ad campaigns

Fox: 1,183 display ad campaigns

Flexibility: Digital marketing is changing the way companies buy media. Digital media is not like traditional marketing in once you set a course of action you are pretty much stuck with it. With A/B testing, before a campaign is run, email and display ads become more efficient and you get the most return on your investment.

Accountability: One of the greatest strengths of digital marketing is its accountability. We track all campaigns on a daily basis to make sure we hit your predetermined benchmarks. We pride ourselves in our tracking ability to help you focus on what is working or not.

Experience: Digital marketing and web design is our sole focus and passion. Our hands-on involvement with campaign creation, analytics and optimization helps us keep a pulse on new trends in digital media.

REASONS DIGITAL MARKETINGIS DIFFERENT

#1 Liberty BankRegional bank wanted to leave national advertising agency because they were not receiving the results promised. In a month and a half,JumpSix helped achieve over 1,500,800 impressions and 3,821 targeted visitor clicks. We current-ly provide 5x the monthly online performance as the national agency. (Display/Remarketing)

#2 National manufacturer wanted to attract individuals looking to pur-chase bulk cheese products. They have received 334,052 impressions and 501 targeted visitor clicks in the last two months. We continually under promise and over deliver. (Display/Remarketing)

#3 Save The StorksNational Not-For-Profit wanted to increase exposure of grants available to pregnancy help cen-ters. JumpSix produced over 210, 027 impressions and 565 targeted visitor clicks to their website in the last three months. (Display/Remarketing)

#4 HavenLocal healthcare agency wanted to create brandexposure online. They contracted JumpSix to drive 100 targeted vis-itors to their website each month. Instead, we have driven over 761 people in four months to their website. (Display/Remarketing)