JustBrigadeiro^

ContentsThe market

The 4P’s

Our target

The environment

The competitors

The Product

The Price

The Promotion

The Place

Who is it ?

How is it ?

IntroductionJust Brigadeiro, a sweet taste from Brazil !

Brigadier Eduardo Gomes: Presidential Election 1950

Brazilian’s tradition

«Vote for the Brigadier: He is handsome and single !»

The Market

The Environment

Chocolate is an $83 BILLION a year business, according to research firm MarketsandMarkets.

Also according to franchisehelp.com, gourmet desserts made of

chocolate will have a share GROWTH OF 13% in the next 4 years.

The average American consumes approximately 11.7 POUNDS of chocolate each YEAR.

More than 1.5 MILLION monthly searches for terms related to CHOCOLATE and GOURMET DESSERTS.

The Environment20% of growth in 2011 for organic chocolate

«Affordable luxury»

Dessert trend: Just as guests want savory foods for their appetizer and entrée, they want many tasty sweet confections for dessert instead of having one large piece of cake.

BRIGADEIRO is becoming a big trend on the East Coast,

specifically New York, and has been well accepted by the American market.

The CompetitorsDirect

All the brigadeiro brands in the U.S.

The CompetitorsAnd also

FudgeChocolate

TruffleCupcakes

485 companies in L.A. 162 companies in L.A. 889 companies in L.A.

Our Target

Our Target MarketParty planners

5450 companies in Los Angeles

We need to reach at least 12 of them

$6 billion revenue-1.0% growth

Our TargetsBaby Boomers Active L.A. women

Measuring the Market (ages 40-59)Population Size: 74 million Percent of the Population: 26.1%

Percent Growth Forecast by 2010 (ages 45-64): 29.7% SOURCE: U.S. CENSUS BUREAU

47% of them like to do different things in the same time.49% have a good taste56% like to have a close group of friends42% like to appeal71% take care of their appearance and image

The 4P’s

The ProductBrazilian candy

made with chocolate and

concentrated milk

All natural

Family recipe

53 calories

small & cutePerfect for parties & events !

The ProductObjective

Tactics

Strategy

6000 brigadeiros per month, which is $72,000 a year.

Manufacture and create brigadeiros, which is a brazilian chocolate candy.

Our different lines of products

Basic : black and whiteFun : personalized, special eventsGourmet: pistachios, fine chocolate & sprinkles

The Price

Objective

To earn a profit margin of $50,000 in the first year and have it icrease by a minimum of 20% each year

Price Quantity Total revenue

Total Fixed Cost

Total Variable

Cost

Total Cost (Fixed + Variable)

Gross Profit

$1 Small 72 000 72,000 1500 28,800 30,300 41,700

$2 Cup 12 000 24,000 1500 14,400 15,900 8100

TOTAL 84 000 96,000 3000 43,200 46,200 49,800

The PriceFixed costs

Strategy

Variable costs

Gas and parking and electricity. The amount that Brigadeiro has devoted to its fixed cost is $3000 per month which is equally divided between the two variety of chocolates.

All the ingredients required for making both types of Brigadeiro, Baking papers and cups. The amount taken as the variable cost for both is 40% of cost for the small ones and 60% for the big ones. This brings Brigadier's mark up as 60% and 40% respectively for both kinds of chocolates.

Produce 300 small brigadeiros and 50 cups for each party and cater to a minimum of 5 parties per week

Introduce the unbeatable variety at very competitve prices

Tactics

Provide a good discount for any big orders

The PromotionObjectives

Strategy

To create 100,000 exposures

Create brand awareness, inform and persuade consumers

The PromotionAesthetic website

Coupons

Social Networks

Brochures

Newsletter

PR

P.O.P.

Tactics

The Promotion

Total: 100,000 exposures

J F M A M J J A S O N D Nb of exposures

Buying cycle

1. Website 25,000

2. Social Media 20,000

3. Newsletter 8,000

4. Brochure 15,000

5. Coupons 17,000

6. PR 10,000

7. P.O.P. 5,000

No exposure

Buying cycle period

Exposure

The PlaceObjectives

To expand the number of distributors for the ‘Just Brigadeiro’ line to include at least 12 different distributors in the Greater Los Angeles area.

Reach our target market and achieve our short-term fiscal goal by June 2014 by means of Selective Distributing through our establish channels.

Increase the number of part-time employees to 5 by 2014.

Open a brick-and-mortar ‘Just Brigaderios’ store to directly sell to customers and facilitate distribution networks. Dependant on profits - intent of opening by late 2016.

Strategy

The PlaceOur primary Distribution Channels involve selling ‘Just Brigadeiro’ through intermediaries to reach our target market: In order to expansively distribute our products, it is vital that we establish channels in collaboration with:

Party Planners In the Los Angeles area. Our market includes: Los Angeles, Santa Monica, Venice,

Marina Del Rey, Brentwood, Westwood, Beverly Hills, Hollywood, Palisades and Malibu.

Long term GoalThe long-term goal of ‘Just

Brigadeiro’ is to open a direct channel of distribution by

establishing a brick-and-mortar location to reach consumers.      

Tactics

The PlaceMulti-channel Approach

DIRECT CHANNEL OF DISTRIBUTION INDIRECT CHANNEL OF DISTRIBUTIONPurchases made directly through

‘Just Brigadeiro’ WebpageCustomer orders are made directly

through the ‘Just Brigadeiro’ webpage. Attributes of each order include

quantity, flavors & desired time of delivery.

Logistics: Packaging, Handling & Shipping will be performed by the business associates directly. Delivery will be dependant on location (<50 mile radius) Accept orders through PayPal and credit card transaction to complete sale.  

Sales made through Intermediaries

by means of Intensive Distribution of ProductPromotional activities through Party planners

Companies & various media will allow customers to approach ‘Just Brigadeiros’ to

request Brigadeiros to be served at their event.

‘Just Brigadeiros’ functions by handling the production, packaging and final sale of order.

Logistics: By coordinating with the various distributors (party planners), ‘Just Brigadeiros’ will work in conjunction to bring the product to the necessary location. Transportation to & distribution of Brigadeiros at event is managed by the intermediary.

Manufacturer ‘Just Bridageiro’

Intermediary ‘Party Planners’ Consumer

Manufacturer ‘Just Bridageiro’

Consumer

The SWOT

The Breakeven point

The Breakeven point

Thank you for your

attention !