juniper networks' richard bayliss

CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net

RISE OF THE MICRO-MULTINATIONALS

CHIEF ARCHITECT, EDGE SOLUTIONS, WW SERVICE PROVIDER

Rich Bayliss

Commsday Melbourne. October 2013

@rbbayliss


WHO ARE JUNIPER?

OUR FOUNDING VISION:

Connect Everything.Empower Everyone.


TELSTRA – MULTISERVICE EDGE

"With data on Telstra's fixed network doubling approximately every 17 months we need a network that is scalable, resilient and integrated. The Juniper Edge Services Router assists Telstra to manage content delivery, is highly scalable and integrates our networks. Using this equipment in our network assists us to manage the ever increasing volumes of traffic on the Telstra network."Mike Wright, Executive Director, Networks and Access Technologies, Telstra

MX-Series

Source: http://newsroom.juniper.net/press-releases/juniper-launches-world-s-most-powerful-edge-servic-nyse-jnpr-0940496


OPTUS - NEXT-GEN CORE

"We carefully chose a core platform to support the organization's growth aspiration. We selected Juniper Networks PTX Series Packet Transport Switch as it provides the density required to support our growth plans. The optimized nature of the PTX platform will also help us manage our cost base as we grow our network, while the power efficiency of the platform will help us support growth within a manageable power environment.”

Karim Nejaim, Vice President, Converged Services Engineering, Optus

Source: http://newsroom.juniper.net/press-releases/optus-to-build-next-generation-core-to-accommodate-nyse-jnpr-978768

PTX5000


MACQUARIE TELECOM

"Australia’s National Broadband Network will bring unprecedented high-speed broadband access to premises across the country. Having enjoyed years of stable network operations with Junos operating system running on a previous generation of Juniper Networks solutions, we are very confident that the MX960 3D Universal Edge Routers will future proof our network and support increased bandwidth demands and the roll-out of new services for years to come."Chris Greig, Group Executive, Telco Business, Macquarie Telecom

MX-Series

Source: https://www.juniper.net/au/en/company/press-center/press-releases/2013/pr_2013_07_18-08_30.html


REPORT CARD: AUSTRALIA

Connect Everything.Empower Everyone.


CONNECTING BROADBAND TO INNOVATION & PRODUCTIVITY

Empowerment through increased employment opportunities and productivity improvements.

The ‘Digital Economy’ IS the actual economy.

Megatrends reinforce the critical nature of telecommunications which is now seen as a right.

Internet of Things driving huge increases in network demands including transaction rates and latency


ARE WE STUCK BUILDING BLOCKBUSTERS?

AG

GR

EG

AT

E

RE

VE

NU

E

SERVICES

THE MIDDLE GROUND

Vo

ice

SM

S

Da

ta

Vid

eo

THE FAR ENDDRAGONS

BLOCK BUSTERS

?

Dragons Explained: http://forums.juniper.net/t5/Your-Business-Edge/Make-Your-Strategy-Team-Watch-Game-of-Thrones/ba-p/188121


THE NEXT KILLER APP


STEVE JOBS – DESKTOP PUBLISHING


JIM HENSON – CHILDHOOD DEVELOPMENT


JACK DORSEY INSTANT COMMUNICATIONS


ROBERT RODRIGUEZ – FILM PRODUCTION


LIMITS BRING FREEDOM

“You’re gonna come up with problems every day on your set. You can get rid of the problem one of two ways – you can do it creatively or you can wash it away with the money hose. You got no money, you got no hose”

Robert Rodriguez, 10 minute film school.


MICRO-MULTINATIONAL DEFINED

Sales IT Marketing Finance

Micro-multinationals are small companies with a presence in multiple countries with a ‘Mariachi-

lead’ comparative-advantage.


