june 14th 2012 Jon Schainker, Senior Producer. Educational Technology Services. UC Berkeley DIY Video Educational Technology Services iTunes U DIY Video Whats the big deal with video? Some grounding principles A few hands-on tips To DIY or not to DIY? Some resources Video: Whats the big deal The revolution will be televised....youtube uploads 3 days of video per minute. (youtube press release 6/8/12) Video will soon be 90% of internet traffic (Robert Kynci, VP of Global Content, YouTube,2012) We will watch videos online 60% of the time they are found. (website magazine 2012 A minute of video is worth 1.8 million words. - Dr. James McQuivey, Forrester Research, 2009) Video: The Media Pie We spend 11.5 hrs a day consuming media, 4.5 hrs of video a day (eMarketer, 2012) Video: MOBILE VIDEO 1/2 of all phones today are smartphones. (128 million in US alone)50% of smartphone owners watch videos on their phones. (eMarketer,2012) How do you distinguish your video online? Todays Grounding Principles Hook em quick. You have 7-9 seconds to grab a viewers attention Who you are, what youre communicating, and why its important to them. Keep it short. 66% will watch online video for up to 2 minutes. 37% will watch for 3-5 minutes (marketingcharts.com.2012) Consider the destination. cross platform video. multitasking audience Assess and Adapt. Tips of the trade Effect to Cause model-what do you want to say to whom and why Pre-Production - audience, scripting, budget Production - lighting, camera, sound, framing Post production- keep it simple, titles, b-roll, music Distribution, Metadata, and copyright. To DIY or Not to DIY? The audience definition should dictate your medium requirements Consider your objectives, budget, resources, timeline, bandwidth, expertise Consider going PRO -, review portfolio, references, make sure you get along, define the budget and deliverables. Professionally produced video outperforms user generated video (DIY) by 30% (comscore 2012) You only have one chance to make a first impression Some video resources Production Resourcesyoutube/create Post production Resources youtube/editor, imovie, Distribution resources facebook, twitter, youtube, itunesU,, mobile, Live event resources livestream, ustream, justintv, youtube Contact us: THANKS jon Schainker