Starting or Pivoting Your Business in eCommerce - Session 3

Live Webinar will begin shortly

June 24, 2020 5:00PM

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What platforms are you currently using for

Marketing?

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What is your eCommerce Marketing

budget based on?

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Do you subscribe to any local search

directories?

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Starting or Pivoting Your Business in eCommerce Series

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https://santabarbara.score.org/content/take-workshop-35

● Includes: ○ Platform & Design - aired May 27 - view recording○ Optimization - aired June 10 - view recording○ Marketing - Wednesday, June 24○ Operations - Wednesday, July 15

■ updated date, previously 7/8

Speaker

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John Richardson

Starting or Pivoting Your Business in eCommerce - Session 3

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eCommerce Marketing

● Advertising (Platform and Budgeting)● eMail Marketing● Local Search Directories

Starting or Pivoting Your Business in eCommerce - Session 3

● Make sure you clearly understand your Customer profile in order to optimize your ad spend

● Platforms○ Google Ads, Local Search Directories, Social Media Groups, Groupon,

Amazon Home Services○ Local Coverage - Inspiring Story in the face of adversity!

● Budgeting - Recommend at Product Level (% of Sales Price)● Track your metrics (Impression, Click Throughs, CPC, Conversions)

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Advertising (Platform and Budgeting)

Q&A

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Starting or Pivoting Your Business in eCommerce - Session 3

● Create Educational/Valued Content for Website○ Re-use on Emails & Social Media

● Create/Maintain a Customer Email List (Savings/Compounds if treated right)● Remember, your goal is to keep them engaged and to bring them back to your

site where you have more control over them and can present more information

● Track your metrics (Sent, Opens, Click Throughs, Pages Landed, Conversions)

held liable for any claims or damages that result from reliance on this information. 11 11

eMail Marketing

Q&A

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Starting or Pivoting Your Business in eCommerce - Session 3

● Make sure you clearly understand your Customer profile in order to optimize your ad spend

● Platforms○ Google My Business (both for Products and especially for Services)○ Yelp○ Others

● Track your metrics (Impression, Click Throughs, CPC, Conversions)

held liable for any claims or damages that result from reliance on this information. 13 13

Local Search Directories

Q&A

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Upcoming Webinars

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https://santabarbara.score.org/content/take-workshop-35

● Starting or Pivoting Your Business in eCommerce Series○ Operations - Wednesday, July 15 - MOVING

● COVID 19 RESOURCES: Changes, Updates and Best Practices for your business finances

○ Every Wednesday through July 29

● When to Bring in the Experts - A Q&A session on when and how to work with attorneys

○ Thursday, July 16

THANK YOU!

Visit santabarbara.score.org!

Business Resources / Workshops and Webinars / Free Mentoring

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