just days before the app-ocalypse? - native summit keynote
DESCRIPTION
In this keynote of the Native Summit in London, England Chris Heilmann of Mozilla shows current insights into the mobile space and challenges of the near future.TRANSCRIPT
Just days before the app-ocalypse?
Chris Heilmann, Native Summit, London, 09/09/2014
Mozilla is a global non-profit dedicated to putting you in control of your online experience and shaping the future of the Web for the public good
Oh great, another angry web guy…
Let’s talk market research and some interesting trends…
Mobile phone trends
iOS controls most of the high-end device market !Android almost every other area !Windows Phone gains developer interest, but not users
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
IDC: Smartphone OS Market Share, Q2 2014
IDC: Smartphone OS Market Share, Q2 2014
255 million units shipped Nearly 85% of the market share
IDC: Smartphone OS Market Share, Q2 2014
Android fragmentation
Android Fragmentation Visualized (August 2014)
18,796 Distinct Android devices
(11,868 last year)
43% Samsung
43% Samsung
20.9% KitKat
Android Screen Sizes iOS Screen Sizes
Developer climate
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Programming languages, Mobile app developers
Other27
C#23
Objective-C24
C/C++26
Java (Android)38
HTML542
47% of iOS developers, 42% of Android developers !use something other than the native language
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Platform priority
13%
3%
10%
32%
42%
Android iOS Windows Phone BlackBerry 10 Others
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
0
0.725
1.45
2.175
2.9
July 2013 July 2014
No of platform targets
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
App revenue
Haves12%
Strugglers19%
Poverty stricken22%
Have nothings47%
< $100
$100 … $1000
$1000 … $10,000
$10,000 …
Majority of app businesses not sustainable with current revenue 50% of iOS developers, 64% of Android developers below the ‘app poverty line” of $500 per app per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Games dominate app store revenues, yet most games developers struggle !33% of developers make games 57% of those games make less than $500 per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
0
17.5
35
52.5
70
Targets consumers Targets professionals Targets enterprise
Target users
Developers who target enterprises: !Twice as likely to be earning over $5k per app per month Almost 3 times as likely to earn more than $25k per app per month.
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Third party tools are a critical part of successful app businesses !The more tools a developer uses, the more money they make
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Apps and the things they do for us.
Guardian - Women taking the lead when it comes to mobile
App types & usage
0
12.5
25
37.5
50
Health Entertainment Lifestyle Social networking Games
Men Women
Business Insider/Flurry
Business Insider/Flurry
http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/
https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download
An ebbing rush of apps…
IT ALL JUST WORKS!
https://www.comscore.com/Insights/Press-Releases/2014/8/comScore-s-US-Mobile-App-Report-Available-for-Download
Quartz - These are the 25 most popular mobile apps in America
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
Facebook is by far the top app, with 115.4 million unique visitors in June. With 160 million total US app users, that’s 72% penetration.
“
Google is the top mobile app publisher. Its apps represent nos. 2, 3, 4, 6, 7, and 16.
“
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
There are no games in the top 25. This is not a mistake: … (games are) closer to 10 million unique visitors—probably because games tend to spike in popularity and then decline.
“
http://qz.com/253527/these-are-the-25-most-popular-mobile-apps-in-america/
Netflix is the top app that requires a subscription. Its 28 million unique visitors represent more than 75% of its US streaming subscriber base, including trial members.
“
In other words, people are already busy (or addicted)…
Like, follow, upvote,!comment, connect,!endorse, watch !movie, fill survey,!follow, ban, invite,!try out, click, !download, upload,!verify…!
…and people are satisfied.
Single location service aggregation
Automatic updates and notifications
Seamless data retention and syncing
Natural service integration
So, what now?
It is good to be prepared
This afternoon - something
This afternoon - something
IOT
Emerging markets
World Wide Web(ish)…
IDC: Worldwide Smartphone Forecast by Region
IDC: Smartphone Average Selling Price
Intex Cloud FX
Firefox OS1.0 GHz processor128 MB RAMexpandable memory of up to 4GB. Dual-SIMBluetoothWi-Fi
1,999 Rupees ~ 25 Euro
1 GHz processor, 2.5 G connectivity, 8.89 cm HVGA capacitive touch screen and 1.3MP primary camera + 0.3 MP front camera.
2,299 Rupees ~ 29 Euro
The Spice Fire One Mi – FX 1
Going very local!
Enabling local talent
Google Plans to Spend ~$1 Billion on Android One in India
Future strategies
The future won’t have flying cars and limitless connectivity.
“Inspired” concept ideas…
http://ovens.reviewed.com/news/in-the-future-anything-can-be-a-cooktop
Web based data services.
Think offline first!
Be frugal with your resources.
Go broad, deliver quickly and iterate.
