Just Coping FamiliesInclusion Innovation Process

Business Case Milestone Decision

March 2009

Agenda

• Background/ Process

• Time Banking Business Case

• Community Media Business Case

• Recommendation

• Supporting Slides

Background

• Objective– Develop clear proposals for ‘Just Coping’ families

• social impact, sustainable, scalable and transferable

– Deliver technology workstream of KCC ‘Just Coping’ project

• Initial Focus – Park Wood, Maidstone• Project Team

– KCC– SILK– ESRO– Tribal– Digital Inclusion Team

Innovation Process

Plan & research Select

Business case

Present

Select topic, ethnographic

research, invite

attendees, etc.

Assess costs and benefits of proposals

Present final

proposals

Generate

Phase 1 Phase 2

Hold event&

Generate ideas

Filter ideas to select the

strongest ones

Plan & research Select

Business case

Present

Select topic, ethnographic

research, invite

attendees, etc.

Assess costs and benefits of proposals

Present final

proposals

Generate

Phase 1 Phase 2

Hold event&

Generate ideas

Filter ideas to select the

strongest ones

2 BusinessCases

6 ProjectDefinitions

17Emergent

IdeasEthnographic

ResearchReport

WorkshopReport

UserTesting

PartnerInterviews

Emerging Ideas

• Two emerging ideas mainstreamed/ decoupled from project:– Electronic credit union services– Bulk shopping

• Two emerging ideas to business case for development consideration:– Timebanking– Community Media

TimebankingBusiness Case

Timebanking: Overview

• Issues – Ethnographic Research/ Workshop– limited social networks – lack of sources of trustworthy support – limited community cohesion– financial hardship – service/ support unaffordable

• Solution – Time banking– exchange time rather than goods/money with neighbours– stimulate ‘barter economy’– increase social interaction and support networks– Increase trust/ community cohesion– Increase confidence/ skills/ employability

Timebanking: Delivery

• Staff– CFED Project Manager– New project co-ordinator

• Infrastructure– Face2Face location– Web/ DigiTV/Mobile site

• National Partners– Timebanking UK– DigiTV, Kirklees Council

• Governance– Project Board– Working Group

• Evaluation– Contract/ Independent– Local FE college/ Uni?

Timebanking: Costs

Note: Sensitive Details have been blurred

Timebanking: Benefits to Residents

Beneficiary/ Stakeholder

Qualitative Quantitative

Park Wood Residents - Improve access to a wider range of informal services than budgets allow

- Build self-esteem and give people confidence in their own abilities by using skills informally

- Remove barriers to volunteering and returning to work e.g. through the provision of childcare or transport

- Expanded support and social networks

- Improve quality of life - Increase people’s

opportunities and life chances

- Pathway to work - Skills/ Education;

lessons and tutoring can be swapped via time banks; these may vary from basic literacy and numeracy to other skills such as piano playing or ICT skills

- Informal training could act as a pathway into accredited training

Timebanking: Benefits to KCC/ MBC

Beneficiary/ Stakeholder

Qualitative Quantitative

KCC - Increase community cohesion: building trust between neighbours

- Contribute towards national indicators: NI 1, NI 2, NI 3, NI 6 and NI 142

- Support LAA targets: - Increase independence

through reducing worklessness

- Develop the economic prosperity of Kent

- Increase the capacity of local communities so that people are empowered to participate in local decision making and delivery of services

- Meet commitments to address issues in ‘Just Coping’ report

- Reduce burden on county or borough council services

- Reduce cost and impact of unemployment

- Reduce cost and impact of depression

Community MediaBusiness Case

Community Media: National Problem

• Strong links between deprivation and digital exclusion• Socially disadvantaged least likely to use social media

Community Media: Local Problem

• National Problem evident in Park Wood

Community Media: Local Problem

• Issues – Ethnographic Research/ Workshop– stigma around Park Wood - in community and surrounding communities– negative image reinforced through media – some residents lack a sense of connection with place– reduced community optimism/ residents’ self-esteem – reduce trust and community cohesion– reduced incentives for people to improve their local area

• Solution – Community Media Project– education/ skills programme to help community create new media– emphasise the positives about community life in new media– disseminate content and display the information locally through local

screens … where residents go …– alongside public service messages generate by KCC partners and other

content like Kent TV from which many residents are excluded

Community Media: Delivery

Community Displays

ParkwoodResidents

ContentManagement

SystemInternet

ServiceProvider

ProjectSteering

Group

ContentWorking

Group

ParkwoodResidents

KCC AdultCommunity

Learning

KCC Citizenship

Team

ParkwoodCommunity

Groups

ProjectManager

KentTV

KentPolice

FireService

LSPPartners

Kent CCCommsTeam

KCCService

Directorates

COIContent

DigitalMedia

Mentors

Youth

YouthTeam

New MediaEquipment

EventsActivities

ParticipationEngagementTraining

Support

CommunityContent

PartnerContent

Digital Output/ Recordof Activities and

Events

LocalContentManager

Community Displays

ParkwoodResidents

ContentManagement

SystemInternetInternet

ServiceProvider

ProjectSteering

Group

ContentWorking

Group

ParkwoodResidents

KCC AdultCommunity

Learning

KCC Citizenship

Team

ParkwoodCommunity

Groups

ProjectManager

KentTV

KentPolice

FireService

LSPPartners

Kent CCCommsTeam

KCCService

Directorates

COIContent

DigitalMedia

Mentors

Youth

YouthTeam

New MediaEquipment

EventsActivities

ParticipationEngagementTraining

Support

CommunityContent

PartnerContent

Digital Output/ Recordof Activities and

Events

LocalContentManager

• Staff– CFED Project Manager– Digital Mentor– Content Manager

• Infrastructure– Content Man. System– Screens– Web Site– New media equipment

• National Partners– Display screen managed

service provider

• Governance– Project Board– Content Group

• Evaluation– Contract/ Independent– Local FE college/ Uni?

Community Media: Costs

Note: Sensitive Details have been blurred

Media: Benefits to Residents

Beneficiary/ Stakeholder

Qualitative Quantitative

Park Wood Residents - Enhance life skills of residents in Park Wood Improve

- Increase pride in community

- Increase community cohesion

- Increase support networks

- Enhance the employability of residents in Park Wood

- Increase awareness of life chances and opportunities for civic participation

Media: Benefits to KCC/ MBCBeneficiary/ Stakeholder

Qualitative Quantitative

KCC/ Maidstone BC

- Increase communications effectiveness to Park Wood residents by providing more effective, visual and audio messages than are possible through more traditional means.

- A focused action-learning project to improve community skills

- Information people see on the screens could improve the take-up of some services

- Opportunities to support LAA targets:

- Increase capacity of local communities so that people are empowered to participate in local decision making & service delivery

- Promote the physical, emotional, social and intellectual development of young children

- To increase the number of young people who have the skills and vocational qualifications for work

- To improve participation and engagement by all children and young people in youth, cultural and community activities.

- Improve employability of residents and provide pathways to work and further education

- Reduce some communications to Park Wood residents by offering a cheaper channel

- Information people see on the screens could reduce the burden on services – particularly call centres.

- Potential revenue stream from local partners to sustain the system.

- Improved policy outcomes particularly against: NI 2, NI 3, NI 5, NI 11, NI 1, NI 6, NI 7, NI 110

Recommendation

• Proceed with Timebanking– Embed into poverty pilot– Phase 2 in 2009

Supporting Slides

Just Coping FamiliesInclusion Innovation Process

Business Case Milestone Decision Meeting

March 2009