IF IT’S SO EASY…


ACTUALLY…


TECHNOLOGY BRINGS MMN TO THE GARAGE


BUSINESS CASE

Establish

$0Sole Trader

w/ ABN

$50 Brand/Logo

Start Up

30D 30 Days To Establish

$3K Makerbo

Replicator 2

Ongoing PM

$109 Filament & Website

$361 Shipping

50 Objects

50 Objects pm at $20 (postage incl) ~53% Gross Margin

1 2 3


I AM NOT A CREATIVE PERSON


I DON’T HAVE A GRAPHICS DESIGNER


“IF YOU WANT TO BE A FILM MAKER…”


I DON’T HAVE A SALES OR IT PERSON


THE-ZEBRA-ATOMS.COM


I DON’T HAVE MARKETING FOLK


I ALWAYS NEED A NETWORK.


WORLD’S FIRST 3D PRINTED ROUTER


..BUT NOT THE FIRST 3D PRINTED COMMUNICATIONS EQUIPMENT

We are at the inflection point where the line dividing physical from digital is rapidly blurring.


MOVING UP THE VALUE CHAIN

3 Initial Business Models

Design as a Service

Product Model

Ad Supported Model

Future Value

Improved Production

Improved Materials

Outsourced Production


CASE STUDY – NEW YORK CITY

26,000 new tech/information jobs - 11% increase.Two-thirds of NYC wage increase ($5.8B).


DEFINING NEW YORK CITY’S ECOSYSTEM

“New York’s rich pool of creative, marketing and business talent is well suited for creating and running these new businesses, all of which can be built with comparatively few engineers. At the same time, today’s technology revolution is much less about creating the infrastructure and plumbing for the Internet, but about applying technology to traditional industries like advertising, media, finance, fashion and health”

Center for an Urban Future


CASE STUDY – BLACKMILK


COTTAGE INDUSTRIES ARE VIABLE AGAIN.RETURN OF COTTAGE INDUSTRY


LESSONS LEARNED FROM ZEBRAS

The barriers for innovation have never been lower. Niche ideas can now find a global audience online.

New technologies bring new physical and digital skills that lead to opportunities for innovation.

Limits bring freedom – embrace limits and move on. Eg. Let your customers build your product portfolio

Business models shift rapidly, automation is key to scale. Trust remains critical


DECOUPLE SERVICES FROM THE NETWORK

On Box Remote Shelf On Cloud

WHERE BEST TO SCALE SERVICE DEPLOYMENT?


OPEN CONTRAIL

“Telstra is investigating SDN as a potential enabler for service innovation and acceleration. We have been working with Juniper Networks to better understand how we can leverage emerging technologies such as service chaining without the risk of being locked into a specific technology or architecture. The OpenContrail product is an open standards-based solution designed to eliminate barriers to commercial SDN adoption.”

Crispin Blackall, Director, Enterprise & Business Product Engineering, Telstra

Source: http://newsroom.juniper.net/press-releases/juniper-networks-introduces-opencontrail-an-open--nyse-jnpr-1050858


CONCLUSION

Fragmentation of users and services is inevitable. Innovation requires service flexibility and agility.

The far end of the long tail is where tomorrow’s innovative and creative businesses will emerge.

Let’s focus on where our imagination can take us.

Juniper has a clear services framework with defined architectural principles and evolution strategy.


EXAMPLE: VIRTUAL CPE

Virtual CPE

Virtualization of CPE simplifies management and enables new services to

be deployed quickly in an ‘as-a-service’ model without forklift upgrades.

VIRTUAL CPEVPN / Internet


VIRTUAL CPE

Metro PoP CoreNBN

POIAN

SERVICE EDGE

TPT RTR

DCMetro PoPNBN

POI

CLOUD SERVICE MODEL: Transport optimized metro with DC hosted cloud services.

Core

IP CORECPE AN

DISTRIBUTED CLOUD : Transport optimized metro with Edge hosted cloud services (Service Card or VSE).

CPE

SERVICE EDGE

TPT RTRSERVICE

EDGE

IP CORE

APP

APP

juniper networks' richard bayliss

Technology

confidential copyright

telstra network

juniper edge services

network demands

edge solutions

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