june 28, 2000 business working group introduction session

June 28, 2000

Business Working Business Working GroupGroup

Introduction SessionIntroduction Session

June 28, 2000 PKI Forum Business Working Group 2

BWG Agenda - June 28BWG Agenda - June 28

0900 - 1030

1030 - 1100 1100 - 1200 1200 - 1330 1330 - 1530 1530 - 1600 1600 - 1700 1700 - 1800 1840 -

Introduction/overview (D. Brink)

Membership (L. Pretty)

Morning break (CardBASE)

Membership cont. (L. Pretty, L. Pluswick)

Lunch (Xcert)

Education (D. Brink)

Afternoon break (Celo)

Education & marketing (D. Brink)

Report to plenary session (D. Brink)

Special evening in Dublin (Baltimore)


BWG Agenda - June 29BWG Agenda - June 29

0830 - 1030 1030 - 1100 1100 - 1215 1215 - 1315 1315 - 1530 1530 - 1545 1545 - 1630 1630 - 1730 1730 - 1800

Interoperability (T. Polk, L. Pretty)

Morning break

Interoperability cont. (L. Pretty, TWG)

Lunch

Policy & Privacy (J. Sabo)

Afternoon break

New projects and summary (Chrysalis)

Report to plenary session (L. Pretty)

Meeting wrap-up (L. Pretty)


BWG Agenda - Next 90 Min.BWG Agenda - Next 90 Min.

Context - PKI market trends Context - PKI Forum objectives &

structure Business Working Group

– Approach and objectives– Review of accomplishments– Current activities

Member recruitment– Targeting end-users

June 28, 2000


PKI Market TrendsPKI Market Trends


Source: Aberdeen Group, PKI Multi-Client Study, December 1999

PKI Market DriversPKI Market Drivers

PKI as enabling technology PKI as means for mitigation of risk

– Financial applications– Business processes conducted with partners, customers,

suppliers and contractors over the internet Commitment to PKI

– Despite beliefs that PKI is• Not easy to use, configure and maintain• Not easy to sell to executives

– Convinced there are no viable alternatives– Convinced must move forward to support

e-business objectives



PKI Application DriversPKI Application Drivers

68%

62%

58%

43%

21%

Web

VPN

E-Mail

Custom

ERP


PKI Market InhibitorsPKI Market Inhibitors

Confusion and lack of awareness aboutbenefits of PKI

Cost Too visible for end-users Openness / interoperability Scarcity of technical expertise



$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

2000 2001 2002 2003

Wo

rldw

ide

Re

venu

e (

$M

)

Maintenance

Professional Services

System Integration

PKI Services

PKI Products

Source: Datamonitor, “Public-Key Infrastructure 1999-2003”, December 1999

PKI Market Forecast, 2000-2003PKI Market Forecast, 2000-2003by Revenue Categoryby Revenue Category


Source: Datamonitor, “Public-Key Infrastructure 1999-2003”, December 1999

PKI Market Forecast, 2000 -2003PKI Market Forecast, 2000 -2003by Geographic Regionby Geographic Region

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

2000 2001 2002 2003

Wo

rldw

ide

Re

venu

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$M

)

ROWEuropeUS

June 28, 2000


PKI Forum Objectives & PKI Forum Objectives & Working Group StructureWorking Group Structure


PKI ForumPKI ForumMajor Business ObjectivesMajor Business Objectives

Grow the adoption and use of PKI as a critical enabler of e-business

Enhance the value of PKI for customersand business partners

Increase confidence in deployment ofPKI by customers and ISVs

Accelerate revenue growth forPKI-based products and services


PKI ForumPKI ForumFundamental ApproachFundamental Approach

“Vendor-led, customer-driven”


