Just cruisin’Wendy R London

Cruise Addict and

PhD CandidateDepartment of Tourism

Three things you can do with your passion

Learn about it Earn a living from it Experience it

….and make sure that you brand yourself – you are your most important asset

History of my life

Jersey Girl

Cruise Addict

Hazel: “Cruising will never be the same for you ever again”

Student

EntrepreneurLawyer Kiwi Girl

Geek

Learn about it An opportunity to explore every facet – a lifetime of exploration There’s more to cruise than just floating around on deep water:

CommerceCompetitionStrategyManagementMarketing

EconomicsPassenger

spendShip spendEconomic risk

LawRegulationCriminal lawEnvironmental lawMaritime law

TourismDestination managementAttraction and activity management

HospitalityHotel management (afloat)Food and wine – food prepFood and wine – provisioning

ArchitectureShip design (spaces of containment)

PsychologyCruise passenger

behaviour

Transport and logisticsPort managementPort infrastructure

Some of the themes that fascinate me – (1) behaviour… Passenger preferences - same cruise line –

ship – cabin….same exact cabin – bar stool…..

Reasons for cruising Resort lizards Explorers Destination collectors Gourmands Point people (A to B) Learners “Honey, I sold the condo”

Monday Tuesday Weds. Thursday Friday Sat/Sun

… (2) Economic riskNew Zealand! Charming! Godzone!

Pineapple lumps! Richie McCaw! But….

We need better port and local infrastructureWe need a cruise cultureWe need a national “good cruise” policy (eg environment and standards)We need a proactive business community Or else we

risk losing the whole darn

thing

Fact: cruise is crucially important to NZ

Cruise tourism has been the only growth sector of the NZ tourism

industry for several yearsThe numbers for 2012/2013

Cruise ship visits 130 (by 39 ships)

Port calls 755

Passengers 209,000 (17,000 in 1996)

Passenger days in port 1,149,000

Crew 92,000

Contribution to NZ GDP: $410m ($347.3m 2011/12)Jobs: 5,633

Forecast contribution to Wellington

Value-add: $43.2mJobs: 793

As I said at the start of this talk – you need to brand yourself, and make a good stab at owning the space in which you are working

I earn a living from my passion

Owned by Ministry of Cruise Ltd

A web platform and associated value added services

Promote authentic/ quintessential goods, creative works, services and attractions to visiting cruise pax and crew

Launch schedule: 31 October:

Soft launch (to the business community)

Mid-February: Big splashy launch (cruise expo etc … but no bouncy castle… sorry)

My professional consultancy to eg governments, wannabe ports, etc

tbc!

Wendy’s

Experience itAll Kiwis need to see New Zealand

from the seaAll Kiwis need to see New Zealand

through the eyes of the Americans

MythbustingMyths 1. Can’t stay in touch

2. It’s for the olds3. It’s boring4. It’s expensive5. I’ll get seasick6. It’s claustrophic/

crowded7. No interesting cruises

nearby8. Not kid-friendly9. I’ll hate my table-mates10. The crew go home at

night

(No they don’t)

Wellington – the coolest little cruise capital in the world

If you spot one of these walking around…

…please do me a big favour

Scoop them up and ask them to join you for a latte, a sauvie or a pie -- the best part of cruising is meeting new people (for BOTH of you!!)

Thank you!!

Questions?Comments?