june marketing and strategy presentation- rtn burnaby

SME Strategy- Business Consulting 1

Do you want good marketing or a good

business?Anthony Taylor

@anthonyctaylor


My goal for tonight

For you to walk away with three pieces of information that will change the way you market yourself and your business.

@anthonyctaylor


Two things: about me

Business Consultant- SME StrategyI help businesses who want to grow, but don’t know how.

Life Enjoyer- Anthony C Taylor and AssociatesLiving live to the fullest, and using business to save the world

@anthonyctaylor


Once upon a time….

@anthonyctaylor

SME Strategy- Business Consulting 5 @anthonyctaylor


Who dictates the success of your

business?Tell me later…

@anthonyctaylor


Who here…?

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Likes marketing?

@anthonyctaylor


Likes selling?

@anthonyctaylor


Who dictates the success of your

business?

@anthonyctaylor


Your clients doThey pay the bills

@anthonyctaylor


What is your business?

Who do you sell to?

Who are your clients?

@anthonyctaylor


What are their problems?

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Why is that a problem? (For them)

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How do you or your products solve that problem?

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Got Proof?(Social or otherwise)

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TestimonialsWork Samples

Personal stories

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Be the expert

“If you can say in your own words exactly what the client is thinking, they know that you are the one who can

solve their problem.”-Iman Aghay

@anthonyctaylor


What is (your) business?Core Competencies What are you good at?

________________________________________________________________________

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What is (your) business?Core Competencies What are you good at?

________________________________________________________________________

Competitive advantageWhat are you better at compared to everyone else?

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Will this:Increase revs/decrease costs?Are there any unusual skills that are needed to execute this strategy?Will it take competitors significant time to imitate?What’s the advantage potential?

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Competitive advantage VIROValuableImitableRareOrganization- Is the firm organized to implement the strategy.

Valuable strategies are table stakes (ante) Valuable and rare will be short term advantageValuable rare and hard to imitate will result in long term advantage.

@anthonyctaylor


Do you understand your clients?

What are the Alternatives for your clients?

• Cost• Time• Work for the buyer• Warranty• Risk• Eg:

What is your clients’ thought process in regards to your product?

• How do they buy it?• When do they buy it?• How do they find out

about it?

@anthonyctaylor


Getting out there.

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You are who you show you are.Are you showing the right things?

@anthonyctaylor


MarketingIn person

Networking, Trade shows, Presentations, Meetings, Follow up

In PrintFlyers, Business cards, (E)mails, Books

OnlineWebsite, Social media, Blogs, Communities,

@anthonyctaylor


Are you saying the right things?

@anthonyctaylor


You control only half your branding

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Half is what you say

Half is how it’s interpreted.

@anthonyctaylor


In conclusionKnow thy clients.

Know their problems, and solve them. Be of service.

Know thyselfRecognize, and promote the VALUE of your business

Be thyselfJust go out an be awesome, help people, and be yourself.

@anthonyctaylor


Want help?

Ask, I’m here to help.

If it takes a long time, it costs money

My blog – It has lots of great info on it-So subscribe.

@anthonyctaylor


My next workshop

Demystifying Social media so you can use it as part of your business strategy June 29th.

Use Promo-code RTN for 20$ tickets.

@anthonyctaylor


Questions?@[email protected]:778-895-5446www.smestrategy.net

@anthonyctaylor