PKI Forum Working GroupsPKI Forum Working Groups

Two synergistic and complementarypeer-level Working Groups– Business Working Group– Technical Working Group– Individual subgroups may be formed

from time-to-time as needs dictate The Technical Working Group is

primarily composed of technologists / implementers

June 28, 2000


BWG ObjectivesBWG Objectives& Current Activities& Current Activities


BWG Approach / ObjectivesBWG Approach / Objectives

Seek input– Understand and synthesize business

needs supported by PKI– Outreach to external user communities

implementing PKI– Outreach to other organizations working

with PKI Actively address PKI issues and concerns

– E.g., review and comment of policy and standards documents


BWG Approach / ObjectivesBWG Approach / Objectives

Educate / raise awareness– Provide vendor-neutral PKI educational

materials Ensure strong linkages to Technical

Working Group– Provide input on interoperability profiles,

business requirements, etc.


Inaugural Members MeetingInaugural Members MeetingCalifornia, March 2000California, March 2000

Formation Agreement on initial priorities:

– Market education / awareness– More users, more user input

• Increase number of user members

– Input to Technical Working Group• Define process

Election of BWG co-chairs


BWG LeadershipBWG Leadership

PKI Forum Executive Board sponsor– Derek Brink / RSA Security

BWG co-chairs– Ray Wagner / Phyve– Lisa Pretty / PKI Forum (acting)

BWG project leaders– PKI Tutorial: Phil Kranenburg / Xcert


Education / AwarenessEducation / AwarenessMarketingMarketing

Our Executive Director has been productive!– Establish PKI Forum web site– Establish Member mail lists– Plan and coordinate quarterly Member meetings– Liaison with other organizations– Establish input mechanisms - surveys,

roundtables, papers, etc.– Develop communications plan– Develop PKI Forum collateral templates– ...


Education / AwarenessEducation / AwarenessIndustry Conferences (1)Industry Conferences (1)

April 2000 (Munich) - RSA Conference 2000– Presentation

May 2000 (Dallas) - Entrust SecureSummit– Exhibit

June 2000 (Hawaii) - National Association of Federal Credit Unions conference– Tutorial

July 2000 (Chicago) - e-Business Security Strategies conference– Member panel


Education / Awareness Education / Awareness Industry Conferences (2)Industry Conferences (2)

September 2000 (Orlando) - Baltimore e|security conference– Exhibit; member panel proposed

September 2000 (San Jose) - Certicom PKS 2000 – Member panel proposed

September 2000 (San Francisco) - ICM Digital Certificates & PKI– ½ Day workshop


Education / Awareness Education / Awareness Industry Conferences (3)Industry Conferences (3)

September 2000 (Barcelona) - EESSI international seminar & ISSE Conference– Panel participant

October 2000 (San Jose) - IBC Mobile e-Security– Member panel

January 2001 (Paris) - IBC Secure Mobile Transactions– Member panel


Education / AwarenessEducation / AwarenessCurrent BWG ProjectsCurrent BWG Projects

“PKI Basics”– Whitepaper– Tutorial– Phil Kranenburg / Xcert will lead project

review and discussion this afternoon “PKI Notes” series

– Lisa Pretty / PKI Forum will lead project review and discussion this afternoon


Education / AwarenessEducation / Awareness

Future BWG projects– Derek Brink / RSA Security will lead

group brainstorming discussion this afternoon

Your active participation is needed!– Members on BWG mail list: ~70– Members contributing work:

June 28, 2000


Membership SessionMembership Session


Discussion TopicsDiscussion Topics

Membership recruitment– Targeting end-users

[Morning break] PKI Forum Members directory PKI Buyers Guide project

– Leo Pluswick / ICSA.net

June 28, 2000


Education SessionEducation Session


Discussion TopicsDiscussion Topics

“PKI Notes” series– Lisa Pretty / PKI Forum

“PKI Basics” whitepaper & tutorial– Phil Kranenburg / Xcert

Future education projects– Derek Brink / RSA Security

june 28, 2000 business working group introduction session

Documents

grouppki forum objectives

deployment of pki

value of pki

pki multiclient study

pki isnot easy

pkibased products

aberdeen group

groupbwg objectives