By

SivaSuryaVijaya.P

Junior Wisdom

AN INTRODUCTION TO JUNIOR WISDOM

Our Mission

To provide most educative and enlightening material.

To promote "RIGHT THINKING & RIGHT LIVING" among people.

To strengthen "MORAL FIBRE IN THE SOCIETY" .

To help acquire and sustain KNOWLEDGE, SUCCESS, HEALTH & HAPPINESS.

““There are two motives for reading a book One; that you enjoy it; the other, There are two motives for reading a book One; that you enjoy it; the other,

that you can boast about it”that you can boast about it”

– Bertrand Russell

JuniorWisdom

WISDOM PUBLICATIONS IS FOUNDED BY ITS EDITOR Lion.Dr.K.V.GOVINDA RAO IN THE YEAR 1973. WISDOM INTERNATIONAL MONTHLY DIGEST IS PRINTED AND PUBLISHED BY K.V.S.VIJAYAKUMAR IN ENGLISH, TELUGU AND BRAILLE (English) LANGUAGES.

WISDOM is a unique magazine educating, enlightening and entertaining millions of readers at home and abroad. Education, Scientific Innovation, Culture, Religions of the World, life Sketches of Statesmen, Inventors, Heroes, Scientists, Scientific and Technological Development, General Knowledge, Self-improvement, Health and other man-making subjects are covered.

WISDOM consistently, in the middle of December, year after year, awards forty or more individuals drawn from a cross-section of the society for their extraordinary talents and exemplary achievements. “Star of India”, “Sangeeth Rathna”, “Seva Rathna” … are some of the prestigious awards.

Started in January 1973 with a

print order of 1,000 copies the

combined circulation has reached

1, 05,000 copies within 37 years,

an unprecedented growth

indeed.

"RATHNA & RAO WISDOM

TRUST" is formed as Sister

Institution of WISDOM

Publications. During every

"WISDOM AWARDS FESTIVAL"

"RATHNA & RAO WISDOM

TRUST" donates to deserving

charitable institutions for

medicines for the benefit of the

underprivileged people of our

society.

Overview

JuniorWisdom

Situations

In Chennai there are 1389 schools and overall Tamilnadu there are 48358 schools.

in both rural and urban areas 90% of schools are not having the awareness of wisdom International Digest.

Books are not available in all the bookstore wisdom books is only available for particular 800 agents.

Two third of children are using internet for their learning.

70% of children using internet at home and 56% of children using internet at school.

PARENTS

Mostly e-mail and web for research

DO YOU KNOW HOW YOUR CHILD USES THE NET?

WE NEED TO BE INVOLVED IN OUR CHILDREN’S ONLINE ACTIVITY, VALIDATE THEIR SKILLS & LEARN FROM THEM

YOUNG PEOPLE Interactive chat,

IM, Music, Games,

ADULTS + CHILDREN USE THE NET IN DIFFERENT WAYS

KNOWLEDGE Many children pick

up technology quicker ! HELP YOUR

CHILDREN TO UNDERSTAND THE CONTEXT

TECHNOLOGY IS THROWING UP NEW IMPORTANT SAFETY ISSUES WHICH CHILDREN MAY NOT SEE

WISDOMUnderstanding

how to behave in a virtual world

THE DIFFERENCE BETWEEN KNOWLEDGE + WISDOM

IN SCHOOL

Generally supervised, protected and monitored

WE NEED TO DO MORE THAN

SUPERVISE- WE NEED TO HELP

EDUCATE

CHALLENGE =to ensure that children are

safe wherever they use the internet.

OUT OF SCHOOL

Often no filtering, supervision or

monitoring

SUPERVISED/UNSUPERVISED ACCESS POINTS

Junior Wisdom

Problems

Children are spending more time

on tv and playing games. So 74% of

children having reading problems.

Lot of School homework so they are

forcedto study only subject

books and no stoptuition for children.

Parents don't have aware

about which book is good for their children

knowledge and where they can buy the same. Reduce of

spending cost for booksProblems

Parents not having time to spend with

their children.Because they are

busy with their work.

Solutions

Persona

A description of a representative user (a pretend person who represents a type or group of users)

Personna's tell us

Who the users are

What are the activities they wish to perform

Why they might use/buy/wear/visit our product ie., their motivations

How our product/service fits into the context of their life.

 

 

Sanjana.P Studying 6th standard in St.Joseph matric Hr

Sec School, chennai.

Age: 13

Sanjana.PAbout:

Sanjana is a very nice girl. She only holds the first rank in her school. Sanjana like her school friends and teachers.

Entertainment:

She always likes to collect a stamp. She have more interested in sports and reading some knowledge books. She also like to learn more general knowledge books. she likes to watch TV

Favourite programs:

Chutti TV, pogo

Favourite book: Wisdom, Chandmama, gokulam

Favourite Snacks

Chocolate and ice cream