june2017 digitaltwin onblockchain - blockchain competence · digital"twin industrial consumer...

© 2016 Cognizant

June 2017

Digital Twin on BlockchainEnabling the circular economyBurkhard Blechschmidt, Cognizant Business Consulting

[email protected]

‹Nr.› © 2016 Cognizant 2© 2015 Cognizant 2

Digital innovations are dematerializing value chains

Old Model New Model

PRIMARY

InboundLogistics

Production OutboundLogistics

Marketing&8Sales

Service

SUPPORT

ProcurementTechnology8 Development

Firm8InfrastructureHuman8Resource8Management

MARGIN

“designed for widgets not for digits”Operational efficiency inside the company

“the linear economy”Digitization of processes

Intelligent assetsSmart connected products

“Opening up the insides of an industrial company is key” ,Jeff Immelt, GE (Nov 2016)

2


“Now any Noun… any person, place or thing… has a virtual self as well a physical self.”

3

DIGITAL TWIN

‹Nr.› © 2016 Cognizant 4

DIGITAL TWIN

Industrial Consumer Place Person

Machine,DeviceCar

Aircraft

LuxuryToysFood

BuildingFarm

AvatarMedical

• Simulation Model• Bill of Material / Process• Design• Status, Usage• Availability

• Provenance• Ownership• Warranties• Analytics• ID / reputation

• Ownership / rights• Certification• Location /Geo data• Satellite image• Instructions


The programmable circular economy of twinned assets, products and resources requires secure and trusted exchange of data and value

Company A

• Trust

• Security

• Interoperability

• Flexible business models

Company B

Supplier

Prosumer

Machine

Consumer

Challenges

Circular, Distributed Value Chains

Digital Twin

The digital twin becomes the business

• Knowledge of location, availability, condition

• Extend cycle length

• Increase utilization

• Additional use cycles

• Accurate information on asset value

• Open participation: Micro-Manufacturing / Personal Fabrication

Value drivers


MASSIVE TRANSFORMATIVE PURPOSE (MTP)

BLOCKCHAIN will become the technology backboneto enable secure and trusted sharing of DIGITAL TWINS

across companies, governments, consumers, innovators, autonomous machines.

It will become a key enabler of the circular sharing economy and IoT1

with a total economic impact of USD 3,9-11,1 trillion by 20252.

Key problem addressed: most of today’s intelligent assets have been designed in closedinnovation processes and therefore work largely in silos1

1) Ellen McArthur Foundation / WEF (2016)2) McKinsey


Example: Genesis of Things – shared manufacturing / twinning of product

Genesis of Things is a trusted, encrypted and open platform for the entire 3D printing supply chain. Intellectual Property scales globally and stays protected, each printed product has its own ID and digital product memory. Supply chain processes including trade finance are automated.

Source: Innogy / Cognizant


Genesis of Things: Digital Twin on decentral technology

Source: Innogy / Cognizant


Example of how it works today: digital twin of a Lego MOC1 becoming a business

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1) MOC = My Own Creation (-> personal fabrication)

This instruction file is free to watch. But if you intend to build thismodel (or if you just want to support my future creations), pleaseconsider a donation. I ask for a minimum of $10. It took me a lot oftime and effort to create it.My Paypal is: XXXXXX

Key elements of the value proposition:

• Design IP (“My Own Creation”)• Bill of Material (Lego parts list)• Bill of Process (instruction video)• Monetization (donation)


Innovation as a Luxury

Every product has its story: Where itcomes from, how it was made, howwe used it

„We envision a future, where we knowthe exact provenance and authenticityof everything we touch see and feel“


Car Passport

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Example:Decentralized SaaS Provider for Digital Twin Business: Twin- of-Things

Digital Twinning Service Providers

Source: Innogy SE, Carsten Stöcker


Twin- of-Things Architecture

Source: Innogy SE, Carsten Stöcker


Recap: MASSIVE TRANSFORMATIVE PURPOSE (MTP)

BLOCKCHAIN will become the technology backboneto enable secure and trusted sharing of DIGITAL TWINS

across companies, governments, consumers, innovators, autonomousmachines.

It will become a key enabler of the circular sharing economy and IoT1

with a total economic impact of USD 3,9-11,1 trillion by 20252.

1) Ellen McArthur Foundation / WEF (2016)2) McKinsey

© 2016 Cognizant

Cognizant is a Tier 1 Consulting & IT Services Provider

15

250,000+Employees Worldwide

281In FT Global 500

230Member of Fortune 500

Founded in 1994(CTSH, Nasdaq), S&P 500 Index

50+Global Delivery Centres

$33 billionMarket Cap

20,000+ outsourcing projectsDelivered in 40 countries

$12.41 billion RevenueUp 21% YoY

The fastest growing information technology organization in the world, #4 in Fortune’s “Most Admired Companies” in Info-tech Services

1994 1998 2004 20112006 2013 2014

Technology Arm

of D&B

Listed on the

NASDAQ

Included in NASDAQ 100

Index

$1BN Annual revenue

Joined the prestigious

Fortune 500

$2BN Quarterlyrevenue

Crossed FY revenue

$10 BN

Digital Works &

Collaboratory

2016

Blockchain Practice:• 100+ Blockchain SMEs• 10+ Clients• Solution Accelerators

Partnerships

Framework)Expertise

june2017 digitaltwin onblockchain - blockchain competence · digital"twin industrial consumer...

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